Olive Oil for Peace- a customer of ours seeks for a distributor/buyer/cooperation

13
Olive oil, the Market's Peacemaker Mohammad Joudeah, Azun, Palestine Doron Akiva, Ezuz, Israel

Transcript of Olive Oil for Peace- a customer of ours seeks for a distributor/buyer/cooperation

Page 1: Olive Oil for Peace- a customer of ours seeks for a distributor/buyer/cooperation

Olive oil, the Market's Peacemaker

Mohammad Joudeah, Azun, Palestine Doron Akiva, Ezuz, Israel

Page 2: Olive Oil for Peace- a customer of ours seeks for a distributor/buyer/cooperation

Olive oil, the Market's Peacemaker -The Idea

• Mutual export of products from Palestinian and Israeli

farmers, packed and distributed together.

• Economical contribution to all participant in the project

• Building relationships between Palestinians and Israelis

based on professionalism and mutual interest.

• Olive oil export as the first stage of the project. More farmers

and products will follow.

Page 3: Olive Oil for Peace- a customer of ours seeks for a distributor/buyer/cooperation

Who are we Doron Akiva

Agricultural entrepreneur

Organic Olives’ grower and oil manufacturer.

Page 4: Olive Oil for Peace- a customer of ours seeks for a distributor/buyer/cooperation

Who are we

Mohammed Joudeah, Azun

Page 5: Olive Oil for Peace- a customer of ours seeks for a distributor/buyer/cooperation

What have we done so far 2004

The idea to sell one Israeli and one Palestinian oil-bottle at Freiburg, Germany brought up by Mrs Barbara Szudarek

Page 6: Olive Oil for Peace- a customer of ours seeks for a distributor/buyer/cooperation

What have we done so far? 2005

First shipment.

Export of 500 l olive oil from each grower

Page 7: Olive Oil for Peace- a customer of ours seeks for a distributor/buyer/cooperation

What have we done so far? 2007

Actual state of affairs Virtual shop: www.barbara-szudarek.de or http://www.ezuz-olive-oil.co.il/ 6 shops of resellers

Word of mouth recommendation

Contacts to newspapers/magazines

Page 8: Olive Oil for Peace- a customer of ours seeks for a distributor/buyer/cooperation

2013!

Doron is seeking new

markets and new

distribution channels to

widen the projects.

Page 9: Olive Oil for Peace- a customer of ours seeks for a distributor/buyer/cooperation

Who buys this oil?

People who seeks quality, extra

virgin olive oil.

Middle class and up.

Willing to contribute and support

Palestinian Israeli partnership.

Both as a gift and for personal use.

Organic consumers

Page 10: Olive Oil for Peace- a customer of ours seeks for a distributor/buyer/cooperation

Values for the customers

High quality, healthy organic Olive oil

+

Contribution to peace & friendship, economy and collaboration in

the region

Page 11: Olive Oil for Peace- a customer of ours seeks for a distributor/buyer/cooperation

Challenges

Local competition in target markets enjoy price

advantage.

Attracting a committed overseas partners who

understands the benefits of “Olive Oil for Peace” as sales

generator. Marketing advantage in the “story”.

Funding of the actual harvest and marketing efforts

Page 12: Olive Oil for Peace- a customer of ours seeks for a distributor/buyer/cooperation

What are we looking for

Committed overseas partners who

understand and see the benefits of “Olive

Oil for Peace” project as sales generator.

Entrepreneur capable of selling and

distributing the oil in their own market.