Mobile Media

Mobile Advertising

App Marketing

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M o b i l e M a r k e t i n g A g e n c y

Who We Are

We are a

Full Service Mobile Agency

s p e c i a l i z I n g I n :

App Marketing

Mobile Advertising

Mobile Media

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Who We Are > Some of our International Advertisers

Ori Klein

VP Marketing at AIG

“Working with OnTheMob helped me

gain significant advantage over my

competitors, and reach my target

audience at the lowest cost…”

Since established at 2010, OnTheMob’s portfolio includes

dozens of brands worldwide from all sectors:

Commercial, Faineance, Automobile and many more.

Also, we supply Mobile Media Services to leading International

Ad Networks, Agencies and App development companies.

OnTheMob is part of the Fishman Group, one of Israel ‘s lading

and most renowned private investment groups.

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What We Do

Mobile Advertising

• Strategy & Creative

• Mobile Strategy development

• Rich Media & Banners Campaigns

• Landing Pages

• Development for Mobile

• iPhone App Development

• Android App Development

• Web Apps

App Marketing

• App Promotion Strategy

• Budgeting and Goals

definition

• Campaign Management

• Results monitoring and

Campaign Optimization

Mobile Media

• Media planning and setting

Campaign goals

• Media Buying

• Campaign Management &

Optimization

• Campaign Analytics reports

Advertisers

Publishers

Developers

App Marketing

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• iPhone App Store is one of the most competitive markets worldwide!

• There are over 550,000 applications, but only a small number of apps are successful and break into the top ranks.

• We built a marketing plan for each App Store by country which will by tailored to your app’s niche.

• We get the right media for you by defining geo-location, categories, mobile web, best local apps, blind networks and premium

networks all around the world.

• In the process of receiving to result wanted, a huge increase in number of downloads, we mainly use the following tools:

• Massive Cross Platform Media Buying

• Product Management (product road map, version updates, etc.)

• Organic promotion among target audience in industry blogs, Social Networks, local press and many other channels.

We will boost your app by driving

thousands of users to your App Store page

to create mass downloads event *

* If we will not deliver, you will not be charged!

What We Do > App Marketing

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What We Do > App Marketing > Case Study : S-Peach - Voice Recognition

Campaign strategy:

We Invested the entire budget in mobile media on blind, semi premium and premium

mobile media in order to give the app the download boost required.

Campaign Summary:

Launch: September 28, 2011 at 10:30 AM.

Optimization: We used 5 different creatives which

were constantly changed according to results:

Results: After only 5 hours, the App entered to the

Top 25 free apps.

In less than 14 hours the App was No. 1

in the Brazilian App store.

Due to a huge number of downloads, the paid app was

promoted as well and got to #72 in the Top paid apps!

Campaign Goal:

Entering the Top 10 Free Apps in Brazil’s App Store within 24 hours.

“… In less than

14 hours the

App was No. 1 in

the Brazilian

Appstore…”

App progress in the App Store, 5h from

campaign launching (Started #2500

Rank)

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What We Do > App Marketing > Case Study : AUTO - Automobile Magazine

Campaign strategy:

We built a massive Media Spread using only premium mobile media (from local IL Apps

and International Apps with IL traffic) in order to give the app the download boost

required.

Campaign Summary:

Launch: August 28, 2011 at 7:00 AM.

Results: After only 5 hours the App was ranked at

#275 and at the Top Free Apps. In less than 47

hours from campaign launched it was

ranked 2nd in the Israeli App Store.

Campaign Goal:

Entering the Top 25 Free Apps in the Israeli App Store Within 24 hours.

“… In less than

47 hours… the

App was ranked

2nd in the Israeli

Appstore…”

App progress in the App Store, 5h from

campaign launching (Started #2500

Rank)

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• Mobile is one of the most widespread and fastest growing media channels in the world since it’s the most cost effective one.

• Mobile Media allows advertisers to optimize campaigns and reach only targeted audience, and developers to gain profit from their

developed app.

• For each campaign we build a full Mobile Media spread from a mixture of premium and blind traffic costume fit to your target audience.

• We get the right media for your campaign by defining geo-location, categories, mobile web, best local apps, premium international apps

and all media necessary to reach the campaign goal.

• As part of out services we supply:

• Media planning and setting campaign goals

• Media buying

• Campaign management & optimization

• Campaign analytics reports

We have an in-house Mobile Media Agency with

millions of unique impressions from premium apps

worldwide and in all categories

What We Do > Mobile Media

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• The worldwide use of mobile phones keep s increasing in accordance with global population growth.

• This has turned the mobile advertising industry into a fast growing venture for mobile app developers and advertisers alike.

• OnTheMob provides full Mobile Advertising services including:

• Strategy & Creative

• Mobile Strategy development

• Rich Media & Banners Campaigns

• Landing Pages

• Development for Mobile

• iPhone App Development

• Android App Development

• Web Apps

All campaigns are result oriented. We measure

the success according to the campaign goal &

performance!

What We Do > Mobile Advertising

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What We Do > Mobile Advertising > Case Study :

Execution

We decided to grab the attention of the audience On The Go and bring the product to them.

Using targeted mobile media and QR codes embedded on carefully placed print ads (on Bus

stops, Train carriages, etc.) we launched a mobile application with M-commerce and mobile

coupon capabilities supported by a facebook contest. Inside the application the user was able

to enjoy the full Headset Catalog (HTML 5 Technology) with an option of purchasing on the

mobile, a video ad and a navigation Option to the nearest branch or Contact via Email option.

Challenge:

To launch the new Philips O'Neill headphone collection in an innovative and unique

campaign using the Mobile Platform. Scan the code to purchase the product now

Scan The QR Code and you may Win a FREE Headset

Results:

• Over 10,000 QR scans during the campaign period and

approximately 2000 facebook contest entries.

• The Mobile media average CTR (click through rate) was 3.3%.

• In the campaign’s first 3 weeks 0.5% of people who entered

the mobile app made a purchase

• The campaign received a lot of media coverage, uncommon in

commercial releases

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What We Do > Mobile Advertising > Case Study : SEAT SALE PARTY

Execution

Campaign First Step: QR codes were embedded on print ads in local newspapers and streets ads in a

national spread.

Once scanning the QR the user is directed in to a full developed Web App with a Video Ad on the

Mobile, the same massage from the TV appears again on the Mobile.

After watching the video the user is directed to a Lead page, a facebook like Option and a Click to call or

Navigation to the closest SEAT branch.

Campaign Second Step: We used highly targeted Mobile Media Spared to reach target audience.

All Banners refers to the same WebApp as the QR code.

Results:

The SEAT IBIZA brand is known as a young and innovated brand.

Using the QR code (a new technology at the time) and launching a

mobile campaign, helped in preserving that image and reinforcing it.

As well, the company received a high number of leads, both:

1. Low cost: The effective Cost Per Lead was lower than all other

media sources.

2. High Quality: As a result of the client engagement at the

campaign, once reaching the branches he was more aware to

the product than other media sources.

Challenge:

Increasing Traffic to SEAT SALE PARTY event in local branches using the Mobile Platform

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What We Do > Mobile Advertising > Case Study : Winter Collection

Execution

We developed a Web App Catalogue on HTML5 Technology which allows a first look on the collection. In

order to motivate the clients and increasing sales we offer a special discount coupon available only on

Mobile and a navigation option to the nearest branch.

Results:

• The use of the newest cutting edge technology helped and

increased the brand position as young and the most innovating

brand in the local fashion industry.

• The campaign was highly targeted with reach relevent only to

the brand target audience, which created an extremely high

conversion rate from impressions to clicks and from clicks to

actions (Downloading the mobile coupon).

• As a result of the massive number of downloaded coupons there

was a huge increase in the stores traffic.

• 12% of all downloaded coupons where used in the company

branches what revolved an increase of the amount spend

average for each costumer.

Challenge:

Driving costumers to celio* branches and increasing sales of the new 2011 Winter

Collection using the Mobile Platform.

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M o b i l e M a r k e t i n g A g e n c y

onthemob.com

info@onthemob.com

Tel. +972-3-625-3755

For more information:

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