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Coaching

www.onthegopr.com

What’s On the Go PR? On the Go PR. COM coaching service is designed for small and growing businesses that need to raise their media profile but are not in a position to appoint a professional PR company. Personal guidance is given over a six-month period to help companies construct and deliver creative PR campaigns and be confident to continue their media activity once the six months is over.

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What to expect? Private or Group PR Coaching

Edit and review your written work to give it impact

• How do I get my news releases noticed?

• What makes a good news release? • Sponsorship Development • Raise Money & Awareness • Cause Marketing with a Purpose

Find and develop contacts in your chosen print or broadcast media

• Where should I send my news release?

• How can I be sure its been noticed?

• How can I encourage journalists to

feature my news regularly? • Build a Media On-Call List

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A PR coaching service assumes that you are going to undertake the media legwork yourself. However, if you aren't a PR professional it is likely that you will need guidance.

Set your goals and agree realistic objectives

• Who do you want to reach? • What do they read? • What other media might you try?

Identify news and creative ideas, which gain coverage

• What makes news? • How can I manufacture news? • Where are the industry/seasonal

cycles? • How to create brand equity? • The difference between an ad and an

article release.

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Group or Private PR Coaching Register

800.319.4686 Who’s Teaching? Senior Publicist Ms. Lawrence

AD VYBE PR & MEDIA GROUP founding partner Ms. Lawrence has spent 18 years building her career in public relations as a businesswoman and franchise owner. From early campaigning days for Milwaukee Summer Fest and Harley Davison. Lawrence went on to pilot the onthegopr.com program for student placements in small firms, developed the AD VYBE Business Growth Challenge and piloted a Young Entrepreneur Growth program in Chicago. She is the creative producer for “ALL MEN ROCK!” an all men talk show airing on cable television. Lawrence is a research junky she prides herself in discovering facts.

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In 2008 Lawrence founded TL Concepts Communications with her daughter in order to increase the volume and depth of global media coverage of small firms.

The firm handles public relations and media communications for several national business support organizations as well as private sector clients. Daily contact with national and regional journalists, combined with a significant writing workload enables the staff to empathize with those who want to handle their own PR. For this reason, and responding to a growing demand, Lawrence established the PR Coaching program.

Lawrence is a member of the humanitarian The Brunch Club. The Brunch Club is a global humanitarian project creating social responsibility by providing community outreach and educational summits for small businesses and non-profits. Focused on finance, legal aid, business management, wealth planning, grant writing, public relations, media, advocacy, TBC looks to bring empowerment and enrichment to the community.

Looking to book Ms. Lawrence as a guest speaker at your event?

Contact Our Office (800) 319.4686 Ext1

TL@advybepublicrelations.com

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Do you have a budget? Would it be better to pay for an agency?

Some PR coaches argue that PR agencies are unnecessary in all

situations. This is nonsense.

A professional PR agency will typically bring skills and experience that makes their services valuable to those with reasonable marketing and PR budgets.

These skills will include strong creative writing, an understanding of the priorities of particular news media and journalists, a good reputation with journalists with whom they are dealing every day and the experience of having handled numerous similar clients and situations.

However, employing an agency has to be whole hearted and for the long term.

If you don't have the budget that will pay for at least two days agency time per month for a full year, then the "do your own" route is the alternative until you do.

PR coaching allows you to spend your time fruitfully. It is our experience that time is the resource that is at a premium in most small and growing businesses and PR coaching ensures that you derive maximum benefit from the time allocated to PR effort.

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The Benefits of PR..

+ Companies hear a lot about public relations; often times PR is the popular buzzword in marketing and advertising. Although most know it's important the benefits are not always understood, so I want to share with you the true benefits of public relations and why it should be important to you.

Public relations seem so glamorous, after all what company doesn't want to say we just hired a PR firm? Public relations if done right can reach a large audience without the expensive cost of traditional advertising and marketing.

A few of the significant public relations benefits include:

• Economical way to reach your target audience in masses

• Stimulates awareness of, and the demand for your company's products or services

• Strengthens your company image and perception

• Paints the picture of a company that is active and innovative

• Creates more credibility that traditional advertising

• Creates an advantage of your competitors that are not utilizing PR effectively

• Increase search engine visibility and organic results

As you can see a well run public relations program carries with it multiple benefits that can have a significant impact that is greater than traditional marketing or advertising vehicles. It's a proven fact that public relations also carry a higher credibility factor.

If PR is not a part of your marketing program, it may be time to consider and implement a public relations campaign to complement your existing marketing plan.

“Ms. Lawrence brings innovation and 18 years of experience to public relations as business woman, I can’t recall her ever working for anyone.”

J. Goldberg

Legal Council

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What Makes Coaching Affordable? The Coaches Payment Options Offered

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College students receive 50% all rates (Prerequisites do apply) College students are welcome to participate, we offer 50% off our discounted rates for all current student(s). Student must be enrolled in AD VYBE PR INTERN program for more details please send your resume to: info@advybe.tv

Deadline: April 27, 2013

Private Coaching

We will ask you to commit to the six month course of coaching which will involve around three hours of coach time per month, about half of which will be one to one contact.

Private Coaching $500 Time Allowed 3 hours per Month Reg. Rate $1000 per Month Exp. 4.19.2013

Group Coaching Session(s)

Group sessions work on our Flex-

Plan you pay $149.00 per

session two session(s) in

advance, each participant

enrolling in our group coaching

session(s) are required to take a

minimum of two sessions to

qualify.

Group Coaching $149 Required 2 Session(s)

Reg. Rate $349

Special $200OFF Exp. 4.19.2013

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Make your 15min Appointment

PR Coach to Register (800) 319.4686 Ext 1

To assure coaching

is a fit for your PR needs

PR Coach Ms. Lawrence Marquette University Kent University Communication Grad www.advybepr.com www.onthegopr.com

Do you have a group of artists, business owners, government officials, non-profit organizers, or professional consultants in your local area?

Bring the Live Coaching Session(s) to your local area, for more details please send TL@advybepublicrelations.com a written request or call (800) 319.4686 Ext 1