Oh my bot!
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Transcript of Oh my bot!
OH, MY BOT!Babel Camp 2016
WHY IS THERE A HYPE ABOUT
BOTS?
WHY DO WE TALK ABOUT
BOTS?Millennials running away from FB Communication via “private” networks
900MILLION MAU
2. MOST POPULAR iOS APP,
THE FASTEST GROWING APP IN 2015
50MILLION COMPANIES
AND OTHER BUSINESSES
60BILLION MESSAGES
60BILLION MESSAGES
A DAY
11 000BOTS CREATED SO FAR
WHAT ARE THEY AND HOW CAN
THEY HELP?
WHAT ARE BO(O)TS?
WHAT ARE BOTS?
HOW TO TALK TO A BOT?
HTTP://M.ME/CNN
HTTP://M.ME/KAYAK
HTTP://M.ME/HIPONCHO
HAVE YOU TRIED SOME?
WHY TO HAVE A BOT?
TO SELL THE OBVIOUS ONE.
WHY TO HAVE A BOT?
TO COMMUNICATE EASIER AND FASTER
Customer care, creating your personalized feed of news, etc.
WHY TO HAVE A BOT?
TO ENTERTAIN
Use bots in creative ways increasing fans interaction, building brand loyalty.
BOT SPECIAL POWERS
Poncho’s human like interactions
(emotional index).
Communication just through emojis
(bots can answer with img, gifs, etc.)
LET ME INTRODUCE YOU
TO OUR STARS…TRIAD BOTS
Snůp Bot – the brand builder
Overbot – the
sales machine
Hi, I am Overbot.
Lets make some
deals.
HOW DOES HE COMMUNICATE
SOME NICE NUMBERS
Talking to
2 235 people
242 367 Messages sent to
each other
OVER BOT IS FUNNY
Suggested
2 496funny domains
Told
7 045jokes
DID PEOPLE LIKE TO TALK TO
HIM?
One person sent
34messages on average,
sure they do
MOST IMPORTANTLY
7 834 verified domains,
237 daily
3 506verified .eu domains,
106 daily
PR
WHAT HAPPENS AFTER THE
CAMPAIGN?
WHY IS MESSENGER BOT
WORTH IT?
IT IS COOL AND INNOVATIVE
AUTOMATIZES AND SUBSTITUTES
HUMAN WORK
ANOTHER SELLING CHANNEL
THE 1ST RAPPING
BOT IN THE CZECH
REPUBLIC
THE ORIGIN OF SNŮP BOT
To celebrate 200k fans
on O2 Facebook page
To give out presents
to all the fans
To bring up the fun!
GET TO KNOW SNŮP BOT
OUR LEARNINGSAND RECOMMENDATIONS
DEVELOPER +
COPYWRITER = ❤️
KNOW YOUR
AUDIENCE
KNOW YOUR BOT‘S
PERSONA AND TONE OF
VOICE
SET UP YOUR KPI’S
AND GOALS
ESTIMATE YOUR
TRAFFIC AND ADJUST
THE SERVER
THINK ABOUT
DIFFERENT VERSIONS
OF MESSENGER
TESTING, TESTING,
TESTING!
As you launch the bot, the fun just begins!
Be on guard to make immediate improvements
Get ready for dirty haters!
Know that the bot is not perfect
but love him as much as you can!
BECAUSE PEOPLE MAY FALL IN LOVE WITH
HIM, TOO
BECAUSE PEOPLE MAY FALL IN LOVE WITH
HIM, TOO
RESULTS
4 126 people sent message to
O2 during 7 days
RESULTS
3 555 of them
picked Snůp bot
RESULTS
2 090 people
finished the song
and received the
present
DO YOU WANT TO TRY IT OUT?
m.me/snupbottest
TRIAD BOTS
Snůp Bot – the brand builder
Overbot – the
sales machine
DO YOU WANT TO JOIN US?
We are looking for Social Media Brand Manager!
Tag us on Instagram or Twitter with #triadbeerjobs
And, let’s grab a beer together?