ONLINEOnline and on social media, you can engage with Mountain Lake PBS! Watch local and national shows, follow our blogs, use education resources like PBS LearningMedia, or find what’s happening in your neighborhood on our community calendar.

ON AIRMountain Lake PBS provides access to the best television programming available. Programs like American Experience, Masterpiece, and NOVA are the longest running, highest-acclaimed programs on television.

Mountain Lake PBS serves the community with top-quality content and educational services that reach people anywhere they are — on air, online, and in the

community. Located in Plattsburgh, NY, Mountain Lake

PBS reaches a population of nearly 4 million throughout New York, Quebec, Vermont, and Ontario.

The mission of Mountain Lake PBS is to inspire and enrich people and communities through meaningful storytelling, entertainment, education and public engagement.

IN THE COMMUNITYEducation and outreach are at the heart of our mission. Whether it’s through kids and family events, community screenings, trivia nights, workshops for educators, we connect and engage with our viewers in the community as often as we can!

LOCAL PRODUCTIONSMountain Lake PBS separates itself from the hundreds of other PBS stations around the country through its commitment to local production. Every year, we produce 50 episodes of Mountain Lake Journal, digital series, and public forums on a range of topics.

EXPANSIVE REACHMountain Lake PBS is an incredibly cost-effective media, providing you with a premium audience reaching a population of nearly 4 million in New York, Vermont, Quebec, and Ontario.

SOURCE: Harris Interactive SGPTV Attitudes and Sponsorship Favorability Study

SOURCE: 2018 Mediamark Research Inc, Doublebase MRI SOURCE: 2018 Mediamark Research Inc, Doublebase MRI

AN IDEAL AUDIENCEMountain Lake PBS gives you access to an ideal audience - affluent, educated, active in the community, and most importantly, loyal to PBS sponsors.

3.9 million person reach in the US and Canada

34,000 monthly pageviews on mountainlake.org

4,000 members donate every year

50% of donations come from members in Canada

18,000 subscribers to weekly e-newsletter

Affluent$179k median household income

45% have a Post-Graduate Degree

28% more likely to own a home valued over half a million

63% more likely to own mutual funds (stocks)

Community-minded66% more likely to be a member of a charitable organization

35% more likely to be involved in environmental causes

99% more likely to be involved in a civic club/activity

Influential30% more likely to join a group that tries to influence policy

17% more likely to voted in the last 12 months

15% more likely to have written something that was published

Culturally passionate6% have traveled internationally in the last 3 years

67% more likely to attend art galleries or art shows

99% more likely to attend classical music/opera performances

Viewers are loyal to PBS sponsors24% agree that they are loyal to companies that sponsor/advertise on PBS.

Demographics

Moms control most household purchases. That’s a good thing for PBS sponsors as 80% of moms of kids under 12 watch PBS KIDS.

GUIDELINESUnderwriting messages on Mountain Lake PBS are 15-second spots at the beginning and end of a program. Messages must follow FCC guidelines. Your underwriting representative will work closely with you to ensure that your messaging meets our your needs and our standards.

YOUR MESSAGE MAY:

• Describe your organization, mission, and message to the community

• Identify products or services• Include your logo, slogan, location, and contact

information

YOUR MESSAGE MAY NOT:

• Include a call to action

• Give pricing or value• Use qualitative language or superlatives

WHAT IS UNDERWRITING?Underwriting is a mutually beneficial partnership between you and Mountain Lake PBS. Simply put, underwriting is a non-commercial sponsorship of programs or events.

By associating your organization with Mountain Lake PBS, you’ll put your brand in front of an intelligent, appreciative audience that values public media sponsors because PBS ranks #1 in public trust.

You may claim your underwriting expense as a charitable donation. You’ll have final approval over your script and spot, and when it’s complete, it’s yours! Use the spot however you like.

SAMPLE SCRIPTS“Take in the silence and solitude of the largest wilderness in New York. The Adirondak Loj is uniquely located for a high peaks adventure or a visit to the near by Olympic village of Lake Placid. Your stay supports the conservation and stewardship of the Adirondack Park.”

“Northern Insuring stays live, local and approachable with offices in Plattsburgh, Whitehall, and Massena. Providing personal insurance, business insurance, and life & employee benefits services.”

SOURCE: Harris Interactive SGPTV Attitudes & Sponsorship Favorability Study

PBS SPONSORSHIP DRIVES PURCHASE PREFERENCE47% of PBS viewers are more likely to choose to buy a product or service from a PBS sponsor.

YOU’RE IN GOOD COMPANYLocal and national companies look to PBS to get their message in front of the right audience.

SAMPLE SCHEDULEHere is an example of an average week on Mountain Lake PBS. There are slight changes to our schedule all year to keep things fresh.

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

5:30a MOUNTAIN LAKE JOURNAL THIS OLD HOUSE HOUR

6:00a DANIEL TIGERMISTER ROGERS

NEIGHBORHOOD

6:30a DANIEL TIGER DANIEL TIGER

7:00a CURIOUS GEORGE CURIOUS GEORGE

7:30a CURIOUS GEORGE CURIOUS GEORGE

8:00a WILD KRATTS WILD KRATTS

8:30a WILD KRATTS WILD KRATTS

9:00a WASHINGTON WEEK ODD SQUAD

9:30a SCULLY: THE WORLD SHOW ODD SQUAD

10:00a MOUNTAIN LAKE JOURNAL CRAFTSMAN'S LEGACY

10:30a NEW YORK NOWGROWING A GREENER

WORLD

11:00a THIS OLD HOUSE

11:30a ASK THIS OLD HOUSE

11:00p BLUEGRASS UNDERGROUND

11:30p AUSTIN CITY LIMITS

GREAT BRITISH BAKING

SHOW

CALL THE MIDWIFE

LES MISERABLES ON

MASTERPIECE

UNFORGOTTEN ON

MASTERPIECE

AMERICA'S TEST KITCHEN

MY GREEK TABLE WITH DIANE

KOCHILAS

ANTIQUES ROADSHOW

SAMANTHA BROWN'S

PLACES TO LOVE

RICK STEVES EUROPE

MAIGRET

SAMANTHA BROWN'S

PLACES TO LOVE

DANIEL TIGER

CURIOUS GEORGE

BBC NEWS AMERICA

NIGHTLY BUSINESS REPORT

PBS NEWSHOUR

NOVA

NATURE

PRIDE AND PREJUDICE

PRIDE AND PREJUDICE

GRANTCHESTER ON

MASTERPIECE

ENDEAVOUR ON

MASTERPIECE

CAT IN THE HAT

PEG + CAT

ODD SQUAD

PEG + CAT

CURIOUS GEORGE

LET'S GO LUNA

DANIEL TIGER

DANIEL TIGER

WILD KRATTS

DINOSAUR TRAIN

PINKALICIOUS & PETERIFFIC

ARTHUR

READY JET GO!

FONS & PORTER

ANTIQUES

ROADHSOW

SPLASH AND BUBBLES

SESAME STREET

NATURE CAT

MOUNTAIN LAKE JOURNAL

NEW YORK NOW

DEATH IN

PARADISE

JAMESTOWN

COOK'S COUNTRY

INDEPENDENT LENS

INDEPENDENT LENS FRONTLINE

ANTIQUES

ROADHSOW

AMERICAN

EXPERIENCE

MOUNTAIN LAKE

JOURNAL

NEW YORK NOW

ANTIQUES

ROADHSOW

AMANPOUR AND COMPANY

BBC WORLD

HUMANITY FROM

SPACE

SECRETS OF THE

DEADNATURE

NOVALIVE FROM

LINCOLN CENTER

LIVE FROM

LINCOLN CENTER

NEW TRICKS

HAPPY VALLEY

ENDEAVOUR ON

MASTERPIECE

PATI'S MEXICAN TABLE

LIDIA'S KITCHENS

MARTHA BAKES

PBS NEWSHOUR: WEEKEND

EDITION

SEEING CANADA

MARTHA STEWART'S

COOKING SCHOOL

FOOD FORWARDRICK STEVES

EUROPE

MOUNTAIN LAKE

JOURNAL

MARTHA

STEWART'S

COOKING

SCHOOL

THE GREEKSSECRETS OF THE

DEADNOVA THE AMAZON

CHRISTOPHER KIMBALL'S MILK

STREET TELEVISION

ARTHUR

ODD SQUAD

ODD SQUAD

LET'S GO LUNA

10:00p

10:30p

7:30p

8:00p

8:30p

9:00p

9:30p

12:00p

12:30p

1:00p

1:30p

2:00p

2:30p

3:00p

3:30p

4:00p

4:30p

5:00p

5:30p

6:00p

6:30p

7:00p