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FACILITY LOCATION AND LAYOUT

Reliance FreshGrowth through value creationBy:

D.saimala

Mba-a sec

12251034

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Reliance Retail LtdAn Overview

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FACILITY LOCATION

It refers to location of service

organizations.

It is a strategic decision of anorganization.

It is a selection of specific site for

establishment of physical unit of

production process.

The success of organization depends on

the design of the decision of facility

location.

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LAYOUT

It consists of configuring the plant site with lines

buildings such as department boundaries.

It is the most crucial element affecting the efficiencyof an organization.

Types:

Process layout

Product layout

Fixed position layout

Combination layout

Cellular layout

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Reliance Retail LtdOverview

920 Stores80 Cities14 States

Reliance fresh (Supermarket)

First Venture

Reliance Super (Mini-Hypermarket)

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Reliance Mart (Hypermarket)

95000 Products

Unique Services - Tailoring, shoe & watch repair, Laundry.

Future Plan: Saloon

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Reliance trends ( Apparels and accessories)

Reliance wellness (Medicine, health care and Beauty Products)

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Reliance footprint

Reliance time out (Books, toys, music and gifts)

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Reliance digital

Reliance istore

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Reliance jewels

Reliance AutoZone (Auto accessories and services)

Reliance Living Homeware.

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Reliance FreshCompany Profile

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Reliance Fresh :

Industry: Retail Type: Supermarket

Chairman & Managing

Director: Mukesh Ambani

First Outlet: Hyderabad(Banjara Hills)

Founded: 30thOctober

2006

Headquarter: Mumbai

Area: 2000-4000 Sq. Ft.

http://1.bp.blogspot.com/_bnTH_4QgfBA/RfFJNDHJN_I/AAAAAAAAASU/4mFu57qxzNg/s1600-h/vegetable+sellers.gif

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Fresh

Cheap

http://1.bp.blogspot.com/_bnTH_4QgfBA/RfFJNDHJN_I/AAAAAAAAASU/4mFu57qxzNg/s1600-h/vegetable+sellers.gif

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objectives

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Farm To Fork Model

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Recruiting PeopleUnderprivileged Community

Biometric CardsFarmersLoans upto Rs. 15000

Training the farmer

Information centre:

Increase productivity

Market rates of different Corps

Technical Help

Quality of seeds and fertilizers

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Analysis

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Strength:

Private label saleown products (Reliance Select)

Contract Farming

Network1600 channels in villages

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Poor inventory control

StaffLack of knowledge about productsParking

Farm to fork, No middlemen, FarmersCustomer

Hundreds of farmers1 million farmersnext

five years

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challenges:

International Retail Giants: Carrefour, Metro AG, Tesco.BhartiWallmart (Farm to Fork)

Operating cost are too high

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Plant location:

Located in small commercial complexes close to 3-4

residential areas

Observation: Close to cross roads

Almost in all Major areas: gandhinagar,bundar

road,autonagar etc..

d

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Product Range:

Vegetables and fruits

House hold items

Food and beveragesAll premiere

brand + Private label

Groceriesonly private label

Dairy products

Non veg food items

Ready to eat items

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Main ideamake bulk purchase

Discount scheme daysSaturday and Sunday

Reliance fresh membership cardReliance One

i i

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Pricing:

Low prized private labels

Discount on bulk buying

Private Labels:

Maximum Space: Own Products Less Space: Nestle Maggi, MTR Masala, Pepsi, Lays Chips.

Reasons: High Margin

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Future Plans of Reliance Retail Ltd.

Future plans:

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Future plans:

Plans to invest Rs 25000 Crore in next 4 year in their retail division

Train students and housewivesCustomer care & Quality servicePart time job

Every Indian Consumer

New format of food and cafReliance food

Private label saleKirana store

Pharmacy retail store

6000 outlets784 cities

Launch soaps, detergents, cosmetics and non FMCG productsPrivate label

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Suggestions:

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Suggestions:

ExpandService

Give training to staff

Improve inventory control

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