One publisher’s perspectives on an

evolving industry

Grace Baynes

Nature Publishing Group

October 2009

Origins…

What next? More technology?

GlobalisationWeb 2

ParticipativeDynamic IntegratedUnpredictable

Print to online; semantic webAutomation, personalisationEvolving business models: open access

A future for the STM publishing industry?

Build on our experience, brands and contentCommitment to quality/service Innovate with new technologiesExperiment with new business modelsCommit to new markets Act globallyWork with scientists/librarians Provide value for money

OLD BUSINESS, NEW MODELS

NEW BUSINESS, NEW MARKETS

REGIONAL PUBLISHING

DATABASES

MULTIMEDIA

JOURNALS

SOCIAL NETWORKS/PARTICIPATIVE SERVICES

NEWS FOR SCIENTISTS AND CONSUMERS

ARCHIVE 1

869

NPG serves the whole scientific research process….From finding collaborators… reading excellent

research & news…

sharing preliminary findings…then bookmarking references…

publishing in high impact journals…

and reaching a global audience

Why social networking experiments?

Encourage/facilitate collaboration between groups

Raise visibility of individualsEvolving publisher rolenature.com registrationDrive traffic

NOW: Help scientists collaborate AND be more productive

Now expanding to serve science students and educators

Part of Nature Education

Launched in January 2009

Online learning service for genetics undergraduates and teachers

Over 80,000 visitors in Sept ’09, ninth month of operations

Combines courseware, high quality content, collaborative working platform and other resources

In a broad range of media….

Print, online, blogs, video, podcast

Nature Chemistry features

References can now be looked-up from the text of the article

Bold compounds numbers ‘pop-up’ the structure

Clicking on bold numbers takes you to enhanced compound pages

Nature Chemistry features

Enhanced compound pages offer: Chemdraw file CML file View structure in 3D Synonyms Chemical formula Molecular Weight Elemental Analysis InChI and InChIKey SMILES string Links to external databases

Nature Chemistry featuresAnnotated articles so users can link out to other information resources

Author file

Back office production

+ChemSpider

PubChem

CML

Compound data

CDX GIF/PNG 3D

O

OHHO

N

N

N

NH2

NOPO

O

O

Na

Na

Back office production

O

OHHO

N

N

N

NH2

NOP

O–

O

O

–

(Na+)2

NH

O

ONO

OHHO

OP

O–

O

O

–

(Na+)2

O

OHHO

15N

15N

15N

15NH2

15NOP

OH

HO

O

NH

O

ONO

O

O

HO

O

N

N

N

NH2

NPHO

O

HO

NH

O

ONO

OHHO

OPO

O

ONa

Na

O

OHHO

15N

15N

15N

15NH2

15NOPHO

OH

O

NH

O

ONO

O

HO

N

N

N

NH2

NOPHO

O

HO

O

InChI=1/C10H14N5O7P.2Na/c11-8-5-9(13-2-12-8)15(3-14-5)10-7(17)6(16)4(22-10)1-21-23(18,19)20;;/h2-4,6-7,10,16-17H,1H2,(H2,11,12,13)(H2,18,19,20);;/q;2*+1/p-2/t4-,6-,7-,10-;;/m1../s1/i1-12,2-12,3-12,4-12,5-12,6-12,7-12,8-12,9-12,10-12,11-14,12-14,13-14,14-14,15-14,16-16,17-16,18-16,19-16,20-16,21-16,22-16,23-31;2*1-23

InChI=1/C9H13N2O9P.2Na/c12-5-1-2-11(9(15)10-5)8-7(14)6(13)4(20-8)3-19-21(16,17)18;;/h1-2,4,6-8,13-14H,3H2,(H,10,12,15)(H2,16,17,18);;/q;2*+1/p-2/t4-,6-,7-,8-;;/m1../s1/i1-12,2-12,3-12,4-12,5-12,6-12,7-12,8-12,9-12,10-14,11-14,12-16,13-16,14-16,15-16,16-16,17-16,18-16,19-16,20-16,21-31;2*1-23

InChI=1/C10H14N5O7P/c11-8-5-9(13-2-12-8)15(3-14-5)10-7(17)6(16)4(22-10)1-21-23(18,19)20/h2-4,6-7,10,16-17H,1H2,(H2,11,12,13)(H2,18,19,20)/t4-,6-,7-,10-/m1/s1/i1-12,2-12,3-12,4-12,5-12,6-12,7-12,8-12,9-12,10-12,11+1,12+1,13+1,14+1,15+1,16-16,17-16,18-16,19-16,20-16,21-16,22-16,23-31

InChI=1/C20H26N7O10P/c1-9-4-26(20(31)25-19(9)30)15-3-11(12(5-28)35-15)37-38(32,33)34-6-13-10(29)2-14(36-13)27-8-24-16-17(21)22-7-23-18(16)27/h4,7-8,10-15,28-29H,2-3,5-6H2,1H3,(H,32,33)(H2,21,22,23)(H,25,30,31)/t10-,11-,12+,13+,14+,15+/m0/s1/i1-12,2-12,3-12,4-12,5-12,6-12,7-12,8-12,9-12,10-12,11-12,12-12,13-12,14-12,15-12,16-12,17-12,18-12,19-12,20-12,21-14,22-14,23-14,24-14,25-14,26-14,27-14,28-16,29-16,30-16,31-16,32-16,33-16,34-16,35-16,36-16,37-16,38-31

These compounds are, where needed, redrawn to be machine readable

The InChIs are then generated and stored with the manuscript in its metadata

All bold numbers within a manuscript highlight compounds key to the paper

Coming soon

A new paradigm

Authors choose Subscription (with archiving) or open access derivatives or no

Libraries choose subscription (online only site licence) prepay PPV, or pay as you go PPV

Efficiencies peer review no print (intended)

Mission statement - unchanged since 1869:

From Steven’s presentation

Thank you for listening

Email: g.baynes@nature.com