On Culture and Perks
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6000 Greenwood Plaza Blvd Suite 110 Greenwood Village, CO 80111 303.798.5458 www.aspenware.com On Culture and Perks Aspenware’s Incubation Program Adam Roderick @adamroderick
description
Recruiting and retaining the most talented individuals in an industry with an unemployment rate hovering around 2% is challenging to say the least. As a software design and development company Aspenware has developed a culture and reward system that has minimized turnover and attracted some of the brightest minds in the Denver area. In this presentation to the Boulder/Denver Software Club Aspenware CEO Adam Roderick discusses how culture became the cornerstone of an effective recruitment and retention strategy and how perks have reinforced that strategy. No perk, benefit, or program can create a good culture, only reinforce it. However, when perks are built with the culture in mind, like the Aspenware Ventures business incubation program, the results can be a powerful motivator.
Transcript of On Culture and Perks
6000 Greenwood Plaza BlvdSuite 110Greenwood Village, CO 80111303.798.5458
www.aspenware.com
On Culture and PerksAspenware’s Incubation Program
Adam Roderick@adamroderick
On Culture and PerksAspenware Incubation Program
Culture and Recruiting
On Culture and PerksAspenware Incubation Program
It is hard to hire
On Culture and PerksAspenware Incubation Program
Source: U.S. Bureau of Labor Statistics
Colorado Unemployment Rate
Correction, it should be easy to find people to hire
On Culture and PerksAspenware Incubation Program
What is hard is finding and attracting the right person
On Culture and PerksAspenware Incubation Program
There is a division of talent, experience, and skills
Source: http://www.msnbc.msn.com/id/36150965/ns/business-careers#.UQCoBWfhdbgSource: Robert Half, http://www.denverpost.com/businessheadlines/ci_21125792?source%3DAP
unemployment, 18-29 year olds
37%
unemployment, software developers
2.5%<
On Culture and PerksAspenware Incubation Program
What about keeping the people you already have?
Source: http://www.huffingtonpost.com/2012/10/09/job-seekers-jobvite-survey_n_1952727.htmlSource: http://hbr.org/2012/07/why-top-young-managers-are-in-a-nonstop-job-hunt/ar/1Source: http://money.cnn.com/magazines/fortune/best-companies/2012/full_list/
of work force are active job seekers
¾ average turnover at best 100 companies to work for
8.1%
average tenure for young professionals
2.2 years
On Culture and PerksAspenware Incubation Program
Give ‘em more money, right?
On Culture and PerksAspenware Incubation Program
Competing on salary and perks is like a price war
Source: Robert Half
On Culture and PerksAspenware Incubation Program
How long can you keep it up?
On Culture and PerksAspenware Incubation Program
It is not about winning over the “best” person
On Culture and PerksAspenware Incubation Program
It is about finding and attracting the right person
On Culture and PerksAspenware Incubation Program
So stay true to yourself as an organization
On Culture and PerksAspenware Incubation Program
Creating Culture
1. Choose what values matter
2. Hire people who share them
3. Stick to your values
On Culture and PerksAspenware Incubation Program
No perk, program, or benefit can create culture. Only reinforce
On Culture and PerksAspenware Incubation Program
They are a natural result of the culture you create
On Culture and PerksAspenware Incubation Program
Incubation Program
On Culture and PerksAspenware Incubation Program
YOU pitch idea to management and board
$3,000/month cash or $12,000/month in-kind
After 3 months, review. Iterate or stop.
If spinout, majority equity ownership available to you and other investors
If Aspenware product or line of business, revenue or profit sharing
Simple ground rules
On Culture and PerksAspenware Incubation Program
Although I can’t demonstrate hockey stick revenue like this…
On Culture and PerksAspenware Incubation Program
We have had a lot of great ideas come out of it
On Culture and PerksAspenware Incubation Program
None have spun out into their own companies yet
On Culture and PerksAspenware Incubation Program
But some have come close
On Culture and PerksAspenware Incubation Program
Many have helped shape the company
On Culture and PerksAspenware Incubation Program
Our first forays into mobile, social media, and big data were through these experiments
On Culture and PerksAspenware Incubation Program
Ideas have come in from external projects as well
On Culture and PerksAspenware Incubation Program
aspenware.com/CustomerResearchLaunching soon…
On Culture and PerksAspenware Incubation Program
Innovation and experimentation continue to be a core part of our culture
On Culture and PerksAspenware Incubation Program
And attract and retain the people right for us
6000 Greenwood Plaza BlvdSuite 110Greenwood Village, CO 80111303.798.5458
www.aspenware.com
Thank you
Adam Roderick@adamroderick
