Omni-Channel Marketing: Creating the Right Mix for Your Brand

Omni-Channel Marketing: Creating the Right Mix for Your Brand

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Our Speakers Martin Jones is a Sr. Marketing Manager with the corporate Cox Communications social media team where he leads the social media, content marketing and employee advocacy strategy for Cox Business. He is the editor of the Cox Business blog CoxBLUE.com and his writing/articles have appeared on Forbes, Inc. Yahoo Small Business Advisor, The New York Times and other leading business and marketing websites. Recent Awards and Recognition Include: Top 50 Content Marketers - EContent Magazine, Top 100 Social Media Influencers - Peer Index, Top 100 Small Business Influencers - Small Business Influencer Awards, Top 50 Content Marketers - Onalytica, and Likeable’s 150 Marketers to follow in 2015. @martinjonesaz

Matt Hannaford is an Integrated Marketing Analyst with Union+Webster. Prior to Union+Webster he worked as a marketing coordinator with Shentel, a Sprint affiliate, optimizing their social media efforts as well as coordinating local marketing strategies for over 20 stores. Hannaford has also worked in both the radio industry as well as college athletics where he coordinated day-of event staffing, marketing and promotions as well as public relations efforts for the events. @mhannaford

Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012). @PaulDunay

Jahvita Rastafari is the Social Media Manager at Act-On. As the Social Media Manager at Act-On Software, Jahvita engages with customers and influencers on a daily basis through all social channels. Jahvita is a resourceful marketer, previously working at a non- profit she has a way of constantly coming up with creative ways to engage with audiences. Jahvita spends her free time indulging in as many carbs as possible (a true foodie at heart). @Jrastafari

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Social Media Demographics

Infographic by Sprout Socialhttp://sproutsocial.com/insights/new-social-media-demographics/

@mhannaford

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4 Tips for Creating the Right Mix For your Brand

Presented By: Jahvita Rastafari, Social Media Manager, Act-On Software

@Jrastafari

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Integrate Social Media with your Marketing Calendar

Coordinate Social Communications with:

• Demand generation campaigns• Customer marketing programs• Live events/webinars• News/press releases• Content marketing team’s editorial calendar:

• New pieces of content• Blog posts

@Jrastafari

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Automating Social Posts

@Jrastafari

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Creating a Social Presence in Major Marketing Campaigns

Tips for Success:

• Think about the main message• Who you’re going to target:• How to make it engaging• What counts as a win?

@Jrastafari

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Leveraging Segmentation in Social Campaigns

Step 1: Seed Audience

@Jrastafari

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Step 2: Middle-of-Funnel

Step 2: Bottom-of-Funnel

@Jrastafari

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Sharing is Caring!Whether you have an advocacy platform, or you’re sending a simple email to your biggest fans - your message will always

benefit from employees and advocates sharing your content and amplifying it to their audience.

@Jrastafari

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Customer Experience Is What

Defines Great Omni-Channel

Marketing

Consistent/Seamless – Trusted, unified consumer experience across multiple channel, platforms and devices

Consumer Focused – Places the consumer at the center of their marketing efforts and empowers them to make the best purchasing decisions

Communication – Dialogue is simple and seamless across each stage of the consumers path to purchase. Listening and understanding consumer needs is essential.

Relevant – Interactions are personalized and tailored to the consumers need, interests, behavior and preferences

Convenient - Consumer expectations are fundamentally changing. Convenience is no longer a benefit – it is an expectation.

@martinjonesaz

@martinjonesaz

#SMTLive

Join the Conversation…

Follow along and share your thoughts on

Twitter at #SMTLive

Submit your questions in the

GoToWebinarcontrol panel

#SMTLive

Our Speakers Martin Jones is a Sr. Marketing Manager with the corporate Cox Communications social media team where he leads the social media, content marketing and employee advocacy strategy for Cox Business. He is the editor of the Cox Business blog CoxBLUE.com and his writing/articles have appeared on Forbes, Inc. Yahoo Small Business Advisor, The New York Times and other leading business and marketing websites. Recent Awards and Recognition Include: Top 50 Content Marketers - EContent Magazine, Top 100 Social Media Influencers - Peer Index, Top 100 Small Business Influencers - Small Business Influencer Awards, Top 50 Content Marketers - Onalytica, and Likeable’s 150 Marketers to follow in 2015. @martinjonesaz

Matt Hannaford is an Integrated Marketing Analyst with Union+Webster. Prior to Union+Webster he worked as a marketing coordinator with Shentel, a Sprint affiliate, optimizing their social media efforts as well as coordinating local marketing strategies for over 20 stores. Hannaford has also worked in both the radio industry as well as college athletics where he coordinated day-of event staffing, marketing and promotions as well as public relations efforts for the events. @mhannaford

Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012). @PaulDunay

Jahvita Rastafari is the Social Media Manager at Act-On. As the Social Media Manager at Act-On Software, Jahvita engages with customers and influencers on a daily basis through all social channels. Jahvita is a resourceful marketer, previously working at a non- profit she has a way of constantly coming up with creative ways to engage with audiences. Jahvita spends her free time indulging in as many carbs as possible (a true foodie at heart). @Jrastafari

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Thank You to Our Sponsor

@ActOnSoftware

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Upcoming Webinar

February 9th:

Social Listening: Harness Marketing Insights from Consumer Conversations

Omni-Channel Marketing: Creating the Right Mix for Your Brand

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Transcript of Omni-Channel Marketing: Creating the Right Mix for Your Brand