Content Production

presents

The Typical

Process

Content Production Process Our typical content production process takes up to 20 hours to complete, which doesn’t include content promotion. If you combine the two - production (20% of our time) and promotion (80% of our time) - any given piece of content can take upwards of 100 hours to complete. And even then, there’s always more you can do. !Here’s a peek into our content production process answering the common questions of ‘who does what and how long does it take’?

1. Develop the Content Brief 2. Research & Outline Creation 3. Write 4. Review 5. Revise 6. Approve 7. Upload to CMS 8. Web Page Review 9. Sign off 10. Publish

Production Process Flow

Step 1: Develop the Content Brief

Who: Content Strategist

Approximate time needed: 2 hours

The content strategist creates the outlines, call to action(s), defines the syntax, tone and grammatical direction as well as provides any supporting research to support the writers.

Step 2: Research and Outline Creation

Who: Writer Approximate time needed: 24 hours

The writer creates a skeleton outline, including subheads and possible argument/conclusion. They write then review all existing related content and interviews subject matter experts. Writers capture relevant information, quotes, data, and resources to support the intended message.

Step 3: Write

Who: Writer Approximate time needed: 48 hours

The writer drafts the content and structures the page with relevant subheadings, lists, and links to top tier resources. They suggest images and any additional media or sources to be included.

Step 4: Review

Who: Editor Approximate time needed: 12 hours

The editor ensures the content is accurate, on message, has working links, uses appropriate images, features a Call to Action (CTA) and is very well written conforming to the standards set within the style guide.

Step 5: Revise

Who: Writer Approximate time needed: 2 hours

The writer works with the editors and/or the clients’ comments and resolves any issues with the content.

Step 6: Approve

Who: Editor Approximate time needed: 12 hours

The editor reviews the revised content and makes any final corrections to the material, which is now ready for approval and sign off.

Step 7: Upload Content to Content Management System

Who: Content Strategist or Writer Approximate time needed: 2-3 hours

The content strategist adds the copy to the page in the CMS ensuring the inclusion of links, images, files, featured image, meta descriptions, SEO, tags and any other items needed to publish the post.

Step 8: Web Page Review

Who: Editor Approximate time needed: 1 hour

The editor checks for broken links, typos, poor quality images and then gives the thumbs up when the content is 100% ready to go.

Step 9: Sign Off

Who: Client Approximate time needed: 1 hour

The client conducts a final review and signs off on the content. !

Step 10: Publish

Who: Content Strategist Approximate time needed: 30 minutes

The content strategist confirms that the content is published on time and without error. !

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Don’t have the time to manage your content marketing? Interested in learning more? Email me: renee@onboardly.com