Ogx gcdp off-peak product packaging-ic 2012 output

GST GCDP – Olga Mavi

Off-Peak EnhancementTapping into different student segments

IC 2012 OutputGST GCDP


This is the output of the Group Discussions conducted in the Off-Peak session, in Day 8 of GCDP Functional Connection, in IC Moscow 2012.

The ppt of the session can be found here:http://www.myaiesec.net/content/viewfile.do?contentid=10226826

http://www.myaiesec.net/content/viewfile.do?contentid=10226826


Group DiscussionsCreate a product to tap a new segment for

off-peak

Each Group will have one of the following student status:1. Graduates2. Inactive students3. Students doing their thesis


Create a product for your segmentWhat are their specific needs according to their

student status?

How can we address them?

What special product features will we add to make it attractive?

What communication channels will we use?


1. Inactive StudentsWhat are their specific needs? Experience & International Interaction parallel to

university Relevant to their major knowledge and XP Change environment Have fun Travelling & Freedom Knowledge from outdoor activities Invest time in interesting things Be different/have new experiences


How can we address those needs and messages?

Change your routine How to spend your time more constructively Interesting stories to share with your friends Explore other things to find your passion/area

of interest

1. Inactive Students



Networking events with other EPs/Returnees Far away destinations Preparation: Life-Coaching, Personal

Development & Orientation



Communication channels Word of mouth Social Media – Online Promotion Random Gatherings/Places where they spend

their time Ongoing GCDP Brand management Youth Clubs & organizations Class contact list



Communication channels (2) Attendees of previous AIESEC events Personal Sales University Partnerships Promotional materials in public places (e.g.

clubs, parks, gyms, coffee-shops, pubs, malls)



2. Students doing their thesisWhat are their specific needs? Work XP (relevant, international) Practical applicable theory Network Data gathering for other professors (research

assistants)


2. Students doing their thesisHow can we address those needs and

messages? GCDP as a research opportunity GCDP customized to their field of research

(partner LC to raise relevant TN) Research Institutions-libraries



Customized JDs specific to course/field of research (target institutions)

Available subsidies/scholarships Networking with research institutions & Libraries Flexible Timeline Double/Triple the fun Preparation (OPS): Relevant to Research field from

externals, Orientation

2. Students doing their thesis


Communication channels University Newsletter Professors/Faculty Advisors Posters Career Centers

2. Students doing their thesis


3. GraduatesWhat are their specific needs? Relevant Work XP Fast Realization to proceed with Master/Post

Graduate studies Language & Cultural XP for future career


3. GraduatesHow can we address those needs and

messages? Upgrade their CV International XP/Voluntary Work valuable for

Master application Adventure before applying for Master or getting

a job Relate GCDP with their academic working

background



Career Planning/Development Program Language Courses Multiple Internships as Graduation Trip Certificate

3. Graduates


Communication channels Erasmus students cooperation Career Fairs Approaching companies to send their fresh

hire on GCDP Professors Press Release Physical Promotion

3. Graduates


For any further questions, inputs or GCP sharing about tapping into different student segments for Off-Peak, please contact us at [email protected]

or to GST GCDP at [email protected]

mailto:[email protected]

mailto:[email protected]

Ogx gcdp off-peak product packaging-ic 2012 output

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