On Premise May/June 2015

OFFICIAL PUBLICATION OF THE TAVERN LEAGUE OF WISCONSIN

MAy/JUNE 2015 TLW.ORG

Also in this issue:May is tavern Month

We Highlight a Selection of TLW Members’ Fundraisers

on the Right tax trackLearn What Triggers an Audit

spring Conference summary

TLW Puts the Pieces Together for Charity$14 Million Raised by Friends & Neighbors

Helping Friends & Neighbors!

2 n On Premise n May/June 2015 www.tlw.org

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May/June 2015 n On Premise n 3www.tlw.org

May/June 2015 VoluMe 33, no. 3

The Official Publication of the Tavern League of Wisconsin

DEPARTMENTS President’s Perspective . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

Corporate Sponsors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Front Rail . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Corporate Spotlight . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 aBL Dispatch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .20 Legislative notes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32

Featured affiliates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .34 accounting Help . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .36 affiliate Members . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37 new Members . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38 Straight up . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .40 Local League updates . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41 advertiser Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .42

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Socialize with uS:

FEATURESMay IS taveRn MontH . . . . . . . . . . . . . . . . . . . 10tLW Puts the Pieces together for Charity

on tHe RIgHt tax tRaCk . . . . . . . . . . . . . . . 16Don’t Let Common tax Missteps Position you for an audit

tLW SPRIng ConFeRenCe SuMMaRy . . . 22Come and Stay Where the Bunnies Played

LEAGUE SPOTLIGHTS LEAGUE PROFILE . . . . . . . . . . . . . . . . . 28 St . Croix County

BUSINESS SPOTLIGHT . . . . . . . . . . . . 29 Potting’s Bar

CHARITy SPOTLIGHT . . . . . . . . . . . . .30 Respected tLW Member gives Back to new RichmondSome insurance companies say your power has to be out for at least 72 hours before they’ll reimburse

you for loss of business. But we both know you start losing money the second you lose power. That’s why

our coverage kicks in immediately. To hear more about how we handle the details that make the biggest

difference, call 888-5-SOCIETY or fi nd one of our agents at societyinsurance.com.

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© 2015 Society Insurance

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President’s PersPective

Each county league has its share of active members – those that attend meetings, fundraisers, banquets and other functions – and are fully engaged. These leagues

also have their share of members that join because they believe in the association, but they don’t have time to participate. Whichever type of member you are, make sure you are getting the most from your membership by utilizing the discounts and services through the TLW’s Members Exclusive Benefit Program.

If you have live music, karaoke or a DJ playing music, chances are you are paying a music licensing fee. We get calls all the time from members who’ve been contacted by ASCAP or BMI and now are questioning the purpose behind these organizations and whether they have to pay the licensing fees. If you host bands that play all original music, you do not have to pay the fees, but anytime copyrighted music is played publicly, you’re required to obtain a license and pay fees. Through the TLW’s Members

Exclusive Benefit Program, BMI and ASCAP give licensing discounts to Tavern League members, along with extra discounts for paying in full and on-line. For larger establishments the savings can easily pay their annual dues.

In addition, the Members Exclusive Benefit Program offers savings on many types of insurance, including health, dental, life or business.

I recently signed up a new member because she realized the significant business insurance savings she would be eligible for through Society Insurance. Reviewing your business insurance policy periodically is important. The last thing anyone wants is to have the unthinkable happen and then find you don’t have the right insurance coverage. Things to consider are: appropriate type and amount of coverage; the loss of income benefit; and if you have an older building like mine, adequate coverage to bring the building up to code in the event of a fire.

Another company that is participating in the Members Exclusive Benefit Program is Greater Insurance Services Corporation, which has two major medical plans to choose from along with disability, dental and vision plans. So if you’re in need of health insurance or are just curious to learn what type of policies are available as a TLW member, give them a call.

Many of us have been making a switch to satellite television; if you switch to DirecTV through Dean’s Satellite you will receive $10 off your monthly bill for the first year through the Members Exclusive Benefit Program. This is above and beyond the regular promotional discounts offered to new DirecTV customers.

Other affiliate members that participate in the program include Midwest Coin Concepts which offers Tavern League Members 20 percent off pool and dart accessories. If you have pool and dart leagues, you might want to consider selling accessories to your league players and yield a higher profit on them. Maybe you’re looking for that hard-to-find ticket to a sporting event or concert, Ticket King, another participant in our program, will give a five percent discount just for being a TLW member!

The Tavern League of Wisconsin’s partnership with corporate sponsors and affiliate members has resulted in the association’s ability to keep membership dues down. As a result, as members, we need to support those who support us! Within the members only section of the TLW website you’ll find the Members Exclusive Benefit Program and a list of TLW corporate sponsors and affiliate members and what they have to offer. Go check it out!

Terry J. HarvathPresident

ARE YOU USING YOUR MEMBERSHIP TO ITS FULLEST?


corPorate sPonsors

Support Those Who Support Our Association

Make sure to thank these groups for their support, and encourage others not on the list to participate. Any business interested in joining should call the TLW office (608-270-8591) for our brochure that lists the benefits of the different categories. Remember “Support those who support us.”

Platinum SPonSorS

Gold SPonSorS

Silver SPonSorS

Bronze SPonSorS

SUPPORT THOSE WHO SUPPORT OUR ASSOCIATION

Make sure and thank these groups for their support, and encourage others not on the list to participate. Any business interested in joining should call the TLW office (608-270-8591) for our brochure that lists the benefits of the different categories. Remember “Support those who support us.”

Anheuser-Busch

PLATINUM SPONSORS

GOLD SPONSORS

SILVER SPONSORS

BRONZE SPONSORS

Wisconsin Amusement & Music Operators, Inc.

2012 January/February On Premise 5www.tlw.org

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SUPPORT THOSE WHO SUPPORT OUR ASSOCIATION

Make sure and thank these groups for their support, and encourage others not on the list to participate. Any business interested in joining should call the TLW office (608-270-8591) for our brochure that lists the benefits of the different categories. Remember “Support those who support us.”

Anheuser-Busch

PLATINUM SPONSORS

GOLD SPONSORS

SILVER SPONSORS

BRONZE SPONSORS



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6 n On Premise n May/June 2015

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[email protected]

Editorial Features 2012January/February

2012 TLW Membership Directory & Buyer’s Guide

March/AprilSpring Conference Issue

Generating Outdoor Income

May/JuneMay is Tavern Month

July/AugustPre-Convention Issue Service with a Smile

Identifying Profit Leaks

September/OctoberFall Convention Issue

November/DecemberPromotional Ideas


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PreSidenT Terry Harvath

Senior Vice PreSidenT Chris Marsicano

SecreTAry Sue Bonte Lee

TreASurer Tom Dahlen

SouTHern Zone Vice PreSidenTS Jim Pickett, Dan Taivalkoski

eASTern Zone Vice PreSidenT Gene Loose

cenTrAL Zone Vice PreSidenTS Lori Frommgen, Robert “Bubba” Sprenger

norTHern Zone Vice PreSidenTS Nancy Lorbetske, Rob Summerfield

ediTor Pete Madland, Executive Director,

Tavern League of Wisconsin

ASSociATe ediTor Barb Howell, Nei-Turner Media Group, Inc.

ArT direcTor Kayla Collins, Nei-Turner Media Group, Inc.

GrAPHic deSiGn Jerriann Mullen, Nei-Turner Media Group, Inc.

AdVerTiSinG SALeS Louise Andraski, Nei-Turner Media Group, Inc.

[email protected]

AdVerTiSinG coordinATor Julie Schiller, Nei-Turner Media Group, Inc.

[email protected]

conTribuTinG WriTerS John Bodnovich, Jen Bradley, Michelle Eno, Terry Harvath, Barb Howell, Pete Madland,

Scott Stenger, Amanda Wegner

PrinTed by RR Donnelley

Long Prairie, Minnesota

On Premise (ISSN #1051-4562) is a bi-monthly publication of the Tavern League of Wiscon-sin, Inc., 2817 Fish Hatchery Road, Fitchburg, WI 53713, phone: 800-445-9221.

On Premise is produced by Nei-Turner Media Group, Inc., 93. W. Geneva St., P.O. Box 1080, Wil-liams Bay, WI 53191. Gary Nei, Chairman; William Turner, President; Barbara Krause, Publisher.

Printing is by RR Donnelley, Long Prairie, MN. For advertising information, contact Louise Andraski, 262-245-1000, [email protected]. Subscriptions included in TLW membership dues; non-member subscriptions: $15 per year. Postmaster: send address corrections to the Tavern League of Wisconsin Office, 2817 Fish Hatchery Rd., Fitchburg, WI 53713-5005. Peri-odicals postage paid at Madison, WI and other additional offices.

©2015 Tavern League of Wisconsin, Inc. Permission to reprint must be secured in advance of publication and credit given to author and On Premise.


Front rail

A VIEW FROM THE INSIDE BY PETE MADLAND, TLW ExECUTIVE DIRECTOR

A friend shared an article with me the other day; he thought I might enjoy

it. I did. In fact I read it several times. It was written by a waitress/bartender who worked in a place in New Orleans, and though the location is hundreds of miles away, it could have been anywhere in Wis-consin.

The author takes pride in her job, the place where she works and the indus-try she works in. She gives a perspective worth sharing, as it applies, I feel, to so many member establishments through-out Wisconsin.

THAnKS For THe MeMorieSby Debbie Lindsay

“When are you gonna get a real job?” I heard this question, this judgement, during all my earlier years as a waitress. The real job concern may not always have been directed toward me; some-times a co-worker would lament their own impatience to finish college so they might begin a real career. Even today you can hear those careless words voiced by some young waiter and it’s a slap in the face to the veteran tray jockeys and all those members of the Krewe of Kitchens.

Perhaps there is a distinction between the terms career and job. Time spent earning a paycheck is important, but can leave a person feeling like they’re just doing a job, a means to an end, putting in time, merely punching a clock. Some

folks spend years preparing for the ca-reer, something that is meant to elevate themselves or others and result in pride or fame. Still, they may never find true satisfaction.

I began working in food and beverage not because I wanted to, but simply because it was all I could do as a high school dropout. I put in the time just for the rent. For too many years I floundered through restaurants and bars without staying put long enough to give a care. But slowly I came to identify with the world of food service and used my per-sonality to make it work for me (and for my customers). I came to own it. For me, the job of restaurant work slowly became my career.

Few people get to have a job they truly love. I’ve had the good fortune to become emotionally attached to and rewarded by several restaurants through the years. Un-til this past April, I enjoyed 12 of those years working for a family-owned restau-rant, Café M — and it meant the world to me. Oh, it had its dysfunctions and annoyances, but what home doesn’t. It was home for me. I had planned to work there for as long as I could make my cus-tomers laugh, sling food and spill mini-mal amounts of beer.

Walk into a restaurant that has been serv-ing up food and memories for decades and let your senses absorb the smells, sounds and history. Café M was that kind of place. It might have been in the thick of tourists, but even they became regulars. There was nothing transient about the patrons. Those folks that lined the side-walk to wait for a table either had been there before or were soon to be initiated into the ranks of “the regulars of Café M.” The absolute weirdness of the place stuck with people. Oh, and of course the huge portions and cheap prices.

I worked behind the bar. It would be hard to call myself a bartender, as our bar was more of a diner, with lots of food ser-vice — no strong-arming folks to drink, no crafted cocktails, no fancy garnishes (Sir, will that be good in a clean glass, with maybe a straw for good measure?”) — thus eliminating the amateur drunks and pretentious would-be wine snobs. There was a rhythm and a routine to the business that was 90 percent spot-on, a method to the madness. Bottom line: It worked. Well, until it became corporate.

A restaurant is more than a spreadsheet; it is organic and made up of lives. This eatery was built and run the old-school way and never spent one dime on paid advertising; it didn’t need to. Things were simple and uncomplicated. The work could be hard and sweaty (the owner was reticent to use the air conditioner to its fullest), and there were times when a bit more adult supervision would have eased mayhem (a fistfight in the kitchen or a near riot by the party of 20 wanting sep-arate checks), but sweating comes with every high-volume diner and too much in-your-way, up-your-ass micromanaging can be as bad as none.

Like it or not, more and more of our city’s independently owned cafes, bars and food businesses are going corpo-rate. A corporation is not innately a bad thing, by no means; but it is a dif-ferent animal from the personalities of the mom and pop businesses that are elemental to the uniqueness of our New Orleans. Too many dollar signs can’t help but obscure the welcome signs. As one fleeing co-worker said, “It’s not about fighting the power, it’s more about turning the volume down on the greed.” All I know is that I miss my Café’ M be-fore its facelift. I loved the wrinkles in time and patina of years that made it home — my home. TLW

Partners in Progress Major suPPorter of state and LocaL tavern Leagues

Tavern League of Wisconsin• Co-sponsor of TLW Legislative Day

• Underwriter of TLW Video on Jobs and Employment

• Provider of Coin-Operated Games at TLW Conferences & Shows to Benefit TIPAC

• Sponsor of the TLW Trip Give-away at TLW Fall Convention & Show

• Donor of Large Screen TV at TLW Spring Conference & Show

LocaL Tavern League Programs (saferide, goLf, oThers)

• Contributions and support from individual WAMO members

• Matching Funds from WAMO to Tavern League Locals

• Contributions to SafeRide Program, Golf and Others

• Active Participation and Attendance

WISCOnSIn AMUSEMEnT & MUSIC OPERATORS

PO Box 250, Poynette, WI 53955 | T: 608.635.4316 | F: 608.635.4327 | E: [email protected] A complete list of WAMO members can be found on the web site. Visit us at www.WAMO.net

Hosts of the World’s Largest Dart Tournament & the nation’s Largest Pool Tournament

Adams County $72,640 48

Barron County $43,279 206

Brown County $1,007,432 91

Burnett County $27,389 126

Chippewa County $99,250 146

Columbia County $95,940 7,000

Crawford County $53,365 1,000

Dells/Delton $2,500,000 2,500

Dodge County $132,070 1056

Door County $150,000 275

Eau Claire City/County $115,000 225

Florence County $6,500 30

Fond du Lac City/County $4,000 8

Forest County $1,350 2

Grant/Iowa County $998,049 1,793

Greater Northwoods $86,900 124

Green Lake Area $41,000 13

Jackson County $105,000 28

Jefferson County $181,231 279

Juneau County $28,585 68

Kenosha City $672,640 55

Kenosha County $105,585 32

Kewaunee County $64,000 32

La Crosse City/County $857,487 590

Lakeland Area $380,000 75

Langlade County $202,000 569

Madison/Dane County $315,000 920

Manitowoc County $35,565 125

Marathon County $5,000 6

Marinette County $84,600 50

Marquette County $34,832 32

Milwaukee County Hospitality $1,147,643 900

Monroe County $17,809 89

Oconto County $4,317 59

Oneida County $53,522 73

Oshkosh City $130,078 229

Outagamie County $91,700 45

Ozaukee County $126,310 68

Pepin County $82,404 79

Pierce County $106,000 266

Polk County $141,968 35

Portage County $146,613 407

Price County $350,000 150

Racine City $56,791 160

Racine County $79,406 28

Rock County $85,320 129

Sauk County $1,200,000 1,200

Sawyer County $158,400 516

Shawano County $16,975 329

Sheboygan County $37,996 59

St. Croix County $42,669 77

Superior/Douglas County $239,566 420

Trempealeau/ Buffalo County $650,000 215

Vilas County $31,000 192

Walworth County $63,458 529

Washington County $123,000 200

Waukesha County $54,000 172

Waupaca County $430,272 490

Waushara County $62,000 124

Wood County $18,639 45

State Office of TLW $45,200

$14,298,745 to 24,789 Local Charities!

To 24,789 Local Charities!$14,298,745

TLW and Its Members Donated

counTy nAMe AMounT # oF cHAriTieS counTy nAMe AMounT # oF cHAriTieS


By Jennifer Bradley

FiSHinG For A coMMuniTy’S MeMory

Joan Page and her husband, Dick, own Butternut Resort near Butternut in Wisconsin’s Northwoods, where Page says small communities pull together to support each other. Jonathan Pritzl, a local young man and a freshmen in college, was on his way to school when he died in a car accident in late 2001. His family established a non-profit foundation to help local people in time of unexpected need. The Pages have hosted a fisheree each year in Pritzl’s honor and to support the Jonny Angel Foundation.

Pritzl had gone to school with Page’s daughter and she says the families have always been close. Page is actually a Pritzl by birth, his second cousin. “It hit home,” she says of his death. “Now, the people keep giving and giving every year; it’s just amazing.”

The 2015 fisheree was the 11th one held at Butternut Resort. She says the last two years it’s brought in about $8,000, which stays in the local community. She estimates over the years the Jonny Angel Foundation has probably helped close to 200 fam-ilies. “As tough as times are, it’s amazing we raise that kind of money,” Page says. There’s a $5 admission to fish. There are raffles and other events throughout the day as well. The resort buys the food, and all the money raised from it goes directly back to the foundation.

As a long-time TLW member, Page believes it’s important to not just promote a business, but show that her industry isn’t about the scrutiny it draws regarding police officers and drunk drivers. Instead, it’s a community gathering place, one that keeps others going in times of need. She also realizes it’s the local support that keeps her business thriving. “It’s ironic,” Page says. “We have tourists say: ‘I bet you’re glad we’re here to keep you rolling.’ I’ve said to them that I appreciate their business, but it’s the local people that keep more rolling. We have to be thankful for them all year.”

Another year has gone by and that means another busy year for dedicated Tavern League of Wisconsin members who have worked diligently across the state to assist those that are less fortunate through countless hours of

fundraising activities. Although the TLW office compiles an official report of money raised, the impact on communi-ties across Wisconsin is immeasurable. Here’s an overview of some of the charity events held in the last 12 months.

TLW Puts the Pieces Together for Charity


THe SPAce To KeeP on GiVinG Kelly Vecitis says his family has been in the bar and restaurant business for more than 30 years, and right now operates six dif-ferent locations. He runs two of them: Kelly’s Bleachers in Wind Lake and Kelly’s Bleachers in Big Bend. “We’ve been fundraising for a long time,” he adds. Most of the events occur at his Wind Lake location, which has 26,000 square feet with three indoor volleyball courts, a separate restaurant and live stage area.

Vecitis has been in Wind Lake since 1995, and says as a commu-nity-focused person, the support he receives has been wonderful.

If someone asks to host a benefit, the Kelly’s Bleachers team pro-vides food at cost, creates the tickets, the posters and takes care of all the marketing. He says the organization has to sell the tickets.

During the winter months, Kelly’s Bleachers hosts an average of two to three benefits per month. Many times, the events even have free live music due to the bands he traditionally books for Saturday nights. He says the Wind Lake location especially has a good traffic flow, and he never shuts down his business during an event. Instead, the group takes over the space and incorpo-rates all in attendance. Many times a fundraiser is incorporated with a sports event, such as a Green Bay Packers game, or even a Wisconsin Badgers game. A benefit for the Wind Lake Scream-ing Eagles is an annual affair, as are ones for Legends Baseball from Mukwonago.

“Our thought is that we’re helping out the community and at the same time we are saving the organization money. In addi-tion, hopefully we’re growing our business with customers who come and haven’t ever been here,” he says. “We have grown with these benefits, but we’re trying to help our community, es-pecially in tough times.”

TAKinG THe PoLAr PLunGe It’s a cold day in February when the annual Polar Plungers line up at the Brat Stop in Kenosha. A swimming pool is set up out-side in the tavern’s parking lot for this annual fundraiser ben-efiting the Special Olympics Wisconsin – Southeastern Region. Debbie Glembocki owns the Brat Stop along with her husband, Bill. She says this year was the third time they’ve hosted the event. Previously plungers would run into Lake Andrea in Pleas-ant Prairie, but it was costing the non-profit organization quite a bit of money just to use the lake.

At first, some people asked if they could have some after-plung-ing events at the Brat Stop, she says. “They would come over after, have music and raffles,” Glembocki recalls. “Eventually someone came up with the idea of actually putting the pool at the Brat Stop.”

She says in 2015 approximately 300 people took the Polar Plunge at the Brat Stop. It’s a statewide event for Special Olym-pics, and a new “Pluck a duck” game has been a big hit along with the raffles that day. Glembocki says the Brat Stop hosts the event, though the Special Olympics staff handles all the ar-rangements.

The duo also holds a St. Baldrick’s fundraiser each year to ben-efit childhood cancer research. “A lot of people approach us for use of our facilities,” says Glembocki. “We don’t charge; obvi-ously we make money on the bar, but it makes you feel good to give back, help out. We have the space, so we can do it.”

She says her dad, Jerry Rasmussen has been involved in the TLW for many years, and he opened the Brat Stop in 1961. In recent years, Bill has become more involved. She says most importantly, they all like to contribute to the community that supports their business.


STAndinG uP For doMeSTic VioLence VicTiMS While the Kalahari Resort in Wisconsin Dells is best known for its waterpark and convention facilities, there’s a group that looks to Daylene Stroebe, project manager at the resort, for another reason. The Hope House of South Central Wisconsin is the bene-ficiary of an annual dinner event held at the Kalahari each March.

The Hope House provides shelter, advocacy, and education to people affected by domestic violence and sexual assault in five Wisconsin counties. “Once you get involved in Hope House, it’s really impossible to not want to help,” says Stroebe.

Kalahari provides the space for the annual event, and Stroebe says she and co-chair Farlene Nelson become very involved, as do Kalahari’s community partners. From donations for the silent and live auctions, to spreading the word of the event, it’s a group effort. The event starts with a cocktail hour, then a nice dinner, followed by a keynote speaker. This year, Racine native and abuse survivor Teri Nicolai spoke to the group, and Stroebe says she gave an amazing, inspirational message of hope and advocacy.

The Kalahari took over the event five years ago, and Stroebe has been thrilled that the last three have been sold out, with 300 people in attendance. The first year, the organizers challenged themselves to raise $50,000, and the following year, $100,000. This year the goal was $175,000 and she says the tallies were still being counted, but they were looking at being about $73 short. “We’ll throw that in,” she says with a laugh.

“It’s so incredible the services the Hope House provides, and on a shoestring,” notes Stroebe. “No one in those situations should have to go without help.” She says the Kalahari cares a great deal about its community, and also has an educational founda-tion to provide local scholarships.

She says the tavern leagues of five counties have been instru-mental in the success of the Hope House benefit, and that it’s a very special event to all involved. Many TLW members help hang posters and offer to do whatever they can to help. “It’s so important what the Hope House does, and it doesn’t get a lot of attention,” Stroebe concludes. “We knew with Kalahari putting its name on the event, we could get the attention. And we did. We went from $6,000 to $175,000!”

MAKinG Honor FLiGHTS PoSSibLe The Never Forgotten Honor Flight is a big deal for Louis “Tin-ker” Derks and his wife, Karlye. Each year they host the 100-mile Don Incha Sr. Memorial Ride to send local military veter-ans on a memorable trip to Washington D.C. The motorcycle ride starts at a designated location then ends at the Derks’ Bad Habit Bar in Deerbrook (just north of Antigo) for dinner and raffles. Along the way, the cyclists stop at a park for a motorcy-cle blessing and a message from an Honor Flight representative, who explains the history and mission of the program. The 2015 ride will be held on June 27 and starts at 11 a.m. at Not Bob’s Bar, just south of Antigo.

In two years, Derks has helped raise $11,000 for the Honor Flight and in 2014, 65 riders participated in the event. Derks says even though his family wasn’t a military family, “Because of these vets, we are here today. Everyone has a grandpa or un-cle that was in the war, and I want to do anything I can to give back to them.”

Don Incha Sr., an avid motorcycle rider since the 1950s and the man the motorcycle ride is named for, set aside $10,000 in his will for the Honor Flight Program. After he passed away four years ago, Incha’s son approached Derks about the motorcycle ride to honor veterans.

In Langlade County, Derks is also known for his staunch sup-port of the SafeRide program. He has hosted two events this year to benefit the program, raising more than $1,100. “It’s a wonderful program,” he says. “I’m probably one of the biggest users in the county but also the largest fundraiser. It’s not always about having the event at my establishment, but helping and seeing what we can do.”


ridinG For THoSe in needAmanda Staudemeyer says the 2015 Rumble on the Lake motorcycle ride will be held May 30 at the Four Seasons Resort on Lake Namakagon. Staudemeyer owns the resort near Cable, and says the yearly event brought in $6,000 in 2014, with $1,000 going to a local high school student who won an essay contest. Two thousand dollars was given to the Cable Area Resources in Emergencies (CARE), which works closely with the schools and area adults in need. Another $3,000 was given to St. Jude Children’s Research Hospital.

She says Rumble on the Lake is planned with another TLW member in Cable, Ammo’s Evergreen Tavern. “The event is centered around our two businesses, but we have the support of many other TLW mem-bers,” Staudemeyer explains. Now a certified non-profit organi-zation, Rumble on the Lake has a board and several local spon-sors that have helped grow the event by 450 percent in the first two years. “Rumble on the Lake is becoming a recognized event for the Namakagon/Cable area,” she says. “Our growth pro-jection for this year is more than 300 riders, expected to spend an average of $300 with a rough calculation of $100,000 in revenues for the local economy.”

She is hoping this year’s Rumble on the Lake will generate a donation of $10,000 to the community. Rumble on the Lake has a two-fold benefit: first, a fundraiser and second, bridging the gap between Memorial Day and the start of summer in northern Wisconsin. “It’s nice to give back,” she concludes. “I’m a firm believer in that.”

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oFFerinG Food To LocAL ScHooLS In Hazel Green, in the very southwest corner of Wisconsin, Jeff Moor and his wife, Julie run the Three Mile House. Moor’s par-ents bought the business in 1980, and Jeff and Julie purchased it in 1997. The business is open six days a week and specializes in fresh cuts of meat, with Jeff even grinding his own hamburger in the Three Mile House’s kitchen.

He says his sister’s involvement in the local booster club has re-sulted in his almost two-decade-long tradition of donating meat to local school programs. Moor explains he hasn’t kept track of how much meat he’s donated over the years, but one year the

booster club went through about 2,800 pounds of hamburger. “That was just one year,” he notes. “It’s a lot. I have no idea what that number would be since 1997.”

Moor donates bulk hamburger, hamburger patties and roast beef to the school lunch program. He cuts the roast beef too, and makes patty after patty. “I do it for the kids,” he says. “The school lunch program only has so much money. If they get meat from me, they can spend that money on something else.”

The Moor family (his wife, four children and daughter-in-law) all help with these charitable efforts. He says it is how he was brought up. “If you have something to give, you give it,” he says, and adds that the TLW operates with the same mentality. “It’s a very good organization. They do a lot for small business people.” TLW

eXTendinG A HAnd To reTurninG VeTerAnSChris Peppas, director of public relations for Major Goolsby’s, says the Eye of the PubCrawler III on May 2 was the fourth pub crawl fundraiser event the tavern has been involved in for Fish-er House Wisconsin. When veterans return with medical care needs, the Fisher House provides families a place to stay near them while their loved one receives treatment at the Clement J. Zablocki VA Medical Center. “It’s immeasurable the benefit a

family can receive from being able to put their lives back togeth-er in one place,” Peppas says. “This (Fisher House) is all private-ly funded. It was a very easy decision for Major Goolsby’s to be involved in such a great cause.”

The house being built in Milwaukee will focus on those affected with traumatic brain injuries and post-traumatic stress disor-ders. Located at 5000 W. National Ave, the house will be 13,000 square feet with 16 bedroom suites capable of accommodating up to eight people per suite. There are 64 Fisher Houses lo-cated across the country. Once it’s open, Major Goolsby’s has already decided all families staying there will receive 50 percent off their bill whenever they visit the establishment.

The restaurant has hosted other fundraising efforts for the Fisher House, including a Veteran’s Day Milwaukee Bucks and Milwaukee Admirals ticket giveaway in both 2013 and 2014, then in December 2014, a Green Bay Packers memorabilia giveaway.

Peppas says Jerry Cohen, the owner of Major Goolsby’s, served in the military as a cook during the 1960s and his famous chili recipe is on the establishment’s menu yet today. “He’s always had a fondness and soft spot for the folks that put their lives on the line for us, and shows it each and every day,” Peppas says.

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On The Right Tax Trackdon’t let common tax missteps position you for an audit

As the saying goes, two things in life are certain: death and taxes.

In recent years, some Tavern League members have faced the latter, undergoing state tax audits that resulted in hefty fines. To that end, the TLW sponsored a seminar at the recent spring conference to provide information on common tax missteps, practical tips to keep your business above the line, and what to do if the tax man (or woman) should come sidling up to your bar.


“The industry isn’t being targeted,” says Tina Cruse, a field auditor with the Wisconsin Department of Revenue who presented at the seminar, “but I understand that they’re feeling like they are. As an auditor, I do one or two [bars] a year; I do 24 other industries as year as well.”

“It’s important to realize that the state is not out to bust you,” says Pete Oettinger, a partner in Wegner CPAs’ Baraboo of-fice. “They just want to ensure compli-ance and that you’re doing [your taxes] right.”

Here, we provide some highlights so you can ensure your own establishment is on the right track.

WHAT TriGGerS An AudiT?There are a few red flags on sales tax and income tax forms that can trigger an audit by the state, say Cruse and Oet-tinger, including:

• No use tax reported • Low gross receipts • Gross receipts on sales tax return dif-

ferent from income tax return • No employees reported

Cruse reassures that “those triggers are common for many different businesses, not just taverns.”

uSe TAXIn short, “if you have $0 on the use tax line, you’ll get audited,” says Oettinger.Use tax is often misunderstood. As-sessed at the same rate as sales tax (5 percent for the state, plus any county tax), use tax is owed on anything that is purchased tax-exempt and subject to sales tax with the intent to be resold. In the tavern industry, use tax applies to the free drinks given to patrons, employ-ees and ownership. (It also applies if you purchase goods like shirts or cups that are exempt for resale and then give one away to a poker run or friends, family or employees.)

“Since you didn’t pay sales tax when you purchased the beer or alcohol be-cause you bought it for resale, you owe use tax since you ‘used it’ by giving it away,” says Oettinger.

An important note, adds Cruse, is that use tax is applied on cost, not sales price. “While you might sell a can of beer for $2, if as the owner of the bar you buy it for a buck from the supplier, then you owe use tax on $1, the cost of that can of beer.”

GroSS receiPTS, SALeS And incoMeTavern owners buy product that they are expected to turn around and sell for profit; in the tavern industry, if the cost of goods sold isn’t equal to at least half the total gross receipts, flags go up, says Cruse.

If things aren’t matching up on the sales end, it’s not uncommon for a sales and use tax audit to lead to an income tax audit.

From an income tax standpoint, adds Oettinger, “[the auditor] knows what you paid for product, what you’re selling it for, prices in the bar, how many given away, etc., so you better have enough income reported on your tax returns. If you’re not claiming enough income, that comes to the table, too.”

cLAiM eMPLoyeeS And GeT THeM on THe PAyroLLIf you have a tavern and don’t claim any employees, that’s a flag as well, espe-cially if you serve food. “I know some people say they live at their bars, but if you’re open at least 12 hours a day, 7 days a week, someone else is there help-ing you,” says Cruse

Cruse is currently going through a sales and income tax audit with a tavern owner and emphasizes the need to get their em-ployees on payroll. “Bars pay out quite a bit in wages and should be able to take that wage expense,” says Cruse. However, you can’t claim that on your taxes unless you issue W-2s to your employees or can prove that employees reported their wages on their own tax returns.

Putting employees on payroll does come at a small cost as the business needs to match half the Social Security, Medicare, unemployment and worker’s compensa-tion contributions; on $100 in wages, that equals about $10 to $15. But those expenses are deductible expenses. “The bar owner in the midst of the audit was surprised with how little it cost to have employees on payroll and the tax bene-fit,” says Cruse.

Additionally, having employees on pay-roll and paying worker’s compensation protects tavern owners in the event an employee gets hurt; if they’re being paid cash, they can sue the bar.

recordKeePinG And SALeS TrAcKinG“If you aren’t, start keeping records now,” says Cruse. “You have to start sometime and records are a good thing.”

While Oettinger realizes it’s a tough cost to bear for smaller establishments, a Point-of-Sale (POS) system is a good investment for recordkeeping. “If you don’t have good internal controls and reports, that’s where the state will be looking.”

Keep all records for a minimum of six to seven years. And if you do get audited, good records make for a better audit. “No records, then you’re at the mercy of the auditor.”

In addition, if you’re not keeping a daily sales journal, start now, and include a log of free drinks.

Cruse also recommends doing your own “internal audits” to make sure mon-ey isn’t walking out the door. “It’s your booze, and you should want to know if gross receipts are in line with purchases. Look at what purchases there were, what came in tax wise, what was given out;

don’t let common tax missteps position you for an audit

Want to Pay Up?Oettinger notes that if you have not been paying use tax, and if you voluntary amend your returns and pay use tax, the state won’t fine

you and will reduce the 18 percent interest rate to 12 percent.

“This is certainly a benefit and may head off an audit. Of course, it’s not a guarantee and even if you do file and the state doesn’t agree,

you’re in a much better position.”


are you making money or is something wrong? If that’s what you find, you can figure out the issue before it becomes an issue.”

Unfortunately, she adds, when doing a gross receipt computation in an audit, it’s not uncommon to find employees are ripping you off. “Most people are hon-est, but because it’s a cash business, it’s not uncommon.”

Cruse worked with one tavern own-er who, in the course of the audit, fig-ured out someone had taken $20,000 to $30,000 from the bar.

If you’re unsure of your accounting, what information you should be record-ing or need to improve your processes, get help. “Some people love numbers and paper, and others not so much,” says Cruse. “But someone at your place has got to be good at it … it just doesn’t have to be the guy people come to the bar for.” iF you do GeT AudiTedIf your business does get an audit notice, Cruse strongly recommends meeting with the auditor yourself as you have deeper, more innate knowledge of your business and how it operates on a daily basis.

“If it’s not a good match, if you’re not getting along or speaking the same lan-guage, by all means have the accountant step in,” she says.

Audits start with an investigation into your sales and use tax; this audit can go back up to four years. If that audit turns up inaccurate information, an income tax audit may be done. Wisconsin stat-utes allow auditors to go back six years if what was reported in income tax was less than 75 percent of what should have reported.

The current state interest rate, says Oet-tinger, is 18 percent, and a penalty of 25 percent of the tax may also be levied. “Interest is statutory, but you can work on the penalty. But still, the interest adds up really fast.”

Most importantly, be honest. “The pro-cess will go much smoother if you’re honest and cooperative,” says Cruse. “Hands down.” TLW

What About Video Gaming?If you own any video gaming machines in your establishment, you’re

responsible for paying sales tax on every dollar that goes into the machines. This is based on gross receipts; that is, all money that goes

in regardless of what comes out.

As in all lease agreements, read carefully and make sure you understand the terms of the sales tax billing.


Copa Di Vino’s founder and owner, James Martin, views the company’s

corporate sponsorship of the Tavern League of Wisconsin “as a great op-portunity to continue our growth in the Wisconsin market.”

As the market leader in delivering pre-mium wine with its ready to drink, sin-gle-serve cups, the company brings in-novation to the beverage industry. The company is growing with annual reve-nues of more than $12 million and 70 employees, who all have a passion for making wine consumption more memo-rable and more accessible.

“As category innovators, Copa Di Vino offers a turn-key wine program to Wis-consin bars and taverns, emphasizing superior wine branding and minimizing the risks often associated with promot-ing wine sales and increasing wine selec-tion,” says Martin. “Working with beer distributors across the United States, Copa Di Vino’s advantages for retailers have gained widespread support and their innovative cups are now sold in 43 states, and 15 countries internationally.”

Often the biggest issues on-premise ac-counts face with wine sales are: over pouring by staff; high minimum quan-tity purchasing requirements limiting selection; slow service; lack of wine branding; programs driving sales; and concerns with waste/shrink. All of these problems are solved with ready-to-drink, single serve Copa Di Vino wines.

coPA di Vino ProducT HiGHLiGHTS: • No Waste: Open only what you serve • No Over Pours: Portion control • Low Cost of Inventory/Increased Se-

lection: Copa sells in 12/187mL cases, which is equal to three 750 mL bottles of wine. Varietals: Chardonnay, Cab-ernet, Pinot Grigio, Merlot, White Zinfandel, Moscato and Riesling

• Fast Speed of Service • Higher Quality Offerings: Premium

wine selected from Washington, Cal-ifornia and Chile

• Minimize Broken Glassware: Get rid of glassware all together or pour half a Copa and serve alongside a wine glass; customer feels like they received two glasses for the price of one.

“Not only does Copa lower the risks of having a good wine program, it also is a brand that people love to remember,” says Miriam Bradley, Copa’s head sales coach. “Copa brands are far better than other wines and in turn sell more, both on the glass itself and with its dynamic promotions and support materials.”

Wine ProGrAM SuPPorT MATeriALS Materials to support the brand include: POP POS - Stand up Table Menus; Buckets; Bar Top Fridge; Copa Lan-yard; Beads; Tattoos; Dangler; Coasters; Pennant Flags; Large Glorifier; Menu Inserts; LEDs; Bar Mats; Posters; and Table Tents.

Copa Di Vino offers the following programs: Bucket Programs; Wine n’ Wings; Wine n’ Burgers; Wine n’ Piz-za; Ladies Night Bucket Specials; four for $20 Buckets; Build your Own Bot-tle; Patio Bucket Programs. In addition themed programs for New Year’s, Mar-di Gras, Super Bowl, and Final Four are available.

Now with Copa Di Vino, bar and tav-ern owners can increase their wine sales and align the image of the wine selec-tions they feature in the same way they promote branded beer and name brand spirits. TLW

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corPorate sPotlight


reGiSTrATion oPen For 2015 AnnuAL conFerenceRegistration for the 2015 ABL Annual Conference scheduled for June 7-9 in Washington, D.C. is now open. ABL’s signature annual event brings together on- and off-premise beverage licensees to celebrate their important role in the beverage alcohol marketplace. Regis-tration is available online for $250 per person, and includes access to all events. ABL has secured a discounted hotel rate of $229 per night for conference at-tendees at the Omni Shoreham Hotel. Rooms are limited and must be booked by May 15 to receive the ABL rate. Visit www.ablusa.org for more information.

General Sessions will feature industry updates, briefings and knowledge work-shops. Topics on the agenda include: managing your reputation on Yelp; a panel on the state of the beer business; a grassroots advocacy briefing for licens-ees; what’s next for legalized marijuana; a briefing on payment card systems; and more. Networking opportunities will range from informal coffee breaks and social receptions to the Top Shelf Award reception and dinner. Attendees will also be able to celebrate the success of their peers and colleagues as they are recog-nized with “Retailer of the Year” awards.

AbL APPLAudS HouSe PASSAGe oF deATH TAX rePeAL AcTABL applauded the passage on April 16 of the Death Tax Repeal Act of 2015 (H.R. 1105) by the U.S. House of Rep-resentatives. The bill, which was intro-duced by Representative Kevin Brady (R-TX) in March, will fully repeal the federal Estate Tax, also known as the Death Tax. The legislation passed by a margin of 240 – 179, with seven Demo-

cratic members voting in favor, three Re-publicans voting against, and 12 mem-bers not voting. This marks the first time in ten years that the full House has voted on repealing the Estate Tax. Full repeal of the Estate Tax has been a longstanding objective for ABL and its members. ABL thanked the House for its strong support of this bill, and urges the Senate to pass legislation to protect Amer-ican family-owned businesses. A Senate companion bill to the Death Tax Repeal Act, S. 860, was introduced on March 25 by Senator John Thune (R-S.D.) and currently has 30 co-sponsors. It awaits action in the Senate Finance Committee. ABL is involved in two coalitions — the Family Business Estate Tax Coalition and the Family Business Coalition — to support estate tax repeal legislation that is working its way through the legisla-tive process. ABL has signed-on to four coalition letters supporting the repeal bills in each chamber and will continue to coordinate more grassroots advocacy for the Senate bill and the broader issue.

STATe LeGiSLATureS WeiGHinG in on PoWdered ALcoHoL In early March, the Alcohol and Tobacco Tax and Trade Bureau (TTB) approved four Palcohol products including “just-add-water” versions of a cosmopolitan, a margarita, vodka and rum. Accord-ing to the National Conference of State Legislatures, “69 bills in 37 states and Puerto Rico have been introduced in the 2015 legislative session to date.

“As of April, Alaska, Louisiana, South Carolina, Utah, Vermont and Virginia statutorily prohibit the sale of powdered al-cohol. Colorado, Delaware and Michigan

have included powdered alcohol in their statutory definitions of alcohol so that the product is regulated under their existing alcohol statutes.” In Wisconsin, legislation that would ban the product is working its way through the legislative process.

Federal legislation was introduced in March to make the production, sale and possession of powdered alcohol illegal. Included as a provision of the Sober Truth on Preventing Underage Drink-ing Reauthorization (STOP) Act (H.R. 1717; S. 728), the language explicitly bans the production, sale, distribution or possession of powdered alcohol.

TrAnSPorTATion And drunK driVinG PoLicyOn March 30, the Obama administra-tion sent a $478 billion bill to Congress as part of its plan to address federal transportation funding and projects for the next six years. The current law ex-pires on May 31, 2015. The administra-tion’s legislation is the first in a series of three bills, the others are expected from the House and Senate.

The current transportation law, “Mov-ing Ahead for Progress in the 21st Cen-tury Act (MAP-21),” contains safety incentive grants for states that pass all-offender interlock laws. Traffic safety advocates have complained that states have difficulty qualifying for these grants. To date, four states have quali-fied for impaired-driving grants.

MuSic LicenSinG debATe on HoLdAn earnest Congressional debate on music licensing has been put on hold pending the release of two reports. The first, a review from the U.S. Copyright Office, was issued on February 5. It is

By ABL Executive Director John Bodnovich

ABL Dispatch – The Latest Industry News From Washington


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245 pages and includes ten pages of rec-ommendations for how existing copy-right law over music licensing should be updated to better reflect how people listen to music today. It should be noted that the USCO does not have legislative authority, but the report could serve as a basis for legislation. The other review is expected from the Department of Justice following comment periods last year on the consent decrees governing ASCAP and BMI.

AbL reSPondS To cdc LiTerATure reVieWIn December, ABL issued a statement in response to media outlet reports based on a literature review by the Centers for Dis-ease Control and Prevention (CDC) that indicated reducing the number of bars, restaurants and liquor stores could lessen incidents of domestic violence.

In its statement, ABL pointed out that, “Licensed establishments presently serv-ing their communities have built their businesses on legitimate licensing rules

and guidelines already implemented and supported by elected officials and regu-lators.

“Mischaracterizations about licensed businesses … do not take into account local beverage alcohol culture and cus-toms; ignore effective long-standing policies for responsible sales and ser-vice; and unjustly disparage hundreds of thousands of law-abiding hospital-ity businesses that employ millions of Americans.”

diScuS ceo AnnounceS inTenTion To STeP doWn After nearly 16 years of service to the Distilled Spirits Council of the United States (DISCUS) and to the spirits in-dustry, Dr. Peter H. Cressy announced to the DISCUS Board of Directors at its annual meeting in February his desire to step down as CEO at the end of 2015. A search committee headed by DIS-CUS vice chairman and Moët Hennessy USA CEO Jim Clerkin, and Dr. Cressy, will begin a national search in the near

future. Discussions are underway to se-lect a search firm. TLW


TLW 80Th AnnuAL

Come and Stay Where the Bunnies PlayedSpring Conference

The Grand Geneva Resort & Spa, once the Lake Geneva Playboy Club, was the site of the 80th Annual Spring Conference and Tradeshow, March 30-April 2. The four-day event hosted by the Walworth

County Tavern League featured a theme befitting Playboy mogul Hugh Hefner and a bevy of bunnies. Although Playboy Enterprises long ago sold the Lake Geneva property, its current owner, the Marcus Corporation, rolled out the red carpet for 500 TLW members who enjoyed Grand Geneva Resort’s amenities.

MondAy’S eVenTSThe TLW Board of Directors met throughout the day Mon-day, covering a full agenda. Wrapping up the day’s events was a welcome party at Lake Lawn Resort in Delavan spon-sored by MillerCoors and C.J.W. Inc. From 8 p.m. – 1 a.m., partygoers enjoyed a buffet and cocktails, and a non-stop, high-energy performance by Bella Cain, who treated the crowd to renditions of top 40 country ballads and dance tunes.


TueSdAy’S eVenTSTuesday morning’s general session opened with a formal welcome by TLW Southern Zone Vice President Dan Taivalkoski, fol-lowed by Dave Hills, president of the Wal-worth County Tavern League, who rem-inisced about Playboy’s presence in Lake Geneva, and a look back at 1968, the year the club opened its doors.

After the presentation of colors, State Sen. Steve Nass (R-Whitewater) and Walworth County Administrator David Bretl greeted at-tendees. In his remarks, Bretl acknowledged the Walworth County Tavern League’s collab-orative efforts to stop the passage of a restau-

rant inspection ordinance proposed by the county. He gave kudos to the 160 members who successfully lobbied his office.

TLW President Terry Harvath put all pride aside with his own interpretation of the conference theme. Dressed in a pink bunny suit from head to toe, complete with white cotton-tail, Harvath sauntered into the room to the roar of those in attendance.

“You thought I’d be in a smoking jacket, right!?” he said from the podium. After it became apparent that no one would take him seriously while wearing the costume, the suit came off and he continued the meeting.

President Harvath introduced TLW Secretary Sue Bonte Lee and Treasurer Tom Dahlen, who each provided an overview of the previous day’s board meeting. Bonte Lee ended her remarks by announcing she is stepping down from her duties after the fall convention to take a full time job with the U.S. Post Office.

Next on the agenda was keynote speaker Frederick Booker Noe III, distiller and bour-bon ambassador for Jim Beam Brands. As a seventh generation Beam, Noe told TLW members he’s served in many capacities at the distillery throughout his career and is proud of his contributions in the development of his father’s signature bourbon, Booker’s Bourbon. Noe entertained the crowd with

his straight-talking southern style, explaining how barrel ag-ing, climate and experimentation has led to the success of the Jim Beam brand. According to Noe, bourbon has gained worldwide popularity, and the demand for Beam’s small batch brands are on the rise.

After a lengthy question and answer period with members, Noe invited attendees to Jim Beam’s Clermont, Kentucky visi-tor center where approximately 150,000 people each year en-joy distillery tours and bourbon tastings.

Following Noe to the podium was President Harvath, who presented the President’s Award to Jerry Ras-mussen, who opened The Brat Stop in Kenosha in April 1961 and has held numerous roles in the TLW. A very emotional Rasmussen accept-ed the award addressing his fellow members by saying, “I’m honored to be a part of this organization and to receive this award. Keep up the good work.”

Executive Director Pete Madland closed the morning session by thanking members for their attendance at the conference. Madland went on to acknowledge how the success of the TLW is due to its members and their commitment. “The Tavern League of Wisconsin is the strongest licensed beverage associ-ation in the country. On behalf of myself, the board and Scott [Stenger], I want to thank you!”

Tuesday afternoon members attended a Tax & Income Audit Seminar and a Bourbon Tasting, hosted by keynote speaker Fred Noe III. The tradeshow featuring 92 vendors offered members a chance to enjoy samples and learn about new prod-ucts. The silent auction was open all afternoon and offered members a chance to bid on many items donated by leagues, districts and vendors.

Tuesday evening’s cocktail and costume party featured the music of The Retro Specz, sponsored by ASCAP, and featured the live auction presided over by Colonel Pete Madland. The auction raised $13,730 for TIPAC.

2015 Spring Conference Summary


WedneSdAy’S eVenTSThe conference opened on Wednesday with Robert “Bubba” Sprenger, the TLW’s ABL representative. Sprenger gave a quick re-cap of industry news from Washington, D.C. He indicated ABL is watching the progress of the transportation bill, music licensing legislation, and the legalization of the recreational use of marijuana.

Sprenger thanked the 18 members that at-tended the ABL’s Government Day in Washington, D.C. last June. If members are interested in attending this year’s events, the dates are June 7-9.

Following Sprenger, Scott Stenger, TLW government affairs director invited state assembly representatives, James Edming (R-Glen Flora), Tyler August (R-Lake Gene-va) and Rob Swearingen (R-Rhinelander) to say a few words to TLW members. All three

legislators spoke passionately about the importance of members making their voices heard at the ballot box, and en-couraged everyone to attend Legislative Day in Madison.

Scott Stenger’s presentation reviewed the highlights of a state-wide poll conducted to gauge public opinion about the TLW and the tavern industry. (See Legislative Notes on Page 32.)

Stenger concluded that the TLW is on track with its efforts to focus its legislative work on repeat drunk driving offenders and the SafeRide Program.

Next, Dan Taivalkoski, southern zone vice president spoke about the importance of a unified message regarding the SafeRide Pro-gram when he took to the podium to talk about the SafeRide Poster Contest. Taivalkos-ki explained there were more than 80 poster entries and the TLW Executive Board chose 20 finalists, who each won $200. Voting for the winning entry occurred Monday during the Board meeting. (See page 26 for winning entry.)

On Wednesday afternoon, TLW members attended the trade-show and Executive Director Pete Madland visited vendors’ booths and awarded exhibitor prizes to TLW members. The silent auction closed with a final tally of $4,040 raised for TIPAC. District caucuses were held Wednesday afternoon, fol-lowed by the President’s Reception featuring Shypoke Spirits.



northern Zone Vice President (1 year)Erin Farrar 13Nancy Lorbetske 29

Fourth district directorJim Hedricks 3Pat Purtell 4Tom Wenzel 10

Fifth district director (1 year)Tom Dorsey 21Harlon Wright 14

Sixth district directorMark Rehwinkel 27Sue Robinson 9

The following candidates were running unopposed:Southern Zone VP (1 year) Jim Pickett

Eastern Zone VP Gene Loose

Central Zone VP (1 year) Lori Frommgen

Northern Zone VP Rob Summerfield

First District Director Rich Karrasch

First District Director (1 year) Lou Larson

Third District Director Jerry Day

Third District Director (1 year) Todd Giraud

Fifth District Director Cathy Vales

Sixth District Director (1 year) Brad Schinke

Seventh District Director Jen Gunning

Seventh District Director (1 year) Kris Zappa

Eighth District Director Jim Seliger

Eighth District Director (1 year) Russ Fisher

Ninth District Director Deb Seibel

**new board Members also include:Second District Director Bob Carpenter (term ending Spring 2017)

Second District Director Kathy Proffitt (term ending Spring 2016)

President Terry Harvath

Terry stands unopposed and will be sworn in at the Fall Convention in Appleton.

April 2015 Election Resultsall offices are for 2 years unless otherwise noted:

THurSdAy’S eVenTSThursday morning’s general business meeting got underway with a few announcements, including the total for the live and silent auctions. The silent auction netted $4,040 and the live auction generated $13,730 for a combined total of $17,770 for TIPAC. Also, the second annual TLW food drive collected $1,435 and over 100 pounds of food for the Walworth County Food Pantry.

Next, Brad Schinke, sixth district director presented the CORE Report. Following his presentation, the Nomination Commit-tee Report was given by Cathy Vales, of the Marquette County Tavern League. The morning session wrapped up with a DVD presentation of the four-day event, and after closing remarks by President Harvath, the conference was adjourned. The Wal-worth County President’s Reception followed at Hawk’s View Golf, Club, Lake Geneva.

A big thank you is extended to the Walworth County Tavern League, the city of Lake Geneva and Grand Geneva Resort & Spa for their hospitality during the TLW’s four-day conference. TLW

Nominations for Fall 2014



Winning Entry for SafeRide Poster Contest

Late last summer the Tavern League of Wisconsin announced its need to market and promote the SafeRide Program to TLW-member establishments and the general public. The TLW Board and Executive Committee realized more awareness needed to be created for this life-saving and award-winning program. A statewide poster contest was proposed with a $5,000 cash prize for the winning entry. During the Wednesday general session at the TLW Spring Conference in Lake Geneva, Southern Zone Vice President Dan Taivalkoski announced the winning entry, shown above. It was created by Tricia Buxton of Hazel Green for its clear messaging that combines a concise slogan and straightforward graphics. Taivalkoski said the TLW received more than 80 poster entries and the board chose 20 finalists, who each won $200. Voting for the winning entry occurred during the board’s meeting at the spring conference. TLW


Annual Legislative Day Brings Members to MadisonThe Tavern League of Wisconsin hosted its 31st Annual Legislative Day in Madison on Tuesday, April 14. Over 250 TLW members descended on the state capital to learn about issues of concern to their industry and discuss these concerns with their legislators.

After a welcome by Legislative Day Chair Ray Bruch and TLW President Terry Harvath, Governmental Affairs Director Scott Stenger walked attendees through a number of issues that the Wisconsin Legislature will be addressing. As always, a number of legislators took to the podium to discuss these issues and emphasize the importance of the input provided by TLW members. Among those speaking were Assembly Majority Leader, Robin Vos (R-Burlington); Sen. Devin LeMahieu (R-Oostburg); and Reps. Rob Swearingen (R-Rhinelander), James Edming (R-Glen Flora) and Mike Schraa (R- Oshkosh).

Following the always informative general session, members walked across the street to the Capitol for one-on-one conversation with their legislators. These visits were followed by a reception sponsored by the TLW at the Inn on the Park.

Thanks to all those who attended. Hopefully, time spent away from your businesses and in Madison at this event proved to be worthwhile. A special thanks is also extended to the members of WAMO and Altria for their financial support of this event.

Next year’s date for 2016 Legislative Day has not been established, but we hope more members will take the time to participate in this important event. Your voice needs to be heard and this is a great opportunity for that to happen. TLW


leagUe ProFile

Celebrating its 40th anniversary this year, the St. Croix County Tavern

League has worked hard to bolster its numbers and make its league strong and self-sufficient. “We’ve worked hard to increase our membership,” says Nate Stork, owner of Sidetrack Saloon in Roberts and county league president. “Sue Bonte Lee, our president for 17 years, worked with me to help us grow and improve from a low of 45 members to what we have today.”

At present, the St. Croix County Tavern League has 69 members, which is the largest membership roll the league has ever seen. This number accounts for 90 percent of the taverns in this northwest-ern Wisconsin county.

Their growth is due to several factors, including keeping tabs on any ownership changes in the county; actively retaining new members; keeping on top of the state’s non-member list for those who do expire; and utilizing the services of retired members Bob Wells and Cutty Barriault to get the word out about the league.

“For a lot of directors, it’s hard to get away for meetings, so utilizing our re-

tired members has been so helpful,” ex-plains Stork.

To support its organization, the St. Croix County Tavern League hosts one large annual fundraiser called Fun Night, which includes food stations, raf-fles, pull-tabs and other opportunities to win cash. “We have a lot of fun stuff,” says Stork.

Always held the last Monday in March, the league hit its fundraising goal in just four hours this year, raising about $9,000 for the league’s expenditures, offsetting the cost to go to conventions, and more.

About 200 people were in attendance. To get that number, invitations were sent to people who attended in previ-ous years, and Barriault, the Sergeant-At-Arms, was responsible for selling the remaining tickets. “It helps us save on driving around to sell tickets,” says Stork. “Most guests return and we had just one unsold ticket this year, so it went really well.”

To support the county’s SafeRide pro-gram, the SafeRide Committee runs a

“Spot the Shot” program each summer. For that promotion, League Treasur-er Trisha Dull takes photos in member taverns and creates a photo book. These books are then sold for a “scavenger hunt,” where customers get their books marked when it’s presented at the cor-rect establishments.

“It gets the customers going around in the summer months, matching the correct pic-ture to the establishment,” says Stork.

In September, everyone who participated is invited to a “Spot the Shot” party that includes cash prizes and raffles.

“In the last three years, we’ve only asked for matching funds [for SafeRide] once,” says Stork. “We do a good job in fund-ing our own SafeRide program, which is pretty unique.” TLW

ST. CROIx COUNTY TAVERN LEAGUE

Members of the St . Croix County tavern League gather at Champs Sports Bar & grill in downtown Lake geneva during the tLW Spring Conference . the league has its largest membership roll in its history with 69 members .

St. CroixCOUNTY TAVERN

LEAGUE


BUsiness sPotlight

Since 1974, Potting’s Bar in New Richmond has been a place for families

to gather for a good time. “People know they can feel comfortable coming to the ‘Family Corner,’” says owner Jan Potting. “We’ve always been known to be a family place, and it feels good that everyone from young families to single women can come here and be comfortable. We’re not your regular bar … I don’t know that we’ve ever had a fight or had to call the police!”

Jan’s late husband, Ken, purchased the bar in 1974 with his two brothers, Don and Dennis. But soon afterward, Ken bought out his brothers. He also joined the Tavern League of Wisconsin right away, and Potting’s Bar has been a member ever since.

After Ken retired from his full-time job in 1992, “he never missed a Tavern League meeting,” says Jan. “He wanted to be the first one there to get the information.” Jan continues to be an active member, traveling with St. Croix County Vice President Bob Wells.

“I can’t figure out why anybody wouldn’t want to be a member of Tavern League,” she says. “They fight hard for everything

for your benefit. I’m always telling people what a great benefit it is to be in the TLW.”

Potting’s Bar sits on 11 acres and Jan explains there has always been a bar on this site. In fact, Jan’s parents had their first date at a bar that was located on the same corner. The building Potting’s is in was moved to New Richmond from Somerset and since then, it’s undergone a number of updates and additions.

“At first, the bar was small, so it’s been built onto about six times,” says Jan. “Little by little, we had to get bigger and bigger. Because we’ve always been a family bar, we needed to be bigger for more families to have events here: baby showers, graduations, birthdays, reunions, any kind of party you can think of.”

Through the years, Potting’s Bar has also sponsored men’s and women’s softball and bowling teams, church dinners, community events and more, including annual trips to Las Vegas that Ken organized each year.

“We’ve done just about everything and feel fortunate to have the support of the community. Sometimes we get booked six

to 12 months in advance,” she says. “It’s the community support that has made it possible that we are here today.”

And Jan intends to stay.

Before Ken died of cancer in 2009, he told Jan she should sell the bar. Six years later, she’s still going strong. “He told me I should sell it, that it was too much work for me,” she says. “But after being here half my life, it’s hard to leave.”

In addition to updates to the building, a few other things have changed for the bar and business through the years. For instance, Jan says, the menu used to be bigger with steaks and fish, but now the menu focuses on bar food. The hours have also been cut back; instead of opening at 10 a.m., Potting’s now opens at 4 p.m. “But we still do pretty dang good here,” she adds. TLW

Potting’s Bar

2391 65th St ., new Richmond

715-294-9922

POTTING’S BAR

For over 40 years, family-friendly Potting’s Bar has been a mainstay in new Richmond . the building has undergone several updates and additions over the years to accommodate a wide variety of events including birthday and graduation parties, baby showers, church dinners, and a variety of community events .


charity sPotlight

Giving back is an important tenet in Randy Calleja’s life. “I got it from

my dad; he was a postmaster and mayor and always giving back,” says Calleja, owner of Ready Randy’s and R&D Ca-tering in New Richmond and a St. Croix County Tavern League member. “I’m used to it. It’s instilled in me.”

Last year, Calleja donated nearly $30,000 to school programs, organiza-tions and other benefits. But that is only part of the story.

In business for 30 years and a lifelong New Richmond resident, about 13 years ago the Salvation Army, which operated a homeless shelter in nearby Somerset, approached Calleja. “They said, ‘We can’t keep the shelter. We can’t afford the heat and utilities.’ I told them they couldn’t close it and got to work.”

Now in its 12th year, Ready Randy’s hosts a wine tasting and silent auction to benefit the shelter. The event has grown to 300 guests enjoying 60 dif-ferent wines, beer, food, a band and a silent auction. Held the Saturday of the opening weekend of deer hunting season

in November, Calleja says it’s “sort of a ladies night out, but it’s definitely grown through the years.”

The money raised helps pay for the ongo-ing cost of utilities; more than $80,000 has been raised through the years.

In addition to the annual wine tasting benefit, Calleja recently headed up a campaign to open Grace Place, a new homeless shelter in New Richmond that opened last fall. Grace Place replaces the Somerset homeless shelter and can now serve 64 residents up from 22 at the Somerset facility. “It’s just been un-believable, and it’s so great to be part of something like this, helping take care of people so they can get people back on their feet.”

Another way Calleja gives back is as a participant in the annual Burger Battle, which supports the community’s annual Relay for Life. For this fundraiser, eight local restaurants create and offer a spe-cial burger for two months; supporters purchase a punch card and go to each establishment to try the featured burg-ers. “It creates excitement and raises money for the community,” says Calleja.

“We’re always trying to come up with stuff like that.”

In addition to his work in the communi-ty, Calleja and Ready Randy’s hosts four to six charitable events a month, from benefits for individuals to fundraisers for youth sports programs and more.

“When you’re in the business, people are coming in the door all the time. We try not to turn anybody away, and we’ve always been that way,” says Calleja. “Because we’re in business and people are coming to our establishments and spending money, we need to show we’re part of their community and that we’re here to stay and give back and help.”

Large or small, the charitable acts and giving of Tavern League members, says Calleja, are critical for local communi-ties. “Providing pizza for elementary kids, a gift certificate for a cancer bene-fit, sponsoring bottled water for a mar-athon — all of that — it’s all those little things that add up. They make us part of the community as a whole and makes us that much stronger and respected.” TLW

RESPECTED TLW MEMBER GIVES BACK TO NEW RICHMOND

Randy Calleja, owner of Ready Randy’s in new Richmond, is one many individuals and organiza-tions turn to when in need . as the advisory Chairman for the St . Croix County Salvation army, he has been instrumental in raising funds for grace Place, a homeless shelter in the community .


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legislative notes

The Members of the Tavern League of Wisconsin have a very good sto-

ry to tell about their SafeRide Program, which has grown dramatically since it was first started in 1985. There is no other program like it in the country and through the hard work and fund-raising effort of the TLW, the program has become the standard nationally for

other programs to emulate. The TLW SafeRide Program provides more rides on an annual basis than all other state programs combined.

Last year the TLW SafeRide Program provided over 82,000 free rides home to patrons at TLW establishments. The Program has grown 144 percent since 2004. Only TLW Members can partic-ipate in the SafeRide Program – yet an-other reason to join the Tavern League.

MAKinG Good deciSionS PuTS STrAin on FundinGThe SafeRide Program is funded by a surcharge on each OWI conviction in Wisconsin and by TLW Members. Wis-consin has experienced a dramatic 43 percent decline in alcohol related fatal-ities since 2004. There has also been a

28 percent decrease in convictions over that same time frame which has put a strain on one of the funding sources for the SafeRide Program.

The significant reduction in convictions is evidence that more people are choos-ing a SafeRide home and planning ahead instead of choosing to drive if they have been drinking.

The Program is working but has created a Catch 22 for us — fewer convictions means less revenue for the SafeRide Program while at the same time the Pro-gram is growing and providing more rides. We need to find an additional rev-enue stream for the long term viability of the Program.

SAFERIDE PROGRAM FUNDING A PRIORITYBY SCOTT STENGER, STENGER GOVERNMENT RELATIONS

2004-2013• TLW SafeRides increased by 144%

• OWI-Related Fatalities decreased by 43%• DUI convictions down 28%

2004 2006 2008 2010 2012


We are working hard to identify addition-al funding sources including an additional OWI surcharge on an OWI conviction as well as possible federal grants. One thing is certain — we will address the funding challenges facing us and work to secure a reliable long term funding mechanism for the SafeRide Program.

A potentially new option for providing SafeRide rides is emerging with the ex-pansion of Uber and Lyft into Wiscon-sin. Uber and Lyft are smartphone-based apps which connect a rider with a driver for a fee billed directly to a credit card submitted when you download the app. The expansion of these ride share ser-vices may have a dramatic impact on our ability to provide rides in the rural parts of the state for SafeRide.

PoLLinG conFirMS MeMberS’ HArd WorKThe Tavern League of Wisconsin routinely conducts various kinds of polling regard-ing a variety of topics that are of interest to the hospitality industry in Wisconsin. We recently completed a statewide survey seeking to gain more information about the public’s impression of the TLW as well as our SafeRide Program. We were very pleased with the results. They demonstrate the hard work you do on behalf of the Tav-ern League of Wisconsin, which is noticed and appreciated by your neighbors in your communities. The following are some of the responses for the questions we asked in our survey.

The first question we asked was if the respondent had a positive impression of the Tavern League of Wisconsin.

• 36 percent had a positive impression of the TLW

• 14 percent had a negative impression of the TLW

• 29 percent had no opinion • 21 percent had not heard of the TLW

Since 2004, alcohol related fatalities have decreased by 43 percent in Wisconsin. We asked those surveyed if they thought alco-hol related fatalities increased or decreased in Wisconsin in the last 10 years.

• 37 percent increased • 27 percent were unsure • 36 percent decreased

We asked how familiar the respondent was with the TLW SafeRide Program.

• 72 percent were familiar with our program

Asked if knowing the TLW runs and helps fund the SafeRide Program makes you feel more positively or more nega-tively towards the tavern industry;

• 81 percent view the industry favor-ably because of the SafeRide Pro-gram

We asked if the respondent felt more positive about the TLW knowing we contributed over $13 million to state and local charities in 2014. • 82 percent said that made them feel

more positive about the TLW

Would you support the use of state tax dollars to expand the SafeRide Program?

• 53 percent said they would support state taxes for SafeRide.

Would you support a law to require re-peat offenders to seek treatment for their addiction on top of any other penalties?

• 88 percent supported treatment for repeat offenders.

Would you support random sobriety checkpoints?

• 56 percent opposed the use of sobri-ety checkpoints in Wisconsin.

After hearing about all the programs the TLW supports the respondents were asked the same question which started the survey relating to positive or negative impression of the TLW:

• The numbers increased from 36 per-cent positive impression of the TLW to 75 percent positive impression of the TLW.

It is not surprising to know of the public support on some of these issues, but the take-away from this portion of the survey shows that once the public is aware of the issues and programs we support, they overwhelmingly support those programs

and the efforts of the TLW. We need to be certain to educate those in your commu-nity about our SafeRide Program and the charitable arm of the TLW.

Food SAFeTy uPdATeA quick update on changes to the food safety course. Gov. Walker recently signed a bill to exempt restaurants with five or fewer food handlers from having to be certified every five years to main-tain their restaurant license. Instead small restaurants will continue to qual-ify for a recertification course every five years. The net result of the law should mean business as usual for restaurants with five or fewer food handlers.

Assembly Bill 17 is follow-up legisla-tion to 2013 Wisconsin Act 292, which modified the certification and renewal process for food handlers in restaurants. Assembly Bill 17 clarifies that certificate holders in restaurants with 5 or fewer food handlers can continue to utilize a recertification course to renew their cer-tificate, consistent with the law prior to January 1, 2015.

Left unchanged, the process for recerti-fication under Wisconsin Act 292 would be burdensome and costly for tavern owners who serve food. We have worked with all interested parties to achieve con-sensus on AB 17, as evidenced by the bill passing both Houses of the Legislature on a voice vote. Thanks to Rep. Tyler August (R-Lake Geneva) and Sen. Paul Farrow (R-Pewaukee) for their work in sponsoring this legislation and moving it quickly through the process. TLW


FeatUred aFFiliates

deVere coMPAny inc.For more than 15 years, DeVere Company has interacted with Tavern League of Wisconsin members and served their warewashing and progressive cleaning needs as an affiliate member of the association.

Based in Janesville, DeVere Company Inc. was founded in 1955 when DeVere Dawald had an idea that changed the way we clean today: He developed and patented the first specialty surfactant, making the first “all-purpose cleaner.”

This year, DeVere, a family-owned business, is celebrating six decades of formulating, producing and stocking custom-blended cleaning chemicals for customers in Wisconsin and beyond.

“DeVere products are made locally in Janesville and include a full range of concentrated cleaners, sanitizers, disinfectants, deodorizers, laundry care and warewashing products,” says John Biersack, DeVere’s national sales and service manager.

DeVere’s product line also includes convenient aerosols, hand soaps, paper goods, floor care items, outside surface products and janitorial supplies.

An exciting development for the company, says Biersack, is that DeVere has made its No. 1 product, WOW, one of the strongest and safest detergents for everything from light soils to heavy grease, available to customers in convenient-to-use packets.

WOW, says Biersack, is a strong, fast-acting cleaner for washable surfaces like shelves, countertops, appliances and fixtures, walls and door handles, restroom fixtures and glass and mirrors; just add one packet to a WOW spray bottle and fill with water. The product also helps keep floors safe. Just add one packet of WOW to a mop bucket and fill with water. The concentrated floor cleaner and degreaser is ideal for no-wax floors, black heel marks, and grease and oil.

In addition to providing cleaning supplies and chemicals, DeVere offers a dishwasher service program. Customers can choose to lease or purchase a commercial dishwasher; obtain service for their kitchen’s dishwasher; or contact one of DeVere’s experienced service technicians who can provide quality service and repair.

The company’s website features convenient online access to thousands of products so members can shop for the supplies they need. DeVere also has a number of distributors throughout the state.

DeVere Company Inc.John Biersack jbiersack@deverechemical .com • 608-449-9305www .deverechemical .com

Hyer STAndArdSJayme Hyer, owner of Hyer Standards, says checks are still the primary form of payment, and if her company can give merchants a guarantee on that payment, everyone is happy. In addition to electronic check processing, Hyer Standards based in Plover, offers TLW members and other clients: credit and debit card processing; gift cards; merchant advance loans; virtual terminals; wireless services; e-commerce solutions; and credit card terminals.

She acknowledges there are many other companies like hers, but says what sets Hyer Standards apart is the face-to-face service it provides, with 14 representatives in Wisconsin alone. “We have sales reps that meet with merchants and educate them on credit card processing,” Hyer explains. “We are registered with MasterCard and VISA, so I always say it doesn’t matter if you are Walmart or Joe’s Pub, everyone gets the same rates. That’s what is important.”

Hyer Standards operates in Illinois, Wisconsin and Minnesota, and sells equipment at cost. Hyer says the company’s main focus is making sure its clients are saving money on credit card processing and educated on the hidden fees of payment processing, not selling equipment. “We show them the two costs, we disclose our profit margin,” she explains. “Our success has been because we’re very upfront and forthright with the pricing model that the credit card companies have.”

When it comes to new things in the processing world, Hyer stresses merchants must fully understand the EMV regulations coming in October. All equipment will have to be updated to be able to accept EMV chips, and she says the problem now is companies taking advantage of this for big profits on equipment sales. “We try and come in before someone else tries to rip you off,” Hyer says. “There are so many scare tactics out there that are untrue, and this should just be a small upgrade that doesn’t take a huge bite of a merchant’s wallet.”

The company began in 2005, though she has been in the industry since 1997. She says as a TLW affiliate member, Hyer Standards is a partner to each business, acting as an advisor and having an open, honest relationship. “We offer that face-to-face service merchants not only need, but require,” Hyer adds. We will say ‘Stay put. You are with a good company already, or instead, we can help you out.’ Education is the first thing we bring.”

Hyer Standards Jayme Hyer 2518 Post Rd ., Plover, WI 54467 • 715-341-1339 info@hyerstandards .com • www .hyerstandards .com


AMericA’S Pub QuiZ America’s Pub Quiz was founded in Milwaukee in 2007, and this is its first year as an affiliate member of the Tavern League of Wisconsin. “The economic decline in the United States actually helped us because bar owners were looking for new ways to boost revenues on a Tuesday, Wednesday or Thursday night,” says Jason Bennett, owner of America’s Pub Quiz.

Based in New Berlin, the business operates weekly in 150 different taverns around the state, but also locations in Indiana, Iowa, Kansas, Minnesota and Nebraska. It’s a live hosted trivia show, he explains. “We bring the host, all the supplies, so it’s a service if you will,” Bennett explains. “It grew a lot faster than we ever anticipated it to.” America’s Pub Quiz employs 90 trivia hosts, some sales staff and even a question writer. Some of the staff even possess Master’s Degrees in Library Science, Bennett explains. “They edit the quizzes, so it’s very much a process,” he says.

An exciting development for America’s Pub Quiz is its first nationwide tournament. Bennett says bars have the normal pool and dart leagues, but his is the only company doing a trivia league. “We give away large sums of cash, and we’ve been doing that for a lot of years now,” he explains. “One thing we’ve never done is do it on a national scale.”

Slated for late August, a tournament will be run at locations in Milwaukee, but also the other state locations. Bennett says the plan is to give away $10,000 in prizes. He says players around the Midwest will gather at their local America’s Pub Quiz location at the same time, and participate in a group trivia tournament.

“This is going to be a huge draw to all the bars that have leagues,” he says. “Players are going to want to qualify for this tournament.” Bennett says it’s hard to keep people coming into bars in the summer, as Wisconsin is very much an outdoor state. This league and the tournament can be a help to that challenge.

He sees many benefits to involvement with the TLW, both from a networking view but also the support it offers area businesses. JJ McAuliffe, vice president of the Racine City Tavern League, is a friend of Bennett’s and pushed him to join since beginning business seven years ago in Wisconsin. “I finally succumbed,” he says with a laugh.

America’s Pub Quiz Jason Bennett 2745 South Calhoun Rd ., new Berlin, WI 53151 • 262-271-8870 jason@americaspubquiz .com • www .americaspubquiz .com

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Super Sports SafeRide Breast Cancer VFW


accoUnting helP

IS IT TIME FOR BUSINESS ExPANSION?BY MICHELLE ENO, CPA

A growing business often finds it nec-essary to expand the level of its op-

erations. To accomplish this, a business might acquire additional assets and may require additional personnel.

Planning for business expansion involves an analysis of your current assets, debts, and profit levels as well as an estimate of the necessary assets, debts, and profit potential of your expanded business.

Tip: The tax code provides incentives to expand your business. Section 179 of the tax code allows businesses to deduct, immediately, the full cost of qualifying machinery and equipment purchased and put into use, subject to an annual limit. For 2014, the deduction limit was $500,000 of equipment purchased and put into use during that year. In 2015, the amount changes to $25,000.

WHy eXPAnd?An expanding business offers the poten-tial for growth opportunities. Employ-ees benefit through increased earnings and promotions. Customers benefit from expanded products and services. Owners benefit through increased profit potential.

HoW do you MAnAGe GroWTH?There are many factors you should keep in mind when managing the growth of

a business. Generally, you should ex-pand only if your business is already profitable. It makes little sense to incur additional debt when your cash flow is poor. Furthermore, profitability makes it easier to obtain the financing necessary for expansion.

Expansion of your business will require greater personal involvement and com-mitment from you. Cash flow manage-ment is also essential to the growth of a business. Analyze your cash flow to de-termine whether your daily operations have generated enough cash to meet your obligations, and whether you pe-riodically end up with a positive sum of cash on hand or with a net drain of cash. It is important to have enough cash on hand each month to pay the cash obli-gations of the following month. Cash flow deficiencies indicate a need to alter plans to provide more cash. Excessive cash surpluses may indicate excessive borrowing or idle money that could be invested in your own business.

HoW cAn you FinAnce THe eXPAnSion?To obtain bank financing for your busi-ness, you need to understand the bank’s concerns. To avoid risky investments, bankers base their loan decisions on col-lateral and the equity position of your business, as well as your cash flow, prof-itability, and management ability. Keep in mind that because banks want secu-rity (collateral) in case you default on your loan, it is easier to borrow money to buy assets (such as inventory, equip-ment, and buildings) than it is to borrow money for marketing expenses or gener-al operating costs.

When considering a loan application, banks review the current and projected equity position of a business. Equity is what’s left after you subtract all liabili-ties from all assets. A few ways to bring

equity into a business include the fol-lowing:

• State and federal financing programs • Private investments • Owner’s personal investment in the

business

When submitting a loan application, banks usually require a business plan that includes financial statements and business projections.

HoW do you eSTiMATe THe coSTS oF eXPAnSion?An important part of growth is the bud-get. Because you need to borrow the right amount of money (neither too much nor too little), it is vital that you estimate the costs of expansion accurately.

For instance, to properly estimate the cost of a building, you should have a blueprint created and request bids from contractors.

In purchasing new equipment, you should contact several suppliers to dis-cuss your needs and their prices. Also, ask about the cost and timing of delivery and installation. Consider leasing as an alternative to purchasing.

When considering expansion, you’ll need to project the additional cash needed to support your increased activities. After determining cash needs, set aside a cer-tain amount to cover unexpected liabil-ities. TLW

Michelle (Shelly) Eno is Tax & Business Ser-

vices Department Manager with Wegner LLP,

CPAs & Consultants with offices in Madison,

Baraboo, Janesville and Pewaukee. This article

is not intended to give complete tax advice, but

a general review of the subject matter. You can

contact Michelle at 608-442-1951 or michelle.

[email protected]


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First Data Corporation

Flanigan Distributing

Fleming’s Fire I

Flipside Coin Machines Inc .

Focus on energy Small Business Program

Food Concepts Inc .

Foremost Business Systems

Freistadt alte kameraden Band

Friebert, Finerty & St . John, S .C .

game Management Corp .

games are us Inc .

general Beer - northeast Inc .

general Beverage Sales Co .

glavinsured agency Inc .

great Lakes amusements

great Lakes Beverage

great Lakes Distillery

great northern amusements

guardian Pest Solutions Inc .

gunderson Linen

Happy tap

Health Markets Insurance agency

Heartland Payment Systems

Hiawatha Chef, Bar and Janitorial Supply

Holiday Wholesale Inc .

Hot Dog Daddy

HSC Business Brokers

Hyer Standards

Ideal ad & Sportswear

Indianhead Foodservice Dist . Inc .

J t graphics & advertising Inc .

JBM amusements

Johnson Brothers Beverage

Johnson Dist . Inc .

Just in time Refrigeration LLC

kavanaughs Restaurant Supplies

keg-Stands, LLC

kessenich’s Ltd .

kevCorp International

kLB Insurance Services- Illinois Casualty

kobussen trailways

Lamers Bus Lines

Lebby’s Frozen Pizza

Lee Beverage of Wisconsin LLC

Legacy advisor network

LJP Insurance agency/Rural Mutual

M & R amusements & vending LLC

Magnuson Industries Inc .

Mass appeal Specialties Inc .

Meyer Brothers LLC

Micro Matic

Midstate amusement games

Midwest amusements

Midwest Coin Concepts of WI

Milwaukee Brewers

Milwaukee Pedal tavern LLC

Mitchell novelty Co .

Modern Cash Register Systems

Murphy Desmond S .C .

national Chemicals Inc .

nei-turner Media group Inc .

new glarus Brewing Co .

northern Lakes amusement

northwest Coin Machine Co .

omega Processing Solutions

Paradise Printing Company

Park Ridge Distributing Inc .

Patron Spirits Company

Pehler Distributing Inc .

Pigeon River Brewing Co .

Plunkett’s Pest Control

Portesi Italian Foods Inc .

PoS Partners

Precision Pours Inc .

QponDog on Mobile advisors

Racine amusement Inc .

Ransom’s Satellite & av

Red’s novelty Ltd .

Reinhart Food Service LLC

Riverside Foods Inc .

RocketDSD .com

S & S Distributing Inc .

Sam’s amusement Co .

Sam’s Club

Sanimax uSa LLC

Saratoga Liquor Co . Inc .

Schmidt novelty

Service Specialists

Skill Pong LLC

Special olympics Wisconsin Inc .

Stansfield vending Inc .

Star Connection/Lodgevision

Stevens Point Brewery

Superior Beverages LLC

Superior vending

tamarak Design’s

think Ink & Design

ticket king Inc .

tim-todd Services Inc .

tito’s Handmade vodka

tri-Mart Corporation

tricky Dick & Joyce Specialty

unifirst

u .S . Bank Payment Solutions/elavon

vern’s Cheese Inc .

vital tokens

Wausau Coin Machines Inc .

WI Hospitality Insured

Wil-kil Pest Control

Wine Institute

Wisconsin environmental Services

Wisconsin Souvenir Milkcaps

TLW AFFILIATE MEMBERS AS OF FEBRUARY 13, 2015

aFFiliate MeMBers


new MeMBers

district 1

Kenosha city

Action Territory Jhirmack Beltran kenosha The Breakwater Laura Sarrnio kenosha Kenosha county

The Sly Fox Inn tom Romano, Jr . Burlington Chris’ Steel Horse Saloon Christine Domaille genoa City rock county

The Red Barn Rod Willing evansville Junction Pub Mike Jacobson Milton Walworth county

Bobby Rockets Robert Flores Burlington

Whiskey Ranch Bar & Grill Benny useni Delavan 841 Brew House Lucas Burns Whitewater Ground Zero Jeff Schellpfeffer Whitewater district 2

columbia county

Achterberg Archery Chuck achterberg Pardeeville dodge county

Towne Tap thomas Buske Columbus O’Tees Pub LLC Daron & Debi Sandbergh oconomowoc

Thirsty Marlins kari Pattee Waupun

Jefferson county

Neighbor’s Grill & Pizza LLC John Statz Jefferson Midpoint Eatery and Sports Pub Patrick Smith Johnson Creek Stacey’s Stacey Hanel Watertown Madison/dane county

Hy-Vee Rob Budd Madison Segredo/Liquid Michael Hierl Madison district 3

crawford county

The Tavern Patrick Igou Prairie Du Chien dells/delton Area

Mexicali Rose eric Helland Wisconsin Dells Grant/iowa county

Sports Page Bar & Supper Club LLC Jerry amenda Belmont Corner Bar Mike Bolton Darlington Redbird Alley LLC Melissa J . gollmer Darlington Grant County Fair grant Co Fair Lancaster The Linden Store angie griffiths Linden Lonesome Dove Tavern LLC Lynn Jasper Richland Center

Turbo’s Bar & Grill Scott Sterba Richland Center Hi Point Steak House Leif & Melanie erickson Ridgeway Old Towne Inn Susanne Wedwick Westby La crosse city/county

Pour House Pub LLC Melanie Wentz onalaska Monroe county

Silent Outdoors tim Siekert & Ben Johnson Sparta The Bog Warrens LLC Jose a . vargas Warrens district 4

Manitowoc county

Lighthouse on the Lake James van Lanen two Rivers oshkosh city

Antler’s Bar and Grill Daniel Draeger Larsen Copper Mule adam tanner oshkosh Far Vu Golf Course John Pfeiffer oshkosh Oregon Club adam tanner oshkosh ozaukee county

Pier 6 LLC kristina uselding, Jr . Port Washington The Dawg House LLC eric kocher Waubeka Washington county

Bubs Irish Pub Scott Pecor germantown

district 5

Adams county

Big Flats Bar & Smokehouse Jim Mcgregor nekoosa Green Lake Area

Green Lake Lanes Jeffrey a . Donohue green Lake Marquette county

Freitag’s Food Center Scott Freitag Montello Harrisville Sportsmens Tavern Mike krueger Westfield Waupaca county

Glen Cairn Golf Course elizabeth Berkholtz ogdensburg Waushara county

Sanicker’s Pub Sandra Ross Redgranite Wood county

Bull’s Eye Country Club Brian Jensen Wisconsin Rapids district 6

brown county

Meadows Conference Center & Catering teresa Chamberlin Carroll green Bay The Next Stop Dawn van Pay green Bay

Evergreen Bar & Grill Marie a . McDougal greenleaf Arrowhead Saloon LLC Jamie House oneida White Eagle Bar & Grill Wayne Metoxen oneida

door county

Rouer’s Roadhouse LLC David & Jennifer Rouer Sturgeon Bay Forest county

Armstrong Creek Pub Robert Laurence armstrong Creek Roadhouse 139 John & Dawn Lord Long Lake Marinette county

Manske’s Northwoods Sporting Goods eric M . Manske Coleman oconto county

The Country Club Jim van Rixel abrams outagamie county

Maritime Bar Willie Harrison appleton World of Beer Darold Doris appleton

Rocky & Tara’s Nut Haus tara erickson kaukauna district 7

chippewa county

Dougie’s Douglas Bresina Bloomer White Birch Inn noel Lofthus Bloomer Hill House Pub & Grill Ben Lorenz Boyd Fitzwells Donald Hazelton Chippewa Falls Rookies Pub Darrel Hazelton Chippewa Falls

tLW neW MeMBeRS FeBRuaRy 13, 2015 to aPRIL 11, 2015


The View Rob Brown Chippewa Falls Cookies Holcombe Inn greg M . anderson Holcombe Hambone’s Saloon John Spare new auburn American Pride Pub Catherine e . Jeske Stanley clark county

Dave & Donna’s Donna L . McDonald neillsville dunn county

Pioneer Grill & Saloon Inc. Bob & Jackie krueger Menomonie

The Market Jeremy Davis Menomonie The Raw Deal Daniel Fedderly Menomonie eau claire city/county

Wildridge & Mill Run Golf tim klauck eau Claire Jackson county

Bloom’s Country Inn James McBride Fairchild Miller’s Barrell Inn LLC Jeannie Miller Fairchild Nightowls Tavern Dustin Pickert Merrilllan Betty & Joe’s County Line Bar & Supper Club Betty Schmidt & Joe Wawroski Warrens Pierce county

Gas Lite Bar & Grill Casey oricchio ellsworth

St croix county

Kuehl’s Bar & Grill Jeff kuehl glenwood City Wildwood Bar and Grill LLC Lavon Johnson Woodville Trempealeau/ buffalo county

D & M’s Boatyard Patrick Stiehl Fountain City World Cup Coffee/Brone’s Bike Shop Mark Brone Fountain City district 8

Ashland/bayfield county

Cedar Lodge Steakhouse & Grill Colleen Ruhman Barnes

burnett county

Tanski’s A & H Country Market Laurie tanski Spooner Bump’s Bar Steve austin Webster oneida county

Rocky’s Roadhouse tim Musson Rhinelander Black Forest Pub & Grille Marcel Biro three Lakes Sawyer county

Becky Jo’s Bar & Grill Becky ewert Suzan Radisson Superior/douglas county

Superior Sands Bar & Grill kevin Holm Superior

Vilas county

Gooch’s A-One Bar & Grill kevin gutjahr Boulder Junction Club 45 Dave & Jennifer Payne Conover Greenhill’s Log Cabin Inc. greg & Beth greenhill Conover Chippewa Retreat Spa LLC John Mcgraw Manitowish Waters district 9

Milwaukee county Hospitality

JC’s Blue Collar Pub Jeffery Clark Cudahy This Is It Inc. george Schneider Milwaukee Papa’s Pub LLC Dale J & Linda Lee kristbaum West allis

For complete details see www.tlw.org

Call Patti at the TLW office 800-445-9221

for ticket ordering and information.

Tickets are limited so order today! All orders must be placed

by May 27, 2015

Tailgate Party at Miller ParkMilwaukee Brewers vs. Minnesota Twins

Saturday, June 27, 2015

Tailgate Party 10 a.m. – 1 p.m. Game Time 1:10 p.m.

Packages include: Game Ticket, ticket to Tailgate Party which includes beer, brats, soda, live music and free T-shirt (to first 300 attendees)

* PLUS a special appearance by the Klement’s Famous Racing Sausages™

Tailgate Party Only: $25


Moscato

RECIPESstraight UP

Nothing says summer like a refreshing cocktail and if you’re like most, trying new twists on old favorites is always fun. Wine

enthusiasts, especially during the summer, are turning to moscato for its light-body, semi-sparkling character. Although moscato can be a terrific addition to your wine list, you can also introduce it in new ways by creating margaritas, martinis, sangrias and more.

First a little history. Moscato is made from the Muscat family of grapes which includes over 200 grape varieties. The color of the grape can be white, yellow, pink, or near black, and all have one thing in a common: a sweet floral aroma. The number and breadth of Muscat varieties have led many to believe it might be the oldest domesticated grape variety. This unique wine is often labeled simply as moscato or if it’s from Italy’s Northwest region of Piedmont, it’s called Moscato d’Asti (named after the grape, Moscato, and the Italian town of Asti). Moscato is made in many wine regions outside of Italy, including some very good wines that are produced in the United States and Australia.

Our recipes at right focus on the sweet white (blanc) moscato. Try introducing one of these variations to summertime drinks by making moscato the featured ingredient. Cheers! TLW

MoScATo GinGer MArGAriTA1 1/4 oz . moscato1 oz . silver tequila1 1/3 oz . lime juice1/2 oz orange juice1/4 oz . ginger simple syrup rock salt lime for garnishIn an ice-filled shaker, combine moscato, tequila, lime juice, orange juice and ginger syrup. Moisten the rim of a rocks glass and dip in rock salt to create a salt rim. add ice to the glass, then empty shaker into glass. Garnish with lime.

MoScATo MArTini1 oz . moscato1 oz . vodka1/3 oz . dry vermouth lemon twistcombine vodka, moscato and vermouth in an ice-filled cocktail shaker and shake. strain into a martini glass and garnish with lemon twist.

WHiTe MoScATo SAnGriAServes 8-1016 oz . moscato16 oz . peach nectar1 cup brandy1/2 cup fresh lemon juice1/2 cup fresh orange juice1/4 cup simple syrup1 large peach, diced2 medium plums, diced3/4 cup grapes, halved1 orange, sliced into rounds, plus

more for garnishcombine all ingredients in a pitcher and refrigerate at least 1 hour and up to 24 hours. Divide among ice-filled glasses. Garnish with orange.

bLAcKberry MoScATo beLLini5 oz . chilled moscato1/4 cup blackberries1 tbsp water whole blackberry for

garnishcombine blackberries and water in a blender and puree until smooth. strain, discarding seeds and solids. Fill bottom of a chilled champagne glass with blackberry puree. top with moscato and garnish with fresh blackberry.


local leagUe UPdates

8TH DISTRICT CAUCUS

ONEIDA COUNTY

VILAS COUNTY SNOWMOBILE CLUB DONATIONS

Vilas County was one of the few places in the state to have a great snowmobile season, and grateful Vilas County Tavern League members donated $500 to each of the 12 snowmobile clubs that groomed and maintained the trails. On the far left, is Dan Swiecichowski, president of Vilas County Tavern League, who presented the ceremonial check to representatives of the various snowmobile clubs.

The Oneida Village Inn in Three Lakes was the site of the Oneida County Tavern League’s spring fundraiser on Sunday, March 22. The league was pleased with the terrific turnout and many in attendance took home great prizes.

The 8th District held their annual spring caucus on March 9 at Club 13 Restaurant and Lounge in Phillips. Shown at left are: 8th District Directors Jim Seliger and Russ Fisher along with Northern Zone Vice President, Districts 7 & 8 Nancy Lorbetske.

WAnT To See your LocAL LeAGue FeATured in On Premise?Send your photos and a brief description to: Pete Madland, [email protected] • Chris Marsicano, [email protected] • Barb Howell, [email protected]


advertiser index

Anheuser-Busch Inc. www.anheuser-busch.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7

B&K Bar Supplies www.bandkbarsupplies.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

CardConnect International www.cardconnectint.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

Disher Insurance Services www.disherinsurance.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35

Edge One www.edgeone.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31

Engels Commercial Appliance www.engelsinc.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6

Great Lakes Amusement www.glastore.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42

Great Lakes Distillery www.greatlakesdistillery.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6

KLB Insurance www.klbins.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

Magnuson Industries Inc. www.posi-pour.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6

MillerCoors www.millercoors.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44

Philly’s Premium Beverages www.phillysbeverages.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

Reinhart Food Service www.rfsdelivers.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31

Riverside Foods www.riversidefoods.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21

Society Insurance www.societyinsurance.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2

WAMO www.wamo.net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9

Wisconsin Souvenir Milkcaps www.wimilkcaps.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35, 42

Wisconsin Wine & Spirit Institute . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43 N E I - T U R N E R M E D I A G R O U P

conTAcT:

Louise Andraski, Account Executive

Advertise in

On Premise

the official publication

of the Tavern League of

Wisconsin

[email protected]: 608-873-8734 Fax: 262-245-2000

Wisconsin Souvenir Milkcap Pulltab ProMotionS

Great Profits Employee Incentive Program

Used Pulltab Machines AvailableMore Info: 414-217-1731

[email protected] www.wimilkcaps.com

Great Lakes Amusement Cherry Master - Video Poker

Pull tab disPensers Coin Pushers - rePlaCeMent Parts

PLAtinum touch 3 34 GAmes in one cAbinet

Affiliate tavern League memberGreen Bay, WI 877-354-7544

www.GlaStore.com

©2015 MILLER BREWING CO., MILWAUKEE, WIAv. analysis (12 fl oz): 96 cals, 3.2g carbs, ‹1g protein, 0.0g fat

OFFICIAL BEER SPONSOR OF THE

MILWAUKEE BREWERS®

ML_BREWERS_8x10-875_04098-9 JC.indd 1 2/13/15 2:42 PM

On Premise May/June 2015

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Transcript of On Premise May/June 2015