On Page Optimization
2
Los Pajaros, LLC Your Search Engine Optimization Specialists Jim Byrd [email protected] 2748 Brookridge Ave. N. 763-591-9087 Crystal, MN 55422 FAX 763-208-5556 October 25, 2010 On-Page Search Engine Optimization: On-page optimization involves changing elements of your actual webpages that most visitors to your site won't even notice. For example, having your keywords in specific places or writing the title a certain way. Basically it's tweaking all elements of a page which are a factor for ranking well in the search engines. Basic On-Page Elements You Need To Tweak: 1) For starters, you need to give your pages a title between the <title></title> tags in the head section of the page. Make it a descriptive title with at least 1 keyword. 7 words maximum is usually enough. Please don't leave the title as "untitled", and don't set it to "home" or "Page 1" or anything like that. Doing so won't help your search engine rankings one bit. 2) Next you need to write a description using the description meta tag i.e. <meta name="Description" content="your description here." />. This should go in the head part of the html, after the </title< tag preferably. This only need to be about 1 sentence long and contains your keywords at the beginning. Simply copy and paste your Title into your Description and continue the sentence. Any more than that and it might look a bit spammy. 3) Now You need to use the keyword meta tag. Just as a side note, most search engines don't often use meta tags anymore, but it certainly wont hurt your rankings. Here's what the keyword meta tag looks like, <meta name="Keywords" content="your, keywords, here" />. Include each keyword / key phrase once but mix it up like this: “Little Red Wagon, Small Red Wagon, Red Small Wagons, Red Little Wagons.” All of these meta tags need to be closed like this “ /> or Google may penalize you. Copy: 4) Ok now we need to change elements of the page than people will actually see. What you just typed into the source code will only be readable by search engine spiders, except for the title of your page, it will show up as the lead sentence in Organic Searches. First you need to have a header in a <h1> and maybe a subheader <h2> tag. It doesn't look particularly pretty, but it's effective. It lets the search engine spider know, that the piece of test in the <h1> or <h2> tag is important. Now you need to write a header in the <h1> and <h2> that contains your keywords. It's pretty similar to the page title in the source code and many times I use it by simply copy and pasting. It shouldn’t be to be long, just a few descriptive words about what the following page is about. Example: H1 heading “Little Red Wagon” H2 heading “A Little Red Wagon toy is a classic must have for your child.” 5) This next one is the part I'm going to have to leave in your hands. If you haven't got any content on the page, then you need to write it. The more copy you have is always good for search engines but not your readers. If
Transcript of On Page Optimization
Los Pajaros, LLC Your Search Engine Optimization Specialists
Jim Byrd [email protected]
2748 Brookridge Ave. N. 763-591-9087
Crystal, MN 55422 FAX 763-208-5556
October 25, 2010
On-Page Search Engine Optimization:
On-page optimization involves changing elements of your actual webpages that most visitors to your site won't
even notice. For example, having your keywords in specific places or writing the title a certain way. Basically
it's tweaking all elements of a page which are a factor for ranking well in the search engines.
Basic On-Page Elements You Need To Tweak:
1) For starters, you need to give your pages a title between the <title></title> tags in the head section of the
page. Make it a descriptive title with at least 1 keyword. 7 words maximum is usually enough. Please don't
leave the title as "untitled", and don't set it to "home" or "Page 1" or anything like that. Doing so won't help
your search engine rankings one bit.
2) Next you need to write a description using the description meta tag i.e. <meta name="Description"
content="your description here." />. This should go in the head part of the html, after the </title< tag preferably.
This only need to be about 1 sentence long and contains your keywords at the beginning. Simply copy and paste
your Title into your Description and continue the sentence. Any more than that and it might look a bit spammy.
3) Now You need to use the keyword meta tag. Just as a side note, most search engines don't often use meta
tags anymore, but it certainly wont hurt your rankings. Here's what the keyword meta tag looks like, <meta
name="Keywords" content="your, keywords, here" />. Include each keyword / key phrase once but mix it up
like this: “Little Red Wagon, Small Red Wagon, Red Small Wagons, Red Little Wagons.” All of these meta
tags need to be closed like this “ /> or Google may penalize you.
Copy:
4) Ok now we need to change elements of the page than people will actually see. What you just typed into the
source code will only be readable by search engine spiders, except for the title of your page, it will show up as
the lead sentence in Organic Searches.
First you need to have a header in a <h1> and maybe a subheader <h2> tag. It doesn't look particularly pretty,
but it's effective. It lets the search engine spider know, that the piece of test in the <h1> or <h2> tag is
important. Now you need to write a header in the <h1> and <h2> that contains your keywords. It's pretty similar
to the page title in the source code and many times I use it by simply copy and pasting. It shouldn’t be to be
long, just a few descriptive words about what the following page is about. Example: H1 heading “Little Red
Wagon” H2 heading “A Little Red Wagon toy is a classic must have for your child.”
5) This next one is the part I'm going to have to leave in your hands. If you haven't got any content on the page,
then you need to write it. The more copy you have is always good for search engines but not your readers. If
you have a lot more copy move it to another page using a link and anchor text. Those who want more info will
follow the link and those who do not will not be scared off and they can always come back later.
6) Do you have images on your webpage? Then you need to give them "alt" tags. These are just incase a user
cannot display or chooses to not display images for whatever reason. Instead, they will see whatever you place
into your alt tag. Only put in your keyword as part of the alt tag if it is relevant. The alt tag should be descriptive
to the image. “Little Red Wagon by LRW Co.” You may leave mention of a company name if you wish.
Google will index your images and if you name them they will use that to file them so you may be found on
Google Images as well. Many times Google provides images as part of it Organic Search offerings.
Make these changes to your web pages and you should see a nice rise in your search engine ranks when they
next index your site unless your business is very competitive, then you should call me or another SEO expert.
Best of luck!
