Oklahoma Tourism Conference Keynote Oct 19
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Transcript of Oklahoma Tourism Conference Keynote Oct 19
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The Social Web: Now Any Destination Can Play in the Big Time
Sheila Scarborough
Tourism Currents
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Little Guys Win Online
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So Where IS Everybody?
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The Freak-Out Factor
Fear of the new Fear of tech But remember…. It’s the people,
not the tech
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Social Web = Stories
3 places….3 stories
Hutchinson, Kansas: Cody
The state of Iowa: Jessica
Round Rock, Texas: Will and Brooks
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Story 1 - What’s Up, Hutch?
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Just a local guy….
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Sure, he coaches son’s team
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Awww, he likes puppies!
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But he also sees possibilities
How can a small town….Be coolAvoid isolationAttract positive
attention• From locals• From others
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His answer: the Social Web
Use the Web toFoster sense of
communitySupport local
eventsEnjoy the “little
things”• In town• In life
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Why Hutch is already cool
Cosmosphere and Space Center
Downtown & 3rd Thursdays
Unique eateries Kansas State Fair Underground Salt
Museum
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See Beyond the Obvious
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#Hutch Blogger’s Fam Tour
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Others now “get it”
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Cosmosphere on Facebook
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Get the biggies in there, too
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Hey kids, let’s put on a play!
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Ask the blogosphere
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Impact: Downtown Third Thursdays
3rd Thurs of the month
First one: 19 people
Now, hundreds on Thursday
4000-6000 over the weekend
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Hutch Takeaway
He has created a virtual Cheers for his town - “Where Everybody Knows Your Name”
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Story 2 – Travel Iowa
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OMG, I’m a Mommyblogger!
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After that, Jessica took off….
….bringing the Iowa Tourism Office along with her.
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She said, “Facebook!”
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She said, “Twitter!”
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What’s next for Iowa?
Maybe Flickr photo-sharing Group Pool
More interaction on Facebook Finding better measurement Constraint: she’s the only one
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Iowa Takeaway
She is a Virtual Visitor’s Center for Iowa.
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Story 3 – Will & Brooks
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Personalize communications
….in the second–fastest growing city in the United States.
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They’re All OVER it!
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Killer App – Flickr Photos
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Will Hampton on social media strategy
Will
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Round Rock Takeaway
They are a Virtual Concierge for their city.
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So, which would you rather visit?
A brochure, Web site or person?
The Social Web = people
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Photo Credits: all Sheila’s except…. Little guy frog:
snappybex, Flickr CC Freak-out eye: Annie in
Beziers, Flickr CC Enola the Welder:
Wisconsin Historical Society, Flickr CC
All Cody pics courtesy Cody Heitschmidt
Hutch bloggers & Third Thursday: Becky McCray on Facebook
All Jessica pics courtesy Jessica O’Riley
Locomotive courtesy Iowa Tourism
Round Rock Christmas, khowaga1, Flickr CC