OMWeek in Barcelona November 2013

#OMWeek Barcelonaon Twitter

Data Analysis25-29 November 2013

11/30/2013By: @LukaszZelezny / Linkedin

1

http://www.linkedin.com/in/seomanagerlondon

http://www.twitter.com/lukaszzelezny




Most Active Twitter Users


2

omexpo (1

5.59%)

Mkt4eC

ommerce (

4.42%)

davidsan

zv (3.46%)

JosepCarm

ona (3.26%)

AlbertLo

rente

(2.38%)

lacomunidad

on (1.36%)

DOBarcelo

na (1.11%)

CXinfo (1.05%)

Letsla

wfirm (0

.88%)

fernan

domacia (

0.74%)

Avelin

aFV (0

.74%)

dsottiman

o (0.71%)

alexa

ndrinelo

l (0.71%)

Netsen

seBCN (0

.62%)

IunPaula

(0.62%)

mjlopezz

(0.62%)

luisfern

andez

(0.54%)

davidsch

oenfel

d (0.54%)

carloro

mbola (0.54%)

wrened

o (0.48%)

florianwude (

0.48%)

other (59.14%)

-

500

1,000

1,500

2,000

2,500

550

156 122 115

84 48 39 37 31 26 26 25 25 22 22 22 19 19 19 17 17

2,086





Most @Mentioned Twitter Users


3

omex

po (1

6.79

%)

MkDire

cto

(5.7

2%)

fern

ando

mac

ia (3

.31%

)

chem

apal

omar

es (2

.76%

)

cath

barb

a (2

.09%

)

CXinfo

(2.0

1%)

Alber

tLor

ente

(1.8

9%)

Jose

pCar

mon

a (1

.66%

)

Avelin

aFV (1

.58%

)

Mkt4e

Comm

erce

(1.5

%)

kas_

twee

ts (1

.3%

)

enric

jove

(1.3

%)

Lets

lawfir

m (1

.26%

)

davi

dsan

zv (1

.26%

)

basv

ande

nbel

d (1

.22%

)

sdga

tes (

1.22

%)

gfior

elli1

(1.1

8%)

med

iado

nis (

1.14

%)

mas

simob

urgi

o (1

.1%

)

laco

mun

idad

on (1

.06%

)

richa

rdba

xter

(1.0

6%)

javi

erol

iete

(0.9

1%)

guill

er_h

dez (

0.87

%)

adtz

_med

ia (0

.87%

)

IunP

aula

(0.8

7%)

Alexa

Massa

gue

(0.8

3%)

Other

s (43

.24%

)

0

200

400

600

800

1000

1200

426

14584

70 5351 48

42 4038 33 33 32 32 31 31 30 29 28 27 27 23 22 22 22 21

1097





Most Popular #HashTag


4

#omweek (61.23%)#ecommerce (3.14%)

#SEO (1.98%)#mobileMKTday (1.77%)

#searchMKTday (1.4%)#mobile (1.13%)

#omweekbcn (0.7%)#Google (0.37%)

Others (11.19%)

-

500

1,000

1,500

2,000

2,500

2,009

271

103 68 65

63 58 54 46

41 37 35 23 18 12 11

367





Tweets per day


5

22-Nov-2013 (0.20%) 23-Nov-2013

(0.37%) 24-Nov-2013 (0.37%) 25-Nov-2013

(10.25%) 26-Nov-2013 (21.32%) 27-Nov-2013

(16.59%) 28-Nov-2013 (24.13%) 29-Nov-2013

(26.42%)

0

100

200

300

400

500

600

700

800

900

1000

713

13

362

752

585

851

932





Most popular hour


6

0 (0.31%

)1

(0.03%)

3 (0.03%

)4

(0.17%)

5 (0.34%

)6

(0.43%)

7 (0.77%

)8

(6.95%)

9 (14.74

%)10

(9.95%)

11 (14.32

%)12

(12.96%)

13 (2.27%

)14

(2.38%)

15 (9.3%) 16

(10.04%)

17 (8.56%

)18

(2.64%)

19 (1.39%

)20

(0.65%)

21 (0.77%

)22

(0.85%)

23 (0.17%

)

0

100

200

300

400

500

600

111 1 6 12

15 27

245

520

351

505

457

80 84

328354

302

93

49

23 27 30

6





Most popular language


7

es (2865)81%

en (504)14%

fr (84)2%

other (74)2%





Most linked domain


8

ow.ly (169)31%

dlvr.it (67)12%

bit.ly (59)11%

4sq.com (42)8%

goo.gl (26)5%

instagram.com (20)4%

humanlevel.com (17)3%

fb.me (16)3%

shrd.by (12)2%

ift.tt (12)2%

buff.ly (8)1%

marketingdirecto.com (7)1%wp.me (7)

1%

es34.co (7)1%

ht.ly (6)1%

easyfairs.com (5)1%

kcy.me (5)1%

mrkt.ms (4)1%

de.amiando.com (4)1%

lnkd.in (4)1%

adf.ly (3)1%

Other (47)9%





Most often used 1-word phrase


9

omweek (3002)28%

t.co (1291)12%

los (617)6%

que (592)5%

omexpo (472)4%

del (444)4%

para (431)4%

marketing (425)4%

ecommerceday (389)4%

las (378)3%

cliente (357)3%

con (357)3%

móvil (321)3%

searchmktday (301)3%

seo (291)3%

ecommerce (247)2%

tablet (245)2%

socialmediaday (243)2%

cena (234)2% desayuna (227)

2%





Most often used 2-words phrase


10

http t.co (1282)22%

en omweek (493)9%omweek http (413)

7%

rt omexpo (400)7%

el cliente (278)5%

y cena (234)4%

cliente desayuna (225)4%

desktop y (220)4%

cena tablet (220)4%

móvil come (218)4%

come desktop (214)4%

desayuna móvil (208)4%

omweek rt (205)4%

tablet omweek (197)3%

omweek searchmktday (197)3%

ecommerceday omweek (174)3%

omweek socialmediaday (146)3%

marketing day (140)2%

a los (138)2%

en los (130)2%





Most often used 3-words phrase


11

omweek http t.co (402)

12%

el cliente desayuna

(224)7%

y cena tablet (220)7%

desktop y cena (219)7%

móvil come desktop (213)

7%cliente desayuna móvil (207)

6%

desayuna móvil come (207)6%

cena tablet omweek (197)

6%

tablet omweek http (165)

5%

en el search (117)4%

search market-ing day (115)

4%

el search marketing

(109)3%

marketing day en (109)

3%

ayer en el (108)3%

sem se dio (107)3%

se dio cita (107)3%

dio cita ayer (107)3%

cita ayer en (107)3%

el siguiente paso (100)3%

day en omweek (100)3%





Thank you for sharing


12

Find more on:easyfairs.com



http://www.easyfairs.com/es/events_216/omweek_43530/omweek_43531/



OMWeek in Barcelona November 2013

Technology

Transcript of OMWeek in Barcelona November 2013