On Line Trading

7/27/2019 On Line Trading

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A STUDY ONONLINE TRADING

With reference to

INDIABULLS PVT LTD ,

A Project report submitted to Andhra University, Visakhapatnam in partial fulfillment of the

requirements for the award of degree of

MASTER OF BUSINESS ADMINISTRATION

SUBIMITTED BY

R.NAGESWARARAO

Re no!"#$%##'$

Un(er the )i(*nce of

Mr. +.BALA +RISNA,M.B.AF*c)-t in /*n*e/ent

DEPARTMENT OF MANAGEMENT STUDIES

ADITYA INSTITUTE OF P.G.STUDIES0AFFLIATED TO ANDRA UNIVERSITY1

A(it*n**r, ADB Ro*(, S)r*/2*-e/

+A+INADA3%''##'

"##$3"#4#


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ADITYA INSTITUTE OF P.G.STUDIES

DEPARTMENT OF BUSINESS MANAGEMENT

( Affiliated To Andhra University)Aditya Nagar, ADB Road, SURAMPALEM-533437,E.G.Dt

Phone!"#$$5%&%5%%43,%5%%5#,'e((!)$**57***%

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5ERTIFI5ATE

+hi i to 'ertiy that the roe't entit(ed /0NL1NE +RAD1NG6 2ith reeren'e to 1ND1ANBULL P+ L+D, 1SAAPA+NAMi the 6oneied 2or done 6y R.NAGES8ARA RA02ith Regd.no!%#$549###3$ d:ring the eriod %##$-9# in artia( :(i((;ent o the re


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DE5LARATION

1 do here 6y de'(are that roe't entit(ed /A STUDY ON ONLINE

TRADING with reference to I!IA"U## PV$ #$!% that i 6eing :6;itted 6y ;e in

artia( :(i((;ent or the a2ard o &%"%A in 'IA() *P)(A#I*A$I+ toA!-A

UUV)-*I$., 1SAAPA+NAM i a re'ord o 6oniied 2or 'arried o:t 6y ;e.

+he re:(t e;6odied in thi diertation ha=e not 6een :6;itted to any

other :ni=erity or intit:tion or the a2ard o any degree or di(o;a.

!A$)/

P#A()/ 0-%A1)*2A-A-A+3


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A5+NOWLEDGEMENT

+he atia'tory, e>'e((ent that a''o;anying the :''e:( 'o;(etion o a(( ;y ta

2o:(d 6e in'o;(ete 2itho:t ;entioning the eo(e 2ho ;ade it :''e:( and 2hoe 'ontant

g:idan'e and en'o:rage;ent, 'ro2ned a(( ;y eort 2ith :''e.

1 a; a(o than:( to a(( other ;e;6er o the ta or their ind 'ooeration in thi

6eha(. Main(y 1 a; =ery ;:'h than:( toMr. NAGENDRA +UMAR 9ATLA SIR, M.B.A and

ead o the deart;ent o ;anage;ent t:die.

1 a; =ery than:( to My Proe't G:ide. +.BALA+RISNA SIR , f*c)-t in/*n*e/ent A(it* in8tit)te of P.G. St)(ie8 or e>tending hi :ort and g:idan'e thro:gh

o:t ;y roe't 2or.

At the o:tet, 1 a'no2(edge the oort:nity ro=ided to ;e 6y Mr.

D.SATIS+UMAR 0Re-*tion8hi2 M*n*er1, INDIABULLS PVT LTD., or hi ind

'ooeration and =a(:a6(e ad=i'e and 'ontin:e :ort thro:gh o:t, or the S:''e:(

'o;(etion o ;y roe't.

?ina((y, 1 a; =ery than:( and hay to e>tend ;y gratit:de to ;y Parent, riend @

(i6rarian or their he( and :ort in ro=iding the ne'eary, inor;ation e=ery ti;e thro:gh

o:t ;y roe't.

0-%A1)*2A-A-A+3


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5ONTENTS

(AP$)- 4

INRODU5TION OF STUDY

NEED OF STUDY

S5OPE OF TE STUDY

OB9E5TIVES OF STUDY

METODOLOGY OF TE STUDY

LIMITATIONS OF TE STUDY

(AP$)- 5

INDUSTRY PROFILE

5APTER '

(+&PA. P-+'I#)

(AP$)- 6

$)+-I$I(A# '-A&)2+-7

(AP$)- 8

'I!I1*

*U11)*$I+*

(+(#U*I+

"I"#I+1-AP.


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CHAPTER -1

I$-+!U($I+

))! +' *$U!.

*(+P) +' *$U!.

+"9)($IV)* +' *$U!.

&)$+!+#+1. +' *$U!.

#I&I$A$I+* +' *$U!.


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INTRODU5TION

+he 'on'et o hare 6roing e;erged ater the eta6(ih;ent o the oint to'

'o;anie. +he o2nerhi o the 'o;anie 2a di=ided into ;a(( art and that e=ery art 2a

'a((ed hare. So, the ter; /Share deno;inate o;e art in the o2nerhi o the 'o;any. +he

hare are ree(y tranera6(e :6e't to the o;e 'ertain retri'tion. 8hen the need 2a e(t to

e(( the hare 6y the o2ner o the hare, it 2a dii':(t to ind o:t the 6:yer o the hare 2ho

2ant to 6:y the hare at the ri'e the e((er 2ant to e((. At that ti;e a need 2a e(t to 6ring the

6:yer and e((er on a 'o;;on (ator;. +o o(=e thi ro6(e;, a gro: o eron 'a;e into

i't:re, 2hi'h :ed to 6ring the 6:yer and e((er together or the trade o the hare. +hee

eron are 'a((ed the hare Broer 2ho ind the eron 2ho 2ih to 6:y or e(( their e':ritie.

+he 2ho(e ro'e o inding the 6:yer and e((er o the e':ritie 6y the 6roer i 'a((ed the

Share Broing.

+he origination o the 1ndian e':ritie ;aret ;ay 6e tra'ed 6a' to 9)75, 2hen %%

enterrie 6roer :nder a Banyan tree eta6(ihed the Bo;6ay Sto' E>'hange "BSE&. 0=er the

(at 93# year, the 1ndian e':ritie ;aret ha e=o(=ed 'ontin:o:(y to 6e'o;e one o the ;ot

dyna;i', ;odern internationa( tandard 6oth in ter; o tr:'t:re and in ter; o oerating

ei'ien'y.


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ONLINE TRADING

+he irt organied to' e>'hange originated in Phi(ade(hia in 97)#, and at the ti;e 2a the

on(y a=en:e to trade, (a'ing order dire't(y 2ith a to' 6roer or trader. E=ent:a((y 2ith the

in'etion o the Ne2 Cor Sto' E>'hange in the 9$%#, trading and e=en o2ning a eat on the

e>'hange 6e'a;e eaier to 6e a art o it a((. 0+, or o=er-the-'o:nter, erona( to' 6roer

ha=e 6een, and are ti(( reent or thoe 2ho 2ant to trade thro:gh the; :ing their roeiona(

ad=i'e. Di'o:nt 6roer are :ed reg:(ar(y a 2e((, 2ho 'harge a (eer ee than a :(( er=i'e

6roer, 6:t oer no ad=i'e. +oday trading on(ine ha 6e'o;e a 'o;;on ra'ti'e, 2itho:t

dire't(y :ing a 6roer.

ONLINE TRADING INDIA!

+he in=etor ha to regiter 2ith an on(ine trading orta( and get into an agree;ent 2ith the ir;

to trade in dierent e':ritie o((o2ing the ter; and 'ondition (ited do2n on the agree;ent.

+he order ro'eing i done in 'orre't ti;ing a the er=er o the on(ine trading orta( are

'onne'ted to the to' e>'hange and deignated 6an a(( ro:nd the '(o'. +hey 'an a(o get

:date on the trading and 'he' the ':rrent tat: o their order either thro:gh e-;ai( or

thro:gh the intera'e. Broerage a(o ro=ide reear'h 'ontent on their 2e6ite, :'h that the

'(ient 'an tae their o2n de'iion on to' 6eore in=eting.


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NEED OF TE STUDY

1nd:tria( de=e(o;ent i an eentia( a'tor to de=e(o the nation e'ono;y. Prod:'ti=e

:roe re


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S5OPE OF TE STUDY

Sin'e the year %### a 6ig 6oo; ha 6een 2itneed in the 1ndian Sto' Maret 2hen the ;aret

ho2ed the 'o;ing : o 0n(ine +rading Syte;. Many on(ine to' trading 'o;anie 'a;e

6:t initia((y d:e to (a' o on(ine trading o;e 'o;anie =anihed and o;e :r=i=ed. the

'o;anie 2hi'h :r=i=ed are getting the hando;e ret:rn a(o attra'ting the oreign

in=et;ent o;anie. No2aday thi e'tor i a'ing ':t-throat 'o;etition and a(o ro=ide

h:ge gro2th roe't. +he t:dy then goe to e=a(:ate and ana(ye the inding o a to reent

a '(ear i't:re o the trend in the on(ine trading e'tor.

+he t:dy in'(:de a6o:t the eror;an'e o 1ND1ABULLS SEUR1+1ES L1M1+ED,

iahaatna;.

+he t:dy in'(:ded the trading and ett(e;ent ro'ed:re o Sto' E>'hange.


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OB9E5TIVE

+o t:dy the roi(e o 1ND1ABULLS Se':ritie Ltd., iahaatna;

+o t:dy the ro(e o =ario: (ayer in the ;aret

+o t:dy a6o:t Ri Manage;ent 2ith the he( o e'hange.

+o t:dy the i:e and 'ha((enge that in=etor a'e 2hi(e ;aing in=et;ent in hare

;aret.

+o no2 the trength, 2eane, 0ort:nity and +hreat to 1ndia6:((.


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METODOLOGY

+he t:dy 2a :nder taen in the trading (oor o 1ND1ABULLS SEUR1+1ES

L1M1+ED, iahaatna;. +he inor;ation regarding the on(ine trading i 'o((e'ted ro; 6oth

ri;ary a 2e(( a e'ondary o:r'e o data.

PRIMARY DATA

8at'hing on(ine trading (i=e.

1ntera'ting 2ith the oerator at the 'o;:ter ter;ina( the '(ient trading in

1ND1ABULLS SEUR1+1ES L1M1+ED, iahaatna;.

o((e'ting inor;ation ro; the head o ea'h deart;ent and ro; the ta 2oring in

thoe deart;ent.

SE5ONDARY DATA

o((e'ting the data ro; the 2e6ite o BSE

Reerring the toi' in te>t6oo and o:rna( re(ating to Sto' E>'hange oeration.

o((e'ting inor;ation thro:gh internet.


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LIMITATIONS

+here are ;any 'ontraint in t:dying the 'o;(e> and 'o;(i'ated Bo;6ay Sto' E>'hange.A(tho:gh the erona( o 1ND1ABULLS SEUR1+1ES L1M1+ED, iahaatna;, are =ery

'ooerati=e and he(:(, they are 6o:nd 6y their o2n r:(e and reg:(ation.

So;e o the (i;itation in doing the roe't 2or a o((o2!

1t i =ery dii':(t to tae 'o;(ete gri o the to' ;aret inor;ation and

:n'tioning d:ring the t2o ;onth o the t:dy.

1t i tedio: and 'o;(e> ro'e to e=a(:ate the o=era(( ;aret.

Dii':(t to :ndertand ta>ation o(i'ie

Dii':(t to 'a(':(ate =a(:ation 'on'et and :ndertand the a''o:nting o(i'ie

Mot o eo(e dont no2 a6o:t the Share Maret.

Mot(y eo(e 6e(ie=e in a=ing aF', i>ed deoit et'. they dont 2ant 6ear any ri.

+hey 2ant aety and e':rity o their ;oney.

La' o data 6e'a:e o the o;any 'ertain 'ontraint o data haring.

La' o 'o-oeration ro; the e;(oyee o the o;any 6e'a:e o their 6:y 'hed:(e.

+o :ndertand the 'on'et o Share Maret i a =ery to:gh o6.

+i;e 'ontraint (ay i;ortant ro(e. No 6ody i ha=ing o ;:'h ti;e to end on eo(e.


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CHAPTER-2

I!U*$-. P-+'I#)


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ISTORY OF STO5+ E;5ANGE

+he on(y to' e>'hange oerating in the 9) th'ent:ry 2ere thoe o Bo;6ay et : in 9$75 and

Ahe;ada6ad et : in 9$)4. +hee 2ere organied a =o(:ntary non-roit ;aing organiation

o 6roer to reg:(ate and rote't their interet. Beore the 'ontro( on e':ritie trading 6e'a;e

a 'entra( :6e't :nder the 'ontit:tion in 9)5#, it 2a a tate :6e't and the Bo;6ay e':ritie

'ontra't "0N+R0L& A't o 9)5% :ed to reg:(ate trading in e':ritie. Under thi A't, the

Bo;6ay to' e>'hange in 9)%7 and Ahe;ada6ad in 9)37.

D:ring the 2ar 6oo;, a n:;6er o to' e>'hange 2ere organied in Bo;6ay, Ahe;ada6ad

and other 'enter, 6:t they 2ere not re'ognied. Soon ater it 6e'a;e a 'entra( :6e't, 'entra(

(egi(ation 2a rooed and a 'o;;ittee headed 6y A.D. Gor2a(a 2ent into the 6i(( or

e':ritie reg:(ation. 0n the 6ai o 'o;;ittee re'o;;endation and :6(i' di':ion the

e':ritie 'ontra't "reg:(ation& A't 6e'a;e (a2 in 9)5*.

Definition of Stoc< E:ch*ne

/Sto' e>'hange ;ean any6ody or indi=id:a( 2hether in'ororated or not, 'ontit:ted or the

:roe o aiting, reg:(ation or 'ontro((ing the 6:ine o 6:ying, e((ing or dea(ing in

e':ritie.

1t i an ao'iation o ;e;6er 6roer or the :roe o e( reg:(ation and rote'ting the

internet o it ;e;6er. 1t 'an oerate on(y i it i re'ognied 6y the Go=t. :nder the e':ritie

'ontra't "reg:(ation& A't, 9)5* the re'ognition i granted :nder e'tion 3 o A't 6y the entra(

Go=t. ;initry o inan'e.


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Be-*=8

Beide the a6o=e a't, the e':ritie 'ontra't "reg:(ation& r:(e 2ere a(o ;ade in 9)75 to reg:(ate

'ertain ;atter o trading on Sto' E>'hange. +hee are a(o 6ye(a2 o the e>'hange, 2hi'h are

'on'erned 2ith o((o2ing :6e't.

0ening(oing o the Sto' E>'hange, ti;ing o trading, reg:(ation o 6(an traner,

reg:(ation o Bad(a or 'arryo=er 6:ine, 'ontro( o tate;ent, and other a'ti=itie o to'

e>'hange, i>ation o ;argin, i>ation ;aret ri'e or ;aing ri'e, reg:(ation o intraday

"o66ing&, reg:(ation o 6roer trading, 6roerage 'harge, trading r:(e on e>'hange, attri6:tion

and ett(e;ent o di:te, ett(e;ent and '(earing o the trading et'.

Re)-*tion of 8toc< e:ch*ne

+he e':ritie 'ontra't "reg:(ation& i the 6ai o the to' e>'hange in 1ndia. No e>'hange 'an

oerate (ega((y 2itho:t the Go=t. er;iion or re'ognition. Sto' e>'hange are gi=en

;onoo(y in 'ertain area :nder e'tion 9) o the a6o=e A't to en:re that the 'ontro( and

reg:(ation are a'i(itated. Re'ognition 'an 6e granted to a to' e>'hange ro=ided 'ertain

'ondition are atiied and the ne'eary inor;ation i :(ied to the go=ern;ent. Re'ognition

'an a(o 6e 2ithdra2n, i ne'eary. 8here there are no to' e>'hange, the go=ern;ent 'an

(i'ene o;e o the 6roer to eror; the :n'tion o to' e>'hange in it a6en'e.

Ro-e of Stoc< E:ch*ne!

+o aeg:ard the interet o in=eting :6(i'

+o eta6(ih and ro;ote honora6(e and :t ra'ti'e in e':ritie trana'tion.

+o ro;ote, de=e(o and ;aintain a 2e(( reg:(ated ;aret or dea(ing in e':ritie.

+o ro;ote ind:tria( de=e(o;ent in the 'o:ntry thro:gh ei'ient reo:r'e ;o6i(iation

6y 2ay o in=et;ent in 'ororate e':ritie.

+o ena6(e (o2 o 'aita( into ;ot ei'ient ind:trie. +he ;aret ri'e and re(ati=e

yie(d o a e':rity are the g:iding a'tor.


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1t en'o:rage eo(e to a=e in=et in 'ororate e':ritie there6y a''e(erating 'aita(

or;ation.

Raiing (ong ter; 'aita(! +he e>iten'e o a to' e>'hange ena6(e 'o;anie to raie

er;anent 'aita(.

Dea(ing on the Sto' e>'hange are :6e't to the 6ye-(a2 and r:(e o the Sto'

E>'hange.

Sto' e>'hange dea(ing in 1ndia are reg:(ated 6y the Se':ritie ontra't "Reg:(ation&

A't and the Se':ritie and e>'hange Board o 1ndia "SEB1&. +here are t2o i;ortant

tye o trading on the to' e>'hange na;e(y Ready De(i=ery and ?or2ard De(i=ery

ontra't.

Ready De(i=ery 'ontra't, a(o no2n a 'ah trading or 'ah trana'tion, are to 6e ett(ed

either on the a;e date or 2ithin a hort eriod that ;ay e>tend at 6et :to e=en day.

"1 the ay;ent and de(i=ery o e':ritie i on the a;e day or on the ne>t day, it ;ay 6e

'a((ed Sot De(i=ery ontra't&.

?or2ard De(i=ery 'ontra't are di'harged on i>ed ett(e;ent day. +hey are 'onined to

thoe e':ritie 2hi'h are (a'ed on the or2ard (it.


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PRO5EDURE FOR DEALING AT STO5+ E;5ANGES!

+he 6:ying and e((ing at to' e>'hange i not a((o2ed to o:tider. +hey ha=e to

aroa'h 6roer 2ho are the ;e;6er o the e>'hange and the dea(ing 'an on(y 6e thro:gh

the;. +he o((o2ing Pro'ed:re or dea(ing at e>'hange.

4. SELE5TION OF TE BRO+ER !

+he irt thing to 6e done i to e(e't 6roer thro:gh 2ho; the :r'hae or a(e

to 6e ;ade. +he intending in=etor or e((er ;ay aroa'h hi 6an or thi :r'hae. +he

6an ha=e aointed their o2n 6roer at e>'hange and they 'onta't or dea(ing on

6eha( o their ':to;er. 0n a re'o;;endation ro; there 6an the (ient a''o:nt ioened 6y the 6roer. +he 6an a:re the inan'ia( 'ondition o the '(ient.

". PLA5EING AN ORDER !

Ater e(e'ting the 6roer the '(ient (a'e an order or :r'hae or a(e o

e':ritie. +he 6roer a(o g:ide the '(ient a6o:t the

+ye o e':ritie then the 6roer te(( hi; a6o:t the a=ora6(e ti;e or a(e. +he 6roer

i to(d to P:r'hae hare, their n:;6er and ri'e to 6e aid. So;e ti;e a deinite ri'e

i gi=en on 2hi'h the :r'hae to 6e ;ade, o;e ti;e the tentati=e ri'e i to(d, o;e

ti;e the ;a>i;:; ri'e to 6e aid i to(d, et'.

+he 6roer 2i(( try to ;ae P:r'hae a ar a oi6(e to the nearet ri'e oered 6y the

'(ient. +he 6roer i gi=en o;e 'hoi'e or 6argaining. +he a;e tye o 'hoi'e gi=en to

the 6roer or e((ing the e':ritie.

'. MA+ING TE 5ONTRA5T !

+he trading (oor o the to' e>'hange i di=ided into dierent art no2n

a trading ot. Dierent ot dea( in dieren'e e':ritie. +he a:thoried '(er o the

6roer goe to the 'on'erned ot and e>ree hi intention to 6:y and e(( the

e':ritie. A dea( i tr:' 2hen the other arty a(o agree. +he 6argain i tr:' 6y an

o:t'ry ;entioning the ri'e and n:;6er o e':ritie 'ontra'ted 6y 6oth the '(er. +he


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6argain i noted 6y 6oth the artie in their note 6oo. +he (i gi=ing the detai( o the

6argain i :t in a 6o> or ;aing anno:n'e;ent in the oi'ia( ri'e (it or :6(i'ity.

&. 5ONTRA5T NOTE !

+he 6:ying and e((ing 6roer reare note ater their ;:t:a( 'onent ne>t

day. +he e((er i ent a e((ing note and the the 6:yer i ent a 6:ying note. +he detai(

o e':ritie traded are gi=en ;entioning their n:;6er, ri'e et'.,

%. SETTLEMENT !

+he ot dea(ing are ett(ed their in :((. +he e((ing 6roer hand o=er the

traner or; and hare 'ertii'ate to the 6:ying Broer ater re'ei=ing the ri'e. +he

ett(e;ent or ready de(i=ery and or2ard 'ontra't i done 2ith a dierent ro'ed:re.

Sett(e;ent o ready de(i=ery 'ontra't.

Sett(e;ent o or2ard de(i=ery 'ontra't.

9. Li'hange i i;i(ar to

the ro'ed:re or e((ing hyi'a( e':ritie. +he on(y ;aor dieren'e i that intead o

de(i=ery hyi'a( e':ritie to the 6roer, the in=etor intr:'t hi deoitory arti'iant

"D.P.& to de6it hi De;at a''o:nt 2ith the n:;6er o e':ritie o(d 6y hi; and 'redit the

6roer '(earing a''o:nt. +he ro'ed:re or e((ing De;ateria(ied e':ritie are gi=en

6e(o2.


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1n=etor e(( e':ritie ;any o the to' e>'hange (ined to deoitory thro:gh

a 6roer.

1n=etor intr:'t hi D.P. to de6it hi De;at A''o:nt 2ith the n:;6er o

e':ritie o(d and then the 6roer '(earing a''o:nt.

Beore the ay in day the 6roer o the 1n=etor traner to e':ritie to '(earing

'ororation.

+he 6roer re'ei=e ay;ent ro; to' e>'hange.

+he in=etor re'ei=e ay;ent ro; the 6roer or the a(e o e':ritie in the

a;e ;anner a re'ei=ed in 'ae o a(e o hyi'a( e':ritie..

%. Pro'ed:re or P:r'haing de;ateria(ied e':ritie !

+he ro'ed:re or :r'haing de;ateria(ied e':ritie i a(o i;i(ar to the ro'ed:re

or 6:ying hyi'a( e':ritie.

1n=etor intr:'t D.P to re'ei=e 'redit into hi a''o:nt in the re'ri6ed or;.

+here ;ay 6e one ti;e tanding intr:'tion or earate intr:'tion ea'h ti;e to

re'ei=e 'redit. 1n=etor P:r'hae e':ritie in any o the to' e>'hange (ined to deoitory

thro:gh a 6roer.

Broer re'ei=e ay;ent ro; 1n=etor and arrange ay;ent to '(earing

'ororation.

Broer re'ei=e 'redit o e':ritie in '(earing a''o:nt on the ay o:t day.

Broer gi=e intr:'tion to D.P to de6it to '(earing a''o:nt and 'redit '(ient

a''o:nt.

1n=etor re'ei=e hare into hi a''o:nt 6y the 2ay o 6oo entry.


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?. ROLLING SETTLEMTNT !

Ro((ing ett(e;ent i an i;ortant Mea:re to enhan'e the ei'ien'y and integrity o

the e':rity ;aret. +he hit ro; the traditiona( a''o:nt eriod ett(e;ent ;ar an

i;ortant 'hange in the ;aret deign and age o(d ra'ti'e. 1n Han:ary. 9))$, SEB1 had

introd:'ed ro((ing ett(e;ent on a =o(:ntary 6ai on the to' e>'hange or the e':ritie,

2hi'h 2ere e(igi6(e or de;ateria(ied trading. o2e=er, a there 2a hard(y any reone

to =o(:ntary 'he;e, SEB1 introd:'ed 'o;:(ory ro((ing ett(e;ent initia((y or 9# 'rit in

Han:ary %### @ then in'reaed the n:;6er o 'rit in a haed ;anner to 9*3 6y May %###

@ :rther to 494 'rit ro; H:(y %,%##9. Ro((ing ett(e;ent ha 6een introd:'ed in the or;

o +I5 ett(e;ent yte; 2here + i the trade date @ % day are gi=en or de(i=ery oe':ritie @ 'ah ay;ent. At reent +I% ett(e;ent yte; + i the trade date and % day

are gi=en or de(i=ery o e':ritie @ 'ah ay;ent.

OPERATORS AT STO5+ E;5ANGE!

9o@@er8!

Ho66er are e':rity ;er'hant dea(ing in hare,@ de6ent:re a indeendent

oerator. +hey 6:y @ e(( e':ritie on their o2n 6eha( @ try to 'an thro:gh ri'e 'hange.

Ho66er 'annot dea( on 6eha( o :6(i' @ are 6arred ro; taing 'o;;iion. +hey dire't(y

dea( 2ith 6roer 2ho in t:rn ;ae trana'tion on 6eha( o :6(i'. Ho66er genera((y


23/121

+he London Sto' E>'hange ha t2o tye o ;e;6er no2n a o66er @ 6roer.

E=ery ;e;6er ha to de'(are in the 6eginning e=ery year 2hether they 2i(( 6e a'ting a

o66er or 6roer. 0n'e he ;ae a de'(aration ha to ti' to it.

Broert in eti;ating trend o ri'e @ 'an

ee'ti=e(y ad=ie their '(ient in rea'hing a r:it:( gain. Broer get order ro; in=eting

:6(i' @ e>e':te the order thro:gh o66er @ they are entit(ed to a re'ri6ed 'a(e o

6roerage. +he in=etor 2ho do not no2 the te'hni'a(itie o to' e>'hange are great(y

6eneited 6y the e>ertie o 6roer.

+ara2ani2a(a!

+he ;e;6er o Bo;6ay Sto' E>'hange ha=e :noi'ia((y di=ided the;e(=e into

t2o 'ategorie

9.BR0ERS

%.+ARA8AN18ALAS

+he (atter a't 6oth a o66er @ 6roer. A +ara2ani2a(a ;ae trana'tion on hi

o2n 6eha( (ie a o66er 6:t he ;ay a(o a't a a 6roer on 6eha( o the :6(i'. +hey ind:(ge

in ;a(ra'ti'e to earn roit. +hey ;ay e(( their o2n e':ritie to their '(ient 2hen ri'e

are higher @ =i'e-=era.

+he ditin'tion 6et2een o66er o London E>'hange @ +ara2ani2a(a o Bo;6ay

Sto' E>'hange i that the or;er are not 6roer 2herea the (atter ;ay a't 6oth a 6roer

@ o66er. Se'tion 95 o the Se':ritie ontra't A't rohi6it :'h ra'ti'e. 1t tate that no

;e;6er o a re'ognied to' e>'hange ha((, in ree't o any e':ritie, enter into any


24/121

'ontra't a a rin'ia( 2ith any eron other than a ;e;6er o a re'ognied to' e>'hange,

:n(e he ha e':red the 'onent or a:thority o :'h eron @ di'(oe in the

;e;orand:; or agree;ent o a(e or :r'hae that he i a'ting a rin'ia(.

ROLE OF STO5+ E;5ANGES!

Raiing 'aita( or 6:inee.

Mo6i(iing a=ing or in=et;ent.

?a'i(itating 'o;any gro2th.

Reditri6:tion o 2ea(th.

ororate go=ernan'e.

reating in=et;ent oort:nitie or ;a(( in=etor.

Go=ern;ent 'aita(-raiing or de=e(o;ent roe't.

Baro;eter o the e'ono;y.

STO5+ E;5ANGES IN INDIA!

Bo;6ay Sto' E>'hange

Nationa( Sto' E>'hange

Regiona( Sto' E>'hange

9.Ah;eda6ad Sto' E>'hange

%. Banga(ore Sto' E>'hange

3. Bh:6aneh2ar Sto' E>'hange

4. a(':tta Sto' E>'hange

5. o'hin Sto' E>'hange

*. oi;6atore Sto' E>'hange

7. De(hi Sto' E>'hange

$. G:2ahati Sto' E>'hange

). ydera6ad Sto' E>'hange

9#. Hai:r Sto' E>'hange

99. L:dhiana Sto' E>'hange

9%. Madhya Pradeh Sto' E>'hange

93. Madra Sto' E>'hange
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94. Magadh Sto' E>'hange

95. Manga(ore Sto' E>'hange

9*. Meer:t Sto' E>'hange

97. 0+ E>'hange 0 1ndia

9$. P:ne Sto' E>'hange

9). Sa:rahtra :t'h Sto' E>'hange

%#. Uttar Pradeh Sto' E>'hange

%9. adodara Sto' E>'hange
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26/121

SE5URITIES AND E;5ANGE BOARD OF INDIA 0SEBI1

SEB1 2a et: a an a:tono;o: reg:(atory a:thority 6y the Go=ern;ent o 1ndia in 9)$$ /to

eror; the interet o in=etor in the e':ritie and to ro;ote the de=e(o;ent o, and to

reg:(ate the e':ritie ;aret and or ;atter 'onne'ted there2ith or in'identa( thereto. 1t i

e;o2ered 6y t2o A't na;e(y the SEB1 a't, 9))% and the e':ritie 'ontra't "reg:(ation& A't

9)5* to eror; the :n'tion o rote'ting in=etor right and reg:(ating the 'aita( ;aret.

Bo/@* Stoc< E:ch*ne

+he to' e>'hange, M:;6ai, o:(ar(y no2n a /BSE 2a eta6(ihed in 9$75 a /+he

Nati=e hare and to' 6roer ao'iation, a a =o(:ntary non-roit ;aing ao'iation. 1t ha

an e=o(=ed o=er the year into it reent tat: a the re;iere to' e>'hange in the 'o:ntry. 1t

;ay 6e noted that the to' e>'hange the o(det one in the Aia, e=en o(der than the +oyo

Sto' E>'hange, 2hi'h 2a o:nded in 9$7$.

+he E>'hange, 2hi(e ro=iding an ee'ti=e and tranarent ;aret or trading in e':ritie,

:ho(d the interet o the in=etor and en:re redreed o their grie=an'e, 2hether againt the

'o;anie or it o2n ;e;6er 6roer. 1t a(o tri=e to ed:'ate and en(ighten the in=etor 6y

;aing a=ai(a6(e ne'eary inor;ati=e in:t and 'ond:'ting in=etor ed:'ation rogra;;e.

A go=erning 6oard 'o;riing o ) e(e'ted dire'tor, % SEB1 no;inee, 7 :6(i' rereentati=e

and an e>e':ti=e dire'tor i the ae> 6ody, 2hi'h de'ide the o(i'ie and reg:(ate the aair o

the e>'hange.

+he e>e':ti=e dire'tor a the 'hie e>e':ti=e oi'er i reoni6(e or the day today

ad;initration o the e>'hange. +he a=erage dai(y t:rno=er o the e>'hange d:ring the year

%###-#9 "Ari(-Mar'h& 2a R. 3)$4.9) 'rore and a=erage n:;6er o dai(y trade 5.*) (ah.

o2e=er the a=erage dai(y t:rn o=er o the e>'hange d:ring the year %##9-#% ha de'(ined to R.

9%44.9# 'rore and n:;6er o a=erage dai(y trade d:ring the eriod to 5.97 (ah.


27/121

+he a=erage dai(y t:rn o=er o the e>'hange d:ring the year %##%-#3 had de'(ined and n:;6er o

a=erage dai(y trade d:ring the eriod i a(o de'reaed.

+he Ban on a(( deerra( rod:'t (ie BLESS AND ALBM in the 1ndian 'aita( ;aret 6y SEB1

2ith ee't ro; H:(y %, %##9, a6o(ition o a''o:nt eriod ett(e;ent, in a(( 'rit traded on the

e>'hange 2ith ee't ro; De' 39, %##9, et'., ha=e ad=ere(y i;a'ted the (i'hange reent 'enario i 99#3*3 "(a'e& and n:;6er o a=erage dai(y

trade 9#57 "(a'e&.

BSE In(ice8

1n order to ena6(e the ;aret arti'iant ana(yi et'., to tra' the =ario: : and do2n in the

1ndian to' ;aret, the E>'hange ha introd:'ed in 9)$* an e i 'a(':(ated :ing a ;aret 'aita(iation 2eighted ;ethod. A er thi ;ethodo(ogy,

the (e=e( o the inde> re(e't the tota( ;aret =a(:e o a(( 3#-'o;onent to' or; dierent

ind:trie re(ated to arti':(ar 6ae eriod. +he tota( ;aret =a(:e o a 'o;any i deter;ined

6y ;:(ti(ying the ri'e o it to' 6y the n:;6er o hare o:ttanding. Statiti'ian 'a(( an

inde> o a et o 'o;6ined =aria6(e ":'h a ri'e and n:;6er o hare& a 'o;oite 1nde>. An

1nde>ed n:;6er i :ed to rereent the re:(t o thi 'a(':(ation i order to ;ae the =a(:e

eaier to 2or 2ith the tra' o=er a ti;e. 1t i ;:'h eaier to grah a 'hart 6aed on 1nde>ed

=a(:e than one 6aed on a't:a( =a(:e 2or(d o=er ;aority o the 2e((-no2n 1ndi'e are

'ontr:'ted :ing /Maret 'aita(iation 2eighted ;ethod.


28/121

1n ra'ti'e, the dai(y 'a(':(ation o SENSEJ i done di=iding the aggregate ;aret =a(:e o the

3# 'o;anie in the 1nde> Di=ior. +he ee the 1nde> 'o;ara6(e o=er a eriod or ti;e and i

the reeren'e oint or the entire 1nde> ;aintenan'e ad:t;ent. SENSEJ i 2ide(y :ed to

de'ri6e the ;ood in the 1ndian Sto' Maret. Bae year a=erage i 'hanged a er the or;:(a

ne2 6ae year a=erage K o(d 6ae year a=erage "ne2 ;aret =a(:eo(d ;aret =a(:e&.

N*tion*- Stoc< E:ch*ne

+he NSE 2a in'ororated in No2 9))% 2ith an e'hange. A t2o tier ad;initrati=e et

: in=o(=ing a 'o;any 6oard and a go=erning a6road o the e>'hange i en=iaged. NSE i a

nationa( ;aret or hare PSU 6ond, de6ent:re and go=ern;ent e':ritie in'e inratr:'t:reand trading a'i(itie are ro=ided.

NSE3NIFTY

+he NSE on Ari( %%, 9))* (a:n'hed a ne2 e. +he NSE-5#. +he ne2 inde>, 2hi'h

re(a'e the e>iting NSE-9## inde>, i e>e'ted to er=e a an aroriate 1nde> or the ne2

eg;ent o :t:re and otion./Nity ;ean Nationa( 1nde> or ?ity Sto'.+he NSE-5#

'o;rie 5# 'o;anie that rereent %# 6oard 1nd:try gro: 2ith an aggregate ;aret

'aita(iation o aro:nd R. 9,7#,### 'rore. A(( 'o;anie in'(:ded in the 1nde> ha=e a ;aret

'aita(iation in e>'e o R. 5## 'rore ea'h and ho:(d ha=e traded or $5 o trading day at

an i;a't 'ot o (e than 9.5.


29/121

+he 6ae eriod or the '(oe o ri'e on No= 3, 9))5, 2hi'h ;ae one year o 'o;(etion o

oeration o NSE 'aita( ;aret eg;ent. +he 6ae =a(:e o the 1nde> ha 6een et at 9###.

NSE3MID5AP INDE;

+he NSE ;ad'a 1nde> or the H:nior Nity 'o;rie 5# to' that rereent %9 a6road

1nd:try gro: and 2i(( ro=ide roer rereentation o the ;ad'a eg;ent o the 1ndian

'aita( Maret. A(( to' in the inde> ho:(d ha=e ;aret 'aita(iation o greater than R. %##

'rore and ho:(d ha=e traded $5 o the trading day at an i;a't 'ot o (e %.5 .

+he 6ae eriod or the inde> i No= 4, 9))*, 2hi'h igniie t2o year or 'o;(etion o

oeration o the 'aita( ;aret eg;ent o the oeration. +he 6ae =a(:e o the 1nde> ha 6een

et at 9###.

A=erage dai(y t:rn o=er o the reent 'enario %5$%9% "La'e& and n:;6er o a=erage dai(y

trade %9*# "La'e&.

At 2re8ent, there *re "& 8toc< e:ch*ne8 reconie( )n(er the 8ec)ritie8 cont*ct

0re)-*tion1 Act, 4%>.


30/121

BRO+ING OUSES

111Dire't "or 111Dire't.'o;& i to' trading 'o;any o 111 Ban. A(ong 2ith to'

trading and trading in deri=ati=e in BSE and NSE, it a(o ro=ide a'i(ity to in=et in 1P0,

M:t:a( ?:nd and Bond.

T2e of Acco)nt

111Dire't oer 3 dierent on(ine trading (ator; to it ':to;er!

Sh*re Tr*(in Acco)nt

Share +rading A''o:nt 6y 111Dire't i ;ain(y or 6:ying and e((ing o to' in BSE

and NSE. +hi a''o:nt a((o2 ah +rading, Margin +rading, Margin P(: +rading, Sot

+rading, B:y +oday Se(( +o;orro2 and a(( and +rade on hone. +hey a(o ro=ide

inta((a6(e a(i'ation ter;ina( 6aed a(i'ation or high =o(:;e trader.

Wi8e InCe8t/ent Acco)nt

A(ong 2ith M? and 1P0 in=eting in BSE and NSE, 8ie 1n=et;ent a''o:nt a(o

ro=ide otion to in=et in M:t:a( ?:nd, aro:nd 9) M:t:a( ?:nd 'o;anie and 6ond.

111 Dire't oer =ario: otion 2hi(e in=eting in M:t:a( ?:nd (ie P:r'hae

M:t:a( ?:nd, Rede;tion and 2it'h 6et2een dierent 'he;e, Syte;ati' 1n=et;ent

(an, Syte;ati' 2ithdra2a( (an and tranerring e>iting M:t:a( ?:nd in to e(e'troni'


31/121

;ode. +hi a''o:nt a(o ro=ide a'i(ity to inCe8t in GoCern/ent of In(i* Bon(8 *n(

I5I5I B*n< T*: S*Cin Bon(8. 111Dire't.'o; 2e6ite i the ri;ary too( to in=et

in M:t:a( ?:nd, 1P0, Bond and to' trading.

ActiCe Tr*(er Acco)nt

A'ti=e +rader a''o:nt gi=e ;ore erona(ied in=et;ent otion to the in=etor. 1t

a((o2 in=etor to :e on(ine and o(ine to' trading. 1t a(o ro=ide 2ith indeendent

;aret e>ertie and :ort thro:gh a dedi'ated Re(ationhi Manager ro; 111.

A'ti=e +rader a(o ro=ide 'o;;odity trading.

Bro


32/121

Un(ie ;ot o the on(ine trading 'o;anie in 1ndia 2hi'h re


33/121

Re(ian'e Money, A gro: 'o;any o Re(ian'e aita( Li;ited, i the inan'ia( er=i'e

di=iion o the R 9#### rore Re(ian'e Ani( Dhir:6hai A;6ani Gro:. Re(ian'e Money ha

o=er %% (ah ':to;er and ;ore than 9#### 6ran'he in aro:nd 5### 'itie in 1ndia. o;any

i a;ong the (arget 6roing and ditri6:tion ho:e o inan'ia( rod:'t and ha=ing hare o

;ore than 3 o tota( to' ;aret =o(:;e at BSE @ NSE.

Re(ian'eMoney.'o; ena6(e it ':to;er to in=et @ ;anage ;ot o the er=i'e ro=ided

6y Re(ian'e Money in'(:ding E


34/121

Tr*(in 2-*tfor/8

Re(ian'e Money ro=ide 3 dierent trading (ator; or e


35/121

A(;ot a(( in=et;ent otion are a=ai(a6(e :nder one a''o:nt in'(:ding E, o;;odity, 1P0, M:t:a( ?:nd and 1n:ran'e.

Di8*(C*nt*e8 of Re-i*nce Mone

:to;er Ser=i'e i not that good.

Sharehan i on(ine to' trading 'o;any o SS1 Gro:, ro=ider o 1ndia-6aed

in=et;ent 6aning and 'ororate inan'e er=i'e. Sharehan i one o the (arget to' 6roing

ho:e in the 'o:ntry. S.S. anti(a( 1h2ar(a( Se':ritie Li;ited "SS1& ha 6een a;ong 1ndia

(eading 6roing ho:e or ;ore than a 'ent:ry.

Sharehan ee':tion on BSE, NSE, Deri=ati=e,

'o;;oditie, deoitory er=i'e, on(ine trading and in=et;ent ad=i'e. +rading i a=ai(a6(e in

BSE and NSE. A(ong 2ith Sharehan.'o; 2e6ite, Sharehan ha aro:nd 59# oi'e "hare

ho& in 97# 'itie aro:nd the 'o:ntry.

Share han ha one o the 6et tate o art 2e6 orta( ro=iding :nda;enta( and tatiti'a(

inor;ation a'ro e


36/121

Sh*re


37/121

Sing(e 'reen intera'e or 'ah and deri=ati=e

Rea(-ti;e trea;ing e':tion @ onir;ation

ot ey i;i(ar to a traditiona( 6roer ter;ina(

A(ert and re;inder

Ba'-: a'i(ity to (a'e trade on Dire't Phone (ine

Broed a;o:nt

er R 9##. Sharehan 'harge #.5 or inter day hare and #.9 or intra day or yo: 'o:(d ay

Sharehan 'harge 5# aie er R 9##.

A(C*nt*e8 of Sh*re


38/121

+hey 'harge ;ini;:; 6roerage o 9# aia er to' 2o:(d not (et yo: trade to'

6e(o2 %# r. "1 yo: trade, yo: 2i(( (ooe ;aority o yo:r ;oney in 6roerage&.

Lot o hidden r:(e and 'harge.

+hey do not ro=ide a'i(ity to 6oo (i;it order trade d:ring ater-ho:r.

(ai' a''o:nt ho(der 'annot trade 'o;;oditie.

annot :r'hae ;:t:a( :nd on(ine.


39/121

ota Se':ritie Li;ited, a :6idiary o ota Mahindra Ban, 2a et : in 9))4.

ota Se':ritie i a 'ororate ;e;6er o 6oth Bo;6ay Sto' E>'hange "BSE& and Nationa(

Sto' E>'hange "NSE&. :rrent(y, ota Se':ritie i one o the (arget 6roing ho:e in 1ndia

2ith 2ide geograhi'a( rea'h.

ota e':ritie on(ine trading, i the on(ine trading orta( o the ota Se':ritie Ltd, the

(eading to' 6roing ho:e o 1ndia. +he on(ine di=iion o ota Se':ritie Li;ited ro=ide

er=i'e (ie internet 6roing er=i'e, on(ine 1P0 and ;:t:a( :nd in=et;ent.

A55OUNT TYPES!

ota oer dierent a''o:nt tye a''ording to :er re


40/121

+ot*< PriCi-ee 5irc-e

+hi i the re;i:; a''o:nt or it :er. A(ong 2ith ota gate2ay a''o:nt 6eneit they

ro=ide indeendent ;aret e>ertie and :ort thro:gh a dedi'ated re(ationhi ;anager and

a dedi'ated ':to;er er=i'e de 2hi'h ro=ide aitan'e in

oening a''o:nt, hand(ing day-to-day ro6(e;, and ;ore. +hey ro=ide EA+ re;i:;

2hi'h i an e>'(:i=e on(ine too( that (et yo: ;onitor 2hat i haening in the ;aret and =ie2

yo:r gain and (oe in rea(-ti;e.

0ne 'an a'ti=ate ota e':ritie ri=i(ege 'ir'(e a''o:nt 2ith any a;o:nt ;ore than R.

9#, ##,###- a ;argin, 6y 2ay o 'ah or to'. ?or intraday trading 6roerage i .#* 6oth

ide or (e then %5 (ah and .#3 or ;ore then %5 'rore.

+ot*< ih Tr*(er

+hi i the 6et oer or dai(y trader or intraday trader. +hi i an A:to S


41/121

?re


42/121

+ot*< A88i8t

+hi a''o:nt ;ot :it to (ong ter; in=etor. +hi a''o:nt ro=ide o;(ete aitan'e

on a(( yo:r inan'ia( in=et;ent.

Bro'(:i=e on(ine too( to ;onitor 2hat i haening in the ;aret and a(o

in=etor 'an =ie2 gain(oe in rea(-ti;e.

Di8*(C*nt*e8 of +ot*< Sec)ritie8 Li/ite(

1n on(ine trading o;eti;e de(ay 'o;e. So it 'an 6e r:trating


43/121

1ndia6:(( i 1ndia (eading ?inan'ia( Ser=i'e and Rea( Etate o;any ha=ing reen'e

o=er 494 (o'ation in ;ore than 9%4 'itie. 1ndia6:(( ?inan'ia( Ser=i'e Ltd i (ited on the

Nationa( Sto' E>'hange, Bo;6ay Sto' E>'hange, L:>e;6o:rg Sto' E>'hange and London

Sto' E>'hange.

TYPE OF A55OUNT

In(i*@)--8 E)it Tr*(in Acco)nt

1ndia6:(( Etre;e(y rea'h in eat:re in'(:ding Li=e Strea;ing O:ote, ?at 0rder

Entry and e>e':tion, +i' 6y +i' Li=e hart, +e'hni'a( Ana(yi, Li=e Ne2 and A(ert,

E>teni=e Reort or Rea(-ti;e A''o:nting.

Bro


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A''o:nt oening ee! R 9%##- "0ne ti;e, non-re:nda6(e& a 6e(o2!

%5#- E


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Moti(a( 02a( ?inan'ia( Ser=i'e "M0SL&, a (eading 6roerage ir;, ha e>hi6ited ro6:t

and 'onitent gro2th in 6oth intit:tiona( and retai( 6roing. An eta6(ihed 6rand na;e and

e>teni=e geograhi' net2or 'o=ering 9,33) (o'ation in o=er 4%* 'itie and to2n 2o:(d

ro=ide it a;(e oort:nitie to 'ro-e(( rod:'t and er=i'e. 1t ha a(o orayed into re(ated

6:inee (ie in=et;ent 6aning, ri=ate eteni=e rea'h ha re:(ted in

ro6:t gro2th in it retai( 6:ine. +he 'o;any a(o ha a trong intit:tiona( e'hange

DiCer8ifin into re-*te( @)8ine88e8

M0SL ha orayed into re(ated 6:ine (ie in=et;ent 6aning, ri=ate ee':tion and ;onitoring a range o in=et;ent rod:'t. 1t

a(o ro=ide 2ea(th ;anage;ent er=i'e.+he 'o;any ha '(aiied it '(ient into three

eg;ent Ma Retai(, Mid-+ier Mi((ionaire and "PG& Pri=ate (ient Gro:. A''ording to the

need o ea'h eg;ent, rod:'t and er=i'e are oered thro:gh the 'o;any 6:ine


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(o'ation and on(ine 'hanne(. M0SL ha a di'retionary orto(io ;anage;ent 6:ine. +he

'o;any i eeing to 6:i(d thi 6:ine raid(y. +he target ':to;er eg;ent or 2ea(th

;anage;ent 6:ine 2o:(d (arge(y 6e the N8 "high net-2orth& eg;ent. +he gro2ing '(ient

6ae o it 6roing and ditri6:tion 6:inee 2o:(d 6e a 'ati=e o:r'e or 'ro-e((ing thee

rod:'t. M0SL ha re'ent(y (a:n'hed a earate 6randed rod:'t "P:r(e& or 'atering to the

need o thi eg;ent.

Str*te *(o2te( @ Moti-*- O8=*-

Re(igare Se':ritie Ltd i a Ran6a>y ro;oter gro: 'o;any, i one o 1ndia (arget and

atet gro2ing integrated inan'ia( er=i'e intit:tion. +he 'o;any oer a (arge and di=ere

6o:


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Uni)e fe*t)re8 *n( @enefit8 of tr*(in thro)h In(i*@)--8!

Tr*(e Re=*r(

+rade Re2ard i a :nierien'e on(ine and an oort:nity to earn 2hi(e yo:

in=et 2ith :.

ero Brot trade or on(ine in=et;ent, yo:r

:n:ti(ied 'ah doe not (ie id(e 2ith :. Co: earn interet on yo:r :n:ti(ied 'ah

;argin.


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+he 1ndia1no(ine gro:, 'o;riing the ho(ding 'o;any, 1ndia 1no(ine Li;ited and it

2ho((y-o2ned :6idiarie, tradd(e the entire inan'ia( a'e 2ith oering ranging ro; Ee':tion.

Bro


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5 aia oer 'harge on(y 5 aia or R9## o intraday trade done, 2hi'h i #.#5 6roerage.

1n 'ae o in de(i=ery trade, they 'harge an additiona( #.%# or 6a' oi'e and e':ritie hand(ing.

CHAPTER-3

Company profile


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INTRODU5TION

1ndia6:(( i 1ndia (eading retai( inan'ia( er=i'e 'o;any 2ith 935 (o'ation read a'ro )5'itie. 8hi(e it ie and trong 6a(an'e heet a((o2 the; to ro=ide yo: 2ith =aried rod:'t

and er=i'e at =ery attra'ti=e ri'e, o=er 75# (ient Re(ationhi Manager are dedi'ated to

er=ing yo:r :ni


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Re(ationhi Manager o':ed on er=ing yo:r :ni(ore the er=i'e 2e oer thro:gh the 1ndia6:(( Maret

+rader.+M
http://var/www/apps/conversion/tmp/scratch_1/branches.htmhttp://var/www/apps/conversion/tmp/scratch_1/branches.htmhttp://var/www/apps/conversion/tmp/scratch_1/Products_home.htmhttp://var/www/apps/conversion/tmp/scratch_1/Products_home.htmhttp://var/www/apps/conversion/tmp/scratch_1/branches.htmhttp://var/www/apps/conversion/tmp/scratch_1/branches.htmhttp://var/www/apps/conversion/tmp/scratch_1/Products_home.htmhttp://var/www/apps/conversion/tmp/scratch_1/Products_home.htm


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ISTORY AND OTER 5ORPORATE MATTERS OVERVIEW

In(i*@)--8 ?inan'ia( Ser=i'e Li;ited 2a in'ororated on Han:ary 9#, %### a M 0r6it1no+e'h Pri=ate Li;ited at Ne2 De(hi :nder the o;anie A't, 9)5* 2ith Regitration No. 55

9#39$3. +he na;e o the o;any 2a 'hanged to M. In(i*@)--8?inan'ia( Ser=i'e Pri=ate

Li;ited on Mar'h 9*, %##9 d:e to 'hange in the ;ain o6e't o the o;any ro; 1note'h

6:ine to 1n=et;ent @ ?inan'ia( Ser=i'e 6:ine. 1t 6e'a;e a P:6(i' Li;ited o;any on

?e6r:ary %7, %##4 and the na;e o o;any 2a 'hanged to M. In(i*@)--8?inan'ia( Ser=i'e

Li;ited. o;any 2a ro;oted 6y three engineer ro; 11+ De(hi, and ha attra'ted ;ore than

R.7## ;i((ion a in=et;ent ro; =ent:re 'aita(, ri=ate e


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M*in O@7ect8 Of The 5o/2*n

+he ;ain o6e't to 6e :r:ed 6y the o;any on it in'ororation are!

4. +o ho(d in=et;ent in =ario: te-do2n :6idiarie or in=eting, a'


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$. +o oerate ;:t:a( :ndQ re'ei=e :nd ro; in=etorQ e


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+e 5o/2etitiCe Strenth8

DiCer8e Br*nch Net=oranding there rod:'t and er=i'e

oering, enhan'ing there de(i=ery yte;, ro=iding at and 'onitent '(ient er=i'e, red:'ing

ro'eing 'ot, and a'i(itating there a6i(ity to hand(e ignii'ant in'reae in '(ient a'ti=ity

2itho:t a 'orreonding rie in ri and ta. o;any and it :6idiarie ha=e an in-ho:e

te'hno(ogy tea; o %7 eo(e 'o;riing o e=era( engineer. +he in-ho:e te'hno(ogy tea;

ha 6een reoni6(e or de=e(oing the te'hno(ogy rod:'t or oerating at a (arge 'a(e 2ith

ei'ient 6a' oi'e yte;. +he a(i'ation o te'hno(ogy a((o2 o;any and it :6idiarie

to 6:i(d 'a(ea6(e rod:'t and er=i'e oering. +he in-ho:e te'hno(ogy tea; de=e(oed one o

the irt 1nternet trading (ator; in 1ndia, one o the irt in-ho:e rea(-ti;e +L (in 2ith

NSE. o;any and it :6idiarie introd:'ed integrated a''o:nt 2ith a:to;ated gate2ay

2ith '(ient 6an a''o:nt o that they 'an traner :nd to and ro; their 6an a''o:nt to their

6roerage a''o:nt 2ith the o;any. +hi ha enhan'ed ':to;er a6i(ity to a''e their :nd


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or ;aret re(ated a'ti=itie. +he in-ho:e te'hno(ogy tea; ha good e>ertie to 'reate ;iion

'riti'a( a(i'ation and in the ;aintenan'e and :ee o high trana'tion ro'eing o there

2e6-ite.

Stron S*-e8 *n( M*rerien'e in inan'ia( er=i'e ind:try. +hey 6e(ie=e that their trong

te'hni'a( e>erien'e 2i(( he( the; in a'hie=ing o:r ey 6:ine trategie.

Le*(in Pro()ct innoC*tion *n( /*rerien'e to the '(ient. +he

re(ationhi ;anager are trained and in'enti=e to 2or 2ith their '(ient 6ae and enhan'e


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a6i(ity to 'ro e(( and (e=erage the (arge '(ient 6ae. 1ndia6:(( ha=e (a:n'hed ;areting

ao'iate ;ode(, 2hi'h re(a'e the traditiona( :6-6roer ;ode( 2ith an a:thoried eron that

'(ient 'an aoint indeendent(y and ro=ide the; 2ith the 6eneit o their trading, '(earing and

er=i'ing trength. 1t ei6i(ity toe or in=et;ent in the 6:ine and te'hno(ogy yte;. +hee attri6:te in t:rn


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ha=e a oiti=e ee't on the gro2th o it '(ient 6ae there6y in'reaing it ;aret hare, (eading

to higher roit and 'redit a'i(itie and th: or;ing a =irt:o: 'ir'(e.

+e B)8ine88 Str*teie8

+heir o': on the '(ient ha a((o2ed o;any and it :6idiarie to oer a range o er=i'e

that ha=e 'hanged the in=eting (and'ae and 'reated a ne2 ;ode( o inan'ia( er=i'e that

;e(d eo(e and te'hno(ogy to ro=ide an integrated h:;an aited te'hno(ogy intera'e

er=i'e or in=etor 2ho range ro; e(-dire'ted :((-ti;e a'ti=e in=etor to thoe 2ho reer to

dea( 2ith thro:gh a ;areting ao'iate in ;a((er to2n and 'itie. +heir ey trategie in'(:de!

Deend and ;aintain their dierentiation a the ir; that de(i=er ethi'a( and :e:(

er=i'e

B:i(d and e>and /in=eting inight thro:gh rod:'t oering :'h a Eanding their ':to;er 6ae. +hey 6e(ie=e that the trong e':(ar gro2th o the 1ndian

inan'ia( Maret, d:e to in'reaed ho:eho(d enetration o inan'ia( aetQ in'reaing

(i


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+hey 6e(ie=e that thi di=erii'ation and gro2th trategy 2i(( 'ontin:e to rod:'e re:(t and

a((o2 o;any and it :6idiarie to gro2 6:ine at a raid a'e irree'ti=e o ;aret

'ondition. 1n addition, ;anage;ent 6e(ie=e that the gro2th o the 1ndian inan'ia( ;aret, d:e

to in'reaed ho:eho(d enetration o inan'ia( aetQ in'reaing (i


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M)-ti2-e 5h*nne-8 H Enh*nce 5)8to/er E:2erience *n( O22ort)nitie8 to inter*ct =ith )8

o;any '(ient 'an a''e their rod:'t and er=i'e thro:gh 935 oi'e read a'ro )5

'itieQ thro:gh oerator aited 'a(( enterQ or thro:gh their 2e6ite 222. in(i*@)--8.'o;Q or

thro:gh their ree'ti=e re(ationhi ;anager or thro:gh ;areting Ao'iate. +hee ;:(ti(e

'hanne( ro=ide (e>i6i(ity to the '(ient and a((o2 the; to :ti(ie their e>iting 6:ine

Re(ationhi 2ith the; thro:gh any 'hanne( ro; any art o 1ndia. o;any trategy i to

ro=ide the ;ot 'on=enient, ei'ient and =a(:e added 'hanne( to the '(ient at the (o2et

oi6(e 'ot, and a((o2 the '(ient 2ith 'hoi'e and =aried a''e oint. 1ndia6:(( 6e(ie=e that

their ;:(ti(e 'hanne( trategy ha 6een arti':(ar(y ee'ti=e in the a(:ent eg;ent 2here

;any ohiti'ated '(ient (ie to ha=e a '(oe-6y oi'e they 'an a''e and yet ha=e the

(e>i6i(ity o 1nternet a''o:nt ;anage;ent, trana'tion and e(e'troni' :nd traner and

ett(e;ent.

Re-*tion8hi2 M*n*er (riCen 8*-e8 /o(e-, 2roCi(e hih )*-it 8erCice *n( e:2-oit cro883

8e-- o22ort)nitie8

o;any '(ient 6eneit ro; the erona( attention and ad=i'e o the trained and ;oti=ated

re(ationhi ;anager. A(( it re(ationhi ;anager are erien'e to it ':to;er. +he 6eneit o :'h

inratr:'t:re in'(:de integrated ':to;er trading a''o:nt 2ith deoitary er=i'eQ e(e'troni'

gate2ay or intant :nd traner to and ro; the 6an to the 6roerage a''o:ntQ and


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'o;reheni=e '(ient yte; that tra' a(( a'ti=ity in =ario: eg;ent. +hey 6e(ie=e that

te'hno(ogy and yte; are one o the ey 'o;etiti=e edge in ter; o (o2ering their oerating

'otQ ;anaging the 6:ineQ red:'ing ri and ro=iding an enhan'ed e>erien'e to the '(ient

2ith :erior er=i'e tandard.


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Broe':tion o

;aret and (i;it ee':ting a trana'tion '(ient 'an

dire't(y (og on to o:r 2e6ite 2itho:t re


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Thir( P*rt Fin*nci*- Pro()ct8 Offerin

+hey ditri6:te third arty rod:'t and er=i'e thro:gh o:r 'o;reheni=e retai( ditri6:tion

net2or. +he rod:'t oered in'(:de third arty in:ran'e, ;:t:a( :nd and initia( and

e'ondary :6(i' oering. +hey ha=e a an 1ndia retai( ditri6:tion net2or, 'o;riing 9#5#

re(ationhi ;anager and 935 6ran'he read o=er )5 'itie.


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INTRODU5TION AND 5ON5EPT OF SARE TRADING

+rading in hare i o(d heno;ena it reg:(ation had 6een tarted 2hen e':ritie 'ontra't a't

had 6een or;ed in 9)5*. +raner o reo:r'e ro; thoe 2ith id(e reo:r'e to other 2ho

ha=e a rod:'ti=e need or the; i ;ot ei'ient(y a'hie=ed thro:gh the e':ritie ;aret. 1t

ro=ide a 'hanne( or rea((o'ation o a=ing to in=et;ent.

SE5URITIES AND E;5ANGE BOARD OF INDIA 0SEBI1i a reg:(atory go=erning 6ody

o e':rity ;aret. +he SEB1 A't 9))% 2a ena'ted to e;o2er SEB1 2ith tat:tory o2er or!

"a& Prote'ting the interet o in=etor in e':ritie.

"6& Pro;oting the de=e(o;ent o the e':ritie ;aret

"'& Reg:(ating the e':ritie ;aret

1t reg:(atory :ridi'tion e>tend o=er 'ororate in the i:an'e o 'aita( and traner o

e':ritie. 1t ha o2er to regiter and reg:(ate a(( the ;aret a(( ;aret inter;ediarie and a(o

to ena(ie the; in 'ae o =io(ation o the ro=iion o the A+, r:(e and reg:(ation ;ade

there :nder. SEB1 ha a :(( a:tono;y and a:thority to reg:(ate and de=e(o an order(y e':ritie

;aret.

+he hare ;aret 'an 6e eg;ented in t2o art one i Pri;ary Maret another i Se'ondary

Maret.

Pri/*r M*r


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Prote'tion g:ide(ine o SEB1, 9))% 'o;any ha to di'(oe a(( the ne'eary inor;ation

regarding ri'ing o i:e, (iting re'hange

ha to 'o;(y 2ith the e'tion 55 to *$a o the 'o;anie A't, 9)5* and SEB1 g:ide(ine %###.

+he 'o;any i re'et in 'ae o dire't a(i'ation.

"'& 1t red:'e the ti;e taen or i:e ro'e

Secon(*r M*r'hange 2hi'h ro=ide (ator; or trading o e':ritie and a hot o inter;ediarie

2ho ait in trading o e':ritie and '(earing and ett(e;ent o trade. +he e':ritie are traded,

'(eared and ett(ed a er re'ri6ed reg:(atory ra;e2or :nder the :er=iion o the

e>'hange and o=eright o SEB1.

Tr*(in Mech*ni8/

Ear(ier trading on to' e>'hange in 1ndia :ed to tae (a'e thro:gh oen o:t'ry 2itho:t :e o

inor;ation te'hno(ogy or i;;ediate ;at'hing or re'ording o trade. +hi 2a ti;e 'on:;ing

and inei'ient. +hi i;oed (i;it on trading =o(:;e and ei'ien'y. 1n order to ro=ide

ei'ien'y, (i'hange introd:'ed a nation 2ide on (ine

:((y a:to;ated 'reen 6aed trading yte; 2here a ;e;6er 'an :n'h in to the 'o;:ter


66/121


67/121

+here are %3 to' e>'hange :n'tioning in 1ndia in'(:ding the 0+E1 "0=er the

o:nter E>'hange o 1ndia& and the Nationa( Sto' E>'hange "NSE&. +he Bo;6ay Sto'

e>'hange eta6(ihed in 9$7$ i the o(det in Aia. +here are o=er 9#,### 'o;anie

(ited and the n:;6er o in=etor i a(o one o the (arget in the 2or(d. 0n(y ;e;6er

and their a:thoried '(er 'an enter the trading (oor and 'ond:'t 6:ying and e((ing o

e':ritie


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MAR+ET DESIGN IN INDIAN SE5URITIES MAR+ET

SEB1 i the e'ia(ied reg:(ator and i =eted 2ith o2er to rote't in=etor interet

and to de=e(o and reg:(ate e':ritie ;aret.

Pri'ing o e':ritie i ;aret deter;ined, either 6y the i:er thro:gh i>ed ri'e or 6y

the in=etor thro:gh 6oo 6:i(ding.

ororate are a((o2ed to i:e ADRGDR and raie EB. ?11 are a((o2ed to trade in

1ndian ;aret.

8ith regard to 'ororate 'o;(ian'e, there i 'onidera6(e e;hai on di'(o:re,

a''o:nting tandard and 'ororate go=ernan'e.

+he trading ;e'hani; i 'reen 6aed trading yte;, order are ;at'hed on ri'e ti;e

riority, tranarent, trading (ator; i a''ei6(e ro; a(( o=er the 'o:ntry.

+he ett(e;ent i done thro:gh the '(earing ho:e o the e>'hange or the '(earing

'ororation.

+he ett(e;ent 'y'(e i ro((ing ett(e;ent on +I% 6ai. o2e=er, there are ro=iion

2here it 'an 6e ett(ed 6y the third day.

Bai o ett(e;ent i ;ot(y e(e'troni'. Se':ritie are ree(y tranera6(e and traner are re'orded e(e'troni'a((y.


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ORGANISATIONL 5ART

5AIRMAN 5EO

Sameer GehlantCEO

Rajeev RattanPresident & CEO

Surabh MitalCEO

Gagan BangaHead online sales

Oivyesh ShahHead online sales

TS MuglaniChie! Te"h

o!!i"er

Suresh #ain$P

Pheeta %agalHead' HR

(sho) Sharma*inan"e

Controller


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A55OUNTS AND FEATURES

+hro:gh =ario: tye o 6roerage a''o:nt, they oer :r'hae and a(e o 8ec)ritie8, 2hi'h

in'(:de E


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E)itie8 *n( DeriC*tiCe8

0:r Retai( E


72/121

TE FA5ILITIES PROVIDED BY INDIABULLS

Indiabulls *ignature Account

A ;:(tit:de o 2ay to a''e yo:r a''o:nt either thro:gh riority a''e to Re(ationhi

Manager o=er hone or on(ine a''e to yo:r A''o:nt @ Reear'h +oo(.

Indiabulls *ignature Account 'eatures

Priority Ser=i'e J Enoy riority te(ehone a''e that gi=e yo: dire't a''e to yo:r

Re(ationhi Manager.

Pre;i:; Reear'h J Beneit ro; :(( a''e to 1ndia6:(( E


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ActiCe Tr*(er 3 Get More At In(i*@)--8

Regard(e o ho2 the ;aret i eror;ing or 2hi'h 2ay the e'ono;i' 2ind are 6(o2ing, yo:,

a a trader, are reear'hing, 'harting, 'rating a trategy, 6:ying and e((ing. Co: are getting in,

getting o:t and ;o=ing on to the ne>t trade.

hooe ro; a 'o;reheni=e oering o a''o:nt, (ator; and rod:'t. :to;ie o:r

te'hno(ogy and er=i'e to :ort the 2ay yo: 2or.

Fe*t)re8 of Po=er In(i*@)--8TM

Li=e Strea;ing O:ote

?at 0rder Entry

+i' 6y +i' Li=e hart

+e'hni'a( Ana(yi

Li=e Ne2 and A(ert

E>teni=e Reort or Rea(-ti;e A''o:nting

"enefits

5o/2rehen8iCe Fin*nci*- SerCice8 A an A'ti=e trader, yo:(( ha=e the too(, reo:r'e and

:ort yo: need to e>e':te yo:r trading trategy, (: yo:r 'hoi'e o a 2ide range o

in=et;ent rod:'t and er=i'e.

De(ic*te( S)22ort *n( SerCice8 Enoy riority a''e to Re(ationhi Manager 2ho are

dedi'ated to :orting yo:r trading and in=eting need.

Non3Re8i(ent In(i*n 0NRI1 InCe8tor SerCice8

8ith an e>teni=e range o in=et;ent rod:'t, yo: 2i(( di'o=er an :n2a=ering 'o;;it;ent

to he(ing yo: in=et in 1ndia.
http://www.indiabulls.com/new_layout/Invest_India_Home.htmhttp://www.indiabulls.com/new_layout/Invest_India_Home.htm


74/121

'acilities

In(i*@)--8 NRI Tr*(in Acco)nt 3 Pro=ide a''e to 'o;reheni=e trading too( or

indeendent NR1 in=etor

In(i*@)--8 De2o8itor SerCice8 3 1ntegrated er=i'e or ea;(e de(i=ery

DF5 B*n< Acco)nt 3 NRENR0 A''o:nt 2ith 6:i(t in ta> ;anage;ent o(:tion and

a'i(ity to o:r'e a(( reg:(atory aro=a(.

In(i*@)--8 E)it An*-8i8TM3 Pre;i:; Reear'h on %## 'o;anie :dated dai(y.

Benefits

Indian Investments "rings .ou &ore (hoices

1n=eting in 1ndia, one o the 2or(d atet e;erging inan'ia( ;aret, ;ean a 2ider 'hoi'e o

in=et;ent oort:nitie and ind:trie. At 1ndia6:((, yo: 'an tae :(( ad=antage o the

e;erging 1ndian ;aret.

*ee what Indiabulls offer

1ndia6:(( ro=ide yo: 2ith a Sea;(e(y integrated trading, deoitory and 6an a''o:nt

ena6(ing yo: to trade ro; any2here in the 2or(d.

1n=eting in 1ndia, one o the 2or(d atet e;erging inan'ia( ;aret, ;ean a 2ider 'hoi'e o

in=et;ent oort:nitie and ind:trie. At 1ndia6:((, yo: 'an tae :(( ad=antage o the

e;erging 1ndian ;aret.

1ndia6:(( ro=ide yo: 2ith a Sea;(e(y integrated trading, deoitory and 6an a''o:nt

ena6(ing yo: to trade ro; any2here in the 2or(d.

Deoitory Ser=i'e

1ndia6:(( i a deoitory arti'iant 2ith the Nationa( Se':ritie Deoitory Li;ited and entra(

Deoitory Ser=i'e "1ndia& Li;ited or trading and ett(e;ent o de;ateria(ied hare.

1ndia6:(( eror; '(earing er=i'e or a(( e':ritie trana'tion thro:gh it a''o:nt. +hey


75/121

oer deoitory er=i'e to 'reate a ea;(e trana'tion (ator; e>e':te trade thro:gh

1ndia6:(( Se':ritie and ett(e thee trana'tion thro:gh the 1ndia6:(( Deoitory Ser=i'e.

1ndia6:(( Deoitory Ser=i'e i art o =a(:e added er=i'e or their '(ient that 'reate ;:(ti(e

intera'e 2ith the '(ient and ro=ide or a o(:tion that tae 'are o a(( yo:r need.

1SL i a deoitory arti'iant 2ith the NSDL and DSL or trading and ett(e;ent o

de;ateria(ied hare. 1t eror; '(earing er=i'e or a(( 8ec)ritie8trana'tion thro:gh it

a''o:nt. (ient o the 6roerage 6:ine are a6(e to :e the deoitary er=i'e to e>e':te

their trade thro:gh 1SL and ett(e thee trana'tion thro:gh o:r deoitary er=i'e. 1ndia6:((

deoitary er=i'e i art o the =a(:e-added oering to 'reate ;:(ti(e intera'e 2ith the

'(ient.


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INDIABULLS EKUITY ANALYSIS

+hey ee to ro=ide their '(ient 2ith ':to;ied reear'h reort 'a((ed In(i*@)--8 Ee'ted

to trong(y o:teror; the o=era(( ;aret o=er the ne>t 9% ;onth, 2hi(e E-rated to' are

e>e'ted to trong(y :ndereror; the ;aret. In(i*@)--8 Et 9% ;onth, A-rated to' ha=e a ret:rn o:t(oo o trong(y o:teror;ing the

;aret 2hi(e E-rated to' ha=e a ret:rn o:t(oo o trong(y :ndereror;ing the ;aret. ?ind

o:t ;ore a6o:t :ing 1ndia6:(( Ee'tation.
http://www.indiabulls.com/new_layout/equity_analysis.htm#%23http://www.indiabulls.com/new_layout/equity_analysis.htm#%23http://www.indiabulls.com/new_layout/equity_analysis.htm#%23http://www.indiabulls.com/new_layout/equity_analysis.htm#%23


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Sto' 2ith (o2 and otentia((y i;ro=ing in=etor e>e'tation tend to re'ei=e A or B

rating.

Sto' 2ith high and otentia((y a((ing in=etor e>e'tation tend to re'ei=e D or E

rating.

S2eci*- 5on8i(er*tion8

1ndia6:(( E


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+yi'a((y to' 2ith (o2er PE ratio and other =a(:ation re(ated ara;eter 2o:(d get higher

=a(:ation grade.

Mo/ent)/

+he Mo;ent:; grade :nder(ying the 1ndia6:(( Ei;:; a;o:nt o R.9, ##,###.

8ith a6o(:te(y No Preay;ent Pena(ty.

E*8/one Te*/ fe*t)re8

?(e>i6(e (oan tenor o : to 4 year "i.e. 9 ;onth to 4$ ;onth&.

Loan a=ai(a6(e ro; a ;ini;:; o R.9#,### : to a ;a>i;:; o R.9##,###.

Eay ;onth(y reay;ent thro:gh e


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Eay do':;entation and


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F*r*--on @)8 '' in In(i*@)--8 5re(it TB:ine Standard "Han 3, %##5&

CHAPTER-4

THEORETICAL FRAMEWORK
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SWOT ANALYSIS OF INDIABULLS

WAT IS SWOT ANALYSIS

Sor 8trenth8, Wor =e*o:re :dating a'i(ity 2ith D?, 1+1BAN,

111.

We*


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Poition to an2er the


83/121

Go=ern;ent Reg:(ation.


84/121

TRADING PRO5EDURE


85/121


86/121

FUTURE PLANS OF INDIABULLS

1ndia6:(( i no2 (ooing at tandardiing on Lin:> and i a(o 'onidering ;igrating to Red at

Enterrie Lin:> =.3 to :rther in'reae eror;an'e. 8ith gro2ing o:(arity o Lin:> on thedeto, 1ndia6:(( i 'onidering to ort it '(ient a(i'ation to Lin:>. 1n doing o, it hoe to

;eet the need o in=etor 2ho reer to :e Lin:> deto ro; their ho;e or oi'e in

'onne'ting to their er=i'e net2or.


87/121

ISTORY OF ONLINE TRADING

+he irt organied to' e>'hange originated in Phi(ade(hia in 97)#, and at the ti;e 2a the

on(y a=en:e to trade, (a'ing order dire't(y 2ith a to' 6roer or trader. E=ent:a((y 2ith the

in'etion o the Ne2 Cor Sto' E>'hange in the 9$%#, trading and e=en o2ning a eat on the

e>'hange 6e'a;e eaier to 6e a art o it a((. 0+, or o=er-the-'o:nter, erona( to' 6roer

ha=e 6een, and are ti(( reent or thoe 2ho 2ant to trade thro:gh the; :ing their roeiona(

ad=i'e. Di'o:nt 6roer are :ed reg:(ar(y a 2e((, 2ho 'harge a (eer ee than a :(( er=i'e

6roer, 6:t oer no ad=i'e. +oday trading on(ine ha 6e'o;e a 'o;;on ra'ti'e, 2itho:t

dire't(y :ing a 6roer.

FUN5TION

Being a ;e;6er o an on(ine trading ite a((o2 (og in and trading :ing any 'o;:ter that i

'onne'ted to the 1nternet. +he ite are oerated and ;anaged 6y a 6roerage ir;, 2ho i

reoni6(e to 6e 'ertain that a(( trading reg:(ation are o((o2ed. +he ite ro=ide trea;ing

rea( ti;e inor;ation a(ong 2ith (iting o to', 6ond, otion, 'o;;oditie and other

in=et;ent intr:;ent. +he ite a(o oer a (edger or erona( re'ord o the tat: o the

in=etor a''o:nt and ho(ding. Reear'h too( are a(o ;ade a=ai(a6(e.

Potenti*-

8ith on(ine trading 6eing ;ade o readi(y a=ai(a6(e it oer the oort:nity to e=en 6e'o;e a

day trader. A day trader 6:y and e(( n:;ero: ti;e er day. B:ying 9### hare o to' or

intan'e at V%#.## er hare 2ith the anti'iation that the to' 2i(( in'reae in =a(:e


88/121

On-ine Tr*(in in NSE *n( BSE, B)inSe--in Sh*re8 *n( Broed deoit, 6ond, PP?, NS et'. Se(e'ting the right to' in the right e'tor at the right

ti;e i i;ortant or :''e in e'hange A:to;ated +rading&. 8ith thee high(y ei'ient on(ine trading yte; ei'ien'y and

tranaren'y o BSE and NSE are in'reaed dra;ati'a((y.

On-ine Tr*(in Acco)nt *n( De/*t Acco)nt

Ater the introd:'tion o the on(ine trading yte; it i =ery eay to do on(ine trading 2ith :t a

P and an internet 'onne'tion. A(( yo: need to do i :t oen a De;at a''o:nt and a trading

a''o:nt 2ith a deoitory arti'iant or DP. DP i 'onne'ting Deoitory to in=etor.

Deoitory i the eo(e 2ho tore hare in e(e'troni' or;. 1n 1ndia there are t2o

deoitorie, NSDL and DSL.


89/121

Mot o the 6an and 6roerage ho:e ro=ide trading a''o:nt and de;at a''o:nt. +o oen a

de;at a''o:nt yo: need ;any thing (ie PAN 'ard, addre roo, 6an a''o:nt et'. +o no2

;ore a6o:t De;at a''o:nt =iit o:r de;at a''o:nt age0ening a De;at A''o:nt

BUYINGSELLING A SARE

0n'e the a''o:nt i a'ti=e yo: 'an 6:y hare ro; BSE or NSE. ?or e=ery 6:y or e((

trana'tion yo: 2i(( ha=e to ay a 6roerage to the 6roer nor;a((y range 6et2een #.4 to

#.$. S:oe yo: 6:y 9## hare 2ith ri'e 9##. So tota( a;o:nt i R 9####. ?or a .5

6roerage ir; yo: 2i(( ha=e to ay #.5 o 9#,### ie R5#. Sa;e a;o:nt yo: ha=e to ay

2hen yo: e(( it. So tota((y R 9## 2i(( 6e red:'ed ro; yo:r tota( roit.

Aart ro; thi 6roerage yo: 2i(( ha=e to ay ;any other 'harge (ie Ser=i'e ta> on the

6roerage ie 9%.%5 or a6o:t trana'tion it i 9%.%5 o R 5# ie *.9%5 or 6:y and another

*.9%5 or e((. +hen there are other 'harge (ie Se':ritie +:rno=er +a> ".9%5&, Sta; d:ty,

Ed:'ation 'e, ;ini;:; 6:ye(( 'o;;iion et'. +hee a;o:nt =arie ro; 6roer to 6roer.

ONLINE BRO+ERS

+here are ;any on(ine 6roerage ir; in 1ndia (ie Sharehan, Geoith Se':ritie, 111 Dire't,

D? Se':ritie, 1ndia B:((, 1n=et;art 0n(ine, ota Street, Moti(a( 02a(, 5 Paia et'.

FA5ILITIES OF TE ONLINE TRADING INDIA!

+he in=etor ha to regiter 2ith an on(ine trading orta( and get into an agree;ent 2ith the ir;

to trade in dierent e':ritie o((o2ing the ter; and 'ondition (ited do2n on the agree;ent.

+he order ro'eing i done in 'orre't ti;ing a the er=er o the on(ine trading orta( are

'onne'ted to the to' e>'hange and deignated 6an a(( ro:nd the '(o'. +hey 'an a(o get

:date on the trading and 'he' the ':rrent tat: o their order either thro:gh e-;ai( or

thro:gh the intera'e. Broerage a(o ro=ide reear'h 'ontent on their 2e6ite, :'h that the

'(ient 'an tae their o2n de'iion on to' 6eore in=eting.
http://www.zonkerala.com/articles/demat-account.htmhttp://www.zonkerala.com/articles/demat-account.htm


90/121

PRODU5TS AND SERVI5ES OF TE ONLINE TRADING INDIA!

+he ;aor inan'ia( rod:'t and er=i'e o the on(ine trading 1ndia are (ie

EOU1+1ES,

MU+UAL ?UNDS,

L1?E 1NSURANE,

GENERAL 1NSURANE,

L0ANS,

SARE +RAD1NG,

0MM0D1+1ES +RAD1NG,

P0R+?0L10 MANAGEMEN+ AND ?1NAN1AL PLANN1NG.

NATIONAL STO5+ E;5ANGE OF INDIA 0NSE1

Nationa( Sto' E>'hange o 1ndia "NSE& i 1ndia (arget Sto' E>'hange @ 8or(d third

(arget Sto' E>'hange in ter; o trana'tion. Lo'ated in M:;6ai, NSE 2a ro;oted 6y

(eading ?inan'ia( 1ntit:tion at the 6ehet o the Go=ern;ent o 1ndia, and 2a in'ororated in

No=e;6er 9))% a a ta>-aying 'o;any. 1n Ari( 9))3, NSE 2a re'ognied a a Sto'

e>'hange :nder the Se':ritie ontra't "Reg:(ation& A't-9)5*. NSE 'o;;en'ed oeration in

the 8ho(ea(e De6t Maret "8DM& eg;ent in H:ne 9))4. aita( Maret "E


91/121

2herein the o2nerhi, ;anage;ent and trading right are in the hand o three dierent et o

eo(e. +hi ha 'o;(ete(y e(i;inated any 'on(i't o interet.


92/121

NSE WAS SET UP WIT TE OB9E5TIVES OF!

Eta6(ihing nation2ide trading a'i(ity or a(( tye o e':ritie En:ring e


93/121


94/121

PROBLEMS OF ON3LINE TRADING

Ser=er not o:nd

onne'ti=ity o the 6roer 2ith NSE and BSE

y6er Atta'

Non-A=ai(a6i(ity o a ea;(e intera'e

Non- a=ai(a6i(ity o erona(ied

Margin

Litt(e :e o ad=iory er=i'e

1n'reaed 'harge

MAR+ET TIMINGS !

Nor;a( Maret e>er'ie ;aret oen ti;e #)!55 ho:r

Nor;a( Maret '(oe 95!3# ho:r

Set : ':t o ti;e or oition (i;it'o((atera( =a(:e +i(( 95!3# ho:r

+rade Modii'ation end ti;e E>er'ie ;aret 9*!95 ho:r


95/121

TE TOP '# 5OMPANIES LISTED IN BSE AND TEIR RIS+ AND RETURNS

Scrip

codeCompany

Beta

Values

Co-efficient ofDetermination

(R2)

Avg.Daily

Volatility()

Returns(! year)

()

"eig#tage() in

S$%S$& ason '!!*

+ree-floatAd,.+actor

as on'!!*

'(()*( ++ "T,. (.- (./0 1./ 02.(0 (.2' (.''

'((*(/34RT 4E56 E"E+TRI+"S"T,.

(.0' (.2/ 1.-/ 2). /.(/ (./'

'/1)') 34RTI IRTE" "T,. (.-) (.// 1.0) %*(.2 /.*) (./'

'/12 ,"7 "td. *.2* (.'( '.1/ --./' *.*- (.1'

'((/(( 8RSI! I9,:STRIES "T, (.2) (.1- 1.1 *2-.-' *.10 (.-'

'((*( 4,7+ 39; "T, (.1 (.2/ 1./ 01.' '.(- (.'

'((*1 4ER< 4

S$%S$& !. 2.2 .!/


96/121

Bet* Q 5o3C*ri*nce0SENSE;, Stoc


97/121

S:n Phar;a'e:ti'a( 1nd Li;ited.


98/121

DIVERSIFIED SE5TOR!

Grai; 1nd:trie Li;ited.

Hai Praah Ao'iate Li;ited.

Mahindra @ Mahindra Li;ited.

FINAN5E SE5TOR!

o:ing De=e(o;ent ?inan'e o-0 Li;ited.

D? Ban Li;ited.

111 Ban Li;ited.

State Ban o 1ndia.

METAL AND METAL PRODU5TS! inda('o 1nd:trie Li;ited.

+ata Stee( Li;ited.

Stere(ite 1nd:trie.

FAST MOVING 5ONSUMER GOODS!

ind:tan Uni(e=er Li;ited.

1+ Li;ited.

INFORMATION TE5NOLOGY SE5TOR!

1noy +e'hno(ogie Li;ited.

8iro +e'hno(ogie.

+ata on:(tan'y Ser=i'e Li;ited.

POWER SE5TOR!

Nationa( +her;a( Po2er ororation 1ndia Li;ited "N+P&.

+ata Po2er ororation Li;ited.

0i( and nat:ra( ga 'ororation "0NG&.

Re(ian'e 1nd:trie Li;ited "R1L&.


99/121

CHAPTER-!a"a analy#i#

$in"erpre"a"ion


100/121

(A#(U#A$I+ +' -I*7 A! -)$U- AA#.*I* +' VA-I+U* *(-IP;*

A-) A* '+##+2*/

OUSING RELATED!

A "Ao'iated e;ent o;any&.

DL? (i;ited.

Re(ian'e inratr:'t:re (i;ited

o;any Ri "& Pro6a6i(ity Ret:rn E>e'ted

ret:rn

A Ltd #.7$ #.#3 )*.#) %.$$DL? Ltd 9.*9 #.#3 77.35 %.3%

REL 1N?RA 9.5$ #.#3 9#$.*# 3.%5

INTERPRETATION!

+he in=etor 'an in=et their in=et;ent in Re(ian'e inratr:'t:re (i;iteda the ret:rn i higher or a (eer ri, 2hen 'o;ared 2ith DL? L+D and A (td. +he

ne>t reeren'e 'an 6e gi=en to DL? (td a the ri a'ed i 9.*9 or a ret:rn o 77.33. the

ana(yi ha 6een done a''ording to Maro2it ;ode( o 'a(':(ating anti'iated ret:rn.

TRANSPORT EKUIPMENT!


101/121

o;any Ri "& Pro6a6i(ity Ret:rn E>e'ted ret:rn

ero onda #.47 #.#3 994.)# 3.44

Mar:thi

S::i (td

#.*3 #.#3 9)9.44 5.74

+ata ;otor 9.9$ #.#3 3$4.79 99.54

INTERPRETATION!

?ro; the a6o=e 'ri the in=etor 'an in=et in +ata Motor, the ne>t reeren'e

'an 6e gi=en to Mar:thi S::i, and (ater on to ero onda e=en tho:gh the (e=e( o ri

i higher 'o;arati=e(y 6:t rate o ret:rn 'an 6e attained to a''eted ret:rn.

5APITAL GOODS!

o;any Ri Pro6a6i(ity Ret:rn E>e'ted ret:rn


102/121

"&

BEL #.)5 #.#% *4.$$ 9.%)

L@+ 9.%% #.#% 9%%.#

4

%.44

INTERPRETATION!

?ro; the a6o=e 'ri the in=etor 'an in=et in L@+, a the (e=e( o ret:rn i

higher than BEL 6e'a:e the (e=e( o ret:rn i ;ore or the ri a''eted 6y the

in=etor. en'e in 'aita( good the in=etor 'an gi=e their in=et;ent reeren'e

initia((y to L@+ and then to BEL


103/121

TELE 5OMMUNI5ATIONS!

INTERPRETATION!

o;any Ri

"&

Pro6a6i(ity Ret:rn E>e'ted ret:rn

Bharthi Airte( #.74 #.#% -9#.*$ -#.%9

Re(ian'e 'o;;. Ltd 9.45 #.#% -9%.#5 -#.%4


104/121

?ro; the a6o=e 'ri the in=etor 'an in=et in Bharthi Airte( and then in

Re(ian'e 'o;;:ni'ation e=en tho:gh the ret:rn are negati=e, it i 6etter to in=et in

Airte( a the ri attained 6y the;.


105/121

DIVERSIFIED SE5TOR!


Grai; #.*4 #.#3 9*7.75 5.#3Hai Praah 9.$# #.#3 3#%.5) ).#7

M@M #.)$ #.#3 %*5.#$ 7.)5

INTERPRETATION!

+he in=etor 'an in=et their ':rren'y in Hai Praah Ao'iate, a ret:rn

attained 6y the; i higher and the ne>t reeren'e i gi=en to Mahindra @ Mahindra and

the ne>t reeren'e i gi=en to Grai; e=en tho:gh the ri i higher the ret:rn or that

ri i gen:ine.


106/121

FINAN5E SE5TOR!


D? 9.9% #.#4 $$.54 3.54D? 6an #.$% #.#4 )%.5$ 3.7#

111 9.54 #.#4 945.)* 5.$3

SB1 9.94 #.#4 9#5.)3 4.%3

INTERPRETATION!

1n inan'ia( e'tor the in=et;ent 'an 6e done 6y the in=etor in 111 BAN,

and the ne>t reeren'e 'an 6e gi=en to SB1 BAN, and (ater on to D? BAN, and

(ater to D? L+D. +he (e=e( o ri =arie =ery (ight(y 6:t e=en then the rate o ret:rn

i =arie enor;o:(y.


107/121

METAL AND METAL PRODU5TS


inda('o 9.%# #.#3 9*#.%3 4.$#+ata tee( 9.4% #.#3 %$9.9) $.43

Stere(ite ind 9.33 #.#3 %*9.)5 7.$5

INTERPRETATION!

+he in=etor 'an in=et their ':rren'y in +A+A Stee( and the ne>t reeren'e i

gi=en to Stere(ite 1nd:trie and the ne>t reeren'e i gi=en to inda('o Ltd. +he (e=e( o

ri =arie a''ording to the a''etan'e o ri 6y the in=etor.


108/121

FAST MOVING 5ONSUMER GOODS!

INTERPRETATION!

+he in=etor 'an ;ae their in=et;ent in 1+ Ltd and the ne>t reeren'e igi=en to ind:tan Uni(e=er Ltd, e=en tho:gh the (e=e( o ri i ;ore the ret:rn attained

6y the in=etor i gen:ine. +he in=et;ent i ;ore a=ora6(e or ri eeer and ri

ne:tra(, hen'e they 'an ;o=e or2ard or their in=et;ent.

o;any Ri

"&

Pro6a6i(ity Ret:rn E>e'ted ret:rn

ind:tan Uni(e=er Ltd #.33 #.#% %#.77 #.49

1+ Ltd #.55 #.#% 4$.5) #.)7

(

(.!(.2(.'(.0(./(.(.1(.-(.*

!

industan

unilever

34C 5td

Ris6

Anticipated return


109/121


110/121

INFORMATION TE5NOLOGY SE5TOR!

INTERPRETATION!

+he in=etor 'an ;ae their in=et;ent in +S and the ne>t reeren'e i gi=en

to 8iro te'hno(ogie and (ater on to the 1noy +e'hno(ogie, e=en tho:gh the ri

a'ed 6y the in=etor =arie 6:t a(( the ind o in=etor 2i(( 6e atiied a''ording to

their in=et;ent 'aa6i(itie.


1noy #.** #.#3 )%.9* %.7*8iro #.$3 #.#3 95$.4) 4.75

+S #.$% #.#3 %$9.9) $.43


111/121

POWER SE5TOR!

INTERPRETATION!

+he in=etor 'an ;ae there in=et;ent in +A+A Po2er and the ne>t reeren'e

i gi=en to Re(ian'e ind:trie (i;ited and (ater in 'o;e to 0NG and ina((y the N+P.


N+P #.55 #.#4 39.4% 9.%5

+ata o2er #.$4 #.#4 9#9.5) 4.#*0NG #.7) #.#4 7%.44 %.$)

R1L 9.%# #.#4 $7.$4 3.57


112/121

E=en the in=et;ent in thi e'tor 'an atiy a(( the ind o in=etor a''ording to the

=aried (e=e( o a''etan'e o ri 'aa6i(itie.


113/121

PORTFOLIO OF VARIOUS SE5URITIES!

Sector8 5o/2*n Ri8< Antici2*te( ret)rn

o:ing re(ated Re(ian'e inra 9.5$ 3.%5

+ranort e


114/121

PI) (A-$ -)P-)*)$A$I+ +' A## $) *)($+-* +((UP.I1

$)I- P+*I*$I+* I $) )$I-) &A-7)$ *A-)/

INTERPRETATION!

+he (e=e( o ret:rn i highet or the tranort et reeren'e i gi=en to ;eta( rod:'t a the

(e=e( o ret:rn i et

reeren'e 'an 6e gi=en to the e'tor 2hi'h ha=e higher e>e'ted rate o ret:rn.

Genera((y, the in=etor are o three tye i.e., ri eeer, ri ne:tra(, ri a=erter

2ho 'an in=et their in=et;ent in a(( the e'tor a''ording to their ri a''eting

'aa6i(itie.


115/121

CHAPTER-% Fin&in'#

#(''e#"ion#

)on)l(#ion


116/121

FINDINGS

+he ;ain inding o the t:dy a6o:t on(ine trading BSE a t:dy o iahaatna;,

1ND1ABULLS P+ L+D., i the (eading to' 6roing ho:e thro:gho:t 1ndia.

o;any 6ai' rin'i(e i tota( 'o;;it;ent in er=i'e to a(( '(ient 2ith tranient(y

and ind:(ge it trading oeration

0n(ine trading gi=e 'ontro( to indi=id:a( and they 'an e>er'ie it o=er their a''o:nt

1n=etor ee( to trade on on(ine a they ha=e to a''e too( to in=et and 'an 'reate their

o2n orto(io.

1ND1ABULLS Pro=ide a 'o;(ete inor;ation reort on re:(t and eror;an'e o

indi=id:a( 'o;anie

+he trading yte; o BSE ro=ide enor;o: (e>i6i(ity to trading ;e;6er 2hen

entering an order, a trading ;e;6er 'an (a'e =ario: 'ondition a the order in ter; o

ri'e and ti;e.


117/121

SUGGESTIONS

1n=etor ho:(d re=ie2 their orto(io 2ith '(oe o6er=ation on ;aret 'hange.

1n=etor ho:(d not ti' on to arti':(ar 'ri or (ong ti;e e=en tho:gh thoe are not

eror;ing 2e((.

1n=etor ho:(d ha=e 'ontin:o: ana(yi o=er the dierent trend in the ;aret and

:nda;enta( o the 'o;anie

1n=etor ho:(d ana(ye the ;aret oort:nitie in rea(iti' ;anner a 2e(( a

:nda;enta(

1n=etor ho:(d in=et in thoe 'o;anie gi=ing reg:(ar di=idend and other earning.

1n=etor ho:(d not 6e(ie=e in r:;or a6o:t the to' ;aret trend.

1n=etor ho:(d not ti' on to arti':(ar 'ri or (ong ti;e e=en tho:gh thoe are not

eror;ing 2e((.


118/121


119/121

5ON5LUSION

+he 'o;reheni=e t:dy on /on(ine trading yte; and de;ateria(iation o e':ritie

at 1ND1ABULLS (i;ited ha 6een an en(ightening e>erien'e treing on the oiti=e e't on

e':rity trading. De;ateria(iation o hare and on(ine trading had done in 2ho(e (ot o good to

the i:er, in=etor, 'o;anie and 'o:ntry.

+he deoitory yte; ha red:'ed the ti;e (ag in de(i=ery and ett(e;ent o e':ritie

6:t a(o :orted the 'a:e o ro=iding ;ore (i


120/121

appen&i*

+i+ilo'rap,y


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BIBLIOGRAPY

BOO+S

INVESTMENT MANAGEMENT A.V.AVADANI

BUSINESS AS USUAL R.5.BETALA

WEBSITES

WWW.BSEINDIA.5OM

WWW.NSEINDIA.5OM

WWW.SE.ORG
http://www.bseindia.com/http://www.nseindia.com/http://www.hse.org/http://www.bseindia.com/http://www.nseindia.com/http://www.hse.org/

On Line Trading

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