Old School Fundraising VS New Social Media

End of Year Best Pract ices

Kelly HagueDirector of Content Marketing

BidPal

WEBINAR: Featuring Fundraising Experts

Tim SarrantonioDirector of Business Development

NeonCRM

Agenda• Who am I?

• What is a Full Circle Strategy?

• Traditional fundraising strategies

• Social media strategies

• Conclusion

• Q+A

General Messaging

Timed Messaging

Segmented Messaging

In Person Messaging

What is a Full Circle Strategy?

Stop doing appeals

Start doing philanthropy

Traditional

Problem

DONOR RETENTION is falling every 100donors gained, nonprofits lose 96

YTD DONOR RETENTION is 33%, with Q3 showing a YTD 1.9% decrease

NONPROFITS spending only1% to 2.2% of budget on technology

Reality

Small nonprofits hurt the most

Traditional Fundraising

Retention rates are dropping

How are you going to maximize your fundraising?

Follow these 6 steps to successwith traditional fundraising techniques!

1. Set the Foundation

• Review previous campaigns and events

• Analyze fiscal situation

• Use reports to understand feasiblility

• Analyze strategic goal progress + operations

• Set goals for your retention campaign

• Fundraising target range

• Consider other objectives (branding, reach, etc.)

2. Create Action Plan

Think about budget, scope, team, and a comprehensive timeline + milestones.

3. Putting it into Focus• Theme brings messaging together

• Things to consider:

• Must work across all channels — print, website, and social media

• Make it human

• Keep it donor-centric

• What’s your donor’s favorite word?

YOU

4. Know Your Audience

• Segment your audience

• Think beyond just donation level

• Identify targets + VIP prospects

• Establish giving levels

Source: Fundraising Report Card

5. Crafting the Ask

100% use direct mail for coordinated campaigns

Personalize appeal - dust off mail merge skillsInclude name, last gift amount + date, any other engagement

6. Following Through

How are you going to follow-up?

How will you recognize and thank?

Will you use donor events for outreach?

Social Media

Common Social Media Pitfalls

• Avoid common pitfalls that hold your organization back

• You can achieve success with social media fundraising

• Traditional approaches can be applied to any social media campaign

1. Optimization is Key

• Must be mobile friendly!

• Slow loads or poor sizing - you will lose completions

• Fully-functional on Facebook and Twitter (both on websites and mobile apps)

• Test your posts and pages always

2. Post at Peak Times

• Know your engagement

• Post at peak times

• Increase organic reach

• Don’t pay for ads

• Tag at all times

3. Post Often & Everywhere

• Cross channels

• Be consistent

• Tailor content for social

• Use shortlinks (bitly)

4. Be Connected & Present

• If people leave comments on social, quickly reply!

• Share relevant posts and content

• Send a “thank you” email afterwards

• Keep donors in the loop

Donors site Poor communication as reason

to stop supporting!

53%

Takeaways

• Personalization and making donors feel special is the key — across channels

• Post often, timely, and actively listen to people on social media

• Modify traditional fundraising strategies to work on social media

• Old school fundraising and new social media together = full circle strategy

Are you ready?

Questions

For more info or to request a demo:

bidpal.com/request-demo

info@bidpalnetwork.com

888.729.0399

http://www.neoncrm.com/demo/

sales@neoncrm.com

888.860.6366, Option 1