One Planet LivingOne Planet Livingand

The Challenge of Corporate Responsibility

Jean-Paul Jeanrenaud

Head, Business and Industry Relations, WWF International

Director, One Planet Living

Romania, April 2007

TheThe ChallengeChallenge

“Our biggest challenge this new century is “Our biggest challenge this new century is to take an idea that seems abstract to take an idea that seems abstract ––sustainable developmentsustainable development –– and turn it and turn it into a reality for all the world’s people”into a reality for all the world’s people”

KofiKofi AnnanAnnan, Former UN Secretary General, 2001., Former UN Secretary General, 2001.

One PlanetOne Planet LivingLiving…It all started with

the Living Planet Report…A health-check for the World

The Living Planet ReportThe Living Planet Report

Nature is paying the price…

…as we live beyond our means

Global FootprintGlobal FootprintA Light Touch?A Light Touch?

Bringing it homeBringing it home

12bn hectares – 6.5bn peoplePer capita global quota – 1.8 hectares European footprint - 6 hectaresNorth American footprint – 10 hectares

Average Romanian needs 1.5 planetsAverage European needs 3 planetsAverage North American needs 5 planets

Food

Was

te

Trav

el

Ener

gy

Hols

Where are the Impacts?Where are the Impacts?we need to see the whole picture

Local FoodLocal Food

Kent Kent --

LondonLondon

Kent Kent --

ScotlandScotlandIsrael Israel --

LondonLondon

Local Food: - 50 Kms max from site

Why Work with Business?Why Work with Business?Critical to WWF’s MissionCritical to WWF’s Mission

Ensuring that the use of renewable natural resources is sustainaEnsuring that the use of renewable natural resources is sustainable; ble;

Conserving the world's biological diversityConserving the world's biological diversity

Promoting the reduction of pollution and wasteful consumptionPromoting the reduction of pollution and wasteful consumption

Top 200 corporations generate a third of global economic activity

Business FootprintBusiness Footprint

Why Work With Business?Why Work With Business?Comparison of Top 100 Companies and 100 Governments

With more than $315 billion$315 billion in 2005 sales, Wal-Mart is larger than the economies of

– Israel - $106 billion– Ireland - $87 billion – Venezuela $117 billion

Source : Worldwatch– State of the World 2006

23 are Nations

77 are Corporations

Vision Vision WWF sees a future in which business makes a net WWF sees a future in which business makes a net positive contribution to the wellpositive contribution to the well--being of society being of society and the planet.and the planet.

Strategic IntentStrategic IntentTo achieve this, WWF will engage in challenging To achieve this, WWF will engage in challenging and innovative partnerships with business to and innovative partnerships with business to drive change...drive change...

Vision and Strategic IntentVision and Strategic Intent

The Changing Role of BusinessThe Changing Role of Business

From creating demandcreating demand for non-essential goods and services to….

….creating and selling solutionsselling solutions to the world’s problems

Vision and Strategic IntentVision and Strategic Intent

…… towards a towards a One Planet EconomyOne Planet Economy that will deliver…that will deliver…

……The Basket of Needs for EveryoneThe Basket of Needs for Everyone

FoodFoodClothing Clothing Housing Housing Energy Energy Health Health Education Education Mobility Mobility LeisureLeisure

The Evolving Role of the The Evolving Role of the Private SectorPrivate Sector

Public OpinionPublic Opinion

80% of people say:

“Business has a responsibility to society and the “Business has a responsibility to society and the environment, beyond the simple generation of profits”environment, beyond the simple generation of profits”

Mori 2003

WWF’s Challenge for ChangeNotNot

My BusinessMy Business

Reducing Reducing ImpactImpact

Zero Zero ImpactImpact

Net Positive Net Positive ImpactImpact

Selling Solutions to Selling Solutions to the World’s problemsthe World’s problems

Philanthropy toPhilanthropy toOffset ImpactsOffset Impacts

Compliance Compliance And BeyondAnd Beyond

Global Strategies Global Strategies for Risk for Risk Management and Management and Cost EfficienciesCost Efficiencies

TransformationTransformation

TransformationTransformation

TransformationTransformation

Creating value within ecological limits

A Common ApproachA Common Approach

Co-operationSolutions-oriented ImplementationMaximising Joint BenefitsChallenging Standards

High Standards Ensure High Standards Ensure Relationship Has High Value.Relationship Has High Value.

Conservation PartnersConservation PartnersSome ExamplesSome Examples

Focus on Communications

Focus on Marketing

Challenge : Focus on Performance Targets

Philanthropy : Focus on Freshwater ConservationEmployee engagement : Focus on Learning

The First Step: The First Step: Environmental Environmental Performance IndicatorsPerformance Indicators

environmental auditsquarry rehabilitationemissions reductionenergy consumptionwaste production & recycling waste recoveryalternative / renewable fuelswater consumption

C0C022Emission ReductionEmission Reduction

On 6 November 2001, Lafarge announced its commitment to:

10% reduction in CO2 -below 1990 levels - by 2010 in developed countries

and 20% reduction per tonne/cement worldwide

- Real bottom line impact -

Dedicated people on both sides, starting with CEOsTrustLocal level implementationControlled risk-taking…and courageTransparencyTime, diplomacy and negotiationClear framework and rules of engagement(agree to disagree)

WWF and LafargeWWF and Lafarge

Elements of SuccessElements of Success

Nokia Partnership Nokia Partnership -- ObjectivesObjectives• Broaden environmental awareness within Nokia

• Stimulate staff to make Sustainable Development partof their mainstream activities

• Engage stakeholders

• WWF message extended to a wider audience

• Develop Nokia's environmental activities

• Improve Nokia's environmental performance over time

Connect to ProtectConnect to Protect

Environmentally Sustainable Business Environmentally Sustainable Business ProgrammeProgramme

• Creates business cases which generate value for both the company and the environment

• Mainstreams environmental issues and sustainability thinking into business decision-making

• Tackles live environmental issues (eg packaging takeback & recycling)

• Staff develop innovative projects to solve the problems

Environmentally Sustainable Business Environmentally Sustainable Business ProgrammeProgramme

Packaging ProjectPackaging Project

** FSC & recycled materialsFSC & recycled materials** 54% less materials used54% less materials used

** 50% increase in transport efficiency50% increase in transport efficiency** 1,200 fewer trucks 1,200 fewer trucks

** 60 million phones60 million phones** €€ millions savedmillions saved

Business Futures

From “the business of business is business” “the business of business is business” ….….

to….“The business of NEW business is“The business of NEW business is creating value creating value fromfrom products and services that are good for people products and services that are good for people and the planet.”and the planet.”

BiomimicryBiomimicry

From “Cradle to Grave”….“Cradle to Grave”….

To…. “Cradle to Cradle”“Cradle to Cradle”

BedZEDAnswering the 3-planet challenge

Peabody TrustPeabody TrustBioRegional BioRegional Bill Dunster ArchitectsBill Dunster Architects

London UK

100 Live-work units

£15 million

Includes social housing

BedZED - Beddington Zero fossil Energy Development

Making it Easy, Affordable and AttractiveMaking it Easy, Affordable and Attractive

highly energy efficient highly energy efficient building designbuilding design

efficient lights & efficient lights & appliancesappliances

onon--site renewable energysite renewable energy

public transport linkspublic transport links

local food deliverylocal food delivery

car clubcar club

Reducing FootprintReducing FootprintEnergy Plan ReEnergy Plan Resultssults

reduced energy needs

- 88% central heating- 57% hot water- 25% electricity consumption

Transport Plan ReTransport Plan Resultssults

- 65% less CO2 emitted

Water Saving PlanWater Saving Plan ResultsResults

- 50% reduction in water use per resident

ResultsResults

From 3 planets to 1.6

BedZEDBedZED

Together we need to do moreTogether we need to do more

Next StepsNext Steps

A joint initiative

Trav

el

OPL a Compelling VisionOPL a Compelling Vision

"A "A worldworld inin whichwhichpeoplepeople everywhereeverywherecancan leadlead happyhappy, , healthyhealthy liveslives withinwithintheirtheir fairfair shareshare ofof thetheearth'searth's resourcesresources."."

Guiding Principles of One Planet LivingGuiding Principles of One Planet Living

Measurable Targets + Meeting Basket of Human Needs

OPL ProgrammeOPL Programme

establish Pioneer OPL CommunitiesPioneer OPL Communities on each continent

establish OPL CentresOPL Centres to communicate message

promote OPL Products and ServicesOPL Products and Services

Develop Develop One Planet LeadersOne Planet Leaders

ONE PLANET LIVING

Communities

Ottawa | Washington DC | New Orleans | London | Lisbon | Adelaide | Johannesburg | Shanghai

The OPL The OPL Communities NetworkCommunities Network

UK•BedZED•Brighton•Gallions•London Project•Middlehaven

Portugal• Mata de Sesimbra near Lisbon

South Africa•Johannesburg•Cape Town•Durban

Australia•Adelaide•Canberra•Sydney•Melbourne

China•Guangzhou•Shanghai

Canada•Montreal•Ottawa

USA• Washington DC• New Orleans•California

OPL South AfricaOPL South Africa

ChinaChina

Household budgetHousehold budget

20,282

7,020

1,000

7,050

4,160

1052

£

Z-Squared

--15%15%-3,62423,906Totals

07,020Mortgage

-19002,900Transport

-14508,500Consumer Goods etc.

304,130Community facilities

-3041356Utilities

££

DifferenceDifferenceBase OptionAnnual Costs

MiddlehavenMiddlesbrough, UK

MixedMixed--use regeneration on 30 use regeneration on 30 ha. dock site, 750 homes, ha. dock site, 750 homes, approx. 70k mapprox. 70k m22 of office space, of office space, 40k m40k m22 of commercial leisure / of commercial leisure / retail, hotel, parking, event retail, hotel, parking, event spacespace

2150 NEW JOBS2150 NEW JOBS630,000 VISITORS 630,000 VISITORS

Brighton NEQBrighton, UK

30% affordable 30% affordable housinghousing

OnOn--site site community community centre and OPL centre and OPL centrecentre

Contribution Contribution towards OPL towards OPL plan for plan for Brighton (OPL Brighton (OPL Cities)Cities)

Current Projects –One GallionsOne Gallions

London, UK

Winning bid for London Mayor’s Zero Carbon scheme

Primarily residential scheme comprising around 200 homes on brownfield site in Beckton, East London

Joint venture with Crest Nicholson, working with Southern Housing Group

Planning submission in summer 2007 with push to start on site in early 2008

OPL Portugal OPL Portugal -- masterplanmasterplan areaarea

Master plan area 5.000 haPELICANO / ESPART area 700 ha

8,000 eco8,000 eco--homes, homes, hotels, shops hotels, shops

100% solar powered by 100% solar powered by 1515--hectare solar farmhectare solar farm

25,000 residents25,000 residents

5,000 hectares5,000 hectares

€1.1 billion private €1.1 billion private investmentinvestment

11,000 new jobs11,000 new jobs

MinimumMinimum 50%50%goodsgoods and and servicesservicesfromfrom 50km 50km radiusradius

TransportTransport PlanPlan: : €95 €95 MillionMillion

EcoEco--housing Portugalhousing Portugal

CO2 CO2 50% 50% lessless

BuildingBuildingWasteWaste40% 40% lessless

RenewableRenewableEnergyEnergy100%100%

RecycledRecycledMaterialsMaterials50% more50% more

ElectricityElectricityConsumption Consumption 40% less40% lessWater heating Water heating energyenergy60% less60% lessSpace Space heat/cooling heat/cooling 95% less95% lessWaterWaterConsumptionConsumption25% less25% less

Densified land use model enables biodiversity regeneration

PORTUGAL PORTUGAL Mata de Mata de SesimbraSesimbra

Portugal Portugal -- Mata de SesimbraMata de Sesimbra

€€40 Million 40 Million Conservation PlanConservation Plan

5,000 hectares 5,000 hectares forest restorationforest restoration

A MetabolismA Metabolism

The London 2012 OlympicsThe London 2012 Olympics

Focus on:Focus on:

•• The BuildThe Build--upup

•• The EventThe Event

•• The LegacyThe Legacy

“Every part of our economy will have to change dramatically if we are to live withinour environmental limits. One PlanetLiving is the new bottom line.”David Miliband – DEFRA Minister, January 2007

OPL OPL inin thethe MainstreamMainstream

“One Planet Living should become theofficial target of government policy witha pathway and timetable to achieve it”

New Economics Foundation July 2006

FunFun

‘‘The ChipThe Chip--fat fat Chevy’Chevy’

‘‘One Planet Leaders’One Planet Leaders’

Bridging the Implementation GapBridging the Implementation GapWWF’sWWF’s new new trainingtraining, , explorationexploration andand

implementationimplementation programme in programme in corporate responsibility and sustainabilitycorporate responsibility and sustainability.

Why Why ‘One Planet Leaders’‘One Planet Leaders’ ??The problem:The problem: environmental and social trends point to increasing inequality and environmental stress

The business need:The business need: mainstream environmental and social issues

The opportunity:The opportunity: companies need to build staff competence to help transform operations into more sustainable business models

WWF response:WWF response: to help companies understand sustainability, challenge their thinking and develop responses to a rapidly changing world

It is a 3 month face-to-face and web-based staff development programme that:

ExploresExplores the latest sustainability approaches and practices

ChallengesChallenges participants thinking and understanding through guided learning

AppliesApplies their experiences in practical ways back to their businesses.

What is ‘One Planet Leaders’?

One Planet Business – towards sustainable business8

The role of business 7

Responses to environmental and social issues6

Environmental and social impacts5

Environmental and social externalities4

How humans relate to the environment3

Human and social systems2

The natural world1

Topics

Why do companies need Why do companies need ‘One Planet Leaders’‘One Planet Leaders’ ??

TimingsTimings

Programme initiated by WWF International in early 2006

WWF and project partners discussing programme with key business organisations and leaders in CR and sustainability – collaborating with WEF, Exeter University School of Leadership Studies.

The first programme scheduled September 2007 in Switzerland.

Further programmes to be scheduled as project develops.

SummarySummary

The OP Leaders programme combines the very best of on-line learning and face-to face support.

The programme focuses on ‘bridging the implementation gap’ between policy and practice.

It will create strong global communities committed to progressing change within organisations.

It has the potential to make a real difference.

The Long Term ObjectiveThe Long Term Objective

One Planet Living

THANK YOUTHANK YOU