Olive Garden Campaign Austin Goodman (ADV 420)
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By: Austin Goodman #WinWinOGDiN “When You're Here, You're Family” The Olive Garden:
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Transcript of Olive Garden Campaign Austin Goodman (ADV 420)
GOALSBring more people into Olive Gardens
Increase sales over the next fiscal year by at least 5%
Get people talking about the campaign
Keep advertising budget under 500k
$$$$$$$$$$$$$$
Measuring Success (KPI)
• Increase in overall sales nationwide• Increase in sales of bowl entrees • Increase in social media followers• More than two celebrities endorse the
campaign• Campaign doesn’t go over budget