Olympic Games PowerPoint

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Everybody’s Game London 2012

Transcript of Olympic Games PowerPoint

Page 1: Olympic Games PowerPoint

Everybody’s GameLondon 2012

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Overcoming the Hurdles

•Maximize Revenue•Attendance•Affordability

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Goals

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PricingPopular Sports

Other Sports

Timing

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Goal: $650 000 000Popular Sports: $403 000 000Other Sports: 4 000 000 Tickets - $62

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Attendance

Incentives

Confirming Attendance

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DistributionOnline

Barcode

Box Office

Secondary Market

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Awareness &Accessibility

Count-down

Guerilla Marketing

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Summary


THE OLYMPIC GAMES FRAMEWORK Library... · THE OLYMPIC GAMES FRAMEWORK Important information: The “Olympic Games Framework”, created for the Olympic Games 2024, is a document that

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Olympic Games

Olympic Games

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