European Business Meeting

5th June 07

25th June 2007

Market Data

35th June 2007

D-SLR Market Development (pan-European)

! Market size

815K

1.34 Mio

1.97 Mio

2.6 Mio

! Market growth

Source: CIPA

+32%

+47%

+64%

! Target QTY Olympus 250K

45th June 2007

E-P1 Specs & OPR

55th June 2007

4

E-1 customers' are expecting*

• More pixels and less noise

• Fastest AF and more AF points

• More accurate AE

• Larger LCD monitor

• Faster burst rate

• Higher shutter speed and flash sync. speed

• Built-in flash

• Wireless flash control capability

• Live View capability with swivel monitor

• Image stabilization

E-P1

*internal survey

65th June 2007

4

Nikon D200 / 30D customers are not satisfied with*:

• 95% coverage finder

• No sensor dust solution

• Expensive images stabilized VR / IS lenses

• No built-in wireless flash control (30D)

• No splash-proof body (30D)

E-P1

*internal survey

75th June 2007

E-P1 Specs

Main Specifications

• World most effective anti-shake system

(Max. 5 Steps)

• 10 MP High Speed Live MOS (5fps)

• Live View with multi angel LCD

(SAT, White Balance & Exposure

Compensation)

• Dust reduction (SSWF)

• Splash proof body

• Wireless flash control in 3 groups OPR Mid Oct (TBD)

Sales Start Nov (TBD)

85th June 2007

E-P1 Specs

Main Specifications

• AF performance

• Quicker and more accurate World

quickest with SWD lenses

• 11 points

• All cross sensor (D200/30D just

Center point)

• Better low light performance -

2EV@ISO100 (D200 -1EV, 30D, -

0.5 EV)

• Better continuous AF

95th June 2007

E-P1 Specs

Main Specifications

• High speed shooting capability

(5fps, 1/8000, X=1/250）• Big Viewfinder image with 100%

coverage

• Bigger finder magnification (x1.15)

with full coverage ratio (100%)

105th June 2007

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4

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Image Quality

Anti-Shake

Num. of AE area

Num. of AF point

Start-up time,

Shutter-rag

Burst rate

AF speed

Max shutter speed,

X-sync speed

Opt. finder

LCD size

Built-in Flash

Body

material

Splash proof

Dust Reduction

Live View

D300 !Estimated"E-P1

115th June 2007

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2

3

4

5Pixel

Image Quality

Anti-Shake

Num. of AE area

Num. of AF point

Start-up time,

Shutter-rag

Burst rate

AF speed

Max shutter speed,

X-sync speed

Opt. finder

LCD size

Built-in Flash

Body

material

Splash proof

Dust Reduction

Live View

40D !Estimated"E-P1

125th June 2007

4

Nikon D200 / 30D customers are not satisfied with*:

• 95% coverage finder

- Olympus provides 100% coverage and bigger finder

• No sensor dust solution

- Olympus provides the most effective dust reduction system

• Expensive image stabilized VR / IS lenses

- Olympus provides the body built-in image stabilizer available

for all lenses

• No built-in wireless flash control (30D)

- Canon customers have to buy a bulky hot-shoe clipping

wireless controller unit for wireless applications

• No splash-proof body (30D)

E-P1

*internal survey

135th June 2007

Live-

View

Shadow

Adjustment

Technology

Swivel LCDHyper-

Crystal LCD

E-P1 Core Technology

145th June 2007

Supersonic

Wave Drive

World’

Most Effective

SupersonicDust Reduction

World’

Fastest

Supersonic

AF lens

Supersonic

Image

Stabilization

On the BODY

E-P1 Core Technology

155th June 2007

E-P1 – „Capture qualified Images under any situations”

" World most effective Anti-Shake performance

• Photographers can take sharp images with slower shutter speed, or

under darker situation, they have not taken before.

! World quickest precise AF performance

• Sharply captured every moment.

! Live View

• New shooting style also thanks to multi angle LCD.

" Dust Reduction System and Splash & Dust Proof Body

• …performance is proved by E-1

" Big VF & Wireless Flash Control

• For perfect control

165th June 2007

E-P1

" E-P1, a camera made for professionals!

! Perfect product, with a lot benefits to competition.

" Let’s promote and enjoy top down effect to E-410 & E-510 and

accessory sales.

175th June 2007

7

35mm format 600mm lens

ZUIKO DIGITAL 300mm

equivalent to 35mm format 600mm lens

E-P1 based on Four Thirds

Main benefits

•Specifically designed for digital photography

•Maximises the performance of image sensors and lenses

•Flange back ratio allows thinner construction of the body

•As of today the widest real digital lens line up exist on the market

•Allows use of smaller, lighter lenses with same angle of view

as 35mm lenses

185th June 2007

7

E-P1 based on Four Thirds

Main benefits

•Full wide-angle capacity because of newly developed standard

•Dust reduction system planned into design

•Secure investment due to future-oriented technology

•Open standard ensures cross-manufacturer inter-changeability

Olympus, Panasonic, Leica & Sigma with products

195th June 2007

E-P1 OPR

OPR

• Latest status of local sales start in November

• OPR & Press event planned around Mid October

• Final confirmation from OT by end June

End June 07

Final

Decision

R&D

End Sep 07

MP Start

Mid Oct 07

OPR Event

Nov 07

Local Sales

Start

205th June 2007

Accessories

215th June 2007

Accessory - Sales Opportunity

• Big opportunity with E-P1 we start to benefit from top down effect and

boost accessory sales.

An ideal formation of the DSLR system

Gain credit from all users

Establish strong brand

Consumermodel

Pro/adv amamodel

Lenses &Accessories

" First time to realize the synergy of 3 DSLR rings !!

• Target setting is to reach 25% by end of 140PA pan- European

225th June 2007

Accessories - Wireless Flash System

FL-36R & FL-50R Wireless Flash Systems

• Can be controlled directly via the E-P1

• Infrared control via 3 groups are available

• No annoying cables any more

• Easy to operate via the E-P1

`a`a

1010aa

60°60°

120°120°

Flash1Flash1

Flash2Flash2

Flash3Flash3

Flash

stand

FLST-1

Bounce

adaptor

FLBA-1

Reflector

adaptor

FLRA-1

235th June 2007

Accessories - Power Battery Holder for E-P1

1. Sealed Anti dust/All weather battery holder for

various shooting condition.

2. User friendly 2 buttons / 2 dials system

3. 2 pcs of BLM-1. Bundled AA battery holder

AABH-1 or optional LBH-1 is available.

Grip Strap GS-3 Optional

245th June 2007

Accessories - Dipodic Adjustment Eye Cup　DE-1 / DE-2

Existing camera body has diopter adjustment ranging -3~+1m-1, however,wider range has been demanded by many users such as presbyopic userand shortsighted user.

DE-1 to shift +3m-1 / DE-2 to shift -3m-1

Wide-ranging dipodic adjustment -6m-1b+4m-1 is available

combined with adjuster in body.

cc E-3

cc E-410

cc E-400

cc E-510

cc E-330

cc E-500

cc E-300

-- E-1

DE-N3DE-P3Compatibility

*Image is not final

255th June 2007

• Zuiko Digital ED 12-60mm f2,8-4,0 SWD (Equiv. 24-120mm)• Faster Autofocus• Pro Lens• October 2007

NEW Zuiko Digital Lenses

• Zuiko Digital ED 14-35mm f2,0 SWD (Equiv. 28-70mm)

• Top Pro Lens• Spring 2008

• Zuiko Digital ED 50-200mm f2,8-3,5 SWD (Equiv. 100-400mm)

• Faster Autofocus• Pro Lens• Nocember 2007

• Tele converter EC-20 for double telepower

• October 2007

• Zuiko Digital ED 70-300mm f4,0-5,6 (Equiv. 140-600mm)

• Faster Autofocus• Standard Lens• October 2007

265th June 2007

Accessories - System

! Not just cameras, whole system!

275th June 2007

Thanks for your attention!