Old fashioned PR - Successfully Pitch Your Story to a Journo... Then Cut Them Out Completely
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BRISTOL | GLOUCESTERSHIRE | BATH | SOMERSET | DORSET “CREATING FIRST CLASS CONTENT FOR LOCAL COMMUNITIES AND PROVIDING INNOVATIVE SOLUTIONS FOR ADVERTISERS“ How to successfully pitch your story to a journalist … then cut us out completely #DigiBuff
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Transcript of Old fashioned PR - Successfully Pitch Your Story to a Journo... Then Cut Them Out Completely
BRISTOL | GLOUCESTERSHIRE | BATH | SOMERSET | DORSET
“CREATING FIRST CLASS CONTENT FOR LOCAL COMMUNITIES AND PROVIDING INNOVATIVE SOLUTIONS FOR ADVERTISERS“
How to successfully pitch your story to a journalist … then cut us out completely
#DigiBuff
INTRO
Gavin Thompson
Assistant Editor
(Business)
Bristol Post
#DigiBuff
SOURCE: JICREG - MIDSOMERSET SERIES – MAY 2014 / OMNITURE MONTHLY UNIQUE VISITORS REPORT MAY 2014
29,574 CIRCULATION
119,258 DAILY READERS
1.3m+ ONLINE BROWSERS
5.2m+ MONTHLY PAGE VIEWS
27,006 FACEBOOK LIKES
27,717 TWITTER FOLLOWERS
OUR AUDIENCE
#DigiBuff
BUSINESS
#DigiBuff
PEOPLE LIKE YOU
#DigiBuff
THE STORY
#DigiBuff
THE STORY
We’ve won a contract
Our business is 10, 20, 30 years
old
We’ve opened a new office
#DigiBuff
THE STORY
What makes you interesting?
How would you tell a friend over
coffee?
Who are the people behind it?
Detail
#DigiBuff
#DigiBuff
THE PITCH
#DigiBuff
THINGS WE LIKE:
Pictures
Video
Honesty
Plain English
Quotes
People who read our products
#DigiBuff
THINGS THAT MAKE US GRUMBLE:
Calling to chase an emailEmailing a story againCalling to ask if you can emailBad grammarMissing key factsJargonSurveysBirminghamAsking if we had a great weekend
#DigiBuff
#DigiBuff
#DigiBuff
DIY
#DigiBuff
#DigiBuff
#DigiBuff
#DigiBuff
#DigiBuff
#DigiBuff
POSTING ONLINE
Don’t copy and paste from Word
No hyperlinks
No duplication
Tell a story!
#DigiBuff
There are 36,000 businesses
365 days in a year,
and one of me
#DigiBuff
#DigiBuff
