Oncontract.com on amul
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Oncontract.com is India's largest contract staffing marketplace. We are a team of senior industry professionals across segments like Technology, Business Development, Marketing, Gaming and Media. We have run and managed large and small businesses around the world. While managing these businesses, majority of our time has been spent on planning, identifying, assessing and deploying right talent. So deployment of the 'right talent, at the right time and at the right cost' has always been the biggest critical success factor in our professional careers so far. So whether you want to develop a cutting-edge technology application or build the most sensational gaming experience or develop a brand image that speaks for your work the biggest asset is the right talent! However, we have learnt the hard way that having great Talent does not necessarily make business prosper! What we understood in all those years was that apart from high quality Talent; what is most important is whether the business has the flexibility to 'Pay-per-Productivity' and whether the business is getting absolutely 'Fat-Free-Performance' from its Talent. When we looked at Indian staffing ecosystem, we observed that businesses are unable to achieve flexibility and variability of their staff due to traditional mind-set around permanency of employment. However, this is rapidly changing and many businesses are now adopting just-in-time, just-for-time staffing to ensure that either high quality and specialized Talent is used only for the time needed or non-core skills that can be outsourced on flexible staffing basis. While Contract staffing has been in existence in India, there was a challenge in getting the required staff and services in a Quicker, Convenient and Credible way and in the shortest possible time. Thus the genesis of Oncontract.com. Oncontract.com is an aggregation of companies and individuals in the Contractual staffing and Services domain.
Transcript of Oncontract.com on amul
KNOW ABOUT
you
didn’t
THINGS10
This presentation on AMUL
is an effort by
ONCONTRACT.com
India’s largest online contract staffing
marketplace.
1 India’s largest food brand!
Established in
1946
Amul means priceless
It is the world’s largest pouched milk
brand.
2 Amul’s story started in Anand, Gujarat!
http://images.mid-day.com/2012/sep/Verghese-Kurien-1.jpg
17%
Founded by Dr. Verghese Kurian
“The Milkman of India” Diversification & integration
200 Amul brands
From milk-deficient to being the largest milk
producer (17%) in the world
3From 30 lakh
members,
Amul collects
13.67mn litres/day= 7 crore cups
of milk/day
4All 30 lakh members are
partners, entrepreneurs!
Amul is a co-operative, Gujarat Co-op Milk Marketing Federationhttp://nimg.sulekha.com/others/original700/india-farmer-protest-2009-11-19-7-46-25.jpg
5 Farmers own the dairy, Professionals run it!
Farmers own.
Elected representatives manage village societies.
Employees operate the dairy.
6 Quality is paramount!Every Friday, without fail, between
10 am & 11 am, all employees meet at the closest office to discuss ways to
improve quality.
7 Show me the money!
All this means BIG PROFITS*
through
5,000 wholesale dealers& 5.5 lakh retailers
$2.2bnRs. 9,774 cr*
15%
37%
8
http://cafefernando.com/momofuku-milk-bars-cereal-milk-ice-cream/
37% market share in Rs. 900 cr ICE CREAM market
15% of India’s milk market
9 A lot of this success is due to
the Amul moppet!
Sylvester Da Cunha, Creator of the Utterly, butterly.. Delicious Amul campaign (1967)http://im.rediff.com/money/2012/jun/06amul1.jpg
10 Amul, the world’s longest running campaign ever!
FACT: While competitors
spend 7-8% of revenues on
advertising, Amul spends
less than 1%
1967 - 2012
Amul, India’s Social
ObserverIndia’s biggest
brandTruly,
the
Taste of
India
