Omni channel made Easy - Neecom · Catalogue Management Options today • E-commerce systems --...
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Omni channel made Easy 1 Digital Catalogue is the New Merchandise – How Content Management is the New Key Enabler for OmniChannel
Transcript of Omni channel made Easy - Neecom · Catalogue Management Options today • E-commerce systems --...
Omni channel made Easy
1Digital Catalogue is the New Merchandise – How Content Management is the New Key Enabler for OmniChannel
Advisory &Thought Leadership
PMO Execution
Cloud & Managed IT Services
4TH FASTEST GROWING IT FIRM IN CANADA
Omni channel made easy…
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In the offline world, customers are
able to make purchasing decisions
based on a set of tactile
encounters with concrete
outcomes. Conversations with
sales staff, the act of touching and
trying on the merchandise, and
asking a friend for a second
opinion are among the determining
factors in the buying process.6
BUSINESS IMPERATIVE FOR MANAGING PRODUCT CONTENT
Forrester research shows that 71% of all
North American online shoppers actively
research product information online to help
them make better purchase considerations.
In the omni channel world, digital product data
drives the overall lead generation and
conversion (buying) experience.
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Where is this online growth coming from?
Is it just Amazon eating everyone’s lunch?
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Retailers building marketplaces to compete with the established online players
Multi-Vendor marketplaces rely on rich content and perfect order orchestration 9
Endless Aisle & Drop Ship retail is growing at its fastest rate ever…with marketplaces, retailers and brands all wanting a piece of the pie
…and now software companies want in too ….
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In the world of ecommerce, digital product data is the new merchandise.
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The growth of Endless Aisle and Marketplaces is expanding how much high quality content needs to be available online.
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Drop ship is making it less important about who has the physical product as long as it can reach the consumer quickly and inexpensively. Inventory position, visibility and data exchange between buyers and several possible suppliers matters more…
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Leading retailers and marketplaces care a lot about product content
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Disconnect between Brands & Retailers
Source: Echo Cove Research & Salsify
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The Calm Before the Storm
Source: Echo Cove Research & Salsify
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But what if retailers and marketplaces could get all the supplier data they needed…..and it was accurate…and on time?
They still have internal challenges with data
quality and setting up new product items in
various systems to sell.
The New Product Listing Process remains a problems for bricks-
and-clicks retailers
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Merchants often have large teams who spend weeks compiling, updating, and publishing product data.
No matter which system they use – it takes too much time to list thousands of products in endless aisles or curated marketplaces
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Catalogue Management Options today
• E-commerce systems -- general referred to as Product Content Management (PCM) eg. SAP Hybris’ PCM module
• PIM systems – Product Information Management: eg. InRiver, PIMCore, SPICE, Akaneo, Salsify which combine attribute management
• Digital Asset Management – DAM systems, often subset of PIM systems and exclusively focused on managing rich media such as videos and images for products
• ERP systems - Item Master modules, developed for inventory management, generally poor in housing and providing rich data; it is the primary system of record for item data
• MDM – Master Data Management, eg. Stibo & InfoSphere
• Data Pools/ GDSN /GS1 – trading partner onboarding, standardized data collection and distribution.
• Excel – the almighty spreadsheet
THE CONFUSION GROWS WITH THE STRESS 17
Common Challenges of Catalog Management
1. Updating Products Constantly
2. Selling Across Multiple Channels
3. Aggregating Supplier Data
4. Expanding Your Product Catalog (Endless Aisle Assortment)
5. Keeping Data Quality Consistent
6. Centralizing Where Your Manage Your Catalog (eCom, ERP, PIM, etc)
7. Curating & Merchandising
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Parsing through the content management journey
Brand Distributor Retailer orMarketplace
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Data Pools & Excel
PIM / PCM / MDM – overlapping functionality
Excel, ERP
Functionality Gap
“Last mile” is a bottleneck
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Data Pools Direct Subscriptions
“AUTO LINKING” FOR FAST ITEM SETUPSPEEDING UP THE LAST MILE IN RETAILER’S ITEM SETUP PROCESS
50% - 70% reduction in item listing time
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