Marketing...on Demand.

Capabilities Presentationas posted to Linked In

October 2010

Marketing...on Demand.

About onDemand CMO

• Founded in 1998 as MdM & Partners

• Rebranded as onDemand CMO in 2006, with the mission of providing marketing support to organizations without of providing marketing support to organizations without the resources to maintain a full-time CMO (for strategy) or an in-house marketing department (for tactical execution).)

• Focused on the needs of these organizations on an as-needed basis—completely on Demand.

Marketing...on Demand.

We provide…

Creation of materials: • Market Research

Strategic Services Tactical Services

Creation of materials: • Web sites • Email campaigns

• Market Research • Naming• Branding/Positioning

• Webinars• Videos• Brochures

• Advertising • Channel Strategies• Product or Service Brochures

• Sales enablement toolsProduct or Service Introductions

Marketing...on Demand.

Our Clients Include (partial list)

• 3Com• Canon USA• CareBinders

IBM

• Avaya• AVG/Grisoft• Expand Networks

IPC

• Agile Technologies• Concurrent Technologies• Fit for Commerce (FFC)

Global Bay

Enterprise & SMB Solutions Technology Services Technology

• IBM• Intel Corporation• LIMO Foundation• SES Americom

• IPC• Motorola/Symbol• Westcon Group

• Global Bay• Technodyne

• Cushman & Wakefield• Silex Financial

E h

• Atlantic Health• Bergen Oral Surgery

C S H l h

Healthcare Prof. & Fin. Services/Other

• black & light• SiteAcuity

V d

eCommerce

• ecoEarth• Medical University of the

Americas (MUA)• Ross University• SABA University• SunGard Trading

• CentraState Healthcare System

• Malo Clinics-USA• Morristown Memorial &

Overlook Hospitals

• Venda

• SunGard Trading

Marketing...on Demand.

AVG Anti-virus SoftwareP od ct la nch in US Product launch in US, Positioning/messaging, Advertising, Channel Support

Marketing...on Demand.

Avaya Avaya New Product Introductions

Marketing...on Demand.

Corporate Messaging & PositioningAnnual About Avaya corporate overview pieces

CASE

STU

DY

Channel CommunicationsQuarterly BusinessPartner marketing & sales plannersWeb castsProduct & solutions launches for verticals: healthcare

C

Product & solutions launches for verticals: healthcare, retail, public sector, etc.

Channel RecruitmentBusinessPartner Recruitment kitsPositioningWebcastsT l i i b d tTelevision broadcast

Product Sales SupportCollateral, presentations, CD’s, etc. Collateral, presentations, CD s, etc. Customer Testimonials

Marketing...on Demand.

Canon USACanon USANew Product Launch

Marketing...on Demand.

C h & W k fi ld Cushman & Wakefield Advertising

Helped create pawareness of C&W’s Retail

division thru an advertising advertising

campaign in the business and trade press.

Marketing...on Demand.

Fit for Commerce Fit for Commerce Advertising

Marketing...on Demand.

Fitbase: Web Content, Messaging and Banner Ads

CASE

STU

DYC

Marketing...on Demand.

IPCIPCCustomer Event Marketing

Marketing...on Demand.

Malo ClinicsMalo ClinicsMarket Introduction of a Global Wellness Clinic in the US

Marketing...on Demand.

Motorola/SymbolMotorola/SymbolDirect Marketing

Marketing...on Demand.

Symbol Technologies/y g /IBM Alliance Marketing –Launch of vertical solutions

CASE

STU

DY

4 vertical solution

C

4 vertical solution areas – Presentations, FAQs, Collateral, etc. to key markets:

• Retail

• Healthcare

Travel/Transportation• Travel/Transportation

• Manufacturing

Marketing...on Demand.

Medical University of AmericasMedical University of AmericasBranding, Marketing, Web

Marketing...on Demand.

Ross Universityoss U e s tyBranding, Marketing, Web

Marketing...on Demand.

SABA University SABA University Branding, Marketing, Web

Marketing...on Demand.

O P ocess BCEA Our Process: BCEA Brand & Customer Experience Audit

• We review your Brand & Customer touch points

• Speak with your customers• Speak with your customers

• Then, execute against the Audit:

– Strategic direction (naming, branding, positioning and messaging)

S l & k ti t l – Sales & marketing tools designed to build sales

Marketing...on Demand.

Elements of a Launch We Typically Handle

• Brand or program strategy: positioning, theme development & approach• Creative & design development• Initial outreach

– DM-snail mail– Email marketing– Trade show & conference support– Channel: direct, indirect

• High impact outreach– 3D mailingsg– Advertising

• Core materials– Brochures– White papersWhite papers– Data sheet(s)– Coordination with other service lines– Coordination with PR and community relations

• Production/printing (via alliance partner)• Production/printing (via alliance partner)• Distribution/fulfillment/postage/packaging (via alliance partner)

Marketing...on Demand.

What Sets Us Apart?

You use us when, how and for the length of time you need us, no more no less—without additional overheadmore, no less without additional overhead.

We are a tremendous value for your organization-bringing seasoned experts to the team on your behalf.

We have experience dealing with the complexities of a B2B industry and your company’s selling model.

We are not only good strategists, we are excellent executors!

Marketing...on Demand.

Thank you for your time and consideration.

We look forward to hearing from you and earning your We look forward to hearing from you and earning your business.