ONACamp: Branding & Community Engagement
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Transcript of ONACamp: Branding & Community Engagement
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Beyond the Buzzwords
Mandy Jenkins@mjenkins, #ONAcamp
Community Engagement and Self-Branding
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What is community engagement?
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What is community engagement?
Online and offline efforts to bring readers into the newsgathering process and closer to those reporting the news.
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Why do it?
• Build long-lasting relationships with readers and sources
• Branding & loyalty-building
• Create an eager network of reliable tipsters
• Be transparent about how we do our jobs
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You may already be doing this....
• Using Twitter and/or Facebook
• “Tell us” in the paper, on TV, etc.
• In-story polls
• Chats
• Comments on on-site stories and blogs (*shudder*)
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How's that going?
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Don't be one-way
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Rules of Engagement
• Answer all questions
• Address criticism (without spats)
• Share good responses
• Publicly correct yourself
• Always acknowledge news tips
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Twitter & Facebook
Are you really connecting?
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Powered by relationships
You follow
They follow
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Twitter: Find the right crowd
Find accounts by their areas of interest:
twellow.comwefollow.com
Find accounts using Twitter lists:
listorious.comLists of those you follow
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Twitter: Search.twitter.com
• Search by keywords, location, time• Reach out for more info• Follow who you reach out to
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Twitter: Don't be a news robot
• Be personable. • Tweet more than your links• Re-tweet, don't re-write• Openly engage strangers
Most importantly: Respond to people
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FB account vs Pages
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Facebook + Journalism Pages
• Build a custom feed for work-only
• Create a hub around your topic area
• Interact with readers & sources separate from your personal contacts
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Facebook: Find the right crowd
• Search public groups and pages
• Reach out with private messages
• Don't be a creeper
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Search Facebook Statuses
• openfacebooksearch.com/• youropenbook.org/
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Be Your Own Expert
We journalists think we're so smart, so prove it.
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Monitor Your Brand
• Google Alerts
• Tweetbeep
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Take conversation to them
• Comment on other blogs/stories in your field
• Talk with those talking about you
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Curate your expertise
• Show your research as you go
• Save links to read later
• Share what you're reading
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Tools to try
• Diigo• Delicious• Google reader• Furl• Twitter/Facebook
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Bonus! Use a bookmarking site to organize & embed your shared link roundups.
Share curation
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Tools for Engagement
New ways to do the same old stuff
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Storify: Add readers to your story
• Curate tweets, Facebook statuses, Flickr, YouTube
• Add documents, story elements
• Reaction stories, Twitter fights, a dramatic event through others' words
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Suggestion box > Polls
All Our Ideas: "Suggestion box for the digital age"
Example
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Google Forms > "Tell Us"
• Exists in Google Docs
• Embeds on your site
• Feeds into a spreadsheet
• Can gather info privately or anonymously
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Crowdsourced map: Google
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Crowdmapping
• Free
• Lives online
• People submit on-site, by Twitter or text
• Quick to set up
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Conversation > Comments
Engage with readers, manage the conversation
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Clear out the riffraff
Beat blogs and niche networks
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Why get your own site?
• Brand yourself as an expert
• Connect with those who care about your area of interest
• Transparency in your story process
NOT to get page views
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Beat Blogs
..a regular flow of reporting, resources and commentary in a focused area.
Can be geographical, topical, activity-based or somewhere in between.
Source: Beatblogging.org
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Private networks
• Message boards• File/link sharing• Limited access
Tools
Facebook GroupsGoogle GroupsYahoo GroupsSocialgo.com
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Don't freak out
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Connect IRL
Seriously!
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Remember real life?
• Connect with your readers
• Have sources meet one another & readers
• Get story ideas
• Get feedback on your work
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Networking & Meetups
• ONA• Social media organizations• Organizations and events on your beat
* Have relevant info on your business cards
* Use apps like Bump to connect at events
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Hosting Meetups
• Meetup.com
• Eventbrite.com
• Twitvite.com
* More: Google Monica Guzman for info on her meetups
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"Office Hours"
• Unplanned meetups outside the office
• Announce it on Twitter, Facebook or in a story
• Have it somewhere public
• Make yourself available
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Experiments in RL Engagement
Newsroom Cafe (Register Citizen)
Newsroom, cafe, citizen journalism classes, computer lab, library
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How will you engage?
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You're done!
Mandy Jenkins@mjenkins
zombiejournalism.comslideshare.net/mandyjenkins/