Ohio University Scripps College of Communication Media Entrepreneurship Strategies
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Scripps College of Communication Media Entrepreneurship Across the Curriculum Dr. Michelle Ferrier, Associate Dean for Innovation, Research/Creative Activity and Graduate Studies
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Scripps College of Communication at Ohio University has been building its media entrepreneurship ecosystem with several key programs that engage students and faculty.
Transcript of Ohio University Scripps College of Communication Media Entrepreneurship Strategies
Scripps College of Communication
Media Entrepreneurship
Across the Curriculum
Dr. Michelle Ferrier, Associate Dean for Innovation, Research/Creative Activity and Graduate Studies
Scripps College of Communication
Adapting to an Uncertain Future
“The pace of technological change will not abate. If anything, it will continue to increase. To think of this as a period of transition from one state to another is unwise. How do we staff news organizations with the appropriate kinds of resources and the appropriate mindset such that constant innovation is imbued into an organization’s DNA and into the role of every participant?” – Richard Gingras, head of news products, Google.
Scripps College of Communication
New Challenges/Opportunities
Four strategic questions that frame the new challenges and opportunities for media organizations.
Source: The Big Thaw: Charting a Future for Journalism, Deifell, 2009.
Scripps College of Communication
New Challenges/Opportunities
New Competitive Landscape: How is the landscape changing?
New Sources of Value: What needs can be met, problems solved or desires fulfilled?
New Distinctive Competencies: What new capabilities are needed to succeed?
New Business Models: How are media organizations structured to capture value?
Scripps College of Communication
Blend of Academic/Experiential
ProgramsClasses: Online Journalism Development,
Certificate in Entrepreneurship; class participation in Innovation Challenge.
Experiences: Innovation Challenge, GRID Lab Incubator Program, Digital Media Incubator.
Future Programs: Mobile modules across many classes
Future Experiences: Media entrepreneurship accelerator programs.
Scripps College of Communication
Thinking Innovatively
Business Model Generation: Alexander Osterwalder and Yves Pigneur
Scripps College of Communication
Student Skills and Knowledge
1. Construct and deliver a pitch.
2. Conduct market research.
3. Conduct audience analysis.
4. Understand the entrepreneurial landscape/startup culture.
5. Conduct a competitive analysis.
6. Create a minimum viable product.
7. Read, understand and create financial statements.
Scripps College of Communication
Blend of Academic/Experiential
ProgramsClasses: Online Journalism Development,
Certificate in Entrepreneurship; class participation in Innovation Challenge.
Experiences: Innovation Challenge, GRID Lab Incubator Program, Digital Media Incubator.
Future Programs: Mobile modules across many classes
Future Experiences: Media entrepreneurship accelerator programs.
Scripps College of Communication
Challenges for Higher Education
Faculty champions
Credibility gap
Making it real
Professional culture
Pace of media evolution
Curriculum resources
Making it count
Scripps College of Communication
For More InformationDr. Michelle Ferrier
Associate Dean for Innovation, Research/Creative Activity and Graduate Studies
740.593.9860
@mediaghosts
