Old Town Boutique District Summer Events 2014
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Transcript of Old Town Boutique District Summer Events 2014
SCAVENGER HUNTThursday through Saturday, September 18th to 20th
fb = Facebook likes/sharest = Twitter mentions
NORTHERN VIRGINIA MAGAZINE 9.01.14 Boutique mention in September issue
FW SCOUT 9.02.14Email Newsletterbit.ly/Zoi8XV / t 3
ALEXANDRIA NEWS 9.05.14 7th Annual Old Town Boutique District Scavenger Hunt Set for September 18-20, 2014bit.ly/1wtUFPK
WASHINGTONIAN SHOP AROUND 9.08.14 Fashion Agenda: Ella-Rue Pop-Up Warehouse Sale, Bluemercury's 15th Birthdaybit.ly/1o7T6Iy / fb 17, t 13
LOCAL KICKS 9.18.14 bit.ly/1wtVkAQ
PATCH 9.18.14Old Town Boutique District Celebrates Anniversary with 7th Annual Scavenger Huntaol.it/ZWVvef / t 1
RED BRICK TOWN 9.18.147th Annual Old Town Boutique District Scavenger Hunt Begins TODAYbit.ly/1w23kZM / fb 7, t 5
SIDEWALK SALESaturday & Sunday, August 9th & 10th
fb = Facebook likes/sharest = Twitter mentions
RACKED DC 7.24.14Shop The Annual Alexandria Summer Sidewalk Salebit.ly/1CdQfi4 / t 5
FW SCOUT 8.01.14Email newsletterbit.ly/1yuLnrf
NORTHERN VIRGINIA MAGAZINE 8.01.14Sidewalk Sale in August Issue
ALEXANDRIA LIFESTYLE 8.08.14Weekend Planner: Sidewalk Salebit.ly/1p6oMsL / t 4
ALEXANDRIA NEWS 8.08.14 Shop Til You Drop At Alexandria's Summer Sidewalk Salebit.ly/1njrdwt
RED BRICK TOWN 8.09.14 Alexandria’s 5th Annual Sidewalk Sale Starts This Weekend!bit.ly/1rqNUd2 / fb 5, t 9
RED TRICYCLE 8.09.14Calendar Listing A Haven for Back to School Shoppingbit.ly/1p6pg1S / fb 2
RED TRICYCLE 8.09.14bit.ly/11f76FN
PAMELA’S PUNCH 4.29.14Block Party mention on Facebook & Twitter
FW SCOUT 5.01.14Email Newsletterbit.ly/1yuLnrf
NORTHERN VIRGINIA MAGAZINE 5.08.14Fashion Fix: Mother's Day Sales and News Round-Upbit.ly/ZWLUnI / fb 3
WASHINGTONIAN SHOP AROUND 5.10.14Shop Around Eventsbit.ly/1xKRvbQ / fb 3, t 9
RED BRICK TOWN 5.14.14Event Calendarbit.ly/1p6n76i / fb 1, t 1
MY LITTLE BIRD 5.18.14Shopping Old Townbit.ly/1D7CdAH / fb 22, t 15
NORTHERN VIRGINIA MAGAZINE 5.28.14Sales are Buzzing at The Shoe Hivebit.ly/ZWMG48 / fb 9, t 10
NORTHERN VIRGINIA MAGAZINE 6.12.149 Innovative Gifts for Every Dadbit.ly/1toFAlQ / fb 11
OLD TOWN BOUTIQUE DISTRICTSummer Events 2014
Media Coverage Summary May - October 2014
BLOCK PARTY SERIESBoutiques Up Late every Thursday night, May 8th to July 31st
fb = Facebook likes/sharest = Twitter mentions
SCAVENGER HUNTThursday through Saturday, September 18th to 20th
fb = Facebook likes/sharest = Twitter mentions
NORTHERN VIRGINIA MAGAZINE 9.01.14 Boutique mention in September issue
FW SCOUT 9.02.14Email Newsletterbit.ly/Zoi8XV / t 3
ALEXANDRIA NEWS 9.05.14 7th Annual Old Town Boutique District Scavenger Hunt Set for September 18-20, 2014bit.ly/1wtUFPK
WASHINGTONIAN SHOP AROUND 9.08.14 Fashion Agenda: Ella-Rue Pop-Up Warehouse Sale, Bluemercury's 15th Birthdaybit.ly/1o7T6Iy / fb 17, t 13
LOCAL KICKS 9.18.14 bit.ly/1wtVkAQ
PATCH 9.18.14Old Town Boutique District Celebrates Anniversary with 7th Annual Scavenger Huntaol.it/ZWVvef / t 1
RED BRICK TOWN 9.18.147th Annual Old Town Boutique District Scavenger Hunt Begins TODAYbit.ly/1w23kZM / fb 7, t 5
SIDEWALK SALESaturday & Sunday, August 9th & 10th
fb = Facebook likes/sharest = Twitter mentions
RACKED DC 7.24.14Shop The Annual Alexandria Summer Sidewalk Salebit.ly/1CdQfi4 / t 5
FW SCOUT 8.01.14Email newsletterbit.ly/1yuLnrf
NORTHERN VIRGINIA MAGAZINE 8.01.14Sidewalk Sale in August Issue
ALEXANDRIA LIFESTYLE 8.08.14Weekend Planner: Sidewalk Salebit.ly/1p6oMsL / t 4
ALEXANDRIA NEWS 8.08.14 Shop Til You Drop At Alexandria's Summer Sidewalk Salebit.ly/1njrdwt
RED BRICK TOWN 8.09.14 Alexandria’s 5th Annual Sidewalk Sale Starts This Weekend!bit.ly/1rqNUd2 / fb 5, t 9
RED TRICYCLE 8.09.14Calendar Listing A Haven for Back to School Shoppingbit.ly/1p6pg1S / fb 2
RED TRICYCLE 8.09.14bit.ly/11f76FN
PAMELA’S PUNCH 4.29.14Block Party mention on Facebook & Twitter
FW SCOUT 5.01.14Email Newsletterbit.ly/1yuLnrf
NORTHERN VIRGINIA MAGAZINE 5.08.14Fashion Fix: Mother's Day Sales and News Round-Upbit.ly/ZWLUnI / fb 3
WASHINGTONIAN SHOP AROUND 5.10.14Shop Around Eventsbit.ly/1xKRvbQ / fb 3, t 9
RED BRICK TOWN 5.14.14Event Calendarbit.ly/1p6n76i / fb 1, t 1
MY LITTLE BIRD 5.18.14Shopping Old Townbit.ly/1D7CdAH / fb 22, t 15
NORTHERN VIRGINIA MAGAZINE 5.28.14Sales are Buzzing at The Shoe Hivebit.ly/ZWMG48 / fb 9, t 10
NORTHERN VIRGINIA MAGAZINE 6.12.149 Innovative Gifts for Every Dadbit.ly/1toFAlQ / fb 11
NORTHERN VIRGINIA MAGAZINE 5.08.14
FW SCOUT 5.01.14
SCAVENGER HUNTThursday through Saturday, September 18th to 20th
fb = Facebook likes/sharest = Twitter mentions
NORTHERN VIRGINIA MAGAZINE 9.01.14 Boutique mention in September issue
FW SCOUT 9.02.14Email Newsletterbit.ly/Zoi8XV / t 3
ALEXANDRIA NEWS 9.05.14 7th Annual Old Town Boutique District Scavenger Hunt Set for September 18-20, 2014bit.ly/1wtUFPK
WASHINGTONIAN SHOP AROUND 9.08.14 Fashion Agenda: Ella-Rue Pop-Up Warehouse Sale, Bluemercury's 15th Birthdaybit.ly/1o7T6Iy / fb 17, t 13
LOCAL KICKS 9.18.14 bit.ly/1wtVkAQ
PATCH 9.18.14Old Town Boutique District Celebrates Anniversary with 7th Annual Scavenger Huntaol.it/ZWVvef / t 1
RED BRICK TOWN 9.18.147th Annual Old Town Boutique District Scavenger Hunt Begins TODAYbit.ly/1w23kZM / fb 7, t 5
SIDEWALK SALESaturday & Sunday, August 9th & 10th
fb = Facebook likes/sharest = Twitter mentions
RACKED DC 7.24.14Shop The Annual Alexandria Summer Sidewalk Salebit.ly/1CdQfi4 / t 5
FW SCOUT 8.01.14Email newsletterbit.ly/1yuLnrf
NORTHERN VIRGINIA MAGAZINE 8.01.14Sidewalk Sale in August Issue
ALEXANDRIA LIFESTYLE 8.08.14Weekend Planner: Sidewalk Salebit.ly/1p6oMsL / t 4
ALEXANDRIA NEWS 8.08.14 Shop Til You Drop At Alexandria's Summer Sidewalk Salebit.ly/1njrdwt
RED BRICK TOWN 8.09.14 Alexandria’s 5th Annual Sidewalk Sale Starts This Weekend!bit.ly/1rqNUd2 / fb 5, t 9
RED TRICYCLE 8.09.14Calendar Listing A Haven for Back to School Shoppingbit.ly/1p6pg1S / fb 2
RED TRICYCLE 8.09.14bit.ly/11f76FN
PAMELA’S PUNCH 4.29.14Block Party mention on Facebook & Twitter
FW SCOUT 5.01.14Email Newsletterbit.ly/1yuLnrf
NORTHERN VIRGINIA MAGAZINE 5.08.14Fashion Fix: Mother's Day Sales and News Round-Upbit.ly/ZWLUnI / fb 3
WASHINGTONIAN SHOP AROUND 5.10.14Shop Around Eventsbit.ly/1xKRvbQ / fb 3, t 9
RED BRICK TOWN 5.14.14Event Calendarbit.ly/1p6n76i / fb 1, t 1
MY LITTLE BIRD 5.18.14Shopping Old Townbit.ly/1D7CdAH / fb 22, t 15
NORTHERN VIRGINIA MAGAZINE 5.28.14Sales are Buzzing at The Shoe Hivebit.ly/ZWMG48 / fb 9, t 10
NORTHERN VIRGINIA MAGAZINE 6.12.149 Innovative Gifts for Every Dadbit.ly/1toFAlQ / fb 11
ALEXANDRIA LIFESTYLE 8.08.14
RED BRICK TOWN 8.09.14
ALEXANDRIA NEWS 8.08.14
RACKED DC 7.24.14
SCAVENGER HUNTThursday through Saturday, September 18th to 20th
fb = Facebook likes/sharest = Twitter mentions
NORTHERN VIRGINIA MAGAZINE 9.01.14 Boutique mention in September issue
FW SCOUT 9.02.14Email Newsletterbit.ly/Zoi8XV / t 3
ALEXANDRIA NEWS 9.05.14 7th Annual Old Town Boutique District Scavenger Hunt Set for September 18-20, 2014bit.ly/1wtUFPK
WASHINGTONIAN SHOP AROUND 9.08.14 Fashion Agenda: Ella-Rue Pop-Up Warehouse Sale, Bluemercury's 15th Birthdaybit.ly/1o7T6Iy / fb 17, t 13
LOCAL KICKS 9.18.14 bit.ly/1wtVkAQ
PATCH 9.18.14Old Town Boutique District Celebrates Anniversary with 7th Annual Scavenger Huntaol.it/ZWVvef / t 1
RED BRICK TOWN 9.18.147th Annual Old Town Boutique District Scavenger Hunt Begins TODAYbit.ly/1w23kZM / fb 7, t 5
SIDEWALK SALESaturday & Sunday, August 9th & 10th
fb = Facebook likes/sharest = Twitter mentions
RACKED DC 7.24.14Shop The Annual Alexandria Summer Sidewalk Salebit.ly/1CdQfi4 / t 5
FW SCOUT 8.01.14Email newsletterbit.ly/1yuLnrf
NORTHERN VIRGINIA MAGAZINE 8.01.14Sidewalk Sale in August Issue
ALEXANDRIA LIFESTYLE 8.08.14Weekend Planner: Sidewalk Salebit.ly/1p6oMsL / t 4
ALEXANDRIA NEWS 8.08.14 Shop Til You Drop At Alexandria's Summer Sidewalk Salebit.ly/1njrdwt
RED BRICK TOWN 8.09.14 Alexandria’s 5th Annual Sidewalk Sale Starts This Weekend!bit.ly/1rqNUd2 / fb 5, t 9
RED TRICYCLE 8.09.14Calendar Listing A Haven for Back to School Shoppingbit.ly/1p6pg1S / fb 2
RED TRICYCLE 8.09.14bit.ly/11f76FN
PAMELA’S PUNCH 4.29.14Block Party mention on Facebook & Twitter
FW SCOUT 5.01.14Email Newsletterbit.ly/1yuLnrf
NORTHERN VIRGINIA MAGAZINE 5.08.14Fashion Fix: Mother's Day Sales and News Round-Upbit.ly/ZWLUnI / fb 3
WASHINGTONIAN SHOP AROUND 5.10.14Shop Around Eventsbit.ly/1xKRvbQ / fb 3, t 9
RED BRICK TOWN 5.14.14Event Calendarbit.ly/1p6n76i / fb 1, t 1
MY LITTLE BIRD 5.18.14Shopping Old Townbit.ly/1D7CdAH / fb 22, t 15
NORTHERN VIRGINIA MAGAZINE 5.28.14Sales are Buzzing at The Shoe Hivebit.ly/ZWMG48 / fb 9, t 10
NORTHERN VIRGINIA MAGAZINE 6.12.149 Innovative Gifts for Every Dadbit.ly/1toFAlQ / fb 11
WASHINGTONIAN SHOP AROUND 9.08.14
NORTHERN VIRGINIA MAGAZINE 9.01.14 via Instagram
ALEXANDRIA NEWS 9.05.14
SOCIAL MEDIAAnalytics from Twitonomy.com [see appendix]
TWITTER@OTBoutiques14,600 total tweets2,013 following 2,611 followers
3,197 tweets (2014)11.42 tweets per day 1,515 retweets 917 hashtags1,615 user mentions 133 replies 1,253 links406 tweets retweeted392 tweets favorited
TOP HASHTAGSfrom all time#ShopLocal - 81#ExtraordinaryALX - 56#BoutiqesUpLate - 53#OldTownHunt - 40#SidewalkSaleALX - 35#OTBDBlockParty -11
FACEBOOK4,106 likes 70 visits
PINTEREST787 posts562 followers396 following
INSTAGRAM20 Boards3,942 Pins52 Likes399 Followers142 Following
INSTAGRAM OTBoutiques
PUBLICATION DATE TITLEEvent: Block Party SeriesPamela's Punch 4.29.14 Block Party Mention Posted/Tweeted on FB/Twitter
FW Scout 5.01.14 Email newsletter
Northern Virginia Magazine 5.08.14 Fashion Fix: Mother's Day Sales and News Round-Up
Washingtonian Shop Around Blog 5.10.14 Shop Around Events
Red Brick Town 5.14.14 Mention in event calendar
My Little Bird 5.18.14 Shopping Old Town
Northern Virginia Magazine 5.28.14 Sales are Buzzing at The Shoe Hive
Northern Virginia Magazine 6.12.14 9 Innovative Gifts for Every Dad
Event: Sidewalk SaleRacked DC 7.24.14 Shop The Annual Alexandria Summer Sidewalk Sale
FW Scout 8.01.14 Email newsletter
Northern Virginia Magazine 8.01.14 Sidewalk Sale in August Issue
Alexandria Lifestyle 8.08.14 Weekend Planner: Sidewalk Sale
Alexandria News 8.08.14 Shop Til You Drop At Alexandria's Summer Sidewalk SaleRed Brick Town 8.09.14 Alexandria’s 5th Annual Sidewalk Sale Starts This Weekend!Red Tricycle 8.09.14 Calendar Listing A Haven for Back to School Shopping
Red Tricycle 8.09.14
Event: Scavenger HuntNorthern Virginia Magazine 9.01.14 Scavenger Hunt Mention in September Issue
FW Scout 9.02.14 Email Newsletter
Alexandria News 9.05.14 7th Annual Old Town Boutique District Scavenger Hunt Set for September 18-20, 2014Washingtonian Shop Around Blog 9.08.14 Fashion Agenda: Ella-Rue Pop-Up Warehouse Sale, Bluemercury's 15th BirthdayLocal Kicks 9.18.14
Patch 9.18.14 Old Town Boutique District Celebrates Anniversary with 7th Annual Scavenger HuntRed Brick Town 9.18.14 7th Annual Old Town Boutique District Scavenger Hunt Begins TODAY
BIT.LY LINK
bit.ly/1yuLnrf view.ed4.net/v/7CWL7Z/bit.ly/ZWLUnI northernvirginiamag.com/sbit.ly/1xKRvbQ washingtonian.com/blogs/sbit.ly/1p6n76i redbricktown.com/2014/05bit.ly/1D7CdA
Hmylittlebird.com/2014/05/sbit.ly/ZWMG48 northernvirginiamag.com/sbit.ly/1toFAlQ northernvirginiamag.com/s
bit.ly/1CdQfi4 dc.racked.com/archives/20view.ed4.net/v/5O5UA2/R
bit.ly/1p6oMsL alexandrialifestyle.com/20bit.ly/1njrdwt alexandrianews.org/shop-bit.ly/1rqNUd2 redbricktown.com/2014/08bit.ly/1p6pg1S redtri.com/dc/a-haven-for-bit.ly/11f76FN redtri.com/dc/d-c-metro-
bit.ly/Zoi8XV view.ed4.net/v/JDFA9Q/L9bit.ly/1wtUFPK alexandrianews.org/7th-bit.ly/1o7T6Iy washingtonian.com/blogs/sbit.ly/1wtVkAQ pinmelocal.com/pins/3361aol.it/ZWVvef patch.com/virginia/delray/olbit.ly/1w23kZM redbricktown.com/2014/09
LIKES TWTS
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3 -
3 9
1 1
22 15
9 10
11 -
- 5
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- 4
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5 9
2 -
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- 3
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17 13
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- 1
7 5
MEDIA CLIPPINGS SUMMARY
APPENDIX: TWITONOMYTwitter analytics from Twitonomy.com