Old Product

Marketed

In A New Way

Idea Generation

• 20 years ago BoroPlus

• “Lightness” was its USP

Idea Screening

Concept Development & Testing

PCDL Model• Positioning the Brand• Communicating the Brand Message• Delivering the Brand Performance• Leveraging the Brand Equity

Marketing Strategy & Development

• Nostalgia

• Superbrands

Business Analysis

• High business possibilities for an age-old and trusted brand to add up to its product portfolio.

• G.D. Pharmaceuticals is basically a Pharmaceutical Company.

Test Marketing

• Boroline Herbal Garden, Kolkata, West Bengal.

• East India.

Commercialization

Across the country and exported to other countries too.

Thanks You !

Jayul Preity

BhavyaArka

Shirsha

Under the guidance of Prof. Pooja Vishnoi