On My Mind
2
4 February 2012 LeisureGroupTravel.com I’M prOud Of whaT we do here at Leisure Group Travel, but it doesn’t mean we can’t improve. It’s an issue we tackle daily as we compile your maga- zine and companion website. So as we usher in our first edition of the year, you will notice some subtle design enhance- ments and a sharper focus to our edito- rial coverage. For example, fonts have been updated throughout the magazine – creating a fresher, more inviting look. Links to online articles that support the print content are more prevalent, and our special-interest editorial coverage has taken on a fresh new look. (See “10 Top Factory Tours,” page 16.) The true test of a magazine’s quality is not a pretty cover, but what’s inside. That’s where Leisure Group Travel shines. While the competition chooses glossy covers and advertiser-sponsored content disguised as editorial coverage, we’ve doubled down on our commitment to create useful content that helps you build better groups. There’s a time and place for advertorial, and Leisure Group Travel’s editorial isn’t the place. We continue to invest our resources into creating unique content based on our experience in planning group trips. This you can rely on. 2012 – The Year of Online On Jan. 3 we debuted our latest plan- ning website, TourItineraries.com. We know how important sample itineraries are to your planning, so we’ve created a one-stop-shop for researching world- wide trip ideas. TourItineraries.com is in- tegrated throughout our network of sites, which means you’ll find a great cross-section of group tour, religious, student, girlfriend, niche and special-in- terest itineraries. InSite, our brand of e-newsletters for group travel, student & youth travel, reli- gious, cruise and sports event planning, has a new look for 2012. We’ve made the design more user-friendly, removing some ads to focus on content and adding interactive elements like surveys and web polls. Subscribe to any of our InSite e-newsletters free of charge by visiting LeisureGroupTravel.com and clicking on the Subscribe tab. Our niche market directories are an easy way to find new destinations and group-friendly hotels, attractions and service providers. This spring we’re unveiling the second update to our directory platform in less than a year. We’re incorporating features like Click to Call and making them mobile device-compliant. As much as I’m still a print guy, I have seen the future and the age of digital transformation is upon us. Our purpose is to marry this great content with technology, making it easy for you to conceive, design and execute great group travel programs. I thank you for your continued reader- ship – best to you in 2012. Happy Traveling, Jeff Gayduk, Publisher [email protected] Vol. 22, No. 1 February 2012 Editorial & Advertising Office 621 Plainfield Road, Suite 406 Willowbrook, IL 60527 P 630.794.0696 • F 630.794.0652 [email protected] Publisher – Jeffrey Gayduk [email protected] Managing Editor – Randy Mink [email protected] Senior Editor – Dave Bodle [email protected] Director, Design & Production – Robert Wyszkowski [email protected] Regional Sales Managers Illinois – Jim McCurdy P 630.794.0696 • F 630.794.0652 jim@ptmgroups.com Northeast & Eastern Midwest/Canada – Harry Peck P 440.334.7928 • F 630.794.0652 [email protected] Mid Atlantic – Ellen Klesta P 630.794.0696 • F 630.794.0652 ellen@ptmgroups.com Southeast/West Coast – Cheryl Rash P 563.613.3068 • F 815.225.5274 cheryl@ptmgroups.com Southern – Dolores Ridout P/F 281.762.9546 dolores@ptmgroups.com Florida & Caribbean – Prof Inc. P 813.286.8299 • F 813.287.0651 [email protected] The publisher accepts unsolicited editorial matter, as well as advertising, but assumes no responsibility for statements made by advertisers or contributors. Every effort is made to ensure the accuracy of the information published, but the publisher makes no warranty that listings are free of error. The publisher is not responsible for the return of unsolicited photos, slides or manuscripts. Leisure Group Travel (ISSN-1531-1406) is published bi-monthly by Premier Tourism Marketing, Inc. 621 Plainfield Road, Suite 406, Willowbrook, IL 60527. The magazine is distributed free of charge to qualified tour operators, travel agents, group leaders, bank travel clubs and other travel organizations. Other travel-related suppliers may subscribe at the reduced rate of $12.00 per year. The regular subscription price for all others is $18.00 per year. Single copies are $4.95 each. Send Address Change to: Premier Tourism Marketing, Inc. P.O. Box 609, Palos Heights, IL 60463 All rights reserved. Materials may not be reproduced in any form without written permission of the publisher. A publication ❖ jeff gayduk On My Mind The More Things Change, The More Others Stay…Better
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Send Address Change to: Leisure Group Travel(ISSN-1531-1406) is published Southeast/West Coast– Cheryl Rash P 630.794.0696• F 630.794.0652 [email protected] P 630.794.0696• F 630.794.0652 [email protected] P 440.334.7928• F 630.794.0652 [email protected] P 813.286.8299 • F 813.287.0651 [email protected] Managing Editor – Randy Mink P 563.613.3068• F 815.225.5274 [email protected] P/F 281.762.9546 [email protected] [email protected] Senior Editor – Dave Bodle
Transcript of On My Mind
4 February 2012 LeisureGroupTravel.com
on my mind � jeff gayduk
I’M prOud Of whaT we do here at
Leisure Group Travel, but it doesn’t
mean we can’t improve. It’s an issue we
tackle daily as we compile your maga-
zine and companion website. So as we
usher in our first edition of the year, you
will notice some subtle design enhance-
ments and a sharper focus to our edito-
rial coverage. For example, fonts have
been updated throughout the magazine
– creating a fresher, more inviting look.
Links to online articles that support the
print content are more prevalent, and
our special-interest editorial coverage
has taken on a fresh new look. (See
“10 Top Factory Tours,” page 16.)
The true test of a magazine’s quality
is not a pretty cover, but what’s inside.
That’s where Leisure Group Travel
shines. While the competition chooses
glossy covers and advertiser-sponsored
content disguised as editorial coverage,
we’ve doubled down on our commitment
to create useful content that helps you
build better groups. There’s a time and
place for advertorial, and Leisure Group
Travel’s editorial isn’t the place. We
continue to invest our resources into
creating unique content based on our
experience in planning group trips. This
you can rely on.
2012 – The Year of Online
On Jan. 3 we debuted our latest plan-
ning website, TourItineraries.com. We
know how important sample itineraries
are to your planning, so we’ve created a
one-stop-shop for researching world-
wide trip ideas. TourItineraries.com is in-
tegrated throughout our network of
sites, which means you’ll find a great
cross-section of group tour, religious,
student, girlfriend, niche and special-in-
terest itineraries.
InSite, our brand of e-newsletters for
group travel, student & youth travel, reli-
gious, cruise and sports event planning,
has a new look for 2012. We’ve made
the design more user-friendly, removing
some ads to focus on content and adding
interactive elements like surveys and
web polls. Subscribe to any of our InSite
e-newsletters free of charge by visiting
LeisureGroupTravel.com and clicking
on the Subscribe tab.
Our niche market directories are
an easy way to find new destinations
and group-friendly hotels, attractions
and service providers. This spring
we’re unveiling the second update to
our directory platform in less than a
year. We’re incorporating features like
Click to Call and making them mobile
device-compliant.
As much as I’m still a print guy, I
have seen the future and the age of
digital transformation is upon us. Our
purpose is to marry this great content
with technology, making it easy for you
to conceive, design and execute great
group travel programs.
I thank you for your continued reader-
ship – best to you in 2012.
Happy Traveling,
Jeff Gayduk, Publisher
Vol. 22, No. 1 February 2012
Editorial & Advertising Office621 Plainfield Road, Suite 406Willowbrook, IL 60527P 630.794.0696 • F [email protected]
Publisher – Jeffrey [email protected]
Managing Editor – Randy [email protected]
Senior Editor – Dave [email protected]
Director, Design & Production – Robert [email protected]
Regional Sales Managers
Illinois – Jim McCurdyP 630.794.0696 • F [email protected]
Northeast & Eastern Midwest/Canada – Harry Peck
P 440.334.7928 • F [email protected]
Mid Atlantic – Ellen KlestaP 630.794.0696 • F [email protected]
Southeast/West Coast – Cheryl RashP 563.613.3068 • F [email protected]
Southern – Dolores RidoutP/F [email protected]
Florida & Caribbean – Prof Inc. P 813.286.8299 • F 813.287.0651 [email protected]
The publisher accepts unsolicited editorial matter, as well as advertising, but assumes noresponsi bility for statements made by advertisers or contributors. Every effort is made toensure the accuracy of the information published, but the publisher makes no warranty thatlistings are free of error. The publisher is not responsible for the return of unsolicited photos,slides or manuscripts.
Leisure Group Travel (ISSN-1531-1406) is publishedbi-monthly by Premier Tourism Marketing, Inc. 621 Plainfield Road, Suite 406,Willowbrook, IL 60527. The magazine is distributed free of charge to qualified tour operators, travel agents, group leaders, bank travel clubs and other travel organizations. Other travel-related suppliers may sub scribe at thereduced rate of $12.00 per year. The regular sub scrip tion price for all others is$18.00 per year. Single copies are $4.95 each.
Send Address Change to: Premier Tourism Marketing, Inc.P.O. Box 609, Palos Heights, IL 60463
All rights reserved. Materials may not be reproduced in anyform without written permission of the publisher.
A publication
� jeff gaydukOn My MindThe More Things
Change, The More
Others Stay…Better
