One of the early decks Melisa Singh created to describe StoryShelter.
-
Upload
melisa-singh -
Category
Business
-
view
41 -
download
0
description
Transcript of One of the early decks Melisa Singh created to describe StoryShelter.
What do we all have in common?
Everyone has a story to tell. Storytelling meets our most human needs:
Teach / Inform Preserve History
Entertain
Learn / Discover Recollect History Be Entertained
Communicate, Reminisce, Connect
The Storyteller The Listener
What We Like / Think
Robust Fragmented
User Generated Storytelling Online
Who We Are
How can we find out who other people really are?
Offline SoluJons…
Their Autobiography Their Diary
+
Story Shelter: Social Media Network* *Create, Consume & Share Content in Virtual Online Communities
User Experience -‐ Sign Up
Invite Friends to Join
Connect to friends already on StoryShelter
Designate Groups to put friends in:
☐Family þFriend ☐Love Interest ☐Professional þClassmate
User Experience -‐ Storyteller
Answer QuesJons
Mark As Anonymous (Like a Diary)
All users can see this answer, but not your
name.
Mark As Public (Like a Biography)
Everyone on StoryShelter can see this
answer.
Mark Group(s) that can view
(Like FB Timeline)
Only people in the specified group(s) can
see this answer.
User Experience -‐ Reader See most popular
answers to quesJons (Default)
Search answers by using a filter
Demographic Filters Age & LocaJon
EmoJonal Filters Heartwarming, Funny, Thought Provoking, Inspiring
Topical Filters Create a filter based on your
interests: “Costa Rica”, “Vegan”, “GymnasJcs”
Interact with Answers
“Like” and/or post to Social Media Sites.
Mark as Heartwarming, Funny, Thought Provoking,
Inspiring
PosiJoning Those who use Social Media websites today are sharing bits and pieces of what a person likes but these sites don’t paint an accurate or meaningful picture of who a person is. StoryShelter provides a unique platform for people to tell their life story and read the life stories of others through a simple Q&A format. So that they can have a safe landing place for their most cherished memories and get to know others in an authentic way. Elevating the Value of Our Experiences.
SITUATION
OFFER
BENEFIT
Benefit: ElevaJng the Value of our Experiences
Writing your story: When you write it down, you remember it. Sharing your story with loved ones: Reading your story helps you be more understood. Sharing your story with the world: Others can learn, be entertained, find insight.
Memories
Contribution
Recognition
Messaging Looking for Self Expression:
Story Shelter gives you the power to voice your unique story to billions of internet users from the comfort of your home or office. Looking for Answers: Take a look at what experiences others have had. It is surprising how the life story of somebody miles away can provide solutions to your current dilemma. Looking to Leave a Legacy: Answering questions about life will give you a simple way to write down your complete history without struggling to piece the ideas together.
MarkeJng Touchpoints
Public Relations & Influencers Search & Display
Social Media Websites & PodCasting
StoryShelter Team Melisa Singh – CEO As the Founder and CEO of StoryShelter, Melisa Singh is a natural born entrepreneur who has successfully worked in entrepreneurial capaciJes in Real Estate, ConsulJng and Fashion. Melisa most recently worked as the Search MarkeJng Strategist for Oscar de la Renta, increasing the traffic to their e-‐commerce site substanJally. Melisa received her Masters degree in Integrated MarkeJng from NYU in May 2013 with a focus on Brand Management. Avin Kline: Technical Developer Avin Kline is the co-‐founder and MarkeJng Director of Web Success Agency, helping companies build and maintain an effecJve web presence. Web Success Agency works with small businesses to create an effecJve online presence with the intent of helping the company reach chosen goals. From there they work with the company's overall web presence, conJnually opJmizing to make it even more effecJve. Their specialJes include Web Design, Website Development, Search Engine OpJmizaJon (SEO) and Internet MarkeJng.