RESEARCH INSIGHT

FACT INTELLIGENCE DISCRETION

Corporate Presentation - 2016

About Us

Oldstone & Green Limited (“O & G”) is a full service market intelligence consultancy, offering incisive consumer-focused research and market intelligence, providing clients with actionable insights. The agency was founded in 2010 by a team of young and dynamic individuals.

Our strategy at the onset, was to meet international client needs, for market research and intelligence in Nigeria and the West African sub-region, directly as a research agency and as sub-contractors to top research firms in the United Kingdom, United States and other regions of the world.

In 2015, the company restructured its operations, modified its strategy, and began offering bespoke, quality and cost effective, market research services and business intelligence solutions to corporates Nigeria .

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Our Research Methodology…. 3

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Our Clientele…

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Oldstone & Green specialises in tailor-made market intelligence solutions, offering our clients individually tailored services. We have extensive project experience with international clientele, and our approach to local projects has been built from our experience of providing the best possible service to international clients Our aim is to provide actionable insight which is both profitable and implementable

What We Do…

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Our Driving Force... 6

SPEED SERVICE EXCELLENCE

"It is of the highest importance in the art of detection to be able to recognize, out of a number of facts, which are incidental and which vital". (Sherlock Holmes)

Our Business Objective... 7

KEEP THE CLIENT AHEAD OF COMPETITION..!!!

What we see (Our Vision) 8

... to become the leading market intelligence consultancy in Nigeria and sub-Saharan Africa.

Our mission… 9

..to continually add value to our clients’ businesses through our bespoke market intelligence solutions..

Our guiding principle… 10

..conquering through foreknowledge…..

"The reason the enlightened prince and the wise general conquer the enemy whenever they move, and their achievements surpass those of ordinary men, is foreknowledge". (Sun Tzu)

Our core values… 11

RESEARCH FACT INSIGHT INTELLIGENCE

DISCRETION

Benefits of Oldstone & Green… 12

1.  Locally Aware, Globally Coherent 2.  A one stop shop for market intelligence 3.  Cost effectiveness and best possible prices 4.  Deep knowledge of core competence 5.  Greater control of output 6.  Greater efficiency with timing 7.  Vast base of experienced professionals

Our services

1.  New Product research 2.  Packaging research 3.  Questionnaire, survey

and focus group 4.  Market Intelligence

and Analysis

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Our Solution

New Product Research

Packaging Research

Questionnaire, Survey & Focus Group

Market Entry & Intelligence

•  Market Entry •  Brand Equity •  Product Positioning •  Concept Testing •  Ideation (Ideas

Generation) •  Market Opportunity

Research •  Product Tasting

•  Baseline & Checkup –Pack Discovery

•  On-Shelf Screening •  Quali Quant Study –

screen new pack structures and graphic designs

•  Quantitative Validation – store audits and in-store Interviews

•  Questionnaire administration

•  Surveys •  Focus Group •  Interviews – IDI’s,

Intercept, Phone.. •  Shopper Research •  Mystery Shopping •  Baseline Research •  Ethnography

•  Strategy •  Market

Segmentation and Landscaping

•  Competitive Intelligence

•  Competitor Intelligence

•  SWOT Analysis •  PEST Analysis •  Sector surveillance

What we do..

We have an unmatched grip on the Fast Moving Consumer Goods (FMCG) Industry that spans over five years, working with top Global brands, from desk research to field work. Providing cutting edge insight, intelligence and market entry strategy

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FMCG Sector Conducted retail audit for bottled water, for a leading brand, across key states of the federation Market sizing for battery powered devices across Nigeria, for a leading battery brand. Market sizing and entry for one of the world's leading industry player in corn production and tortilla market Diary industry intelligence for a global producer of packaging materials Cocoa value chain intelligence for a lading agricultural company, helping to improve global food security Market entry intelligence for a leading FMCG company on skin lightening, fairness and even-tone creams New product development intelligence for an international snacking brand looking to enter the extrusion market. Mapping of a list of potential clients and their glass packaging needs for one of India‘s leading glass packaging companies. Market Intelligence for a not-for-profit trade association serving nearly 3,000 members in 45 countries, who wanted to understand the cold storage chain for fresh produce.

Market Intelligence for a global client, on the confectionary – candy and biscuit – for M&A purpose Cocoa value chain intelligence for a lading agricultural company, helping to improve global food security Carried out retail audit and Identifying retails companies

Market Intelligence for a global client, on the confectionary – candy and biscuit – for M&A purpose Market entry intelligence for a leading FMCG company on skin lightening, fairness and even-tone creams Cocoa value chain intelligence for a lading agricultural company, helping to improve global food security

A Niche for FMCG..

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Our Report formats 16

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Report formats.. 17

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Report formats.. 18

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Testimonials.

..our business has grown through personal connections, recommendations and repeat engagements. Our clients tell us that they come back time after time because our rigour, perspective and vision results in tangible insights and recommendations that help to grow their business….

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Case Study – Market Intelligence

The Client/Problem The client is a US based not-for-profit trade organisation servicing the entire supply chain for fresh produce and floral industries. The organisation wants to position itself as a first-in-line resource to assist members and prospective members with market intelligence. The Action Oldstone & Green, carried out in-depth primary and secondary research, providing •  An overview of key country metrics relating to the economy, government, business environment and

regional trade in the context of the global produce industry. •  Consumer trends affecting the produce industry, including retail, consumer food service, and overall food

consumption. •  An overview of the fresh produce industry comprising general market conditions, an examination of the

supply chain including insight into issues around domestic production, cold chain management, distribution and employment, regulatory issues, science and technology issues, import and export data

•  Projected the future of the produce industry over the next 3 to 5 years in terms of market, trade, regulations, consumer trends and supply chain issues by examining drivers and challenges present in Nigeria.

Outcome The client was very pleased with the project as they got a clear picture of the supply chain of fresh produce in Nigeria and enabled informed management decision on an entry strategy.

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Case Study

The Client/Problem The client is one of India’s leading glass packaging companies, looking to boost export revenues and want to tap into the African market for glass packaging, with focus on Nigeria. The client needed us to map a list of potential clients and their glass packaging needs in the pharmaceutical industry. The Action Oldstone & Green, carried out in-depth primary and secondary research and able to •  Create a list of manufacturers and their relevant contact details (potential customers) and their packaging

needs across the industries identified by our client. •  Assess which manufacturers have an interest in changing their current glass packaging supplier •  Understand each manufacturer’s key purchasing criteria (i.e. what drives their choice of supplier, is it

price, product quality, bottles sizes available etc.?) •  Establish an indication of typical prices in the current market (price per 1000 bottles / price per tonne) •  Determine whether there are any local agents / distributors of glass packaging who may be well placed

to represent our client •  Provide our client with actionable industry driven information on the market in order to assist their

customer acquisition activities.

Outcome The client used our findings to contact these manufacturers and increase their client list/base in Nigeria.

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REGIONAL FOCUS

GEOGRAPHIC COVERAGE Our Strongest Markets

We have extensive expertise and on-ground presence of trusted embedded analyst across sub-Saharan Africa, with our strongest markets in the following countries.

¨  Nigeria

¨  Ghana

¨  Cote d’Ivoire

¨  Angola

¨  Cameroon

¨  Kenya

¨  Tanzania

¨  Uganda

¨  Ethiopia

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Sectoral Focus

¨  Aviation ¨  Banking & Finance

¨  Energy and Extractive ¨  Power

¨  Media ¨  Telecommunications

¨  Infrastructure & Shipping ¨  Retail & Consumer Goods

¨  Oil & Gas ¨  Healthcare & Pharmaceuticals

¨  Agriculture ¨  Geopolitics & Economic

¨  Manufacturing ¨  Real Estate

SECTORS

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Contact Us

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Oldstone & Green Limited RC: 889082 No 10b Ajanaku Street Awuse Estate, Opebi Lagos State

Maxwell Ojelede +234 803 246 0061 +234 818 871 7424 www.oldstoneandgreen.com maxwell@oldstoneandgreen.com Bankers: Standard Chartered Bank Nigeria Enquiries: Research: research@oldstoneandgreen.com Consulting: consulting@oldstoneandgreen.com General: info@oldstoneandgreen.com

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