Two multiplex cinemas: Kinepolis Cinema in Brussels, Belgium, and UCI Cinema in Solihull, Birmingham, UK

Presented by:B.Sai Kumar(12251017)

Kinepolis Cinema in Brussels, Belgium :

Kinepolis is the largest cinema complex in the world, with 28 screens, a total of 8000 seats, and four showings of each film every day .

success :full range of the latest projection technology . All the film performances are scheduled to start at the same times

every day: 4 pm, 6 pm, 8 pm and 10.30 pm. 18 ticket desks: 10 in the large, airport-style foyer and eight at the

rear entrance. Above the desks there are TV monitors. Each desk has a networked computer terminal and a ticket printer. The operator then takes payment by cash or credit card and issues

the tickets but do not allocate specific seat positions. These operations take an average of 19.5 seconds, and a further 5 seconds is needed for the next customer to move forward and start the cycle again.

The peak capacity is approximately 150 transactions per desk per hour – 2700 per hour using all the desks. An average transaction involves the sale of approximately 1.7 tickets, the ticketing process can satisfy an input of 4500 customers per hour .

UCI Cinema in Solihull, Birmingham, UK

This UCI (United Cinemas International) cinema has been open since 1989 and has eight screens.

The cinema incorporates many ‘state-of-the-art’ features . There are two sets of giant TV screens in the entrance hall . In total the eight screens can seat 1840 people; the sizes (seating) of the

screens vary. The film titles are selected for the cinema by Head Office, but local

management has responsibility for the scheduling of the showings on each screen.

There are up to four ticket desks . The overall transaction is 20 seconds; thus the maximum throughput is 12 sales per minute, or 720 per hour. The average number of ticket sales per transaction is 1.8, and the maximum seat sales per hour is 1300

There is specific seat positions. A central pre-booking facility is also offered. UCI’s mission statement emphasizes the need to provide clean and tidy

premises, cheerful staff, adequate food facilities and, above all, a high-quality film and sound presentation.

1. What are the main differences between the two cinemas from the perspectives of the operations managers?

Questions

2. What are the advantages and disadvantages of the two different methods of scheduling the films onto the screens? How does each approach affect different types of customers?

3. Group exercise: a) Find out the running times and classification of eight

popular films. Try to schedule these onto the UCI Solihull screens, taking account of what popularity you might expect at different times. You should allow at least 20 minutes for emptying and cleaning, 10 minutes for admitting the next audience, and 15 minutes for advertising, before the start of the film.

b) Try to make an appointment to visit your local cinema to meet the manager. Compare the operations with those at Kinepolis and UCI, particularly in terms of scheduling.

THANK YOU