On air - 2011
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science on air Elisabetta Tola formicablu, Bologna, Italy SCIRAB, Science in radio broadcasting www.formicablu.it
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Máster en Comunicación Científica, Médica y Ambiental, UPF, Barcelona, septiembre 2011. Mix of Eng and Spa.
Transcript of On air - 2011
science on airElisabetta Tola
formicablu, Bologna, Italy
SCIRAB, Science in radio broadcasting
www.formicablu.it
radio as a civil tool…
Peppino Impastato, Radio Aut, 1978
Jean Dominique, Radio Haiti Inter, 2000
los primeros años
Una teoria de la radioBertolt Brecht, 1927-32
Der Lindberghflug(Il volo di Lindbergh, 1929)
You little box, held to me escaping
So that your valves should not break
Carried from house to house to ship from sail to train,
So that my enemies might go on talking to me,
Near my bed, to my pain
The last thing at night, the first thing in the morning,
Of their victories and of my cares,
Promise me not to go silent all of a sudden.,
Svendborg poems (1934)
HormödelleE
Aufklarüng fur Kinder
(Walter Benjamin, 1925-32)
Before the radio was invented, we barely knew any media that could be used for eminently popular dissemination purposes (...)
Dissemination was based on an established and experienced scientific heritage directly developed by science although leaving out the most difficult arguments. The essential trait of this type of outreach was the omission (...)
(Radio) lets the listeners know that their personal interest has a substantial value for the matter under investigation, and that their questions, even if not expressed aloud at the microphone, require new scientific findings.(...)
The dissemination is not only aimed at mobilizing science towards the public, but at the same time, the public towards science (...) transforming the issues under investigation and acting on the science itself.
1932
Radio does not lack anything: its essence is related to the use of listening to get a full representation.
Rudolf Arnheim
Radio. The art of sound.
1936
Characteristics and traits
intimacy
Allen Funt, 1947
“It is easy to make pictures present dramatic and striking images - but images whose major impact is on the emotions.
I have, for instance, often asked television colleagues to show me a picture of a moral dilemma. I am still waiting for one.”
(Geoff Deehan, BBC)
a cognitive experience
Chiamate Roma 3131, 1969Paolo Cavallina y Luca Liguori a social
experience
creating images in your mind
• reflection and thought: radio has a pace and creates a mental space
• reflection and thought: two fondamental aspects of science communication
• “Pictures can get in the way in the explanation of scientific ideas” (D. Cohen, BBC)
intimacy and linearity
• flexible and able to enter hidden places: listens without being seen nor heard (candid microphone, 1947)
• fragmentary and narrative: it has a rhythm and deals by and large with anecdote and episodes
• chance to share cultural excitement provided by scientific discovery
• good at communicating emotion and mood
a cognitive experience
• “(…) radio is an extension of our nervous central system closer only to human discourse” (M. Mc Luhan)
• whoever is speaking is speaking for you• a conversation with a scientist• phone ins: a strong interactive
experience (M. Merzagora and S. Coyaud)
el lenguaje radiofonico
a unique soundscape
la ciencia es una conversacion con la naturaJ. Wagensberg
what type of radio?
formicablu srl
science radio programmes
• news story: science as politics or as light hearted final news (typically 3-5 minutes)
• documentaries: science in a more explanatory and narrative way (typ. 10-30 min.)
• debates: pro and cons in controversial issues (typ. 20-60 min.)
formicablu srl
science radio programmes
• phone ins: the listeners’ voices (typ. 20-60 min)
• feature stories: magazines, discussions, debates, put findings in context and with comment
• radio drama: from “War of the worlds” on...
• podcast: recorded feature or talk, downloadable in mp3
Educational radio?
preparing your programme• choose the format• choose the topic• choose the expert• work with the expert:
– you need to know a lot about the subject– you need to get the right information and the right story
and metaphors from him/her– you need to know how he/she speaks– you need to test if you can joke, talk about politics, if
he/she is didactical, enthusiastic, serious, boring, an intellectual, a technician, ...
TALK WITH THE EXPERT!
Science or devil’s advocate?
Styles
• live/recorded• as it is/edited• dirty/clean• speak as you eat/speak as you should• excite/relax
interviews
• Informative• Interpretive• Emotional• Oral history
formicablu srl
verba manent
l’onda entra in rete, la rete va in onda
streaming
archive
podcasting
streaming
archive
The Podfather2004
Adam Curry
RSS+
mp3
iTunes
formicablu srl
1
science on airElisabetta Tola
formicablu, Bologna, Italy
SCIRAB, Science in radio broadcasting
www.formicablu.it
2
3
13/08/12
radio as a civil tool…
Peppino Impastato, Radio Aut, 1978
Jean Dominique, Radio Haiti Inter, 2000
13/08/12
los primeros años
6
Una teoria de la radioBertolt Brecht, 1927-32
13/08/12
Der Lindberghflug(Il volo di Lindbergh, 1929)
13/08/12
You little box, held to me escaping
So that your valves should not break
Carried from house to house to ship from sail to train,
So that my enemies might go on talking to me,
Near my bed, to my pain
The last thing at night, the first thing in the morning,
Of their victories and of my cares,
Promise me not to go silent all of a sudden.,
Svendborg poems (1934)
13/08/12
HormödelleE
Aufklarüng fur Kinder
(Walter Benjamin, 1925-32)
13/08/12
Before the radio was invented, we barely knew any media that could be used for eminently popular dissemination purposes (...)
Dissemination was based on an established and experienced scientific heritage directly developed by science although leaving out the most difficult arguments. The essential trait of this type of outreach was the omission (...)
13/08/12
(Radio) lets the listeners know that their personal interest has a substantial value for the matter under investigation, and that their questions, even if not expressed aloud at the microphone, require new scientific findings.(...)
The dissemination is not only aimed at mobilizing science towards the public, but at the same time, the public towards science (...) transforming the issues under investigation and acting on the science itself.
1932
13/08/12
Radio does not lack anything: its essence is related to the use of listening to get a full representation.
Rudolf Arnheim
13/08/12
Radio. The art of sound.
1936
13/08/12
War of the worlds, 1938
13/08/12
Characteristics and traits
13/08/12
intimacy
13/08/12
Allen Funt, 1947
18
13/08/12
“It is easy to make pictures present dramatic and striking images - but images whose major impact is on the emotions.
I have, for instance, often asked television colleagues to show me a picture of a moral dilemma. I am still waiting for one.”
(Geoff Deehan, BBC)
20
a cognitive experience
Ascolto lineare+ no alfabetizzazione
13/08/12
Chiamate Roma 3131, 1969Paolo Cavallina y Luca Liguori a social
experience
13/08/12
23
creating images in your mind
• reflection and thought: radio has a pace and creates a mental space
• reflection and thought: two fondamental aspects of science communication
• “Pictures can get in the way in the explanation of scientific ideas” (D. Cohen, BBC)
24
intimacy and linearity
• flexible and able to enter hidden places: listens without being seen nor heard (candid microphone, 1947)
• fragmentary and narrative: it has a rhythm and deals by and large with anecdote and episodes
• chance to share cultural excitement provided by scientific discovery
• good at communicating emotion and mood
25
a cognitive experience
• “(…) radio is an extension of our nervous central system closer only to human discourse” (M. Mc Luhan)
• whoever is speaking is speaking for you• a conversation with a scientist• phone ins: a strong interactive
experience (M. Merzagora and S. Coyaud)
13/08/12
el lenguaje radiofonico
27
13/08/12
a unique soundscape
29
30
13/08/12
la ciencia es una conversacion con la naturaJ. Wagensberg
32
what type of radio?
33
formicablu srl
science radio programmes
• news story: science as politics or as light hearted final news (typically 3-5 minutes)
• documentaries: science in a more explanatory and narrative way (typ. 10-30 min.)
• debates: pro and cons in controversial issues (typ. 20-60 min.)
34
formicablu srl
science radio programmes
• phone ins: the listeners’ voices (typ. 20-60 min)
• feature stories: magazines, discussions, debates, put findings in context and with comment
• radio drama: from “War of the worlds” on...
• podcast: recorded feature or talk, downloadable in mp3
13/08/12
Educational radio?
13/08/12
13/08/12
38
preparing your programme• choose the format• choose the topic• choose the expert• work with the expert:
– you need to know a lot about the subject– you need to get the right information and the right story
and metaphors from him/her– you need to know how he/she speaks– you need to test if you can joke, talk about politics, if
he/she is didactical, enthusiastic, serious, boring, an intellectual, a technician, ...
TALK WITH THE EXPERT!
13/08/12
Science or devil’s advocate?
40
Styles
• live/recorded• as it is/edited• dirty/clean• speak as you eat/speak as you should• excite/relax
13/08/12
interviews
• Informative• Interpretive• Emotional• Oral history
13/08/12
formicablu srl
43
verba manent
44
l’onda entra in rete, la rete va in onda
streaming
archive
podcasting
13/08/12
streaming
archive
13/08/12
The Podfather2004
Adam Curry
13/08/12
RSS+
mp3
13/08/12
13/08/12
iTunes
13/08/12
51
formicablu srl
