BY:- VARMA PRANJAL

13011114

FINANCE

• Electronic commerce or e-commerce refers to a wide range of online business activities for products and services.

• It also pertains to “any form of business transaction in which the parties interact electronically rather than by physical exchanges or direct physical contact.

ABOUT ECOMMERCE

2. E-commerce is usually associated with buying and selling over the Internet, or conducting any transaction involving the transfer of ownership or rights to use goods or services through a computer-mediated network.

The major different types of e-commerce are:

•Business-to-business (B2B)•Business-to-consumer(B2C)•Business-to-government(B2G)•Consumer-to-consumer(C2C)

• OLX (online exchange)• It was founded by Fabrice Grinda and Alec Oxenford in

March 2006. • OLX is present in 105 countries and has more than

100million unique visitors

HISTORY OF OLX

• OLX (On Line exchange) is the next generation of free online classifieds.

• OLX provides a simple solution to the complications involved in selling, buying, trading, discussing, organizing, and meeting people near you, wherever you may reside.

• Unique platform for people to buy and sell items• OLX is spread across all the major cities in India

INTRODUCTION

• SWOT analysis is a method for analyzing a business, its resources, and its environment.

WHAT IS SWOT ANALYSIS

STRENGTHSTRENGTH

• Easily available products that the customer need at good cost .• Easily design rich colorful listings with pictures and videos

• View OLX in your local language.

• No assurance of quality.• Fraud is possible.• Cyber crime is possible while payment of money.• Unskilled work force.• Stock problems.• Transportation is slow.

WEAKNESS

OPPORTUNITY• People who want to buy can buy the products that they exactly

need• .Sellers gets millions of buyers so they can sell product seasily &

gets good benefit• .Jobs can also available• .Real estate property can also available where customer required

at good price.

THREATS

• So many companies are there in this field like, eBay.com, Alibaba.com,Homeshop18.com,etc.

• This competitors has good brand equity.

PRODUCTS

• Mobiles & Tablets • Home & Furniture • Clothing & Accessories • Services• Electronics & Computers • Pets• Kids & Baby• Jobs• Vehicles• Books, CDs & Hobbies• Sports & Health• Real Estate

• Managed to capture 60% of the online classified market share• Its traffic has grown 55 times in the last 22 month• Crossed half a billion page view in July 2013• OLX mobile apps have exceeded 3.2 million in India.

MARKET SHARE

• Rate decreased from 60% to less than 40%• 2-4 million unique visitors every month as compared to 1 million in

2010• Increased social media presence 2.9 million Facebook fans.• Managed to be India's largest free online classified website

HAS OLX ACHIEVED ITS OBJECTIVE

• Successful campaigns• Attracted many users• Outperformed many competitors• Has the ability to be India’s no.1 online classified website

CONCLUSION

THANK YOU…!!!