ON 299 ing2
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2012 Destaque Award No. 299 / JANUARY 2013 Special - Annual Meeting
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Transcript of ON 299 ing2
2012 Destaque AwardNo. 299 / JANUARY 2013
Special - Annual Meeting
>2012 ANNUAL MEETING: CHALLENGES HELP BUILD OUR HISTORY4
2012 DESTAQUE AWARD: RECORD FOR WORKS
36
No. 299 / JANUARY 2013
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contents
2012 annual meeting
rom December 16-19,
the Iberostar Complex,
located in Praia do Forte,
Bahia, served as the setting for
an important meeting between
the leaders of all the Odebrecht
Organization Businesses: the 2012
Annual Meeting. The event, which
included the specific Business
meetings, was an opportunity to
assess performances and the results
obtained during the year, integrate
professionals and establish new
challenges.
F2012 Annual Meeting:
Challenges Help Build Our History
4
Leaders from the organization shared the resuLts from Last year and
presented the new chaLLenges for 2013 during the odebrecht generaL
annuaL meeting
2012 Annual Meeting: Challenges Help Build Our History
5
OR: IMPROVED COMPETITIVE CAPACITY
The Odebrecht Realizações
Imobiliárias (OR) Annual Meeting
was held on December 17 and 18
and gathered 90 leaders. The first
day of the event was dedicated
to presentations by the Regional
Directors, who presented the highlights
from 2012 and focuses for 2013.
The second day was marked
by an air of celebration. The
representatives of the OR projects
– top placed in each of the six
categories of the Destaque Award
– were invited to take part in the
meeting. They had their projects
presented and were called to the
stage to receive the trophy from
pauL aLtit, entrepreneuriaL Leader at or,
spoke about identifying, integrating and
retaining new Leaders
Djean Cruz, BA/PE Regional Director.
The OR Annual Meeting also
included the participation of some 10
leaders from Odebrecht Properties
(OP) and a presentation by André
Amaro, Entrepreneurial Leader at
OP, who revealed the challenges
of the new Business. Finally, Paul
Altit, Entrepreneurial Leader
at OR, shared with participants
the main highlights of his Action
Program (AP). “OR closed 2012 as
a confederation of Small Business
leaders, which generated more
competitive capacity in the local
markets, and as a counterpart, a
greater challenge when it comes
to identifying, integrating and
retaining new leaders capable of
handling the complete cycle of
entrepreneurship,” he said during
his presentation.
6
7
ETH CELEBRATES ACHIEVEMENTS AND LEARNING
“Everything that we achieved
until now and the speed with which
we became one of the country’s
largest bioenergy companies are a
reflection of the entrepreneurship
of each one of you.” It was with this
tone of praise that Luiz de Mendonça,
Entrepreneurial Leader at ETH
Luiz de mendonça,
entrepeneuriaL Leader
of eth, received a
medaL from marceLo
odebrecht in honor of
his 10 years of work
at the organization
Bioenergia, opened the company’s
Annual Meeting on December 16 for
an audience of approximately 90
leaders. “The year 2012 was marked
by achievements and learning,” said
Mendonça. “The challenges that lie
ahead are even greater and I’m sure
that everyone’s involvement will be
crucial for ensuring our success,” he
said.
On December 17, Luiz de Mendonça
spoke to the leaders about the
company’s growth, achievements and
focuses for the harvest that ends in
March 2013 and for the upcoming
2013-2014 harvest. On the occasion,
Mendonça also presented his AP for
the new harvest.
All of the direct leaders of the LE
presented the indicators and results
for their respective areas, and the
leaders of the Small Companies – São
Paulo, Goiás, Mato Grosso do Sul,
Araguaia and Taquari Agroindustrial
Centers – also shared the
achievements, learning and strengths
of their respective teams.
The results and plans were
also disclosed for the E+ Project –
focused on the standardization and
integration of business process –
8
and for Biocom, the new Odebrecht
Organization sugar and ethanol
production unit in Africa, which
receives the support of the ETH
Bioenergia teams.
On the last day of the event,
Marcelo Odebrecht, President and
CEO of Odebrecht S.A., paid tribute to
Luiz de Mendonça for his 10 years of
work at the Organization.
The ETH Annual Meeting had
its greenhouse gas emissions
the foz do brasiL annuaL meeting incLuded the
participation of 114 members, incLuding regionaL
directors, operation directors and dynamic
organization Leaders
compensated through the planting
of 383 native Atlantic Forest trees,
reaffirming one of its most valuable
Business principles: sustainability.
FOZ FOCUSES ON EXPANDING AND BOOSTING PRODUCTIVITY
The inauguration of Aquapolo
Ambiental, the consolidation of the
Foz|Saneatins Operation and the
signing of the Rebalance Amendment
in Blumenau were some of the
highlights from 2012 presented
during the Foz do Brasil Annual
Meeting, whose holding is now called
Odebrecht Ambiental.
Among the 114 participants
9
were Regional Directors, Operation
Directors, Dynamic Organization
Leaders and their Team Members,
in addition to three Members who
were honored for completing 40
years of work at the Organization.
Also present were representatives
from the winning teams of the Foz
Automation and Efficiency Award,
created in 2012.
In addition to the highlights from
last year, the presentations of the
leaders addressed the priorities for
2013. The following were among the
challenges cited for the upcoming
year: the winning of several different
concessions in Brazil and abroad, the
continued operations together with
steel, petrochemical and paper &
pulp companies designed to achieve
the outsourcing of their utilities
centers, the boosted productivity
and efficiency at the company’s
units and the mobilization of the new
operation in the Metropolitan Region
of Recife.
BRASKEM: FOCUS ON CAPTURING SYNERGIES
Accelerating and capturing
synergies with shareholders and
achieving progress in the installation
fernando reis, entrepreneuriaL Leader at
foz do brasiL, taLked about the priorities for
2013
10
of Small Businesses within the
Braskem business unit structure with
aims of reinforcing entrepreneurship
is one of the company’s priorities
for 2013. The goal was reinforced
by Carlos Fadigas, Entrepreneurial
Leader, during the company’s annual
meeting, which gathered 152 leaders.
The highlights for 2012 included
the inauguration of two plants in
Brazil – a PVC factory in Alagoas and
butadiene plant in Rio Grande do Sul
–, the production and safety records
obtained, strengthening of the
relations with clients and consequent
growth of the company’s participation
in the market.
Carlos Fadigas also emphasized
Braskem’s leadership in the
dialogue with the Brazilian
government focused on boosting the
competitiveness of the petrochemical
and plastics chain in the country,
which brought an end to the so-called
“war of the ports” (in which the
states grant tax benefits for those
companies that import through their
territory), resumed the distribution
of plastic bags in São Paulo and led
to the elaboration of the proposal for
the Special Regime for the Chemical
Industry (REIQ).
In synergy with the Organization’s
other Businesses, there was mention
carLos fadigas, entrepreneuriaL Leader
at braskem, emphasized the goaL of
reinforcing entrepreneurship for the 152
Leaders present
11
of the start of the Aquapolo
Ambiental operation and the
construction of the Ethylene XXI
petrochemical complex in Mexico,
the most modern in the Americas,
in addition to the efforts to develop
plastic products for civil construction.
During the Braskem Annual
Meeting, three Members were
honored after having completing 40
years working at the Organization:
Darlane Abel, from the Product
Development area in Pittsburgh,
Pennsylvania; Othon do Amaral, who
works in the area of Bagging and
Shipping at the PP2 and PE5 units
in Triunfo, Rio Grande do Sul; and
Geraldo Camelo da Cunha, who works
in the PE 7 Production area in São
Paulo.
The event also featured a lecture
about persistence and determination
by former basketball player Oscar
Schimidt, who shared how the
incessant search to make his dreams
come true was fundamental for
henrique vaLLadares,
entrepreneuriaL Leader
at odebrecht energia,
received the tribute
trophy from gabrieL
ybarra, responsibLe for
business deveLopment
12
the success he achieved during his
career.
ODEBRECHT ENERGIA AND COLLABORATION DURING THE PLANNING CYCLE
Odebrecht Energia held its annual
meeting on December 17. The meeting
was designed to present the PA
developed by Henrique Valladares,
Entrepreneurial Leader, emphasizing
the discussions and contributions
made during the planning cycle.
“The meeting was an important
opportunity to give a response to the
group that participated actively in the
process of elaborating this AP,” said
Valladares.
During the event, Henrique
Valladares was honored by
participants with a trophy
emphasizing his role as leader, one
responsible for a harmonious and
integrating work environment. Also
participating in the event where the
direct partners of the LE and Board of
Energia Brasil, the Members honored
with the medals for their 40 and 50
years working at the Organization and
the participants of the Entrepreneur
Development Program (PDE).
during the event, there was
a 10-year tribute to the
entrepreneur deveLopment
program (pde). gustavo
beLitardo, the contract
director for the cambambe
hydroeLectric power pLant
in angoLa, was a member of
the first group
ENGINEERING AND CONSTRUCTION SHARE EXPERIENCES
The Engineering and Construction
Business Annual Meeting took place
on December 18. Each company
presented a case, with hydroelectric
power plants highlighted in three of
these.
Gustavo Belitardo, Contract
Director of the Cambambe
Hydroelectric Power Plant, currently
being built by Odebrecht África,
Emirados Árabes e Portugal,
presented the company’s operations
13
on the Kwanza River in Angola.
“Our presence on the two ends of
the middle Kwanza allowed for an
improved synergy with the river and
with the surrounding communities,”
said Belitardo.
Representing Odebrecht Venezuela,
José Carlos Camargo, Contract
Director for the Tocoma Hydroelectric
Power Plant, demonstrated practices
that made the project an example
of productivity. “We try to show the
client our capacity to complete the
project within the deadline and with
quality,” said Camargo.
carLos hermanny fiLho, managing director of
the construction work for the 2014 worLd cup,
waLked up on stage to receive the know to serve
award
In Energia, the construction of the
Belo Monte plant, the world’s largest
active hydroelectric power plant
project, emphasized the training of
6,000 Members under the Continued
Professional Qualification Program –
Believe and the quest for excellence
during the construction work. “Our
goal is to practice the possible
engineering at Belo Monte,” said José
Gomes da Silva, Contract Director.
Odebrecht Engenharia Industrial
presented Odebrecht Engenharia de
Projetos (OEP), a company created
in 2012 that operates in the area of
14
engineering and is responsible for
the contracts under the Engineering,
Procurement and Construction (EPC)
format. “We believe that before the
mobilization for the construction site,
it is necessary to better understand
the engineering aspect already in the
project phase,” said José Gilberto
Mariano, Contract Director. With
160 Members, OEP has been and
continues to be part of the different
stages of the Engineering process,
such as during the Aquapolo and
Corinthians Arena projects in São
Paulo, the CONEST Consortium,
responsible for installing the Abreu
e Lima Refinery in Pernambuco, and
the Ethylene XXI Project in Mexico.
Paulo Falcão, Contract Director for
the Maracanã Stadium remodeling
work, currently being completed by
Odebrecht Infraestrutura, talked
about the 10 Commandments
Program focused on training foremen
who are capable of leading teams.
“Our goal is to motivate and boost
the productivity of our foremen as a
way of keeping them with us in the
competitive Rio de Janeiro market,”
he explained.
Odebrecht América Latina
presented the case “Crossing the
Andes Mountain Range – Engineering
for Safety.” Ricardo Paredes, Contract
Director for the Callejón de Huyalas
– Chacas – San Luis road projects
in Peru, spoke about the challenges
involved in building 99 km of road
and 1 km of the Punta Olímpica
tunnel. “We have a team that is used
to completing this type of project,
since many of its members worked
together on similar projects,” said
Paredes.
After the presentations was
15
the delivery of the 21st edition of
the Destaque Award. This edition
achieved a new record: 380 projects
from 14 countries were signed up.
Learn further details about the
winning projects in an article found in
this edition of Odebrecht News (page
36).
Created in 2006, the Know to
Serve Award – a distinction for
those Members who are proven
to have used their knowledge
and competency to benefit the
Organization – paid tribute to Carlos
sérgio Leão: “we
need to continue
moving forward
on the topic of
workpLace safety.”
Hermanny Filho. The Managing
Director of the 2014 World Cup
construction work was visibly
touched by the testimonials of
Members from the Organization who
worked with him during his 28 years
at Odebrecht.
Sérgio Leão, Sustainability
Director at Odebrecht, pointed out
that, despite the distinctions in
Workplace Safety during the year, the
Businesses need to continue focused
on the topic. “We have the bases,
tools, policies and guidelines, but we
fulfill it only partially,” he said. Leão
also asked Members to reinforce
alignment on the topic: “Our
challenge is to standardize practices
and improve our performance in a
permanent and continuous fashion,”
he said.
Jayme Fonseca, Financial Director
at Odebrecht, presented the financial
consolidation of the Business over
the past 10 years. He pointed out that
the number of contracts was reduced,
but the results improved. “Our
backlog from 2002 is equal to the
results for this year,” he said. He also
commented on the positive outlook
for the upcoming three years and the
16
relationship with clients: “The longer
the contract, the more permanent
our relationship with clients, and the
better the conditions for increasing
our margins in an expressive
fashion,” said Fonseca.
The meeting was closed with an
unprecedented tribute to Members
completing 40 years working at the
Organization. In all, 34 people were
honored.
ODEBRECHT OIL & GAS GATHERS LEADERS IN BÚZIOS
A focus on the constant search for
operational excellence, a leadership
responsible for the consolidation
roberto ramos, entrepeneuriaL Leader at
odebrecht oiL & gas, during a finaL message at
the cLosing dinner
17
members participated in sports activities, such
as soccer, beach voLLeybaLL, tennis and waLking.
of the Odebrecht Entrepreneurial
Technology (TEO) and the generation
of results with an awareness of the
importance of team spirit. These
were some of the main topics covered
at the Odebrecht Oil & Gas Annual
Meeting, held from December 10-12 at
the Búzios Hotel Atlântico in Rio de
Janeiro.
The participants were welcomed
with reusable colorful bags made by
the artists of the Recycling Woman
Project (PROMUR). The bags were
made from the fabrics of leftover
uniforms that belonged to drilling
unit Members. PROMUR is one of
the social projects supported by
the company through the School
18
in Action Program – an Odebrecht
Oil & Gas initiative developed in
partnership with UNESCO and the
Macaé City Government (RJ).
The morning of December
11 was reserved for holding the
work meetings. Roberto Ramos,
Entrepreneurial Leader, presented
his PA and pointed out what was
learned in 2012, emphasizing yet
again the leader’s importance
when it comes to conducting
business, ensuring the motivation
and synergy of his or her Team
Members, as well as for the practice
and consolidation of the Odebrecht
Entrepreneurial Technology (TEO)
by reinforcing the practice of
Pedagogy of Presence. After that,
some of the leaders presented the
results achieved last year.
Yachtsman Lars Grael – the
Brazilian Olympic medalist, gave a
lecture on his life and career, in which
he highlighted aspects such as trust,
overcoming challenges, dedication,
effort, focus and team spirit, relating
the entrepreneurial environment with
how business is conducted.
During the evening, there was a
networking dinner and the closing
of the event. On the same occasion,
the commemorative plaques were
delivered to José Ferreira and
Acácio da Silveira Filho for their
40 years working at Odebrecht.
Members received the tribute from
Roberto Ramos and also watched
a video about their careers at the
Organization.
BENEDICTO JUNIOR, Entrepreneurial Leader at
Odebrecht Infraestrutura, talked about the challenge
that each contract had of recording the knowledge
acquired and the ideas developed at the construction
sites through the Destaque Award, which created
projects focus on innovation, technology, material
recycling and the interpersonal relationships. The
company was distinguished in the categories of
Innovation for the Maracanã Stadium remodeling
project, Environment, for the Fonte Nova Arena and for
the relationship with Members at the Corinthians Arena.
19
MARCIO FARIA, Entrepreneurial Leader at
Odebrecht Engenharia Industrial, presented a
video with the projects completed in 2012, such
as the installation of the Suape Petrochemical
PTA POY and PET units in Pernambuco, the Vale
do Paraíba Refinery in São José dos Campos and
the inauguration of P-59 rig in São Roque do
Paraguaçu, Bahia. He also pointed out the projects
underway in Argentina, Mexico and the United
States.
“ODEBRECHT CHALLENGE” The last day of meetings, held
at Praia do Forte, was marked by
the Odebrecht S.A. Annual Meeting,
which gathered the leaders of all the
Organization’s Businesses. Under
the theme “Odebrecht Challenge,”
the event included the participation
of approximately 800 Members
and had five different areas as its
strategic focus: People, Productivity,
Synergies, Image and Sustainable
Growth.
Marcelo Odebrecht, Managing
Director of Odebrecht S.A., shared
relevant thoughts about each area
and also about the challenges of the
different Businesses. “We are proud
of our origin, but we need to become
a global organization,” he said at
LUIZ MAMERI, Entrepreneurial Leader at Odebrecht
América Latina, stated that 2012 was a year marked by
excellent results for the company with the conclusion
of 15 projects, in addition to the delivery of 70 km of
roads for the Rota do Sol Concessionaire in Colombia.
He pointed out the Organization’s strong presence in
Latin America and the celebrations for its 25 years of
operations in Argentina and Ecuador, its 20 years in
Mexico and Colombia and its 10 years in the Dominican
Republic.
20
EUZENANDO AZEVEDO, Entrepreneurial
Leader at Odebrecht Venezuela, pointed out
the company’s sustainable growth during its
20 years of operations in the country and
the synergy with the Organization’s other
Businesses, for example Odebrecht Oil & Gas,
Odebrecht Engenharia Industrial and Braskem.
ERNESTO BAIARDI, Entrepreneurial
Leader at Odebrecht África, Emirados
Árabes e Portugal, mentioned the
opportunities for integrating the
Organization’s businesses in Africa by
achieving synergy with Angola and the
investments made by the company, as well
as the People and Productivity macro-
strategies focused on surpassing the 2020
Vision.
the start of his presentation. He also
talked about the importance of the
Organization’s values and culture:
“Odebrecht’s history is the People’s
history,” he said.
The meeting also presented
the messages of the Odebrecht
S.A. Honorary President, Norberto
Odebrecht, Chairman of the
Odebrecht S.A. Board of Directors,
Emílio Odebrecht, and the Executive
Chairman of the Odebrecht
Foundation, Maurício Medeiros. “We
need to exercise the art of creating
options, choosing priorities and
joining forces in a single direction,
with the government and companies
united to build the bases necessary
21
PAULO CESENA, Executive Director
of Odebrecht TransPort, stated that the
second year of the Business was marked
by maturation and consolidation. He talked
about Point-to-Point, the toll project
based on the kilometer traveled, as well
as ConectCar, a partnership between
Odebrecht TransPort and Ipiranga, the new
operator for the payment of tolls, parking
and fuels.
to improve our competitiveness in
the future,” said Emílio Odebrecht.
Furthermore, the Entrepreneurial
Leaders and Executive Directors
shared the main results of their
Businesses with all those present.
A special artistic attraction
presented by the troupe Universo
Casueo promoted reflection among
the guests. The circus presentations,
which featured art and poetry,
reinforced the Organization’s values,
such as courage, confidence in
Human Beings and in their desire
and capacity to evolve.
The final artistic presentation,
called “Time,” was acclaimed by
the public and preceded one of
the most exciting moments of the
Annual Meeting: the tribute to those
Members who completed 50 years or
more working at the Organization.
The following Members were
honored: Aluizio de Araújo, Edison
Otero Fernandes, José Osinair (Zé
Bodinho), Luiz Almeida, Renato
Martins and Silvio de Freitas. Emílio
Odebrecht was also honored for his
40 years of acting, when he received
the medal of the children in the
family, as well as counselors Gilberto
Sá, Luiz Villar, Pedro Novis and
Renato Baiardi and the assistant of
Emílio Odebrecht, Renata D’Antona.
In the evening, all of the guests
and their spouses enjoyed a
networking dinner at the Iberostar
Complex. To the sounds of singer
Simone Sampaio, the participants
bid farewell to 2012.
22
LUIZ ROCHA, Executive Director of Odebrecht
Defesa e Tecnologia, indicated the following as the
highlights of 2012: the operations of Mectron, with the
acquisition of the BR2 for communication between
aircraft and the base, and the development of equipment
and radars for the Brazilian Air Force, the beginning
of the manufacturing of the first Brazilian submarine
by ICN Navais, and the introduction of the Odebrecht
Entrepreneurial Technology (TEO) and training of new
Members. He also addressed the consolidation of the
Business in the market as one of the challenges for 2013.
marceLo odebrecht spoke about the areas of peopLe,
productivity, synergy, image and sustainabLe growth
and aLso discussed the chaLLenges for the businesses
23
ANDRÉ AMARO, Entrepeneurial Leader for Odebrecht
Properties, talked about the creation of the company
in 2012, which is focused on providing differentiated
real estate assets and offering services to users. The
Business was divided into four areas: Brazil Properties,
Public Partnerships, Entertainment and Investments.
The challenges for 2013 include the installation of the
Odebrecht building in São Paulo, the start of operations
at the arenas and ensuring the feasibility of the
Odebrecht building in Rio de Janeiro and the operation
base for Odebrecht Oil & Gas in Rio das Ostras (RJ).
emíLio odebrecht: “remember that the actions in the
present are the onLy way of creating the future and
that the future is made every day as part of a permanent
process.”
JORGE BARATA, Executive Director of
Odebrecht Latinvest, reinforced the main mission
of the company created in 2012: to manage the
investments developed in Latin America, with the
exception of Brazil and Venezuela. He talked about
the projects underway in Peru (accessways in
Lima and inter-oceanic highways) and in Colombia
(Rota do Sol) and emphasized the synergy with
the Managing Directors from the countries in
which Odebrecht América Latina operates and the
partnership with investors as being crucial for the
success of the Business.
members who compLeted five decades working at
odebrecht were honored during the event.
24
FERNANDO BARBOSA, Executive Director of the
Enseada do Paraguaçu Shipyard (EEP), commented
that the company was created in 2012 to operate
in the naval and offshore segment with production
units, drilling units, military vessels, specialized
ships and naval repairs. He cited the beginning of
the earth leveling work undertaken by Odebrecht
Infraestrutura, the association with Kawasaki Heavy
Industries, the winning of the first contracts – the
conversion of ship hulls for Petrobras and the
construction of drilling rigs – and the laying of the
cornerstone for EEP in Bahia.
a networking dinner marked the cLose
of the annuaL meeting.
25
26
eventsFast News
The Bahia Norte Concessionaire, a company controlled by Odebrecht TransPort
(OTP), and Invepar, began 2013 by contracting new financing packages for the
construction work to restore and expand the BA-093 highway system. The funds, which
were obtained from the bank Banco do Nordeste and the company Desenbahia, total
R$ 218 million and were already covered in the concession contract.
In the two years since the concession began, Bahia Norte has already invested
R$380 million in the modernization and infrastructure work, monitoring and sign
systems and improvements designed to offer users enhanced comfort and safety. When
the interventions are concluded, the population will have expressways to the main
industrial centers located in the Metropolitan Region of Salvador.
The BA-093 currently has 14 patrol cars that work 24 hours per day and light and
heavyweight tow trucks, which travel the 121 kilometers of the road system. Four 24-hour
User Assistance Service (SAU) bases reinforce the offer of services to the drivers.
In 2013, the concessionaire will complete the duplication of 14 kilometers of the CIA/
Airport highway and 24 kilometers of Via Parafuso, consolidating the region’s new road
system. It will also duplicate 14 kilometers of BA-093 along the stretch of Simões Filho
until the entrance of Camaçari.
MORE RESOURCES FOR ESSENTIAL PROJECTS
starting from the Left: francisco ribeiro, LegaL advisor for bahia norte; eduardo caraver,
financing and investment advisor at otp; ricardo ribeiro, administrative-financiaL director
at bahia norte; sydney saLomão da nóbrega, manager of the bnb bank branch; orLando
batista, president of bahia norte and marLene oLímpia gomes, corporate business manager
at bnb
27
“GIANT” IN OPERATIONThe super crane that Odebrecht uses to
assemble the metal roof over the Corinthians
Arena changed sides. Since January 15, the
large machine weighing 900 tons (without
including its counterweights), with a boom of
114 meters and 871-horsepower diesel engine,
has been operating on an area adjacent to the
West building, where it will place 11 modules
that weight an average of 140 tons each.
With its pair of rolling conveyors measuring
14.45 m each, it moved slowly along the
600 meters that separated it from the East
building, where it installed nine modules from
the West building. Because it is so large, its
path was prepared beforehand to prevent its
footing from sinking into the soil moistened
by the constant rains. The ground of this short
course received approximately 15,000 tons
of stones and gravel. The placement of the 11
modules in the West building, which begins
in early February, should take about three
months.
Besides the assembly of the roof, the 1,860
workers are simultaneously completing other
services, such as the building of the store,
snack bar and restaurant walls, the finish
for the bathrooms, construction of the VIP
boxes, finalization of the floors and walls and
assembly of the air conditioning, water and
sewage systems. In January, the workers began
assembling the metal structure of glass wall for
the East building, work that should be completed
at the end of February. The metal structures
that will support the large glass wall of the West
building are currently in the manufacturing
phase.
the crane that moves over roLLing
conveyors used to pLace the moduLes
of the corinthians arena roof is
the Largest operating in braziL
28
eventsFast News
With more than 90% physical progress, on January 15, Fonte Nova Arena began
planting the grass that will host the different matches during the Confederations Cup
and the 2014 World Cup. The grass planted is the “Bermuda” type – common for sports
use due to its resistance to trampling and its fast recovery after damages – and will
occupy a total area of 9,000 m2.
The first phase of the game field construction began with the leveling of the base soil
and installation of the vacuum-powered drainage system. This last can aerate the soil,
improving the grass development conditions.
The drainage system has three important layers, laid from the bottom up: gravel, base
sand and topsoil. The two first ones facilitate the infiltration of water to the piping, which
will then carry it to the reuse reservoir. The topsoil is the final layer where the grass is
planted. With a thickness of 10 cm, it is formed by a mixture of elastic fiber, polyethylene
fiber, turf and sand, a material that guarantees a safer surface for the players, in
addition to being a fertile environment for the development of the plant.
FONTE NOVA ARENA RECEIVES GRASS
the pLanting wiLL be the sprigs type, or in other
words, with the manuaL spreading of the grass in
branches
29
Twenty-one students from the
Journalism and Cultural Production
courses of the Federal University of Bahia
(UFBA) visited the Odebrecht head office
in Salvador to participate in yet another
edition of the Corporate Communication
Seminar, held since 2009 through a
partnership between the two institutions.
The event is part of the Journalists’
Training Program, headed by the Press
Relations team that, in addition to the
seminar itself, also supports the actions
of the newspapers O Estado de São
Paulo, Folha de São Paulo, Correio, the
publisher Editora Abril and the Master’s
in Journalist from the International Social
Sciences Institute (SP).
According to João Paulo Carvalho, from
the Odebrecht S.A. Communication
team, such actions are designed to open
the company’s doors to the community,
and primarily, an opinion shaping public
so that they can learn more about the
Odebrecht culture and the practices
adopted by it. “We are a piece of the
social jigsaw puzzle in which we are
inserted, and the dialogue with the other
parts is of crucial importance for us to
be accepted, understood, recognized and
respected by those who surround us,”
said Carvalho.
For Professor Ricardo Sangiovanni,
who teaches in the area of
Communication Advisory, these
moments are important for students
to see in practice that which they read
and learn about in the classroom. “In
the specific case of Odebrecht, the
students have the chance to learn
more about a Communication area
that is truly strategic for the company,
and accordingly, can perceive the real
dimension of the results that this sector
can generate when taken seriously,” said
Sangiovanni.
COMMUNICATION STUDENTS VISIT THE ODEBRECHT HEAD OFFICE
the ufba students in front of the
odebrecht head office: yet another edition
of the communication seminar
30
eventsFast News
an institutional plastic card that is the
access key to the Digital Press Kit – with
aims of creatively and innovatively
presenting the journalists Odebrecht’s
different achievements during the
course of its history in Argentina.
The application was developed on an
interactive and practical platform, and
is available in formats for Desktop, iPad
online, Mobile and iPad offline, which
can be downloaded via the App Store.
The information offered included a
timeline that highlights of Odebrecht’s
operations, allowing the journalists to
learn more about the company’s history,
in addition to the different developments
built and the new businesses.
During the event designed to
celebrate Odebrecht’s 25 years in
Argentina, held in November, a total of
50 Press Kits were distributed to the
invited journalists. On the same day, the
platform recorded 162 visits, achieving
its objective of awakening the interest
of the public for which the tool was
developed.
During the year 2012, Odebrecht
Argentina put into practice a full
communication plan as part of the
commemorations for the company’s
25-year history in the country. One
of the projects implemented was the
creation of a Digital Press Kit and
a Press Set – a block of notes with
ART OF COMMUNICATING CREATIVELY AND INNOVATIVELY
since it was first Launched, the digitaL press kit
recorded 3,230 accesses, with an average duration of
about two minutes for each visit
press set distributed to journaLists during the
event to ceLebrate odebrecht’s 25-year history
in argentina
31
In the conclusion phase, Pier IV completed its first test with a real
vessel carrying 800 tons of iron ore in approximately 10 minutes. The first
of the two pier berths, located in São Marcos Bay, in São Luís (MA), should
start operating in March of this year.
The vessel moored was the Ore Belo Horizonte ship, which belongs
to Vale, which will operate the maritime terminal built by Odebrecht
Infraestrutura. It was also possible to run the cargo test, which attested
to the efficiency of the set of equipment and structures. Considered a
success, the maneuver was considered crucial for improving the work
in the area that, until then, had only completed simulations of the
procedures validated at the University of São Paulo (USP) Technological
Hydraulic Center Foundation (FCTH).
Pier IV is part of a logistics chain that will receive investments of US$
15.5 billion from the mining company by 2017.
ART OF COMMUNICATING CREATIVELY AND INNOVATIVELY
PIER IV RECEIVES FIRST MOORED VESSEL
the project estimates an approximate 80%
growth in the iron ore production capacity in the
country’s northern region
32
eventsFast News
“Hearing Members and discovering what
they want is the best response,” said Lenilton
Jordão, P&O of the Odebrecht SSC. “The
Members will only be satisfied with their life
and career plan when they understand that
their desires are aligned with the Business
strategy,” said Lenilton Jordão, P&O of the
Odebrecht SSC.
According to a survey conducted by the
company KPMG International Cooperative
– which included the participation of 23
SSCs operating in Brazil and abroad – the
Odebrecht SSC received a level of global
and procedural maturity considered
above average for similar companies. Still
according to KPMG, approaching the fifth
year since its foundation, the Odebrecht
SSC presents an invoice and payment
processing cost that is below average.
“Due to these savings and the security, the
SSC has become an effective solution in
terms of reducing the indirect costs of the
construction sites, helping the entrepreneurs
concentrate on what really makes a difference
and add value to their operations with the
client,” said Dilson Zanatta Filho, leader of
Odebrecht SSC.
The Odebrecht Shared Service Center (SSC)
and Braskem Shared Services area gathered to
organize yet another meeting of the Share Group in
Salvador. Formed by 20 companies, the group meets
each month to exchange information, evaluate best
market practices and identify the different types of
operation for the existing processes.
For Valdemir Ferreira, Shared Services Manager
at Braskem and President of the Share Group, the
meeting was designed to celebrate the group’s
achievements in 2012. “We completed benchmarking
of the main areas of operation and also received
support from consulting firms to explain certain
topics of common interest,” said Ferreira.
One of the highlights of the meeting was the
debate on how companies develop a career plan
within the universe of the Shared Service Centers.
SSCS ORGANIZE SHARE GROUP MEETING
in addition to the organization members, representatives from the
companies natura, bosh, cieLo, marfrig and saint gobain, among
others, aLso participated in the meeting
33
For the third consecutive year,
Odebrecht Angola organized
an end-of-the-year networking
dinner for the country’s opinion
shapers. With aims of reinforcing
the relationship between the press
and the Organization, the event
invited over 30 guests, including
the directors of newspapers,
magazines, radio and television
stations, as well as journalists
from different press agencies
and Odebrecht representatives.
During the event, there was
the presentation of actions
held by the company within
the sphere of the social-
environmental and people
training programs. “The
interaction with the press is
important because it allows the
same to better understand and
publicize our achievements in a
qualified fashion, which in turn
adds value to our corporate
image,” said Justino Amaro,
responsible for the Institutional
Relations area at Odebrecht
Angola.
Agostinho Chitata, Director
of the newspaper Economia
& Finanças, emphasized the
importance of networking: “The
initiative should happen more
often,” said Chitata. “It is a great
way to bring the two groups
together and show the press more
about Odebrecht’s operations. The
actions highlighted demonstrate
its contribution toward Angola’s
economic and social development,”
he said.
NETWORKING DINNER WITH JOURNALISTS
34
eventsFast News
After undergoing operational tests, the Mariche Metrocable in Caracas – the cable car that will
be integrated with the city’s subway system – was opened to the public in the Venezuelan capital.
During the event that included the presence of Vice President Nicolás Maduro, the Caracas
Subway President, Haiman El Troudi, executives from the Austrian company Doppelmayr and
Odebrecht Venezuela, the commercial operation began for the first stretch of the cable car, which
has the capacity to transport 100,000 people per day.
The first users pointed out the comfort and speed of the course until reaching the Line 1 of the
subway’s underground system. This first stretch, which extends 4.8 kilometers, corresponds to
the initial phase of the construction work and allows users to go between the Mariche and Palo
Verde Stations in just 17 minutes – a course that can take up to two hours by car.
During the second phase of the project, which is already under construction, the MetroCable
will be expanded with the Palo Verde, Guaicoco, La Dolorita, La Dolorita Bloques and Mariche
Stations. There will be an additional 158 cabins in all and the course will be completed in up to 25
minutes.
Odebrecht Venezuela already completed another two projects of this type for the Caracas
Subway. In 2010, it delivered the San Agustín MetroCable, a project that received the 2011 Award
from the Venezuelan Construction Chamber for having been considered the most relevant
project completed in the country that year.
MARICHE METROCABLE BRINGS MORE INTEGRATION
with the capacity to transport 100,000 peopLe per day,
the first stretch of the metrocabLe reduces the commute
time between the mariche and paLo verde stations
35
authors Bernardo de Brito, Alice Fassoni
and Diogo Machado, from the Federal
University of Viçosa Foundation - UFV.
Gabriel Estevam Domingos, from the Monte
Serrat University Center - UNIMONTE, with
the work “Study on the Reuse of WTO Silt
to Produce Ecological Paints,” came in at
fifth place.
Each project will receive an award in
the gross value of R$ 60,000, with R$
20,000 for the students, R$ 20,000 for the
advising professor and R$ 20,000 for the
respective teaching institution. The award
ceremony will be held in Rio de Janeiro in
March.
To access the full works, click
The five winning projects from the
5th edition of the Odebrecht Award for
Sustainable Development were announced.
Student Humberto da Silva Santos, from
the University of Pernambuco - UPE,
earned first place with the project “Use of
Civil Construction Biomass Waste (RCC)
to Generate Solid (Pellets) and Gaseous
Fuels,” which advisory by Professor Sérgio
Peres Ramos da Silva.
The project “Solar Control Rod,” by
students Marcelo Langner, Odoni Junior
and Patricia Teixeira, from the Dynamic
Union of Catarata Colleges - UDC, earned
second place. Coming in third place was
the project “Composites Obtained through
the Partial Replacement of the Small
Mesh Aggregate for Sugarcane Bagasse in
Micro-Concentrates: Mechanical Resistance
and Durability,” by the State University
of Mato Grosso do Sul, elaborated by
the students Larissa de Souza, Juliane
Palmas and Hingrid Marques. In fourth
place with the project “New Approach for
the Sanitary Sewage System in Isolated
and Traditional Communities Involving the
Separation of the Served Waters,” were
WINNERS OF THE ODEBRECHT AWARD FOR SUSTAINABLE DEVELOPMENT
the odebrecht award
is designed to recognize
and encourage university
youth who propose to
think about engineering
within a sustainabLe
perspective
36
cover
hree hundred and eighty
projects from 14 countries.
This was the final number of
those signed up for the 2012 Destaque
Award, constituting a new record for
the Organization.The closing and award
ceremony for the 21st edition of the
event took place on December 18, at the
Iberostar Bahia Hotel, located at Praia
do Forte, during the Odebrecht Annual
Meeting.
During the event, Márcio Polidoro,
Communication Director at Odebrecht
S.A., recalled the “encounter” with
Leonardo da Vinci during the celebration
of the 20 years of the award in 2011.
“This year, we traveled into the future
to find out whether we are on the
right track,” said Polidoro jokingly
after presenting a video that projected
Odebrecht some 40 years into the
future.During his speech that followed,
Polidoro emphasized that the most
important thing is to reinforce that our
achievements continue to be based
on the practice of the Odebrecht
Entrepreneurial Technology and
the development and integration of
Knowledgeable People.
Six projects were awarded after being
evaluated by an internal commission,
formed by a multidisciplinary team from
the Organization and received votes
from Members through the company’s
portal.The categories of Environment
and Community Relations were also
submitted to the analysis of external
commissions made up of opinion
shapers.For the delivery of the trophies,
the invited guests included President
and CEO of Odebrecht S.A., Marcelo
Odebrecht, Board Members Renato
Baiardi, Pedro Novis, Luiz Villar and
Aluiziode Araujo, as well as the Managing
Directors and respective winning
projects.
The Destaque Award was created
in 1992 with aims of recognizing
talent, effort, the Spirit of Service, and
primarily, making all of the knowledge
acquired available to each one of the
Odebrecht Organization Members.
During the award’s entire history, over
4,000 Members have shared their
knowledge, forming a rich archive of
2,400 works.
T2012 Destaque Award:Record for Entered Works
37
2012 Destaque Award:Record for Entered Works
bernard maLafaia, Lucas pires and
marcaLportes received the award in the
innovation category
M E E T T H E W I N N E R S
INNOVATIONThe World’s Largest Structural Recovery -Maracanã Stadium
Authors:Ana Cristina Marçal, Bernard Malafaia, Lucas Pires Chagas Ferreira de
Carvalho and Marçal Portes.
Maracanã Stadium, located in Rio de
Janeiro and built more than 60 years
ago, presented certain degradations
that compromised its structure.Due to
its importance for the population, the
decision was made to demolish part of
its internal structures, maintaining the
recovering of areas in the best states
of conservation.In order to evaluate the
structures, non-destructive ultrasonic,
electromagnetic and electrochemical
techniques were used, together with
destructive and laboratory tests.After
obtaining the diagnosis, the stages of
rehabilitation and the preventive and
maintenance program then began.“In
the beginning, we did not expect a
major service, but this is what happened
due to the deteriorating conditions
of the structures,” said MarçalPortes,
Engineering Manager.
For more information, click here.
Check the video.
YOUNG PARTNERSliding Shape with Telescopic Scaffolding
Authors:Antônio Aparecido Pereira Rios, Luiz H. Vassalo de Vasconcellos, Marcio
Henrique Origa,Martterr Guimaraes Cunha and Pedro Sallenave Pereira Leite.
The result of the collaboration
between four Young Partners and a
General Supervisor, the project for
the sliding shape with the telescopic
scaffolding generated savings of
more than R$600,000 and also
reduced the risk for accidents at the
Santo Antônio Hydroelectric Power
Plant in Rondônia.“We were able
to reuse the woods from the finish
scaffoldings, thereby preventing waste
and preserving the environment,”
said Antônio Rios, the supervisor
responsible for implementing the
project.The mechanism for the finish
will also be used at the Teles Pires
and Belo Monte plants after a visit by
the teams that are executing these
contracts.
For more information, click here.
márciooriga, pedro Leite and Luiz henrique, winners in the
young partner category, with daihabLando, managing director of
energia brasiL
38
Check the video.
ENVIRONMENTReuse of Waste from Concrete Test Specimens (RCPC) as Pavement
Coating
Authors:Frederico G. Bastos Gonçalves, Marcos Etelvino dos Santos, Renata Ribeiro
and Vitor Lima Quadrado.
The environment is one of the
most sensitive pillars of Sustainability.
However, certain challenges can be
resolved with simple and creative
solutions.This is what the Fonte Nova
Arena team did in Salvador by using
the waste from the concrete specimens
as pavement coating, preserving
natural resources and reducing costs by
approximately 50%.“Before the project,
the access sites did not have coating,
and the gravel that was used compacted
very quickly and required periodic
replacement,” explained Renata Ribeiro,
who works in the construction project’s
Environment area.“We saw that the
solution was inside the Fonte Nova Arena
itself,” she said.In 2012, this category
received more than double the works
signed up in 2011. In all, there were 53
projects.
For more information, click here.
frederico gonçaLves, renata ribeiro and marcos
eteLvino dos santos, winners in the environment
category, dispLay their trophies
39
Check the video.
COMMUNITY RELATIONSCurundú...A Project for Life
Authors:Gary Camacho, Minerva Gomez and Paulo Saldanha.
Projects that contribute toward
social inclusion and toward improving
people’s quality of life were both
commitments assumed by the
Curundú Urban Renewal project in
Panamá.For more than 40 years, the
site was a settlement, with homes
built from wood and zinc without any
infrastructure.The population lived
in poverty-like conditions, without
study or work.To reverse this reality,
several different programs were
developed focused on professional
training, financial education, digital
inclusion, literacy, sexual and
reproductive health and sports
and music programs, among other
actions.“Residents who did not have
any experience in civil construction
were trained and built their own
apartments,” said Paulo Saldanha,
responsible for Sustainability in
Curundú.
For more information, click here.
in the category of community reLations, pauLo
saLdanha received the award on behaLf of the
winning team
40
Check the video.
UTILIZATION OF THE KNOWLEDGEDeveloping Team Motivation as an Element for Generating Results
Authors:Aline Cardoso Ribeiro, Almir Fontenele de Araujo,Antonio Carlos
PigatZuchowski, Domingos Savio de Araujo, Felipe Morais Pacifico Ferreira, Francisco
das Chagas Lopes, Frederico M. de A. H. Barbosa, Marcos Daniel de Favari Ramos,
Paulo de FalcoEpifani, Pedro Augusto Bueno and Rodrigo da Silva Prado.
The Corinthians Arena team in São
Paulo earned its inspiration from the
Organization’s successful experiences
and developed a series of actions that
achieved a high satisfaction rate among
Members, prevented interruptions due
to strikes and boosted productivity at
the construction site.There was the
presentation of the 36 actions developed
at the construction project, with a
special emphasis on Hit the Net and
the Believe Program.Frederico Barbosa,
Operational Manager of the Arena,
pointed out:“All of this was transformed
into a series of actions, extracting the
best points to achieve a result in all
different senses:quality, safety and
productivity.”The category Utilization
of Knowledge achieved a new record
in 2012, with a total of 83 works
signed up.
For more information, click here.
utiLization of the
knowLedge:francisco
chagas, frederico
barbosa and domingos
savio ceLebrated earning
first pLace in the category
41
Check the video.
HEALTH AND SAFETY AT WORKCrossing the Andes Mountain Range - Engineering Focused on Safety
Authors:Carlos Sanchez, Fernando CaceresAndonayre,Hailton Nobrega, Jorge
Aguirre Lopez, Ricardo Paredes, Ronald Leon Lavado and Winston Lewis.
In order to face the challenge
of building the Carhuaz Highway in
Peru, considered one of the most
dangerous in the entire world, it
was necessary to undertake re-
engineering work focused on safety,
producing some major modifications
in the project.As a result, the project
achieved the record of more than 6
million man-hours worked without
serious accidents, client satisfaction
and a 45% increase in the project’s
net profit.“The main motivation
was the responsibility to care for
the lives of all people involved with
the project,” said Ricardo Paredes,
Contract Director.“We could not
subject anyone to situations in which
we knew the risks, and that is why
we gave full freedom to modify the
engineering,” he said.
For more information, click here.
ricardo paredes was the representative of the
winning team in the workpLace heaLth and safety
category
42
Check the video.
OR ENCOURAGES MEMBERS’ PARTICIPATION
In 2012, the Destaque Award offered something new at
Odebrecht RealizaçõesImobiliárias (OR):the top placed
from the company in each one of the six Award categories
(Innovation, Young Partner, Environment, Community
Relations, Utilization of the Knowledge and Workplace
Health and Safety) were honored and had the opportunity to
participate in the company’s Annual Meeting in Bahia.
“This distinction was suggested in order to encourage
our Members to participate more intensely in this greatly
important event for the company, whose main objective is
the dissemination of knowledge and the enrichment of our
technical and social archive,” said Nelson Tadashi, leader
from the Engineering and Productivity area.
To receive the award, two representatives from each
winning project at OR were invited to participate in the
meeting.Their works were presented to the 90 leaders
present and they received the symbol trophy for the award
from Djean Cruz, Regional North and Northeastern Director.
In all, 44 OR projects signed up for the Destaque Award in
2012.
43
44
peopleFast News
the Administrative area.
The meeting included the
participation of all the Odebrecht Oil
& Gas Managing Directors through
integrated panels that addressed the
important challenges faced during
the operating phase and related to
client satisfaction at each Business
Unit. The youth also participated
in an informal chat with Roberto
Simões, Executive Vice President,
about leadership, professional
experience and the Odebrecht
Entrepreneurial Technology (TEO).
During the last module of the OOG
Youth Program, the participants
completed activities that reproduced
the reality of an oil and gas
business together with clients and
suppliers. “Because it is based on
the Odebrecht Entrepreneurial
Technology, the program contributes
significantly toward our personal and
professional development,” said Pablo
Morelato, an OOG Youth.
From December 3-7, the 30 Young
Partners that make up the first group
of the OOG Youth Program met in
Itaipava, located in Rio de Janeiro’s
mountainous region, for their last
module associated with the second
half of the entrepreneurial task
focused on Client Satisfaction. During
the module, the students learned
about the different topics related to
the Odebrecht Oil & Gas businesses,
such as Planning, Supply, Risks and
Insurance, Finances, Sustainability and
THE FIRST GROUP OF THE OOG YOUTH PROGRAM
during the Last moduLe,
the young partners
Learned Lessons on
pLanning, risks and
insurance, finances,
sustainabiLity and the
administrative area
45
On January 10, the Santo
Antônio Hydroelectric Power Plant
(HPP) hosted the 16 students
that participate in the Vacation
Internship Program. The youth, the
majority of whom are engineering
students from the University of
Itajubá (UNIFEI) and the University
of São Paulo (USP) - São Carlos,
will develop their skills through
new experiences and professional
challenges.
The Vacation Internship
Program is designed to promote
the youths’ integration with the
Organization and the Odebrecht
Energia business, introduce them
to the understanding, acceptance
and practice of the Odebrecht
Entrepreneurial Technology (TEO)
and encourage their maturation.
The program also makes it possible
to assess performance and helps
the youth identify with the Energy
area and the company’s values,
in addition to allowing for the
development of future Young
Partners.
STUDENTS COMPLETE VACATION INTERNSHIP
on january 10, the interns gathered for a
weLcome meeting
46
peopleFast News
On December 14, the Antonio
Coelho State School in Nova
Alvorada do Sul (MS) held the
graduation ceremony for the first
group from the Technical Course
in Sugar and Alcohol. A total of 33
students graduated, 13 of which are
Members of the Santa Luzia Unit at
the ETH Bioenergia, Mato Grosso do
Sul Unit. Family members, friends
and colleague Members of the
graduates attended the ceremony.
During the course, the company
trained some 20 students, including
people from the community and
Members, offering 236 hours
of experience in its industrial
INCREASING KNOWLEDGE ON ETHANOL AND SUGAR
processes through the Internship
Program.
With diploma in hand, Agricultural
Front Leader Silvio dos Santos
stated that he was very proud to
have completed the course. “It
helped me better understand the
company’s production process,
from the field to manufacturing,
from the use of byproducts to the
final product,” said Santos. “ETH
contributed toward our learning,
offering us the opportunity for
growth and nurturing our ambition
to meet goals,” he said.
The Industrial Process Operator
Nivaldo Galdino da Silva Filho
also had praise for the course. “It
contributed toward our professional
growth and increased my knowledge
of the other sectors after the
supervised internship,” he said.
A new group with 20 Members
interested in participating in the
course will begin learning during
the second half of February. students from the technicaL course in sugar
and aLcohoL in ms: proud of their dipLoma and
with more knowLedge of the business
47
HEART AND STRENGTH DURING THE ETHYLENE XXI MINI-OLYMPICS
Enthusiasm, team spirit and healthy competition were the ingredients
for the “Ethylene XXI Mini-Olympics,” held by Odebrecht Engenharia
Industrial in Mexico. Approximately 600 people, including Members of
the Ethylene XXI Project, their families and invited guests, participated in
sports activities including volleyball, basketball and soccer.
With this event, the Ethylene XXI Project, which is committed to social
responsibility, confirmed that each one of its Members makes up the
“heart” of the project and is part of a single team.
After nine hours of tournaments, the champions received first, second
and third place medals in each one of the sports categories.
winning team from the ethyLene xxi mini-
oLympics soccer tournament
48
peopleFast News
Promoted by the CONEST Consortium, which is formed by Odebrecht and OAS, the Joining Program
is about to complete its first year of life with a total of 250 students. Implemented as a way of qualifying
labor and providing job opportunities, the initiative offers practical and theoretical classes in areas such
as electro-mechanics, administration and computer networks, among others. The classes are held in the
classrooms of the National Industrial Learning Service (SENAI), in the municipalities of Cabo de Santo
Agostinho, Santo Amato and Areias, and at the CONEST construction site at the Abreu e Lima Refinery in
Pernambuco.
Youth ages 18-22 who are completing or have already completed high school can participate in the
program, as well as individuals older than age 18 with special needs. “The program offers the differential of
providing opportunities for people with special needs, promoting social inclusion with a policy of integration
and coexistence,” said Fernanda Sampaio, responsible for People and Organization at the consortium.
The technical course, with four groups, lasts 10 months. The technical course, which currently has seven
groups, extends for up to two years. For Antenor de Castro, the Contract Director, the program represents
part of the consortium’s philosophy of investing in people. “With work like this, we are able to create a
culture marked by respect and coexistence, investing in human dreams and in their dreams and capacities,”
said Castro.
“It’s an opportunity to gather knowledge and enrich my CV with new experiences,” said Cleber Tavares,
a student of the program who is visually impaired. The first group should complete its studies in August
2013.
JOINING KNOWLEDGE
the joining program wiLL compLete
one year with a mark of 250
graduates
49
On December 11, 44 Members from
the Shared Services Center (SSC) and
Information Technology (IT) area at
Odebrecht met to close the Behavioral
Module of the Knowledge Workshop.
They used the occasion to present
the proposed improvements that can
be applied in the two areas over the
upcoming months.
Divided into four meetings, the
program addressed topics associated
with individual development, such
as Life and Career Plan, Project
Management and Presentation
Techniques. The present projects
included: Information Security Cycle,
Corporate Television, Automation of the
Accounting Balance Process and the
People Transfer System, among others.
“Odebrecht is one big school for
training people,” said Lenilton Jordão,
the SSC P&O. “With this in mind, the
Knowledge Workshop was created
with aims of generating high levels of
motivation and performance as we seek
to develop our Members and identify
new talents, said Jordão.
The event was closed with the
participation of Dilson Zanatta Filho,
SSC leader, and André Schneiter, IT
leader, in addition to the presence
of Paulo Lacerda, Operations and
Sustainability RAE, who thanked
employees for their effort and
dedication toward concluding the
projects.
NEW KNOWLEDGE WORKSHOP MEETING
the members received certificates at the
end of the behavioraL moduLe
50
peopleFast News
Thirty-six children ages 5 to 14 attended
yet another edition of TEO for Children,
an initiative designed to disseminate the
Odebrecht Entrepreneurial Technology
(TEO) among the young public. The event
took place on January 17 at the head office
in Salvador.
According to Jicélia Sampaio, Project
Coordinator and Advisor to Emílio
Odebrecht, Chairman of the Board of
Directors, the idea behind the activity is to
plant the seed of the concepts promoted
by TEO. “They are concepts that need to
be assimilated starting during childhood
so that the individual grows up with the
right upbringing and can become, most
importantly, a person of good character,”
said Sampaio. “Having good character,
the individual will naturally be a good
professional,” she said.
The activity includes a presentation
performed playfully, with a video featuring
animated versions of Norberto, Emílio
and Marcelo Odebrecht that narrates the
history of the family’s arrival to Brazil
and the company’s record of overcoming
obstacles until becoming one of the largest
in the country. The video creates a parallel
with a soccer game and all of its intrinsic
concepts, in which the message transmitted
is that, in order to be successful, a team
requires the work of everyone together and
the skill of each in his or her specific sector.
After watching the video, the children had
fun with the toys distributed throughout
the site and toured the Odebrecht Cultural
Center and visited the exhibit entitled
“Water,” set up at the building’s entrance.
TEO FOR CHILDREN: YOUTH “INVADE” ODEBRECHT
jicéLia sampaio pLayfuLLy transmits the concepts of
the odebrecht entrepreneuriaL technoLogy (teo)
to chiLdren
51
Learn more about the history of the Odebrecht Organization,
which began in the mid-19th century.
Over the decades, a small company grew, consolidated its place in Brazil and also expanded into fi ve continents.
Embark on a journey through time.
Visit the Odebrecht Cultural Center website:
www.odebrecht.com/culturaodebrecht/
sustainability
orking through its
Sustainability area,
last December the
Engineering and Construction (E&C) area
disclosed its Manual on Good Practices
for Reducing Greenhouse Gas Emissions,
(GHG).The document is designed to
offer orientations for the elaboration
of GHG management programs in the
operations by improving the efficiency
of processes and controls, with a focus
on better rationing the consumption
of raw materials, the reduction of
waste, maintenance of biodiversity and
operations involving the supply chain.
The manual is the result of three
years of experience elaborating GHG
emission inventories.In 2012, the
second annual inventory was published
associated with the 2011 base year. A
total of 135 contracts and 24 offices were
inventoried, distributed throughout 14
countries on three continents.More than
800 Members were directly involved in
the preparation of this document.
The inventory of emissions, which
WLaunch of Manual on Good Practices for Reducing Greenhouse Gas Emissions
the fueLs account for the majority of the greenhouse
gas emissions in the e&c operations
52
Launch of Manual on Good Practices for Reducing Greenhouse Gas Emissions
began with the E&C operations in 2010,
was the first step taken in response
to climate change issues.“In Brazil,
proposals to reduce emissions are being
prepared at the national and state levels,”
said Sérgio Leão, Sustainability Director
at Odebrecht.“The practice of inventories,
the publication of emissions and the
implementation of programs designed
to improve efficiency in order to reduce
emissions are already conditions required
at several of our developments,” said
Leão.
For the 2012 base year inventory, the
Sustainability area is planning on some
methodological changes, with updates
in different aspects, such as fuel and
deforestation records and control over
the use of wood.In 2013, associated with
the 2012 base year, 165 construction
projects will be inventoried, representing
a 23% increase compared to last period.
The consolidated result of the 2011
base year inventory, the comparisons
with the 2010 base year and perspectives
for the 2012 inventory were gathered into
an Engineering document, similarly to the
Manual on Good Practices.
To access the manual,
click
in 2013, there are pLans to
inventory 165 projects for the
2012 base year, representing a
23% increase with reLation to the
2011 base year
53
people
The first 82 individuals
benefitted by the
professional training
program offered by theEnseada do
Paraguaçu Shipyard(EEP) received
their diplomas on December 19 during
a ceremony held in Maragojipe (BA).All
of them were contracted to work at the
consortium that is in charge of the civil
construction work for the development,
O
EEP Trains Residents from Bahia’s Recôncavo Region
54
through prominp, courses in the trades of
brickLayer and hardware assembLer were offered
EEP Trains Residents from Bahia’s Recôncavo Region
55
which since last September has offered
training opportunities for the residents
of the cities located near the shipyard in
Bahia’s Recôncavo region.
The actions are conducted using widely
tested methodologies:the Continued
Professional Qualification Program
(Believe), first brought to life at the
Odebrecht construction sites and more
specifically at the construction work for
the Santo Antônio Hydroelectric Power
Plant in Rondônia, as well as the National
Oil and Natural Gas Industry Mobilization
Program (PROMINP), implemented by
the Brazilian National Industry Service
(SENAI).
With an estimated project
implementation time of 23 months,
Believe’s goal is to train 700 residents
who live near the construction site at
the operational level.The first group
of the program began learning in
December 2012 and the course offered
students a basic overview of workplace
safety, environment, psychology, quality
and health.The consortium gives all
participants a free uniform, meals, life
insurance and teaching material.
“We have already trained the first
group of Production Assistants,”
said Priscila Lima, responsible for
Communication at the Paraguaçu
Shipyard Consortium (CEP).“With these
56
actions, we plan to initiate the qualification
and preparation process for citizens from
Maragojipe and nearby cities to meet
the demands generated by the shipyard
construction work.The citizens signed up
for the Family Stipend program received
priority in the training and possible
contracting.Furthermore, the beneficiaries
will not lose any social assistance they
receive from the government.In this sense,
the course becomes a good opportunity to
improve the income of these people,” said
Lima.
According to the CEP Administrative
and Financial Manager, Jailton da Silva,
the shipyard plans to work through
programs like Believe to reinforce the
bonds of cooperation and commitment
by the construction project to the region’s
development and also promote the
social and productive inclusion of the
community.“By the end of the construction
work, the consortium plans to contract
50% of the qualified labor produced by
together, beLieve and prominp programs
trained 82 professionaLs
57
Believe in the region,” he said.
“Believe transformed my life.Today, I
think more about my future and I know
that I need to be qualified to get a better
job.Because of the program, I signed up for
typing, computer, people management and
leadership courses in Santo Antônio de
Jesus,” said Maria Clara Gonçalves, one of
the students.
PROMINPSince it was first implemented at the
CEP in September 2012, PROMINP has
qualified 40 residents from the region.“We
trained 20 people in the first group in the
Bricklayer course and 20 people in the
second group in the Hardware Assembler
course.“By the end of the contract, there
will be 17 groups in all,” said Lima.
For Julius Sá, one of the students
in the hardware assembler course, the
opportunity improved her expectations
to grow professionally.“For those who
step onto a construction site, doors
open up,” said Sá, a former designer.“I
knew that this here would be a great
opportunity for changing my life,” she
said.For the Educational Coordinator
of the Civil Construction courses
at SENAI, Luciane Bahia, initiatives
such as those at CEP are important
for promoting social inclusion.“If
we had more professional growth
opportunities like these, the situation in
our country would improve significantly,”
she emphasized.
the first group of the beLieve program
started in december 2012
58
social actionsFast News
Angola, produced in the PRPex nursery.
“The planting of the trees helps compensate
CO2 emissions,” said Maurizio Bastianelli, Contract
Director. “In Zango, this initiative complements the
Environmental Education Program, held together
with the neighborhood schools, with the youth and
children invited to ‘adopt’ the trees,” said Bastianelli.
On December 10, the certification of yet
another group from the Believe Program took
place in Zango. The event included the presence
of representatives from the Angola National Road
Institute (INEA) – the partnering organizational
agency – that thanked Odebrecht for its support
reinserting former combatant soldiers into the job
market. In all, 440 new professionals were qualified
by the Believe Program at the PRP Project last year.
For the second consecutive year, the children of
Zango were benefited by the actions of the Solidary
Christmas of Kambas do Bem, a group formed
by the families of Odebrecht Members. With the
support of PRPex and the Zango Social-Professional
Training Center (CESA), a Christmas event was held
on November 24 that gathered some 1,000 children.
The event featured a presentation by the capoeira
group Zango IV and a fashion show with traditional
Angolan clothing. The children received toys as
presents and had fun with the CESA animators. At
the end, Kambas do Bem delivered the Zango
community leaders Christmas baskets.
The environmental goals for 2012 established by
the Population Resettlement Program – Expansion
(PRPex) included the planting of 10,000 native tree
seedlings in the neighborhood of Zango, located in
the municipality of Viana in Angola. On the morning
of December 12, representatives from the Special
Works Cabinet of the Luanda Province Government
and the community planted tree No. 10,000. On
the occasion, the chosen example was the Acácia
Rubra (also called Flamboyant), a symbol of
END OF THE YEAR IN ZANGO
representatives from the speciaL works cabinet of the
Luanda province government and the community pLanted tree
no. 10,000
the chiLdren of zango got the chance to visit with santa
cLause and received christmas presents during the event
organized by kambas do bem
59
On January 10, the Medical Clinic of the Moatize Expansion
Project – a Vale project being built by Odebrecht in Mozambique –
hosted a blood donation campaign with the motto “Donate Blood,
Save a Life,” led in partnership with the Tete Province Hospital.
The campaign is designed to replace the stock of blood at the
local hospital units, primarily that of the Tete Province Hospital,
the province’s largest health unit. “With the demographic growth
recorded recently in Tete, we have noted an overflow of patients
and low blood replacement,” said Dr. Lídia Cunha, Clinical Director
of the Tete Province Hospital, who had positive things to say about
the campaign. “Within this context, we plan to raise the awareness
of the employees of those companies that are focused on Social
Responsibility so that they can join this cause and save lives. The
number of Odebrecht Members who joined surpassed expectations,”
she said.
CAMPAIGN TO SAVE LIVES
baptista cussaia, odebrecht member: “donating
bLood means saving Lives!”
60
social actionsFast News
Over the next three years, small
businesses that supply services and
products to the Odebrecht Organization will
undergo a training process together with
the Brazilian Micro and Small Company
Support Service (SEBRAE).
The work, included as part of an
agreement that the President of SEBRAE,
Luiz Barretto, and President and CEO of
the Organization, Marcelo Odebrecht, is
focused on micro and small companies
from five states – Maranhão, Pernambuco,
Rio de Janeiro, São Paulo and Paraná. In
order to complete the project, the two
partners will invest approximately R$
3.3 million. “The focus is to qualify the
administration of the 165 small businesses
involved with the project, including the
SMALL BUSINESSES RECEIVE REINFORCEMENT
adoption of new technologies,” said Luiz
Barretto.
This signing will also make it possible for
SEBRAE and the Odebrecht Foundation to
enter into a General Cooperation Agreement
in order to offer free technical courses and
consulting to Civil Society Organizations of
Public Interest (OSCIPs) and cooperatives
from rural Bahia. These institutions are
part of the Bahia Southern Lowlands
Environmental Protection Area Mosaic
Program for Development and Growth
Integrated with Sustainability (PDCIS),
supported by the Odebrecht Foundation
and partners from government and private
initiative. With a completion period of
three years, the workshops will include
local production projects such as heart of
palm, manioc root and vegetable and fruit
crops, piassaba handicrafts, fish farming,
tourism and civil construction, in addition to
promoting and valuing cultural expressions.
The program should reach more than
80,000 people and seeks among its
results: increased income generation for
rural workers, improved management
and training for the involved businesses
based on cooperation, leadership and
entrepreneurship.
Luiz barretto and marceLo odebrecht during the signing
of the agreement, on november, in são pauLo
61
The students from the Igrapiúna (CFR-I) and
Agroforest (Cfaf) Rural Family Homes – teaching
units that offer training geared toward the
reality of the rural region in the Bahia Southern
Lowlands – will find their educational head offices
remodeled and expanded in 2013. The investment,
made by the Brazilian Economic and Social
Development Bank (BNDES), is the result of the
Technical and Financial Cooperation Agreement
signed in 2009 by BNDES and the Odebrecht
Foundation.
“I’m very happy and excited,” said Kesia
Santos, a student at CFR-I. “Now we will have
better accommodations and a computer
laboratory with more equipment. Not to mention
the environment, which will be more pleasant to
study in,” she said.
For this teaching unit, the resources were
divided into two payments. The first, which is
already in use, in the amount of R$ 707,084.18, is
allowing for the construction of the classrooms,
administrative area and teachers’ room, as well
as the cafeteria, computer lab, library and a
multisport court. The construction work, which
began in August 2012, should be completed by
March and will benefit some 100 students.
The granting of R$ 755,965.62 for Cfaf as a
single payment benefits 97 students. The project
to expand the accommodations, the construction
of the cafeteria and industrial kitchen, library, IT
REMODELING FAMILY HOMESlaboratory and room for the teaching board and
educational team will be finalized by February.
the construction work of the agroforest
famiLy home wiLL be finaLized by february
the remodeLing and expansion work at the
igrapiúna ruraL famiLy home
social actions
Encouraging the Peaceful Resolution of Conflicts
62
uman beings face certain
adverse situations that often
require peaceful solutions.
However, this is not always possible.
“Conflict is something inherent to human
life,” said Maria Celeste, Executive
Director of the Rights and Citizenship
Institute (IDC) – an institution that is
part of the Bahia Southern Lowlands
Environmental Protection Area Mosaic
Program for Development and Growth
Integrated with Sustainability (PDCIS),
supported by the Odebrecht Foundation.
Orienting people to deal with conflicts
in relations of any nature in the best
possible way is one of the missions
adopted by IDC. The process is known as
H
conflict mediation, in which the parties
involved are invited to experience a
direct contact, and are then encouraged
to resolve the conflict in a friendly
manner.
The stages of this process are
63
systematically presented in the
book entitled Mediação – um novo
paradigma para convivência humana
(“Mediation – A New Paradigm for
Human Coexistence”), launched
in December by IDC in the Bahia
municipality of Presidente Tancredo
Neves (PTN). Formed by 10 chapters, the
work details the mediation of conflicts,
an activity practiced by the institute
since its origin in 2004.
As of present, IDC has resolved 1,650
the book that systematizes the mediation
of confLicts.
64
cases of this nature, assisting some
3,300 people. “With this work, we are
contributing so that the residents of
the region can exercise their rights,
talk about their difficulties and find the
best solution for this without losing the
communication channel,” said Celeste.
During a special session, the book was
presented to supervisors and partners
from the 82 Bahia Counters of Justice
during the Annual Meeting of Justice
and Citizenship Counters promoted by
the Court of Justice. On the occasion,
everyone received a free copy.
MEDIATION AND ODEBRECHT ENTREPRENEURIAL TECHNOLOGY (TEO)
The philosophy on which the
mediation is founded presents points
that connect synergistically with the
principles diffused in the Odebrecht
Entrepreneurial Technology (TEO).
Developed over the decades by
Norberto Odebrecht, the Honorary
President of Odebrecht S.A. and
the Odebrecht Foundation Board
of Trustees, this entrepreneurial
culture offers the ethical, moral and
conceptual bases for the activities of
Members from the entire Organization.
Well aware of its importance, the IDC
assumes the TEO as a philosophical
base. “By experiencing Technology
daily, IDC seeks to optimize its
business and directly impact the life
of each citizen, which has access to
65
the services of a serious, diligent and
productive institution,” said Celeste.
The commonly shared points, listed
in one of the book’s chapters, include
communication, development of the
relationship of trust, cooperation and
the Spirit of Service. “The proposal
respects the limitations of each person,
giving the citizens the opportunity
to express their concerns through
conversation,” said Lenira Costa, IDC
mediator.
the mediation promotes the direct
diaLogue between those invoLved.
