One click, Jeff Bezos and the rise of amazon.com ,RICHARD L. BRANDT, by Amritha school of business
Transcript of One click, Jeff Bezos and the rise of amazon.com ,RICHARD L. BRANDT, by Amritha school of business
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One Click
Jeff Bezos and the rise of amazon.com
RICHARD L. BRANDT Rahul R Abhijith U Sneha Singh Chitta Manoj Manoj
Aravind
Book review by:
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JEFF BEZOS RICHARD L. BRANDT
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Other Books by Richard L. Brandt
The Google Guys: Inside the Brilliant Minds of Google Founders Larry Page and Sergey Brin
Capital Instincts Life As An Entrepreneur, Financier, And Athlete
The Ups Story: How Brown Delivers 13 Million Promises Every Day
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One click - Highlights Amazon's deceptively simple business model - Make online
shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: "Buy now with one click.“
Jeff Bezos-CEO and founder, amazon.com-character traits and business strategy that made amazon.com the top online retail store
Rise of Bezos from a computer nerd to a world changing entrepreneur
“One Click”- patented software system, also known as “notorious patent”
Future of amazon.com
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One Click- Contents1. one click is not enough
2. portrait of the entrepreneur as a young man
3. Jeff gets a job
4. Jeff discovers the internet
5. three nerds and an accountant
6. how to build a better bookstore
7. growing plans
8. money to burn through
9. growing up
10. who you calling a bookstore?
11. the crash
12. Bezos bets big on the kindle
13. is amazon killing the bookstore?
14. a cool guy with a funny laugh
15. but what kind of manager is he?
16. head in the clouds
17. step by step, courageously
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Target Audience Inspires those planning for online entrepreneurial debut
ventures. Business – how to grow and capture market share Management students – importance of putting customer first Internet addicts – success story of greatest online retail
store Companies making losses – innovation to sustain in turmoil
periods Online shopping customers
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Perspectives Bezos’s criteria in assessing potential business
Familiar products do better
Larger market is better
Market with smaller number of competitors
Faster inventory
Updated database
Discount opportunities
Faster product delivery
Potential of online retailing
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Amazon’s success techniques Unusual tactics in marketing. Make the business stand-out.
Being responsive and listen to customer. Don’t make excuses, ask for forgiveness when not meeting customer expectations.
Hire the best people always. Qualification and experience are not the only criteria.
Brand name- encompassing mission and vision
Have solid business plan for market penetration and growth
Invest in new untapped market opportunities
“Get big fast” is mandate. Becoming profitable is easy and dumb. Reinvest profit in future business
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Amazon-Influence factors Real success story to inspire budding entrepreneurs Naming as amazon - early in the alphabet, easy to spell, and
represented a mighty river Negative product reviews are allowed Example for sustaining difficult times in business Unprofitable business, yet striving for innovations Jeff Bezos’s philosophy
Obsession with customers Focus on long term Treat each day as day One
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Critiques- Positives The book is a slight 191 pages and short in stature, making it a quick read
The book serves as a fine introduction to the era of the dot com boom.
We not only get a concise history of the company, Brandt also profiles the unusual man behind the curtain, Jeff Bezos. What emerges is an extremely customer driven entrepreneur
Brandt does not shirk from the many controversies Jeff Bezos has found himself in, either.
For general business reading, it's a great case study of how to build a multibillion dollar company.
'Bezos's pledge was to create the world's most customer-centric company‘ and the process is efficiently portrayed in the book
Discusses Jeff’s strengths and questions his weaknesses as a business leader quite extensively
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Critiques- Negatives Too short contents in 190 pages especially to portray Amazon which has
diversified into different domains or one of the most admired personalities of the dot-com era.
Lacks insight. seems like an article or case study
Insufficient information about Jeff’s personal life
No description of current market Amazon is operating in
Book is based completely on secondary research
Unfinished story, written in 2011- amazon has grown a lot since then.
Not chronologically arranged
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Conclusion Interesting and short description on birth and growth of amazon.com
Good introduction to amazon’s early history
Little personal details about Bezos, despite the title
Little focus on Amazon cloud services and Blue origin
Successful in portraying growth of amazon without going in for technical details
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Thank You