One & Only | Hospitality branding case study |
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Transcript of One & Only | Hospitality branding case study |
ONE&ONLY hospitality branding
in beauty business
ARCHETIKA.PL
field: hospitality brandingbusiness: beauty model: pioneer brandbrand cycle: growing
perfect localization
in the heart of the city
great recognizability
well known brand in localsociety
lack of conversion
this howerever did notconvert into sales
STARTING POINT
To make a place younger,modern and coherent
CHALLENGE
ARCHE
You arethe ONE & ONLY
ARCHE
Clients came to the place for a minute ofrelax, despite the center of the city. Theywanted to feel unique and special.
Transformation
what effect we want tocause in client's life?
Intimacy
what are our distinctiveassets?
Communication
how our brand is activatedday by day?
TIK STRATEGY
TRANSFORMATION
Clients felt relaxed and calm,althought they had little timeand limited budget.
INTIMACY
EVENTS were the mostpowrful canal.
The reception remained themost challenging point.
COMMUNICATION
The main communication challengewas to engage clients.
A tool not used in the past.
30% UP
in one of the brancheswithin 6 months
cost reduction
connected with marketingas the client group and toolbecame more consistent
consistency
client group became moreconsistent so loyaltyprogram could bedelivered
SUCCESS
MAINCONCLUSIONInner-out branding remain the mostimportant part of place branding.
The whole secret is integrated andengaged team.
Without it there is no point to struggle forvisibility.
But with it, nothing more is really needed.
FREECONSULTATIONWAITING
Are you ready to
get your businessup to the nextlevel
with consistent andproffesional brand?