Presented by:

Michelle Cramer, CFREPresident & CEO, CRAMER & ASSOCIATES

Ohio Association of Goodwill Industries Conference

September 14, 2009

What a WOW! Capital Campaign is not.

Traditional – Honorary Chair, Chair, Co-Chair. . . . .

Boring – Volunteers disappear, not engaged

Long and drawn out Do not blend in with other campaigns

What a WOW! Capital Campaign is.

Unique & customized Instills a sense of excitement & energy Creates a ‘buzz’ in your community & grabs

their attention Stands out from other campaigns Reflection of your organization and what

makes it special

Examples of WOW! Capital Campaigns

Columbus YWCA First Capital Campaign Building Owned & Operated by Women Focus: Eliminating Racism & Empowering Women Created Cabinet of 50 Women Leaders

Franklin Park Conservatory First Capital Campaign Sense of Ownership & Pride by the Neighborhood Created ‘Leadership Team’ Made Up of 10 Leaders No Honorary Chairs or Co-Chairs

Leadership & Volunteers

Benefits of aWOW! Capital Campaign

Instills sense of pride among Board, volunteers, donors & staff

Gain even more respect from the community Positively impacts other fundraising efforts Educates the community on mission, programs &

services Puts you on the map!

How to begin preparing for your

WOW! Capital Campaign. Look within at what ‘differentiates you’ from other

not-for-profits Position and leverage your uniqueness Begin the identification & cultivation process

Board members Community Leaders Key Donors People you train & serve

Engage the community: Feasibility Study

THANK YOU!

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CramerFundraising.comMichelle@CramerFundraising.com614.766.GIVE