Ohio Alumni Conference

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Social media in an hour per week let’s make it work @danfarkas #ohioalumni

description

Here are slides from the 2014 Ohio Alumni Conference. Please tweet @danfarkas with any thoughts or questions.

Transcript of Ohio Alumni Conference

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Social media in an hour per weeklet’s make it work

@danfarkas

#ohioalumni

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What will you learn today?

• How can we come up with compelling ideas?

• How can we find compelling ideas?

• How can we optimize our time?

• How can we determine what works for best for our chapter?

• Where can I go to get started next week?

• You can always follow @danfarkas for free social media tips.

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Thank @arikhanson for this slide

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Let’s start with the big idea

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How can we create ideas? Let’s Create content buckets

• Let’s brainstorm ideas that we think would excite Ohio alumni.

• There’s one catch.

• Think “We.”

• Don’t think “Me.”

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This is what farkas came up with.

• Home

• Treasure

• Tradition

• Success

• Action Reaction

• Capture The Moment

@danfarkas

#ohioalumni

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So how can we find great ideas?Feedly the beast

• Remember Google Reader

• Feedly is better.

• Feedly is free.

• Find one blog, newspaper, media outlet or RSS feed for each of your content buckets.

• This gives you easy to manage content ideas without getting gobbled up by tons of content.

@danfarkas

#ohioalumni

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So how can we optimize our time?• How many of you create lists?

• I thought so.

• Create lists. • Ohio University Alumni Chapters.• Ohio University leaders• Local media • Athens media• Any other ideas that came from those content buckets.

• Now you can easily access content from specific sources when you need it.

@danfarkas

#ohioalumni

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So how can we optimize our time?

• Write Less.

• 250 characters for Facebook.

• 120 characters for LinkedIn.

• 35 characters for headlines.

• Photos=good.

• Video=better.

@danfarkas

#ohioalumni

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So how can we optimize our time?Remember hootsuite

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Hootsuite 101• Write posts for an entire month. This should take an hour.

• Schedule them on Hootsuite.

• Check social platforms once or twice a day when you have time.

• Give yourself 30 minutes at the end of the month to look at data.

• Wash, rinse, repeat

@danfarkas

#ohioalumni

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How can we optimize our time?Think data

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Data is the dental floss of social media

• Data tells you what buckets work.

• It also tells you what doesn’t work.

• This allows you to adapt your posts to meet audience needs.

• This also saves you time.

• Think shares, not likes.

• Find a conversion step.

@danfarkas

#ohioalumni

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Where can I get started next week?

• Find your friends.

• If you don’t have friends, make new ones.

• Spend five minutes coming up with ideas to get started.

• You have 30 seconds to report one finding.

• I have a gong.

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http://gooong.com

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What do I hope you learned today?

• How can we come up with compelling ideas?

• How can we find compelling ideas?

• How can we optimize our time?

• How can we determine what works for best for our chapter?

• Where can I go to get started next week?

• You can always follow @danfarkas for free social media tips.

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I can never make goodbye work

[email protected]

• @danfarkas

• http://www.linkedin.com/in/danfarkasinteractive

• (614) 668-8921.

• http://www.slideshare.net/DanFarkas1975