On the Quest to Engage the User Sustainable Mobile App Engagement – The New Age Buzzword
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Transcript of On the Quest to Engage the User Sustainable Mobile App Engagement – The New Age Buzzword
![Page 2: On the Quest to Engage the User Sustainable Mobile App Engagement – The New Age Buzzword](https://reader036.fdocuments.in/reader036/viewer/2022081520/58f1d6ff1a28ab1c6e8b4571/html5/thumbnails/2.jpg)
Developing apps•A huge competition with big task on hand ensures growing downloads, in app conversions and healthy store ratings
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USER RETENTIONMethods to Increase the Mobile App Engagement
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Matter of Concern•To reach sufficient mobile app engagement & retention rates is a tough call
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SIMPLE & EASY ON-BOARDINGCritically balancing between technology and a pleasing UX
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Do’s & Don’ts of On-boarding
•To the user - showcase the features and uncomplicated, easy usage methodologies
•Not a detailed tour instead focus on the bird’s eye view of the app
•User on-boarding strategies should be interactive and guiding
•Snapshot of the detailed features helps to keep the curiosity of the user alive
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ENGAGING BEYOND THE INSTALLComprehend & determine the (KPIs) to integrate user expectations
Regular UpgradesPersonalizationPush
Notifications
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Push Notifications•Specialized Content Access•Coupons•Discounts•Special Promotions
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Mobile App Personalization•Increased Sales•Justified Renewals•Builds Multi-Channel Loyalty•Facilitates Personalized On-boarding
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Periodic Upgrades to Apps•The app feature list is highly recommended to be iterative
•The generated insights help the companies derive right roadmaps
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RULES OF THUMB TO INCREASE APP USAGE AND
USER RETENTION
Ensure real-time analytics to gauge customer behavior
Predict & plan based on analytics
Segment the audience & strategize campaigns prudently
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