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Old people tag STUFF YOU SHOULD KNOW ABOUT NEWSPAPERS.
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Transcript of Old people tag STUFF YOU SHOULD KNOW ABOUT NEWSPAPERS.
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Old people tag
STUFF YOUSHOULD KNOW ABOUT
NEWSPAPERS
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For starters …
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NEWSPAPERS ARE ANEWSPAPERS ARE AMASSMASS MEDIUMMEDIUM
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Australians buy
20 million newspapersevery week
Source: ABC
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More people read a newspaper every
week than use the
internet every monthSource: Roy Morgan Single Source. People 14+, read any Newspaper incl. communities in last 7 days/ accessed the Internet at least monthly, July 09 – June 10
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We’re talking mass?We’re talking mass?
So how do newspapers So how do newspapers stack up against the stack up against the world’s biggest viral world’s biggest viral
campaigns?campaigns?
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70 million
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22 million
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12 million
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9 million
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7 million
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4.3 million
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4.1 million
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750,000
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Source: Roy Morgan Single Source. People 14+, total average issue readership of national and metropolitan daily (mon-fri) newspapers, Jul 2009 – Jun 2010.
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Source: Roy Morgan Single Source. People 14+, total average issue readership of national and metropolitan daily (mon-fri) newspapers, Jul 2009 – Jun 2010.
That’s EVERY Tuesday. Week in week out.
Tuesday is just your average day for newspapers too.
And that’s just Australian ‘views’ (not a global audience)!
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The MasterChef final was watched by
5.2m people
Sunday metro newspapers
dish up
7.2m readers every every
week!week!
Source: OzTAM ratings average reported by SMH/Mumbrella including regional viewers. On average, 7.2 million people read Sunday metropolitan newspapers every week (Roy Morgan Research, July 2009 – June 2010. All people 14+. Net readership).
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YOUNG PEOPLE READ NEWSPAPERS
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Readership Source: Roy Morgan Single Source 12 months ending December 2009, 5 cap cities, People 14-24TV Source: : OzTAM Weeks 1-52 2009, 5 cap cities, People 14-24
Australian newspapers Australian newspapers reach reach more 14-24 more 14-24 year year
olds olds every week than every week than
commercial TV doescommercial TV does
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Readership Source: Roy Morgan Single Source People 14-29, read any newspaper incl. communities in last 7 days/visited Facebook in last 7 days, July 09-June10
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More than twice as many
read a newspaper every week than download music every 4 weeks
16-24s
Source: Roy Morgan SingleSource. Read any newspaper incl. communities in last 7 days (78%)/ Downloaded music in the last 4 wks (35%). Jan-Dec 2009
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Click to view video in YouTube: http://www.youtube.com/watch?v=vvD9WBqwDZM
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NEWSPAPERS ARE MULTI-PLATFORM
BRANDS
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Printed newspapersPrinted newspapers provide a
m i n d e x p a n d i n g m i n d e x p a n d i n g
readNewspaper websitesscratch the news itch
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Printed newspapersPrinted newspapers provide a
m i n d e x p a n d i n g m i n d e x p a n d i n g
readNewspaper websitesscratch the news itch
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Red Dust Storm Red Dust Storm hit Sydneyhit Sydney
Scratched the news itch reader photos and reports as
the event unfolded
A mind expanding read made sense of why and how it
had happened
Complementary reader experience
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Rudd/GillardRudd/Gillard leadership spill leadership spill
Scratched the news itch Actions and reactions
(including Julia’s parents)
A mind expanding read ‘Anatomy of a rebellion’
How it happened
Complementary reader experience
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Source: TBA – awaiting final News Ltd numbers
Newspaper Newspaper appsapps
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WHAT MAKES WHAT MAKES NEWSPAPERS NEWSPAPERS UNIQUEUNIQUE
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Australians consider newspapers the most
ABSORBINGDYNAMICREPUTABLE
of any main media
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A unique vehicle for advertisers to leverage the news
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And numerous ways to connect powerfully with consumers
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Strategic roles for newspapers
“Gives me a good feeling about Abbott’s Village Bakery”
Average newspaper ad
Abbott’s Village Bakery newspaper ad
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Strategic roles for newspapers
Average newspaper ad
Woolworths Home Brand newspaper ad
“Encourages me to think differently about Woolworths Home Brand”
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Strategic roles for newspapers
Average newspaper ad
Red Meat newspaper ad
“Gives me more information about red meat”
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Strategic roles for newspapers
Average newspaper ad
Target Fathers Day Sale newspaper ad
“Gives me a reason to buy, use or find out more about Target’s Fathers Day sale”
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Strategic roles for newspapers
Average newspaper ad
NSW Health newspaper ad
“Raises an important issue (STIs)”
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Strategic roles for newspapers
“Reminds me of the TV advertising for McDonalds Grand Angus Burger”
Average newspaper ad
McDonalds Grand Angus Burger newspaper ad
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YOUR ONE STOP SHOPFOR EVERYTHING ABOUT
NEWSPAPERS
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www.thenewspaperworks.com.au
Over 900 adsSearch by categoryHigh res downloadsUpdated weekly
Over 120 Aus & OS case studies
Circ, readership, ad revenue in one place
Inspiring use of newspapers
Find a newspaper quickly!
- Monthly newsletter- E-alerts-Breaking campaigns-RSS feeds
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A MASS MEDIUMREAD BY ALL AGESMULTI-PLATFORMSTRATEGICALLY VERSATILE
WWW.THENEWSPAPERWORKS.COM.AU