On Target 2014 Introduction Bob Apollo Inflexion-Point
10
B2B tech-based crossing the chasm escape velocity redefining markets creating new categories
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On Target 2014 is the Go-To Conference for B2B Sales & Marketing. How to increase win rate with new sales and marketing technologies ? Sales technology and buying behaviour are going through dramatic changes. Do you have a full understanding of these and the tools necessary to stay ahead?
Transcript of On Target 2014 Introduction Bob Apollo Inflexion-Point
B2B tech-based
crossing the chasm
escape velocity
redefining markets
creating new categories
struggling to stand out…
late to the party…
shifting information power…
more stakeholders…
too few top performers…
l o n g e r sales cycles
declining win rates
some organisations are managing to do much better…
fewer, smarter field sales people…
CONTENT MARKETING
MARKETING AUTOMATION
PIPELINE MARKETING
