Ohio Alumni Conference
-
Upload
dan-farkas-interactive -
Category
Education
-
view
83 -
download
2
description
Transcript of Ohio Alumni Conference
Social media in an hour per weeklet’s make it work
@danfarkas
#ohioalumni
What will you learn today?
• How can we come up with compelling ideas?
• How can we find compelling ideas?
• How can we optimize our time?
• How can we determine what works for best for our chapter?
• Where can I go to get started next week?
• You can always follow @danfarkas for free social media tips.
Thank @arikhanson for this slide
Let’s start with the big idea
How can we create ideas? Let’s Create content buckets
• Let’s brainstorm ideas that we think would excite Ohio alumni.
• There’s one catch.
• Think “We.”
• Don’t think “Me.”
This is what farkas came up with.
• Home
• Treasure
• Tradition
• Success
• Action Reaction
• Capture The Moment
@danfarkas
#ohioalumni
So how can we find great ideas?Feedly the beast
• Remember Google Reader
• Feedly is better.
• Feedly is free.
• Find one blog, newspaper, media outlet or RSS feed for each of your content buckets.
• This gives you easy to manage content ideas without getting gobbled up by tons of content.
@danfarkas
#ohioalumni
So how can we optimize our time?• How many of you create lists?
• I thought so.
• Create lists. • Ohio University Alumni Chapters.• Ohio University leaders• Local media • Athens media• Any other ideas that came from those content buckets.
• Now you can easily access content from specific sources when you need it.
@danfarkas
#ohioalumni
So how can we optimize our time?
• Write Less.
• 250 characters for Facebook.
• 120 characters for LinkedIn.
• 35 characters for headlines.
• Photos=good.
• Video=better.
@danfarkas
#ohioalumni
So how can we optimize our time?Remember hootsuite
Hootsuite 101• Write posts for an entire month. This should take an hour.
• Schedule them on Hootsuite.
• Check social platforms once or twice a day when you have time.
• Give yourself 30 minutes at the end of the month to look at data.
• Wash, rinse, repeat
@danfarkas
#ohioalumni
How can we optimize our time?Think data
Data is the dental floss of social media
• Data tells you what buckets work.
• It also tells you what doesn’t work.
• This allows you to adapt your posts to meet audience needs.
• This also saves you time.
• Think shares, not likes.
• Find a conversion step.
@danfarkas
#ohioalumni
Where can I get started next week?
• Find your friends.
• If you don’t have friends, make new ones.
• Spend five minutes coming up with ideas to get started.
• You have 30 seconds to report one finding.
• I have a gong.
http://gooong.com
What do I hope you learned today?
• How can we come up with compelling ideas?
• How can we find compelling ideas?
• How can we optimize our time?
• How can we determine what works for best for our chapter?
• Where can I go to get started next week?
• You can always follow @danfarkas for free social media tips.
I can never make goodbye work
• @danfarkas
• http://www.linkedin.com/in/danfarkasinteractive
• (614) 668-8921.
• http://www.slideshare.net/DanFarkas1975