Olive Oil for Peace- a customer of ours seeks for a distributor/buyer/cooperation
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Transcript of Olive Oil for Peace- a customer of ours seeks for a distributor/buyer/cooperation
Olive oil, the Market's Peacemaker
Mohammad Joudeah, Azun, Palestine Doron Akiva, Ezuz, Israel
Olive oil, the Market's Peacemaker -The Idea
• Mutual export of products from Palestinian and Israeli
farmers, packed and distributed together.
• Economical contribution to all participant in the project
• Building relationships between Palestinians and Israelis
based on professionalism and mutual interest.
• Olive oil export as the first stage of the project. More farmers
and products will follow.
Who are we Doron Akiva
Agricultural entrepreneur
Organic Olives’ grower and oil manufacturer.
Who are we
Mohammed Joudeah, Azun
What have we done so far 2004
The idea to sell one Israeli and one Palestinian oil-bottle at Freiburg, Germany brought up by Mrs Barbara Szudarek
What have we done so far? 2005
First shipment.
Export of 500 l olive oil from each grower
What have we done so far? 2007
Actual state of affairs Virtual shop: www.barbara-szudarek.de or http://www.ezuz-olive-oil.co.il/ 6 shops of resellers
Word of mouth recommendation
Contacts to newspapers/magazines
2013!
Doron is seeking new
markets and new
distribution channels to
widen the projects.
Who buys this oil?
People who seeks quality, extra
virgin olive oil.
Middle class and up.
Willing to contribute and support
Palestinian Israeli partnership.
Both as a gift and for personal use.
Organic consumers
Values for the customers
High quality, healthy organic Olive oil
+
Contribution to peace & friendship, economy and collaboration in
the region
Challenges
Local competition in target markets enjoy price
advantage.
Attracting a committed overseas partners who
understands the benefits of “Olive Oil for Peace” as sales
generator. Marketing advantage in the “story”.
Funding of the actual harvest and marketing efforts
What are we looking for
Committed overseas partners who
understand and see the benefits of “Olive
Oil for Peace” project as sales generator.
Entrepreneur capable of selling and
distributing the oil in their own market.