“On-Demand”: What is it?
Transcript of “On-Demand”: What is it?
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MBA 8125Information technology Management
Professor Duane Truex III
“On-Demand”:What is it?
By Duane Truex(from “Self-fulfilling prophecy” By Mark Brunelli, Site Editorhttp://search400.techtarget.com/originalContent/0,289142,sid3_gci953965,00.html
Professor Truex MBA 8125Informatioon Technology management
‘On-demand’ Computing defined• often referred to as ‘utility computing’
– the process by which companies pay as they gofor hardware and software as capacityrequirements change.
– an integral part of IBM's strategy– It is a strategy intended to deliver computing
resources the way a power utility doles outelectricity.
• When a network has a surge in demand, intuitivearchitecture triggers other resources into action,including idle servers, applications or pools of networkstorage.
• Companies pay only for the amount of time they use theservices.
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Professor Truex MBA 8125Informatioon Technology management
The ‘on-demand’ conceptgoes much further
– It looks at how organizations can align keybusiness processes internally andexternally with partners to eliminate redtape and save time and money.
– It is a process-oriented, process-co-designconcept
Professor Truex MBA 8125Informatioon Technology management
According toIBM CEO Sam Palmisano
• an on-demand organization has itsbusiness processes integrated end-to-end across the company
• with key partners, suppliers andcustomers,
• so that it can respond with speed to anycustomer demand, opportunity or threat.
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Professor Truex MBA 8125Informatioon Technology management
critics say…
• that IBM has gotten too far ahead ofitself by rolling out an all-encompassingand extremely confusing concept for thefuture that most people have yet tograsp.
Professor Truex MBA 8125Informatioon Technology management
Advocates say of the critics…
• Their view is simply another manifestation ofimpatience.
• [of IBM] It is the job of a visionary to shakethings up, to look at the way things are and tofind a better way, to be a few steps ahead ofeveryone else. It takes time for their vision totrickle down through the rest of society, but ithappens.
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Professor Truex MBA 8125Informatioon Technology management
What do you think?
• ??
• Is a ‘mash-up’ a kind of on-demandcomputing?
Professor Truex MBA 8125Informatioon Technology management
Or … what one might do with your Web Services
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Professor Truex MBA 8125Informatioon Technology management
What is a mashup?
Mashups are based on aservice-based approachto end-user applicationcreation
Allows users to quicklycreate new applicationstailored to their needs bycombining availableinternal & external webservices
Source: http://blogs.zdnet.com/Hinchcliffe/?p=63
Definition: A mashup is a composite or hybridapplication created by combining information from two ormore applications
Professor Truex MBA 8125Informatioon Technology management
An emergent Web 2.0phenomenonGrowth of Mashups1…
Source: 1) www.programmableweb.com (04/11/2007) 2) www.zdnet.com, 02/06/2006
“Mashups are the fastestgrowing applicationecosystem in the worldtoday” - David Berlind2
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Professor Truex MBA 8125Informatioon Technology management
Mashups and Web 2.0http://www.osu.edu/map/google.php
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Professor Truex MBA 8125Informatioon Technology management
Google maps (service) + Craigslist data(service)
To create a (custom) list of housing for sale in a particulararea according to certain criteria (www.housingmaps.com)
Other applications? (Real estate brokers, sales agent territories, plant locations)
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Professor Truex MBA 8125Informatioon Technology management
Services as basis of end-user ‘mash-ups’
Pool of available internal servicesPool of available external services
WS-Services‘mash-up’ in
XMLMash-up
tool
User needs
Salesforce.com will allow users to custom-build the analytical dashboard that givesthem an insight into sales performance andother benchmarks, drawn from data stored intheir Salesforce.com application
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The new EUD …
Professor Truex MBA 8125Informatioon Technology management
Enterprise mashups: 3600 account detail
- Using Siebel,Oracle OrderManagement,Product Catalogand Remedy.
- User can viewand updatecomprehensiveaccount detail Source: CNET News, 13 Sept, 2006
- Source: http://www.aboveallsoftware.com/action_samples.asp
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Professor Truex MBA 8125Informatioon Technology management
Your own mashup with Google “My Maps”1. Go to Google Maps; Click on “My Maps” tab (need a gmail account –
free)2. Create a new map and give it a title3. Find locations on map and place markers
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Professor Truex MBA 8125Informatioon Technology management
Other professional mashuptoolkits
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Professor Truex MBA 8125Informatioon Technology management
Denodo example: Leadsautomation
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Professor Truex MBA 8125Informatioon Technology management
Denodo example: Leads automation
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Professor Truex MBA 8125Informatioon Technology management
Denodo example: Competitive intell
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