OMHT FY13-14 Co-Op Program
7
© 2013 Borders Perrin Norrander (BPN). All rights reserved OMHT FY13-14 Co-Op Program Contact Rae Gordon ([email protected] or 503-655-8421 ) to reserve placements and questions
description
OMHT FY13-14 Co-Op Program. Contact Rae Gordon ( [email protected] or 503-655-8421 ) to reserve placements and questions. FY13-14 CO-OP PROGRAM. FY13-14 CO-OP PUBLICATIONS. FY12-13 CO-OP PRINT AD. TRAVELOREGON.COM BANNERS. - PowerPoint PPT Presentation
Transcript of OMHT FY13-14 Co-Op Program
© 2013 Borders Perrin Norrander (BPN). All rights reserved.
OMHTFY13-14 Co-Op ProgramContact Rae Gordon ([email protected] or 503-655-8421) to reserve placements and questions
© 2013 Borders Perrin Norrander (BPN). All rights reserved.
FY13-14 CO-OP PROGRAM
Co-Op Opportunity Editorial Focus Issue Date Circulation Ad Size OMHT Cost
Number of
PartnersCost per Partner
Commitment Deadline
Materials Deadline
Portland Visitor's Guide October 27, 2013 1,055,200 Full Page 4C $6,888 6 $300 9/20/2013 9/27/2013Portland Monthly Best Restaurants November 2013 52,892 Full Page 4C $4,097 6 $200 8/23/2013 9/6/2013NW Travel Magazine Family Getaways Nov/Dec 2013 35,000 Full Page 4C $1,951 6 $200 8/23/2013 9/6/2013Oregon 2014 Events Calendar Annual 2014 90,000 Full Page 4C $2,738 6 $200 10/24/2013 10/31/20131859 Magazine TBD March/April 2014 40,441 Full Page 4C $1,584 6 $200 1/28/2014 2/4/2014Travel Portland Visitor's Guide Annual 2014 165,000 Full Page 4C $5,831 6 $300 1/28/2014 2/4/2014Seattle Times Summer Guide Summer Guide May 2014 831,900 Full Page 4C $6,523 6 $300 3/7/2014 3/14/2014Portland Monthly City Summer Guide June 2014 52,892 Full Page 4C $4,097 6 $200 3/7/2014 3/14/2014NW Travel Magazine Hiking, Biking, Family Fun July/Aug 2014 35,000 Full Page 4C $1,951 6 $200 4/25/2014 5/9/2014
TravelOregon.com BannersJanuary - March 2014 50,000 impressions 240x400 $4,682 4 $250 12/6/2013 12/13/2013
April - June 2014 50,000 impressions 240x400 $4,682 4 $250 3/7/2014 3/14/2014July - Sept 2014 50,000 impressions 240x400 $4,682 4 $250 6/20/2013 6/21/2013
Google SEM Co-op ProgramSept - Nov 2013 $250 or $500 match 3 $250 or $500 8/23/2013 8/30/2013
Dec - March 2014 $250 or $500 match 3 $250 or $500 11/15/2013 11/22/2013April - Aug 2014 $250 or $500 match 5 $250 or $500 3/14/2014 3/21/2014
ONLINE
© 2013 Borders Perrin Norrander (BPN). All rights reserved.
FY13-14 CO-OP PUBLICATIONS
© 2013 Borders Perrin Norrander (BPN). All rights reserved.
FY12-13 CO-OP PRINT AD
© 2013 Borders Perrin Norrander (BPN). All rights reserved.
TRAVELOREGON.COM BANNERSOMHT will create a 240x400 static ad that can link to your website, Facebook page, or more information about your business on OMHT site. Receive 50,000 impressions on TravelOregon.com. Option to provide your own assets for ad creation
Post report will be provided after each campaign.
© 2013 Borders Perrin Norrander (BPN). All rights reserved.
GOOGLE SEM CO-OP DETAILSTiming:
September – November 2013December – March 2014April – August 2014
Details: BPN and Oregon's Mt. Hood Territory has created a Google paid search co-op program
to provide our expertise to help you do this. Also, we will match your dollar commitment with funding from OMHT to help you gain additional exposure (see below budget options). BPN will work with each participating member to better understand the goals, objectives, and audience for your campaign. BPN will then create 2-4 paid search ads to run through Google AdWords and a recommended keyword list. Both ads and keywords will be provided to member for approval. BPN will then manage the campaign and optimize based on goals outlined.
Cost per time period: $500 Total Spend (Max. 25 days)
$250 – Member commitment $250 – OMHT match
$1000 Total Spend (Max. 50 days)$500 – Member commitment$500 – OMHT match
© 2013 Borders Perrin Norrander (BPN). All rights reserved.
GOOGLE SEM CO-OP EXAMPLES
