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PROJECT
ONLINE
ENTERTAINMENT
INDUSTRY
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Project Presented By:
Group Leader:
Maitrayee .R. Jadhav
Roll No.16
Name Roll no
Bhushan Dalvi 9
Mrunmayee Gaokar 10
Dinesh Gawade 11
Dipesh Gawas 12
Priyanka Ghag 13
Deepak Gupta 14
Ashmita Jadhav 15
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INTRODUCTION:
ENTERTAINMENT INDUSTRY- those involved
in providing entertainment: radio and
television and filmsandtheatre
SHOW BIZ,SHOWBUSINESS INDUSTRY- the
peopleor companiesengaged in a particular
kindof commercialenterprise; "each industry
has itsown trade publications"
FILM INDUSTRY- theentertainment industries
involved in producing anddistributing movies
Theentertainment industry (muchofwhich is
informally known asshow businessorshow
biz) consistsofalarge numberofsub-
industriesdevotedtoentertainment. However,
theterm isoften used in the mass mediatodescribethe mass media companiesthat
controlthedistribution and manufactureof
mass mediaentertainment. In the popular
parlance, theterm show biz in particular
connotesthe commercially popular performing
arts, especially musicaltheatre, vaudeville,
comedy, film, and music.
Entertainment industry is getting moreand
morehighlightedthesedays. Orto be more
correct it'sa kindof necessity withoutwhich
we cannotsurvive. This issimply becauseof
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thestressfulenvironmentsurrounding us. We
exhaustourselves in loadsofwork forthe
entireday andoursystem issuchthatwe
would neverliketodivertour minds ifthere isnothing better. Andthis is fulfilled by the
mediaandourentertainment industry. Think
yourself isthereanything betterthan sitting
back and relaxing on your bedandwatching
moviesandtelevision shows. What's best ifwe
gettowatchshowsonlineshowsaccording to
yourown convenienttime, oneofthe best
websitesavailable forwatching shows is
www.watch-simpsons-online.net/ Both TV
showsand moviesare combinedtogetherto
form one groundthat isentertainment. Music
isalsothere butwe regard itasa partof
movies itself.
Relaxing gives joy andtakes you away fromthetensionsoftheday. TV showsand movies
are becoming a passion foreach person today.
Do you knowwhy, simply becausethey give
you a completely relaxedatmosphere? This is
really interesting andsomething which iseven
moreexciting than this istowork in suchan
atmospherewhere you dohavetowork butwithenjoyment. Millionsand billionsof people
acrossthe nation arelooking fora job in
media. Music isthere for peopleatallages
whileampleof channelsareworking to
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entertain peoplewith TV showseveryday.
A newepisode gets flashedeveryday generally
oratleastwithin aweek. Trend forthese
showshas changed completely and is
changing day by day becauseoftheentrance
of freshtalent. Girlsand guys coming from
different culture join these channelsto nourish
them withlatest ideasofdeveloping exciting
shows. This includes gameshows, music
shows, reality shows, dance competition,
comedy etc.
Classicalshowsarealsothere forwomen and
even young adultswhoare fondofthem. Like
Desperate Housewiveswww.watch-desperate-
housewives-online.com/thoughthestyleshad
changedstillthe TV showsare being
developed keeping in mindthe interestof
peopletoday. Thisandalot more isthereto
grab theattention of younger generation who
are fascinated by thelatesttrends. Somehow
this is fairenoughas peopleshouldwork
according totheir interestonly. There isone
saying "if you lovewhat you aredoing, you'll
besuccessful". It'satruth if you lovetowork
in a music album oratelevision channelora
movieorany other profession, it isan
assurancethat you'll besuccessful.
Duetothe interestsof many peoplethescope
ofthe industry isalsodeveloping increasingly.
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Various collegesand professional institutes
haveopenedwhereskilledteachersteachthe
skillsofdeveloping the freshtalent in the
students. Plenty of jobsare being offeredandsometimesdirect placementsaredone
throughthe institutes itselfwhere you get
handsome packages, comfortableand rocking
life. Job seekers can log on tothe various
portalswhichareavailableon the internettoo.
This isoneofthe most flexibleandeasiest
waysofsearching a job andeven getting one
today. Soall you needtodo isto fill in the
contact form along withother requireddetails
andstartworking withthe famous brandsand
the mosthappening industry. Accomplish your
dreamseasily.
Multimedia
Is mediaand contentthat usesa combination
ofdifferent content forms. Theterm is used in
contrastto mediawhichonly usetraditional
formsof printedorhand-produced material.
Multimedia includesa combination oftext,
audio, still images, animation, video, and
interactivity content forms.
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Multimedia is usually recordedand played,
displayedoraccessed by information content
processing devices, suchas computerizedand
electronic devices, but can also be partofa
live performance.Multimedia (asan adjective)
alsodescribeselectronic mediadevices used
tostoreandexperience multimedia content.
Multimedia isdistinguished from mixed media
in fineart; by including audio, forexample, it
hasa broaderscope. Theterm "rich media" is
synonymous for interactive multimedia.
Hypermedia can be consideredone particular
multimedia
application.Examplesof individual content
forms combined in multimedia:
Text Audio Still Images
AnimationVideo
FootageInteractivity
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CATEGORIZATION OF MULTIMEDIA
Multimedia may be broadly divided into linear
and non-linear categories. Linear active
content progresses without any navigational
control for the viewer such as a cinema
presentation. Non-linear content offers user
interactivity to control progressas usedwitha
computer gameor used in self-paced computer
based training. Hypermedia is an example of
non-linear content.
Multimedia presentations can be live or
recorded. A recorded presentation may allow
interactivity via a navigation system. A live
multimedia presentation may allow
interactivity via an interaction with the
presenteror performer.
MAJOR CHARACTERISTICS OF MULTIMEDIA
Multimedia presentations may be viewed in
person on stage, projected, transmitted, or
played locally with a media player. A
broadcast may be a live or recorded
multimedia presentation. Broadcasts and
recordings can be either analog or digital
electronic media technology. Digital online
multimedia may be downloaded or streamed.
Streaming multimedia may be live or on-
demand.
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Multimedia games and simulations may be
used in a physical environment with special
effects, with multiple users in an online
network, or locally with an offline computer,
gamesystem, orsimulator.
The various formatsoftechnologicalordigital
multimedia may be intended to enhance the
users' experience, for example to make it
easierand faster to convey information. Or in
entertainment or art, to transcend everyday
experience.
A lasershow isalive multimedia performance.
Enhanced levels of interactivity are made
possible by combining multiple formsof media
content. Online multimedia is increasingly
becoming object-oriented and data-driven,
enabling applications with collaborative end-
user innovation and personalization on
multiple formsof contentovertime. Examples
of these range from multiple formsof content
on Web sites like photo galleries with both
images (pictures) andtitle (text) user-updated,
to simulations whose co-efficients, events,
illustrations, animations or videos are
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modifiable, allowing the multimedia
"experience" to be altered without
reprogramming. In addition to seeing and
hearing, Haptic technology enables virtual
objects to be felt. Emerging technology
involving illusionsoftasteandsmell may also
enhancethe multimediaexperience.
HISTORY OF THE TERM
Theterm "multimedia" was coinedby Bob
Goldstein (later'Bobb Goldsteinn') to promotethe July 1966 opening ofhis "LightWorksat
L'Oursin" showat Southampton, Long Island.
On August 10, 1966, Richard Albarinoof
Variety borrowedtheterminology, reporting:
Brainchildofsongscribe-comic Bob
(Washington Square) Goldstein, the
Lightworks isthelatest multi-media music-
cum-visualstodebutasdiscothque fare.[1].
Two yearslater, in 1968, theterm
multimediawas re-appropriatedtodescribe
thework ofa political consultant, David
Sawyer, thehusbandof Iris Sawyeroneof
Goldsteins producersat LOursin.
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Multimedia (multi-image) setup forthe 1988
Ford New Car Announcement Show, August,
1987, Detroit, MI
In the intervening forty years, thewordhas
taken on different meanings.In thelate 1970s
theterm was usedtodescribe presentations
consisting of multi-projectorslideshowstimed
toan audiotrack. However, by the 1990s
'multimedia'took on its current meaning.
I
n the 1993 first edition ofM
cGraw -HillsMultimedia: Making It Work, Tay Vaughan
declared Multimedia is any combination of
text, graphic art, sound, animation, and video
that isdelivered by computer. When you allow
the user the viewerofthe project to control
whatandwhen theseelementsaredelivered,
it is interactive multimedia. When you provide
a structureof linked elements throughwhich
the user can navigate, interactive multimedia
becomeshypermedia.
WORD USAGEAND CONTEXT
Since media isthe pluralof medium, theterm"multimedia" isa pleonasm if "multi" is usedto
describe multipleoccurrencesofonly one form
of media such as a collection of audio CDs.
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This is why it's important that the word
"multimedia" is used
A presentation using Powerpoint. Corporate
presentations may combineall formsof media
content.
Virtual reality uses multimedia content.Applications and delivery platforms of
multimediaare virtually limitless.
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VVO Multimedia-Terminal in Dresden WTC
(Germany)
Multimedia finds its application in various
areas including, but not limited to,
advertisements, art, education, entertainment,
engineering, medicine, mathematics, business,
scientific research and spatial temporal
applications. Several examples are as follows:
CREATIVE INDUSTRIES
Creative industries use multimedia for a
variety of purposes ranging from fine arts, to
entertainment, to commercial art, to
journalism, to media and software services
provided for any oftheindustries listed below.
An individual multimedia designer may cover
thespectrumthroughouttheir career . Request
for their skills range from technical, to
analytical, to creative.
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COMMERCIAL
Much of the electronic old and new media
used by commercial artists is multimedia.
Exciting presentations are used to grab and
keep attention in advertising. Business to
business, and interoffice communications are
often developed by creativeservices firms for
advanced multimedia presentations beyond
simple slide shows to sell ideas or liven-up
training. Commercial multimedia developers
may be hired to design for governmentalservicesand nonprofitservicesapplicationsas
well.
ENTERTAINMENT AND FINEARTS
In addition, multimedia is heavily used in
the entertainment industry, especially to
develop special effects in movies andanimations. Multimedia games are a
popular pastime and are software
programs available either as CD-ROMs or
online. Some video games also use
multimedia features. Multimedia
applications that allow users to act ively
participate instead of just sitting by aspassive recipients of information are
called Interactive Multimedia.
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EDUCATION
In Education, multimedia is used to produce
computer-based training courses (popularly
called CBTs) and reference books like
encyclopedia and almanacs. A CBT lets the
user gothroughaseriesof presentations, text
about a particular topic, and associated
illustrations in various information formats.
Edutainment is an informal term used to
describe combining education with
entertainment, especially multimediaentertainment.
Learning theory in the past decade has
expanded dramatically because of the
introduction of multimedia.
JOURNALISM
Newspaper companiesalloverarealso trying
to embrace the new phenomenon by
implementing its practices in theirwork.While
some have been slow to come around, other
major newspapers like The New York Times,
USA Today and The Washington Post aresetting the precedent forthe positioning ofthe
newspaper industry in a globalizedworld.
ENGINEERING
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Software engineers may use multimedia in
Computer Simulations for anything from
entertainment to training such as military or
industrial training. Multimedia for software
interfaces are often done as a collaboration
between creative professionals and software
engineers.
INDUSTRY
In the Industrialsector, multimedia is usedas
a way to help present information to
shareholders, superiors and coworkers.
Multimedia is also helpful for providing
employee training, advertising and selling
products all over the world via virtually
unlimitedweb-basedtechnology
MATHEMATICAL ANDSCIENTIFIC RESEARCH
In mathematical and scientific research,
multimedia is mainly used for modelling and
simulation. For example, a scientist can look
ata molecular modelofa particularsubstance
and manipulate it to arrive at a new
substance. Representative research can befound in journals such as the Journal of
Multimedia.
MEDICINE
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In Medicine, doctors can gettrained by looking
ata virtual surgery or they can simulatehow
thehuman body isaffected by diseasesspread
by viruses and bacteria and then develop
techniquesto prevent it.
DOCUMENTIMAGING
Document imaging is a technique that takes
hard copy ofan image/documentand converts
it intoadigital format (forexample, scanners).
DISABILITY
Disability Mediaallows thosewithdisabilities
to gain qualifications in the multimedia fieldso
they can pursue careersthat givethem access
to a wide array of powerful communication
forms.
MISCELLANEOUS
In Europe, the reference organization for
Multimedia industry is the European
Multimedia Associations Convention (EMMAC).
CINEMA OFINDIA
The cinema of India consists of films
produced across India, including the
cinematic culture of Andhra Pradesh,
Assam, Gujarat, Karnataka, Kerala,
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Mumbai, Punjab, Tamil Nadu and West
Bengal. Indian films came to be followed
throughout South Asia and the Middle
East. As cinema as a medium gained
popularity in the country as many as 1,000
films in various languages of India were
produced annually. Expatriates in
countriessuchasthe United Kingdom and
the UnitedStates continuedto give riseto
internationalaudiences for Indian filmsof
various languages especially Tamil,
Telugu, Kannada, Malayalam, Bengali and
Hindi.
India is the world's largest producer of
films. In 2009, India produced a total of
2961 films on celluloid, that include a
staggering figure of 1288 feature films.
The provision of 100% foreign directinvestment has made the Indian film
market attractive for foreign enterprises
such as 20thCentury Fox, Sony Pictures,
and Warner Bros.[8] Prominent Indian
enterprisessuchas Zee, UTV, Adlabsand
Sun Network's Sun Pictures also
participated in producing and distributing
films. Tax incentives to multiplexes have
aidedthe multiplex boom in IndiaBy 2003
as many as 30 film production companies
had been listed in the National Stock
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ExchangeofIndia, making the commercial
presenceofthe medium felt.
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HISTORY
A scene from Raja Harishchandra (1913) The
first full-lengthmotionpicture.
A scene from the first motion picture of theAssamese filmindustry, Joymati (1935).
Devika Rani and AshokKumarinAchhut Kanya
(1936).
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GOLDEN AGEOF INDIAN CINEMA
A scene from Ritwik Ghatak's Nagarik (1952),
considered Bengali cinema's earliest
intellectualart film.
Wide open eyes, a continual motif in SatyajitRay's The Apu Trilogy (19551959).
Guru Dutt in Pyaasa (1957), forwhichhewas
thedirector, producerandleadingactor.
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TimeMagazine's "10 BestSoundtracks" ofall
time,[58] and hewould later go on towin two
Academy Awards forhis internationalSlumdog
Millionaire (2008) soundtrack. Dasavathaaram
(2008), in which Kamal Haasan potrayed 10
historical roles, went on to get universal
acclaim and became the Highest Grossing
Indian Movieof All-Time[59].Tabarana Kathe, a
Kannada film, was screened at various film
festivals including Tashkent, Nantes, Tokyo,
andthe Film Festivalof Russia.[60]
NEWSMEDIA
Electronic News Gathering trucks and
photojournalists gathered outside the
Prudential Financial headquarters in Newark,
New Jersey inA
ugust 2004 following theannouncementofevidenceofaterroristthreat
to itandto buildings in New York City.
The news media refers to the section of the
mass media that focuses on presenting
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current newstothe public.These include print
media (newspapers, magazines); broadcast
media (radio stations, television stations,
television networks), and increasingly
Internet-based media (WorldWideWeb pages,
weblogs).
ETYMOLOGY
A medium (plural media) is a carrier of
something. Common things carried by media
include information, art, or physicalobjects.A
medium may provide transmission or storage
of information or both. The industries which
produce news and entertainment content for
the mass media are often called "the media"
(in much the same way the newspaper
industry is called "the press").In thelate 20th
century it became commonplace forthis usage
to be construedassingular ("The media is...")
ratherthan asthetraditional plural.
BROADCASTING
Broadcasting is the distribution of audio and
video signals (programs) to a number of
recipients ("listeners" or "viewers") that
belong toalarge group.This group may bethe
public in general, ora relatively largeaudience
within the public. Thus, an Internet channel
may distribute textor music worldwide, while
a public address system in (for example) a
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workplace may broadcast very limited ad hoc
soundbites to a small population within its
range.
The sequencing of content in a broadcast is
calledaschedule.
Television and radio programs are distributed
through radio broadcasting or cable, often
both simultaneously. By coding signals and
having decoding equipment in homes, the
latter also enables subscription-basedchannelsand pay-per-viewservices.
A broadcasting organization may broadcast
several programs at the same time, through
several channels (frequencies), for example
BBC OneandTwo. On theother hand, twoor
more organizations may share a channel and
each use it during a fixed part of the day.Digital radio and digital television may also
transmit multiplexed programming, with
several channels compressed into one
ensemble.
When broadcasting isdone viatheInternetthe
term webcasting isoften used.
Broadcasting forms a very large segment of
the mass media.
Broadcasting to a very narrow range of
audience is called narrowcasting.
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TELEVISION
In a broadcastsystem (television), journalists
or reportersarealso involvedwithediting the
video material that has been shot alongside
their research, and in working on the visual
narrative of the story. Broadcast journalists
often makean appearance in the newsstory at
the beginning orendofthe video clip.
In television or broadcast journalism, news
analysts (also called news-casters or newsanchors) examine, interpret, and broadcast
news received from various sources of
information. Anchors present this as news,
either videotaped or live, through
transmissions from on-the-scene reporters
(news correspondents).
News films ("clips") can vary in length; thereare some which may be as long as ten
minutes, others that need to fit in all the
relevant information and material in two or
three minutes. News channelsthesedayshave
also begun tohost special documentary films
thatstretch for muchlongerdurationsandare
able to explore a news subject or issue ingreaterdetail.
The desk persons categorise news stories
with various formatsaccording tothe meritof
the story. Such formats include AVO, AVO
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Byte, Pkg, VO SOT, VOX POP, and Ancho
Visual.
y The AVO, or Anchor Voice Over, is theshort form of news.Thestory iswritten in
a gist. According to the script visual is
edited. The anchor reads the newswhile
the visual is broadcast simultaneously.
Generally, theduration ofan AVO is 30 to
40 seconds. The script is three to four
lines.At firsttheanchorstartsto readthe
news, and, after reading oneorone -and-a-half lines, the visual is aired, overlapping
the faceofanchor.
y TheAVOBytehastwo parts:An AVO, andoneor more bytes.This isthesameasan
AVO, except that as soon as the AVO
ends, theByte isaired.
y The Pkg has three parts: Anchor, VoiceOver, and Sign Off. At first a Script is
written. A voice over anchor reads the
anchororanchor intro part.
NEWSCASTER
Newscasters function at large stations andnetworksthat usually specialize in a particular
type of news, such as sports or weather.
Weathercasters, also calledweather reporters,
report current and forecast weather
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conditions. They gather information from
national satellite weather services, wire
services, and local and regional weather
bureaus. Some weathercasters are trained
meteorologistsanddevelop theirown weather
forecasts. Sportscasters select, write, and
deliver sports news. This may include
interviews with sports personalities and
coverageof gamesandothersporting events.
NEWSMAGZINES
Cover of 2512, a monthly newsmagazine
published in Runion.
A newsmagazine, sometimes called news
magazine, is a usually weekly magazine
featuring articles on current events. News
magazines generally go a little more in-depth
into stories than newspapers, trying to give
the reader an understanding of the context
surrounding importantevents, ratherthan just
the facts.
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Many newsorganizations based in other media
also distribute news online. How much they
take advantage of the medium varies. Some
news organizations, such as the Gongwer
NewsService, usetheWeb only or primarily.
The Internet challenges tradit ional news
organizations in several ways. They may be
losing classified ads toWeb sites, which are
often targeted by interest instead of
geography.Theadvertising on newsWeb sites
is sometimes insufficient to support theinvestment.
Even before the Internet, technology and
perhaps other factors were dividing people's
attention, leading to more but narrower media
outlets.
Online journalism also leads to the spread ofindependent online media such as
openDemocracy andthe UK, Wikinewsaswell
as allowing smaller news organizations to
publish to a broad audience, such as
mediastrike.
NEWS COVERAGE ANDNEWMEDIA
By covering news, politics, weather, sports,
entertainment, and vital events, the daily
mediashapethedominant cultural, socialand
political pictureof society.Beyond the media
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networks, independent news sources have
evolved to report on events which escape
attention or underlie the major stories. In
recent years, the blogosphere has taken
reporting a step further, mining down to the
experiences and perceptions of individual
citizens.
An exponentially growing phenomenon, the
blogosphere can be abuzz with news that is
overlooked by the press and TV networks.
Apropos of this was Robert F. Kennedy Jr.'s11,000-word Rolling Stone article apropos of
the 2004 United States presidential election,
published June 1, 2006.By June 8, therehad
been no mainstream coverage of the
documented allegations by President John F.
Kennedy's nephew.On June 9, this sub-story
was covered by a Seattle Post-Intelligencerarticle.[1]
Media coverage during the 2008 Mumbai
attackshighlighted the useof new mediaand
Internet social networking tools, including
Twitter and Flickr, in spreading information
about the attacks, observing that Internet
coveragewasoften aheadof more traditional
media sources. In response, traditional media
outlets included such coverage in their
reports.[2] However, several outlets were
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criticised as they did not check for the
reliability and verifiability ofthe information.
INTERNET
The Internet has allowed the formal and
informal publication of news stories through
mainstream mediaoutletsaswellas blogsand
other self-published news stories. Journalists
working on the Internethave been referred to
as J-Bloggers, a term coined by Australian
M
ediaA
cademicD
r Nicola Goc to describejournalists who [blog] and [blog]gers who
produce journalism. "J-Bloggers: Internet
bloggers acting in the role of journalists
disseminating newsworthy information, who
subscribe to the journalistic ideals of an
obligation tothetruthandthe public's rightto
know" (Media and Journalism: Theory to
Practice (2008) Melbourne: OUP, p45) . The
web hasalsoseen thedevelopmentof Online
NewspapersandOnline magazine.E-zines isa
resultofthe new magazinetemplates used by
literature Broadcasting a .com Media, is one
example incorporatedwithin its Internet
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BIBLOGRAPHY
www.google.com
www.about.com