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Page 1: (OHYHQWK HGLWLRQ · -rkqvrq et al. exploring strategy text and cases h ,qvwuxfwru¶v 0dqxdo 3hduvrq (gxfdwlrq /lplwhg 3odqqlqj \rxu dssurdfk 7klv vhfwlrq surylghv vrph jhqhudo jxlgdqfh
Page 2: (OHYHQWK HGLWLRQ · -rkqvrq et al. exploring strategy text and cases h ,qvwuxfwru¶v 0dqxdo 3hduvrq (gxfdwlrq /lplwhg 3odqqlqj \rxu dssurdfk 7klv vhfwlrq surylghv vrph jhqhudo jxlgdqfh
Page 3: (OHYHQWK HGLWLRQ · -rkqvrq et al. exploring strategy text and cases h ,qvwuxfwru¶v 0dqxdo 3hduvrq (gxfdwlrq /lplwhg 3odqqlqj \rxu dssurdfk 7klv vhfwlrq surylghv vrph jhqhudo jxlgdqfh
Page 4: (OHYHQWK HGLWLRQ · -rkqvrq et al. exploring strategy text and cases h ,qvwuxfwru¶v 0dqxdo 3hduvrq (gxfdwlrq /lplwhg 3odqqlqj \rxu dssurdfk 7klv vhfwlrq surylghv vrph jhqhudo jxlgdqfh

et al. Exploring Strategy Text and Cases

Page 5: (OHYHQWK HGLWLRQ · -rkqvrq et al. exploring strategy text and cases h ,qvwuxfwru¶v 0dqxdo 3hduvrq (gxfdwlrq /lplwhg 3odqqlqj \rxu dssurdfk 7klv vhfwlrq surylghv vrph jhqhudo jxlgdqfh

We are grateful to the following for permission to reproduce copyright material:

Harvard

Business Review

Hardly Working

Exploring Strategy

• text

• illustrations Thinking Differently

• case examples

• work assignments,

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et al. Exploring Strategy Text and Cases

For students:

For tutors:

Fundamentals of Strategy

Exploring Strategy

Fundamentals of Strategy

Exploring Strategy

• Exploring Strategy

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et al. Exploring Strategy Text and Cases

3.1 Purpose of the course

awareness

skills

fits

operational outlook

integrating

• awareness

• skills development

• relationship between strategy and the separate business functions

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et al. Exploring Strategy Text and Cases

3.2 Level of participant

• younger

• some work experience

• more experienced managers

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et al. Exploring Strategy Text and Cases

3.3 Study mode

• full-time

• part-time

• distance learning

3.4 Time available

• long

• shorter

Fundamentals of Strategy

Fundamentals of

Strategy

• very limited

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et al. Exploring Strategy Text and Cases

Fundamentals of

Strategy

Exploring Strategy

4.1 Pre-course work

• illustrations, case examples or case study

• company-specific data

4.2 Starting the course

different approaches

• case study

illustration AirBnB

Page 11: (OHYHQWK HGLWLRQ · -rkqvrq et al. exploring strategy text and cases h ,qvwuxfwru¶v 0dqxdo 3hduvrq (gxfdwlrq /lplwhg 3odqqlqj \rxu dssurdfk 7klv vhfwlrq surylghv vrph jhqhudo jxlgdqfh

et al. Exploring Strategy Text and Cases

Glastonbury

own

4.3 Planning the topics

augment

4.4 Balance of the course

• emphasis

• mixture sequen

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et al. Exploring Strategy Text and Cases

Case study/applied material only

Case study/applied material-based

Lectures and applied work

Lecture and illustrative material.

4.5 Assessment

• Formal examinations

• Case study examinations

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et al. Exploring Strategy Text and Cases

• Project-based assessment

• Student presentations

• Executive reports

• Participant’s topic

• Readings

Group Projects.

process

limits

4.6 Sample teaching plan

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et al. Exploring Strategy Text and Cases

• Exploring Strategy

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et al. Exploring Strategy Text and Cases

Exploring Strategy

(Exploring Strategy)

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et al. Exploring Strategy Text and Cases

Exploring Strategy

Semester 1

Semester 2

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et al. Exploring Strategy Text and Cases

Alibaba – the Yangtze River Crocodile

Global forces and the advertising

industry

Rocket Internet – will the copycat be imitated?

Culture

clashes at Barclays Bank

Virgin – is the

brand more than Richard Branson?

China goes to

Hollywood – Wanda’s move into the US

movie industry

Sergio

Marchionne – motor of change

Exploring Strategy

Standard

Advanced

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et al. Exploring Strategy Text and Cases

Exploring Strategy

pre-prepare

presentation

assessment

self-study package,

Exploring Strategy

addition

Exploring Strategy

classic cases.

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et al. Exploring Strategy Text and Cases

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et al. Exploring Strategy Text and Cases

Page 21: (OHYHQWK HGLWLRQ · -rkqvrq et al. exploring strategy text and cases h ,qvwuxfwru¶v 0dqxdo 3hduvrq (gxfdwlrq /lplwhg 3odqqlqj \rxu dssurdfk 7klv vhfwlrq surylghv vrph jhqhudo jxlgdqfh

et al. Exploring Strategy Text and Cases

Page 22: (OHYHQWK HGLWLRQ · -rkqvrq et al. exploring strategy text and cases h ,qvwuxfwru¶v 0dqxdo 3hduvrq (gxfdwlrq /lplwhg 3odqqlqj \rxu dssurdfk 7klv vhfwlrq surylghv vrph jhqhudo jxlgdqfh

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Exploring Strategy

Page 23: (OHYHQWK HGLWLRQ · -rkqvrq et al. exploring strategy text and cases h ,qvwuxfwru¶v 0dqxdo 3hduvrq (gxfdwlrq /lplwhg 3odqqlqj \rxu dssurdfk 7klv vhfwlrq surylghv vrph jhqhudo jxlgdqfh

et al. Exploring Strategy Text and Cases

Page 24: (OHYHQWK HGLWLRQ · -rkqvrq et al. exploring strategy text and cases h ,qvwuxfwru¶v 0dqxdo 3hduvrq (gxfdwlrq /lplwhg 3odqqlqj \rxu dssurdfk 7klv vhfwlrq surylghv vrph jhqhudo jxlgdqfh

et al. Exploring Strategy Text and Cases

Exploring strategy

Exploring Strategy

Page 25: (OHYHQWK HGLWLRQ · -rkqvrq et al. exploring strategy text and cases h ,qvwuxfwru¶v 0dqxdo 3hduvrq (gxfdwlrq /lplwhg 3odqqlqj \rxu dssurdfk 7klv vhfwlrq surylghv vrph jhqhudo jxlgdqfh

Exploring Strategy

Tesla Motors: the future is electric!

Page 26: (OHYHQWK HGLWLRQ · -rkqvrq et al. exploring strategy text and cases h ,qvwuxfwru¶v 0dqxdo 3hduvrq (gxfdwlrq /lplwhg 3odqqlqj \rxu dssurdfk 7klv vhfwlrq surylghv vrph jhqhudo jxlgdqfh

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Strategy statements

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Strategists

Strategy statements

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et al. Exploring Strategy Text and Cases

The Exploring Strategy Model

Strategy consultants

Strategic management by context

stakeholders

strategic choices

resources

Page 29: (OHYHQWK HGLWLRQ · -rkqvrq et al. exploring strategy text and cases h ,qvwuxfwru¶v 0dqxdo 3hduvrq (gxfdwlrq /lplwhg 3odqqlqj \rxu dssurdfk 7klv vhfwlrq surylghv vrph jhqhudo jxlgdqfh

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choices

mergers culture

control

allocation of resources

stakeholders

The rise of a unicorn – Airbnb

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Page 31: (OHYHQWK HGLWLRQ · -rkqvrq et al. exploring strategy text and cases h ,qvwuxfwru¶v 0dqxdo 3hduvrq (gxfdwlrq /lplwhg 3odqqlqj \rxu dssurdfk 7klv vhfwlrq surylghv vrph jhqhudo jxlgdqfh

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Page 32: (OHYHQWK HGLWLRQ · -rkqvrq et al. exploring strategy text and cases h ,qvwuxfwru¶v 0dqxdo 3hduvrq (gxfdwlrq /lplwhg 3odqqlqj \rxu dssurdfk 7klv vhfwlrq surylghv vrph jhqhudo jxlgdqfh
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BP’s PESTEL

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Intelligence Unit 8200 and the small world of Israeli hi-tech

Uber drives into trouble

liberal market economies

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Coordinated market economies

Developmental market

economies

developmental market economy

Datatopia?

Society Inc

Sorcerer’s Apprentice

Digital Wild West

Datatopia

Datatopia Sorcerer’s

Apprentice

Digital Wild West

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The crowdsourced forecast

PESTEL analysis

take a

view

most significant

Political risk analysis

Page 37: (OHYHQWK HGLWLRQ · -rkqvrq et al. exploring strategy text and cases h ,qvwuxfwru¶v 0dqxdo 3hduvrq (gxfdwlrq /lplwhg 3odqqlqj \rxu dssurdfk 7klv vhfwlrq surylghv vrph jhqhudo jxlgdqfh

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Forecasts

Economist Financial Times

Wall Street Journal

Building scenarios

• too many factors

• coherent

• judgement

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Full analysis of an industry or a sector

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Alibaba – the Yangtze River Crocodile

Page 40: (OHYHQWK HGLWLRQ · -rkqvrq et al. exploring strategy text and cases h ,qvwuxfwru¶v 0dqxdo 3hduvrq (gxfdwlrq /lplwhg 3odqqlqj \rxu dssurdfk 7klv vhfwlrq surylghv vrph jhqhudo jxlgdqfh

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New

York Times

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Busted banking barriers?

strategic barriers

why

how

scale and

experience

distribution supply channels

retaliated

government action

incumbency advantages

strategic barriers

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Facebook’s network fears

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Steps in an industry analysis

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Consolidation across the UK charity and public sectors

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From five forces to one

Harvard Business Review

Harvard Business Review

Harvard Business Review

Five competitive forces

once

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Network effects

Comparisons between industries and over time

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Strategic groups

many

why

Critical success factors and the strategy canvas

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Full analysis of an industry or a sector

Global forces and the advertising industry

Page 49: (OHYHQWK HGLWLRQ · -rkqvrq et al. exploring strategy text and cases h ,qvwuxfwru¶v 0dqxdo 3hduvrq (gxfdwlrq /lplwhg 3odqqlqj \rxu dssurdfk 7klv vhfwlrq surylghv vrph jhqhudo jxlgdqfh

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