OnCrawl guide- SEO basics: Load Time
Transcript of OnCrawl guide- SEO basics: Load Time
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OnCrawl guide - SEO basics
LOAD TIME
Knowledge Basew w w . o n c r a w l . c o m
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OUR DATA
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Page speed is the time a visitor has to wait until he fully accesses the content of a website. It is regarded as a ranking factor.
A page load for ecommerce website takes 7 seconds (the ideal load time is around 3 seconds).
Load time does affect your user experience as users will just close your window if your page speed is too slow.
OUR DATA
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OnCrawl helps you check your load time performances easily by giving information about how many pages are too slow and their load time by page depth.
OUR DATA
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If you click on the “Too Slow” section, you can see which specific URLs are concerned:
OUR DATA
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OUR DATA
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OUR DATA
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- Compress your files: reduce the size of your CSS, HTML, Javascript which are larger than 150 bytes.
- Optimize your code: by deleting code comments, formatting, unused code, you can gain some load time.
- Reduce redirects: you can increase your page speed by avoiding useless redirects. Each redirects lower your page speed as the HTTP request-response cycle take longer.
BEST PRACTICES TO LOAD TIME
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- Set up your browser caching: when a visitor comes back on a website, the website does not have to reload the entire page as it keeps information in the cache.
- Improve server response time: your server performances rely on how much traffic you receive, your hosting solution, resources used, etc.
Server response time should be under 200ms
BEST PRACTICES TO LOAD TIME
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- Optimize images: use the right file format and compress your images.
Use CSS sprites to lower HTTP requestand save load time.
- Choose a content distribution network: they help distribute the load of delivering content as copies of your site can be stored in multiple places.
BEST PRACTICES TO LOAD TIME
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HOW TO OPTIMIZE YOUR LOAD TIME?
In order to improve your load time performances, you should avoid:
- Cheap host: In the long run, a cheap offer can damage your page speed. Pick the right host that fit to your business size.
- Too large images: images which are too heavy to load can really lower your page speed. Prefer PNG for logos and JPEG for photos.
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HOW TO OPTIMIZE YOUR LOAD TIME?
- External embedded media: videos are highly valuable but can really lower you load time. To gain some load time, host the videos on your own server.
- Unoptimized browsers, plugins and apps: you should test your website on all browsers. Try to avoid using Flash
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HOW TO OPTIMIZE YOUR LOAD TIME?
- Too much ads: more than just bothering your visitors, having lots of ads can slow down your page speed.
- Themes too complex: some highly designed themes containing a lot of effects can penalized your load page.
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HOW TO OPTIMIZE YOUR LOAD TIME?
- Widgets: some social buttons or comment areas can have an impact on your page speed.
- Double-barreled code: if your HTML/CSS is not efficient or too dense, it will lower your page speed.
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For any questions about load time, feel free to drop us a line
@Oncrawl_CS
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