Ohio Restaurant Association Restaurant Education Series: Drive Results, Not Just Likes [Facebook...
-
Upload
ohio-restaurant-association -
Category
Small Business & Entrepreneurship
-
view
234 -
download
0
description
Transcript of Ohio Restaurant Association Restaurant Education Series: Drive Results, Not Just Likes [Facebook...
![Page 1: Ohio Restaurant Association Restaurant Education Series: Drive Results, Not Just Likes [Facebook webinar]](https://reader038.fdocuments.in/reader038/viewer/2022110302/5499cf54ac7959292e8b59aa/html5/thumbnails/1.jpg)
Drive Results, Not Just LikesA focus on Facebook
June 17, 20142:00 p.m.
![Page 2: Ohio Restaurant Association Restaurant Education Series: Drive Results, Not Just Likes [Facebook webinar]](https://reader038.fdocuments.in/reader038/viewer/2022110302/5499cf54ac7959292e8b59aa/html5/thumbnails/2.jpg)
![Page 3: Ohio Restaurant Association Restaurant Education Series: Drive Results, Not Just Likes [Facebook webinar]](https://reader038.fdocuments.in/reader038/viewer/2022110302/5499cf54ac7959292e8b59aa/html5/thumbnails/3.jpg)
How to Participate Today
• View, select and test your audio
• Submit questions
• Q&A addressed at the end of today’s session
• Everyone will receive an email with a link to view a recorded version of today’s session
• Your feedback is important! A survey will pop up after the close of the webinar. Please complete it.
![Page 4: Ohio Restaurant Association Restaurant Education Series: Drive Results, Not Just Likes [Facebook webinar]](https://reader038.fdocuments.in/reader038/viewer/2022110302/5499cf54ac7959292e8b59aa/html5/thumbnails/4.jpg)
Shon Christy, Founder of Eat Drink Promote
Meet our Presenter
![Page 5: Ohio Restaurant Association Restaurant Education Series: Drive Results, Not Just Likes [Facebook webinar]](https://reader038.fdocuments.in/reader038/viewer/2022110302/5499cf54ac7959292e8b59aa/html5/thumbnails/5.jpg)
“We’re living at a time when
attention is the new currency:
With hundreds of TV channels,
billions of Web sites, podcasts,
radio shows, music downloads
and social networking, our
attention is more fragmented
than ever before.”
- Pete Cashmore,
Mashable
![Page 6: Ohio Restaurant Association Restaurant Education Series: Drive Results, Not Just Likes [Facebook webinar]](https://reader038.fdocuments.in/reader038/viewer/2022110302/5499cf54ac7959292e8b59aa/html5/thumbnails/6.jpg)
How Do We Grab Attention?• Latest Statistics
• 3 Keys for IMPACT
• Platforms
![Page 7: Ohio Restaurant Association Restaurant Education Series: Drive Results, Not Just Likes [Facebook webinar]](https://reader038.fdocuments.in/reader038/viewer/2022110302/5499cf54ac7959292e8b59aa/html5/thumbnails/7.jpg)
Social by the numbers
• 73% of Internet Users
• Majority of 18-64 year olds
• Key Demographic Breakdowns all Participate
![Page 8: Ohio Restaurant Association Restaurant Education Series: Drive Results, Not Just Likes [Facebook webinar]](https://reader038.fdocuments.in/reader038/viewer/2022110302/5499cf54ac7959292e8b59aa/html5/thumbnails/8.jpg)
Social by the numbers• Fastest Growing:
50-64 year olds
• Largest Audience: 18-29 year olds
• All growing!!
![Page 9: Ohio Restaurant Association Restaurant Education Series: Drive Results, Not Just Likes [Facebook webinar]](https://reader038.fdocuments.in/reader038/viewer/2022110302/5499cf54ac7959292e8b59aa/html5/thumbnails/9.jpg)
The Platforms• Facebook
• Yelp
• Foursquare
• Google +
• You Tube
![Page 10: Ohio Restaurant Association Restaurant Education Series: Drive Results, Not Just Likes [Facebook webinar]](https://reader038.fdocuments.in/reader038/viewer/2022110302/5499cf54ac7959292e8b59aa/html5/thumbnails/10.jpg)
The Stats - Facebook• 1.15 Billion Users
• 665 Million Daily Users
• Avg. Friends per User - 141
• Avg. Time per Visit - 20 minutes
• 50 Million Pages
• Avg. Number of Page Likes - 40
• Avg. Business Weekly Page Views - 645 Million
• Avg. Number of Weekly Comments - 13 Million
![Page 11: Ohio Restaurant Association Restaurant Education Series: Drive Results, Not Just Likes [Facebook webinar]](https://reader038.fdocuments.in/reader038/viewer/2022110302/5499cf54ac7959292e8b59aa/html5/thumbnails/11.jpg)
"A brand is no longer what we tell the customer it is - it is what customers tell each other it is.”
Scott Cook - Intuit
![Page 12: Ohio Restaurant Association Restaurant Education Series: Drive Results, Not Just Likes [Facebook webinar]](https://reader038.fdocuments.in/reader038/viewer/2022110302/5499cf54ac7959292e8b59aa/html5/thumbnails/12.jpg)
3 Keys for Impact• Makeup
• Messaging
• Management
![Page 13: Ohio Restaurant Association Restaurant Education Series: Drive Results, Not Just Likes [Facebook webinar]](https://reader038.fdocuments.in/reader038/viewer/2022110302/5499cf54ac7959292e8b59aa/html5/thumbnails/13.jpg)
Makeup• Visually Appealing
• Brand Congruence
• Complete Profile
![Page 14: Ohio Restaurant Association Restaurant Education Series: Drive Results, Not Just Likes [Facebook webinar]](https://reader038.fdocuments.in/reader038/viewer/2022110302/5499cf54ac7959292e8b59aa/html5/thumbnails/14.jpg)
"I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel. "
Maya Angelou
![Page 15: Ohio Restaurant Association Restaurant Education Series: Drive Results, Not Just Likes [Facebook webinar]](https://reader038.fdocuments.in/reader038/viewer/2022110302/5499cf54ac7959292e8b59aa/html5/thumbnails/15.jpg)
Message
• PASSION is the gasoline of social media
• Tell your story
• Go-Giver Mentality
• It's not about you
![Page 16: Ohio Restaurant Association Restaurant Education Series: Drive Results, Not Just Likes [Facebook webinar]](https://reader038.fdocuments.in/reader038/viewer/2022110302/5499cf54ac7959292e8b59aa/html5/thumbnails/16.jpg)
Paid Ads• Build
Audience
• Post Engagement
• Clicks to Website
• Event Signups
![Page 17: Ohio Restaurant Association Restaurant Education Series: Drive Results, Not Just Likes [Facebook webinar]](https://reader038.fdocuments.in/reader038/viewer/2022110302/5499cf54ac7959292e8b59aa/html5/thumbnails/17.jpg)
Management• Have a Strategy
• 1 Person Accountable
• Post Regularly
• Utilize Tools
• Monitor Results
• Managing Complaints “Social Media Doesn’t Create Negativity......It Uncovers It.”
![Page 18: Ohio Restaurant Association Restaurant Education Series: Drive Results, Not Just Likes [Facebook webinar]](https://reader038.fdocuments.in/reader038/viewer/2022110302/5499cf54ac7959292e8b59aa/html5/thumbnails/18.jpg)
ManagementSocial Media is an ingredient - Not an Entree
• Part of a Multifaceted Plan
• Promote • Print• On Premise • Email Signature• Direct Mail• Email Campaigns
![Page 19: Ohio Restaurant Association Restaurant Education Series: Drive Results, Not Just Likes [Facebook webinar]](https://reader038.fdocuments.in/reader038/viewer/2022110302/5499cf54ac7959292e8b59aa/html5/thumbnails/19.jpg)
Management
What is the Purpose?
• Increase Foot Traffic
• Show Expertise
• Drive Web Traffic
• Increase Visibility
• Be a Resource
• Showcase Involvement
![Page 20: Ohio Restaurant Association Restaurant Education Series: Drive Results, Not Just Likes [Facebook webinar]](https://reader038.fdocuments.in/reader038/viewer/2022110302/5499cf54ac7959292e8b59aa/html5/thumbnails/20.jpg)
The Results• Build Customer Relationships
• Drive Word Of Mouth
• Increased Foot Traffic
• Increased Revenue
• Better Reviews
• Find New Customers
• Encourage Repeat Business
![Page 21: Ohio Restaurant Association Restaurant Education Series: Drive Results, Not Just Likes [Facebook webinar]](https://reader038.fdocuments.in/reader038/viewer/2022110302/5499cf54ac7959292e8b59aa/html5/thumbnails/21.jpg)
The Examples
![Page 22: Ohio Restaurant Association Restaurant Education Series: Drive Results, Not Just Likes [Facebook webinar]](https://reader038.fdocuments.in/reader038/viewer/2022110302/5499cf54ac7959292e8b59aa/html5/thumbnails/22.jpg)
The Examples• Contests
• Drive Engagement• Increase Reach• FUN!
![Page 23: Ohio Restaurant Association Restaurant Education Series: Drive Results, Not Just Likes [Facebook webinar]](https://reader038.fdocuments.in/reader038/viewer/2022110302/5499cf54ac7959292e8b59aa/html5/thumbnails/23.jpg)
The Examples• Local Voting• Be Top of Mind• WIN!!!
![Page 24: Ohio Restaurant Association Restaurant Education Series: Drive Results, Not Just Likes [Facebook webinar]](https://reader038.fdocuments.in/reader038/viewer/2022110302/5499cf54ac7959292e8b59aa/html5/thumbnails/24.jpg)
The Measurement• Likes• Impressions• Unique Viewers• Page Demographics• Best Days
• Exposures and Shares
![Page 25: Ohio Restaurant Association Restaurant Education Series: Drive Results, Not Just Likes [Facebook webinar]](https://reader038.fdocuments.in/reader038/viewer/2022110302/5499cf54ac7959292e8b59aa/html5/thumbnails/25.jpg)
The Measurement• Coupon Redemption• Open Table
Reservations• Email Signups
![Page 26: Ohio Restaurant Association Restaurant Education Series: Drive Results, Not Just Likes [Facebook webinar]](https://reader038.fdocuments.in/reader038/viewer/2022110302/5499cf54ac7959292e8b59aa/html5/thumbnails/26.jpg)
Attention = CurrencyHow Are You Going to Get More?
• Makeup
• Messaging
• Management
![Page 27: Ohio Restaurant Association Restaurant Education Series: Drive Results, Not Just Likes [Facebook webinar]](https://reader038.fdocuments.in/reader038/viewer/2022110302/5499cf54ac7959292e8b59aa/html5/thumbnails/27.jpg)
![Page 28: Ohio Restaurant Association Restaurant Education Series: Drive Results, Not Just Likes [Facebook webinar]](https://reader038.fdocuments.in/reader038/viewer/2022110302/5499cf54ac7959292e8b59aa/html5/thumbnails/28.jpg)
Remaining Social Media Webinar Series sessions: Every Tuesday at 2:00 p.m. June 24th Twitter - Success in 140 characters July 1st Foursquare, Urban Spoon and Yelp - Time for a little R & R
(Revenue and Reviews) July 8th Instagram - Pics and Profits July 15th Pinterest - Pin to Win July 22nd Google + - Just Another Pretty Facebook? July 29th Mobile apps - So Many Apps. So Little Time.
Other RES events June 30th The Relationship between Human Resources and Safety
Performance 1:30 - 3:30 pm August 6th Is Franchising the Right Choice? 2:00 p.m.
Thank you!
Go to www.ohiorestaurant.org/res NOW to register!