The Olympic Sports Genome™

Executive Overview

August 2017

©2017 Mission Measurement, LLC

[Olympic Sports Genome Executive Summary] | [July 2017]

1

The Challenge of Non-Financial Performance –What Does “Good” Mean?

©2017 Mission Measurement, LLC

[Olympic Sports Genome Executive Summary] | [July 2017]

2

How Do We Measure Sports Performance Objectively?

*We invest about $100M per quad in sports performance and win approximately 100-120 medals

©2017 Mission Measurement, LLC

[Olympic Sports Genome Executive Summary] | [July 2017]

3

Other Sectors Use Data Science, Artificial Intelligence, and Predictive Analytics to Maximize Return on Investment

Investors have

Bloomberg…

What does the USOC use?

Lawyers have

Westlaw…

Bankers have

Experian…

©2017 Mission Measurement, LLC

[Olympic Sports Genome Executive Summary] | [July 2017]

4

The Olympic Sports Genome Is An Initiative of The Impact Genome Project®

The Impact Genome® Uses The World’s Most Advanced Data Science to

Predict the Success of Behavioral Interventions

©2017 Mission Measurement, LLC

[Olympic Sports Genome Executive Summary] | [July 2017]

5

The World’s Most Comprehensive Evidence Base of Sports Performance

©2017 Mission Measurement, LLC

[Olympic Sports Genome Executive Summary] | [July 2017]

6

Pandora Cracked the Code on Music

©2017 Mission Measurement, LLC

[Olympic Sports Genome Executive Summary] | [July 2017]

7

Melody Harmony Rhythm Form Text (Lyrics)

Instrumentation Genre ImprovisationSound

RecordingTexture

Contour Range

Patterns

Modality

Chromaticism

Dissonance

Meter

Tempo

Syncopation

Repetition

Variation

Structure

Language

Poetics

Narrative

Polyphony

Homophony

Monophony

Instruments

Sonority

Range

Sub-genre

Influences

References

Virtuosity

Tone

Articulation

Production

Fidelity

Sophistication

Pandora Identified The “Genes” That Influence Musical Taste

Pop/Rock Genome (350+ genes)

©2017 Mission Measurement, LLC

[Olympic Sports Genome Executive Summary] | [July 2017]

8

We Have Identified the “Genes” That Influence Sports Performance

Athletes Training Competition Leadership Coaching

Community

OutreachTalent ID

Financial

SustainabilitySystems Governance

Development

Sports Science

Coaching

Facilities

Dosage

Equipment

Opportunities

Financial

Logistics

Management

Mission

Culture

Development

Recruitment

Education

Accountability

Stakeholders

Processes

Awareness

Media

Political

Recruitment

Analytics

Systems

Fundraising

Revenue

Cost controls

Technology

Analytics

Access

Olympic Sports Genome (300+ genes)

©2017 Mission Measurement, LLC

[Olympic Sports Genome Executive Summary] | [July 2017]

9

NGBs Can Now Measure Their Performance By “Genes”

Coaching Development / Education

0.20

0.30

0.40

Identify and recruit talented

coaches

Offer diverse coaching

opportunities

Minimize sources / impact of

coach stress

Step 1: Select Your Genes Step 2: Analyze Your Results

©2017 Mission Measurement, LLC

[Olympic Sports Genome Executive Summary] | [July 2017]

10

Spit in The “Digital” Cup

©2017 Mission Measurement, LLC

[Olympic Sports Genome Executive Summary] | [July 2017]

11

What’s Now Possible?

1 Design Better

Programs

2 Predict

Outcomes

3Benchmark

Against Peers

©2017 Mission Measurement, LLC

[Olympic Sports Genome Executive Summary] | [July 2017]

12

Benchmark a Program

Programs evaluated in the research literature that are most similar to Program X

The Olympic Sports Genome allows NGBs the ability benchmark your program against the

evidence base, or against their peers to compare results and find best practices.

©2013 Mission Measurement, LLC

This document contains confidential material proprietary to

Mission Measurement. Disclosure of this document, to parties

who are not team members or members of the organization or

company for which this document is intended, is strictly

prohibited.

All other rights to the contents of this document, including but

not limited to methodologies, concepts, experiences, and client

lists, are assigned to Mission Measurement.

Mission Measurement

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Jason Saul

Founder & CEO

jsaul@missionmeasurement.com

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